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"ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor yang mempengaruhi continuance participation intention dalam penggunaan social networking sites LinkedIn. Faktor-faktor yang digunakan dalam uji pengaruh tersebut berupa uses and gratifications theory dan social influence processes dimana dari kedua faktor tersebut secara keseluruhan terdapat delapan sub-variabel yang digunakan yakni compliance, internalization, identification, information seeking, self-discovery, maintaining interpersonal interconnectivity, social enhancement, dan entertainment value. Responden dalam penelitian ini merupakan mahasiswa yang memiliki serta secara aktif menggunakan LinkedIn. Metode yang digunakan untuk mengolah data dalam penelitian ini adalah multiple regression. Hasil yang diperoleh dari penelitian ini membuktikan jika hampir semua sub-variabel yang uji mempengaruhi continuance participation intention secara signifikan, sementara hanya ada satu sub-variabel yakni identification yang terdapat dalam social influence processes yang tidak mempengaruhi secara signifikan terhadap continuance participation intention

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ABSTRACTThis study aimed to analyze factors that influence continuance participation intention in the use of social networking sites LinkedIn. Factors used in this study consists of uses and gratifications theory and social influence processes which have eight sub-variables used namely compliance, internalization, identification, information seeking, self-discovery, maintaining interpersonal interconnectivity, social enhancement, and entertainment value. Respondents of this study are students who have and actively using LinkedIn. This study uses multiple regression to process the data. The result of this study proves that almost sub-variables are significantly affect continuance participation intention, meanwhile there is only one sub-variable which is identification that not significantly affect continuance participation intention."

"ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh deal proneness terhadap reparticipation niat menjual flash online Tokopedia dengan mempertimbangkanatribusi sebagai variabel moderasi. Responden yang dituju adalah pengguna diJabodetabek yang pernah berpartisipasi dalam Flash Sale online Tokopedia sebelumnya 1 (satu) kali terakhir dan mengalami kegagalan layanan proses. Penelitian ini menggunakan pendekatan kuantitatif melalui penyebaran kuesioner kepada responden diperoleh dengan teknik purposive sampling. Hasil analisis menggunakan metode Parsial Least Square-Structural Equation Modeling (PLS-SEM) menunjukkan bahwa kesepakatan kerentanan memiliki pengaruh langsung pada niat partisipasi ulang di pengguna yang telah berpartisipasi dalam penjualan flash online dan mengalami kegagalan layanan proses. Sedangkan peran moderasi berasal dari atribusi internal dan eksternal pengaitan menunjukkan bahwa tidak ada hubungan interaksi dengan rawan kesepakatan dalam mempengaruhi niat partisipasi ulang. Hasil analisis juga menunjukkan bahwa atribusi eksternal memiliki efek langsung yang signifikan terhadap partisipasi niat.ABSTRACTThis study aims to analyze the effect of deal proneness on reparticipation of Tokopedia's online flash selling intentions by considering attribution as a moderating variable. The intended respondents are users on Jabodetabek that has participated in the previous Tokopedia online Flash Sale 1 (one) last time and experienced a process service failure. This research using a quantitative approach through distributing questionnaires to respondents obtained by purposive sampling technique. The results of the analysis using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method indicate that the agreement of vulnerability has a direct influence on the intention of re-participation in users who have participated in online flash sales and experienced a service process failure. Meanwhile, the role of moderation comes from internal and external attributions showing that there is no interaction relationship with agreement-prone in influencing the intention to re-participate. The analysis results also show that external attributions have a significant direct effect on intention participation."

"Many business industries are experiencing a downfall due to COVID-19 pandemic that has hit the whole world since early 2020. Destination and travel industries that rely on offline interaction not able to do their daily businesses. The development of social media to execute marketing activities, one of which using TikTok as one of the rising social media, The Ministry of Tourism and Creative Economy of Indonesia make @Indonesia.Travel’s account on TikTok as a promotion channel in digital platform. This research is aimed to analyze the mediation effect of social identification, perceived value, and satisfaction towards @indonesia.travel’s social media marketing activities, which further influenced continuance intention, participation intention, and purchase intention of the audience. Online questionnaires were spread and collected 231 respondent data which analyzed using PLS-SEM. The results of this research supported the positive and direct influence between @indonesia.travel’s social media marketing activities towards social identification, perceived value, and satisfactions. Lastly, social media marketing activities of @indonesia.travel generate positive influence to three types of audiences intention including continuance intention, participation intention, and purchase intention.

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Many business industries are experiencing a downfall due to COVID-19 pandemic that has hit the whole world since early 2020. Destination and travel industries that rely on offline interaction not able to do their daily businesses. The development of social media to execute marketing activities, one of which using TikTok as one of the rising social media, The Ministry of Tourism and Creative Economy of Indonesia make @Indonesia.Travel’s account on TikTok as a promotion channel in digital platform. This research is aimed to analyze the mediation effect of social identification, perceived value, and satisfaction towards @indonesia.travel’s social media marketing activities, which further influenced continuance intention, participation intention, and purchase intention of the audience. Online questionnaires were spread and collected 231 respondent data which analyzed using PLS-SEM. The results of this research supported the positive and direct influence between @indonesia.travel’s social media marketing activities towards social identification, perceived value, and satisfactions. Lastly, social media marketing activities of @indonesia.travel generate positive influence to three types of audiences intention including continuance intention, participation intention, and purchase intention. "

"Studi ini meneliti dinamika kompleks yang membentuk niat partisipasi berkelanjutan orang tua dalam pendidikan musik anak-anak mereka, dengan fokus pada peran nilai yang dirasakan, kepercayaan, keterlibatan orang tua, dan efek mediasi dari motivasi dan keterlibatan anak-anak. Berdasarkan sampel 165 pasang orang tua dan siswa berusia 6- 16 tahun yang sedang mengikuti pelajaran musik di Indonesia, data dikumpulkan melalui survei online. Temuan menunjukkan pengaruh langsung yang signifikan dari nilai yang dirasakan orang tua terhadap niat partisipasi berkelanjutan mereka, dengan kepercayaan dan keterlibatan orang tua sebagai mediator dalam hubungan ini. Namun, motivasi dan keterlibatan anak-anak dinyatakan tidak memediasi hubungan ini. Meskipun begitu peneliti menyoroti interaksi yang rumit antara konstruk-konstruk ini. Temuan ini menegaskan pentingnya memupuk kepercayaan dan keterlibatan orang tua yang aktif dalam program pendidikan musik anak-anak untuk menjaga keterlibatan orang tua dari waktu ke waktu dan meningkatkan motivasi dan keterlibatan anak dalam belajar musik. Implikasi bagi pendidik musik dan peneliti dibahas, dengan saran untuk meningkatkan dukungan dan keterlibatan orang tua dalam perkembangan musikal anak-anak.

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This study examines the complex dynamics that shape parents' intentions for continued participation in their children's music education, focusing on the roles of perceived value, trust, parental involvement, and the mediating effects of children's motivation and engagement. Based on a sample of 165 pairs of parents and students aged 6-16 years who are taking music lessons in Indonesia, data were collected through an online survey. The findings show a significant direct impact of parents' perceived value on their intention for continued participation, with trust and parental involvement acting as mediators in this relationship. However, children's motivation and engagement were found not to mediate this relationship. Despite this, the researchers highlight the complex interactions among these constructs. These findings underscore the importance of fostering trust and active parental involvement in children's music education programs to sustain parental engagement over time and to enhance children's motivation and engagement in learning music. Implications for music educators and researchers are discussed, with suggestions to enhance parental support and involvement in children's musical development."