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Ditemukan 71 dokumen yang sesuai dengan query
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Nadia Afira
"ABSTRAK
Di Indonesia, berbagai online marketplace muncul dengan aplikasi yang memberikan konsumen banyak pilihan untuk berbelanja sehingga konsumen cenderung berpindah dari satu aplikasi belanja ke aplikasi lainnya lainnya dengan mudah. Penelitian ini menguji model konseptual yang menggambarkan keterkaitan antara Technology Acceptance Model (TAM), flow, mobile irritation, serta sikap konsumen terhadap belanja menggunakan mobile apps dan niat konsumen untuk kembali menggunakan aplikasi belanja tersebut. Data dikumpulkan melalui kuesioner yang disebar secara online. Structural Equation Model (SEM) digunakan untuk analisis data menggunakan software AMOS 22. Pada penelitian ini jumlah sampel yang terkumpul adalah sebanyak 181 responden yang merupakan pengguna aplikasi belanja online marketplace dalam 3 bulan terkahir sejak pengisian kuesioner. Hasil penelitian ini menunjukkan bahwa perceived usefulness berpengaruh positif terhadap flow dan reuse intention, perceived ease of use berpengaruh positif terhadap perceived usefulness, flow berpengaruh positif terhadap attitude, attitude berpengaruh positif terhadap reuse intention dan sebaliknya mobile irritation berpengaruh negatif terhadap reuse intention.

ABSTRACT

In Indonesia, various of online marketplaces have emerged giving customers many options to shop that customers tend to switch to another mobile shopping apps easily. This study discusses the conceptual model that describes the linkages between Acceptance Model Technology (TAM), flow, mobile irritation, and consumer attitudes towards mobile applications against intention to reuse the mobile apps. Data was collected through online questionnaire. Structural Equation Model (SEM) is used for data analysis with AMOS 22. The number of samples collected was 181 respondents who experienced online shopping through mobile apps within the last 3 months from filling out the questionnaires. The result of this research showed that perceived usefulness positively affects flow and reuse intention, perceived ease of use positively affects perceived usefulness, flow has a positive impact on attitude, attitude positively affects reuse intention meanwhile mobile irritation negatively affects reuse intention."
2019
T53552
UI - Tesis Membership  Universitas Indonesia Library
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Alfira Adibah Putri
"Proses produksi makanan organik yang memerhatikan ketahanan pangan memberikan pilihan bagi masyarakat pada makanan yang lebih sehat dengan kandungan bahan yang alami. Pandemi Covid-19 telah memberikan perspektif baru bagi konsumen untuk mengubah pola konsumsinya pada makanan organik sebagai pilihan yang baik untuk kualitas kesehatan. Secara tidak langsung, perkembangan makanan organik ini akan menciptakan segmentasi baru untuk sektor makanan halal bagi konsumen Muslim. Sebagai salah satu negara yang mengandalkan sektor agrikultur, Indonesia berpeluang untuk memfasilitasi makanan organik yang telah memenuhi kriteria halalan tayyiban bagi konsumen Muslim. Penelitian ini menganalisis faktor-faktor yang mempengaruhi perilaku intensi terhadap makanan organik berlabel halal untuk konsumen Muslim. Pemilihan sampel penelitian menggunakan metode purposive sampling dengan kriteria beragama Islam, berdomisili di Indonesia, dan familiar dengan makanan organik berlabel halal. Kuesioner penelitian disebarkan secara online dengan 269 respons terkumpul dan analisis data dilakukan dengan metode Partial Least Square-Structural Equation Modelling (PLS-SEM). Hasil penelitian menunjukkan quality-emotional value, social value, vertical collectivism, dan horizontal collectivism mempengaruhi intention to buy dan intention to patronize pada makanan organik berlabel halal secara signifikan positif. Sedangkan, religious commitment hanya mempengaruhi intention to buy.

The organic food production process that pays attention to food security provides people with choices for healthier foods made of natural ingredients. The Covid-19 pandemic has provided a new perspective for consumers to change their consumption patterns on organic food as a good choice for health. In a roundabout way, the growth of organic food will create a new segmentation for the halal food sector among Muslim consumers. As an agriculturally dependent country, Indonesia has the opportunity to facilitate organic food that meets halalan tayyiban criteria for Muslim consumers. This study analyzes the factors that determine Muslim consumers' behavioral intentions toward halal-labeled organic food. Purposive sampling was used to select the research sample, which had to be Muslim, domiciled in Indonesia, and familiar with halal-labeled organic food. The research questionnaire was distributed online with 269 responses collected, and data analysis was done using Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The findings showed that quality-emotional value, social value, vertical collectivism, and horizontal collectivism significantly positively affected intention to buy and intention to patronize toward halal-labeled organic food. Meanwhile, religious commitment only affects intention to buy."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
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UI - Skripsi Membership  Universitas Indonesia Library
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Istianingsih
"ABSTRAK
The purpose of this study is to examine the information system (IS) success of the accounting software based on the user perception. The model used to examine the IS success is the modified IS success model of Seddon (1997). The model employed in this study is applied on data collected through 204 questionnaires distributed to the users of accounting software who work at the variety of companies in Indonesia. In examining the model, we employ the Structural Equation Model (SEM) with the use of LISREL 8. 72 softare. The results of the study show that system quality
significantly affects the perceived usefulness and the user satisfaction. Furthermore,
the results show that informqtion quality significantly ajjects the perceived usefulness
and user satisfaction. On the other hand, the study finds that user satisfaction does
not affect the system use."
Fakultas Ekonomi UI, 2008
J-pdf
Artikel Jurnal  Universitas Indonesia Library
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Rahmi
"[ABSTRAK
Penelitian ini dilaksanakan untuk memahami pengaruh normative belief
(peer influence) terhadap behavioral belief (usefulness, ease of use, enjoyment),
normative belief lain (self-congruence), attitude, serta intention untuk memiliki
smartphone mewah pada remaja. Model konseptual merujuk kepada teori
Technology Acceptance Model. Penelitian dilakukan dengan menggunakan desain
penelitian deskriptif single cross-sectional untuk menguji hubungan antar
variabel. Data dikumpulkan menggunakan metode survey self-administered
questionnaire dengan memanfaatkan siswa Sekolah Menengah Atas sebagai
responden. Obyek yang diteliti adalah iPhone. Hipotesis diuji menggunakan
Structural Equation Modeling.
Hasil penelitian memperlihatkan bahwa suatu belief ternyata mampu
mempengaruhi belief lainnya, selain pengaruhnya terhadap attitude dan intention
to own. Peer influence terbukti signifikan mempengaruhi usefulness, ease of use,
enjoyment, self-congruence, dan attitude, namun tidak berpengaruh signifikan
terhadap intention to own. Perceived enjoyment muncul sebagai determinan
terkuat dalam pembentukan attitude dan intention to own pada remaja
menandakan menonjolnya nilai hedonis iPhone. Attitude terbukti masih
memegang peranan penting dalam pembentukan intention. Usefulness tidak
berpengaruh terhadap attitude dan intention, demikian pula ease of use tidak
berpengaruh terhadap attitude yang menunjukkan remaja belum mampu
melakukan penalaran kognisi yang kuat, masih dalam proses perkembangan
emosional dan masih belum dapat berpikir secara rasional.

ABSTRACT
The purpose of this study is to understand the normative belief (peer
influence's effect towards teenager's behavioral beliefs (usefulness, ease of use,
enjoyment), other normative belief (self-congruence), attitude, and intention to
own luxury smartphone. Conceptual model refers to Technology Acceptance
Model. The research is conducted using single cross-sectional descriptive research
design to test relationships between variables. The data is collected using survey
method (self-administerred questionnaire) with senior high school?s students as
respondents. Research object is iPhone. Hypotheses are tested using Structural
Equation Modeling.
The result shows that a belief can influence other beliefs, attitude, and
intention to own. Peer influence significantly influences usefulness, ease of use,
enjoyment, self-congruence, and attitude, but does not affect intention to own.
Perceived enjoyment emerges as the strongest attitude?s determinant and also
intention to own?s determinant which reflects the salience of iPhone?s hedonic
value. Attitude still plays important role in forming intention. Usefulness does not
affect attitude and intention to own as well as ease of use does not affect attitude,
these reflects teenager?s inability to perform complex cognitive appraisal, process
of emotional development, and inability to think rational., The purpose of this study is to understand the normative belief (peer
influence)’s effect towards teenager’s behavioral beliefs (usefulness, ease of use,
enjoyment), other normative belief (self-congruence), attitude, and intention to
own luxury smartphone. Conceptual model refers to Technology Acceptance
Model. The research is conducted using single cross-sectional descriptive research
design to test relationships between variables. The data is collected using survey
method (self-administerred questionnaire) with senior high school’s students as
respondents. Research object is iPhone. Hypotheses are tested using Structural
Equation Modeling.
The result shows that a belief can influence other beliefs, attitude, and
intention to own. Peer influence significantly influences usefulness, ease of use,
enjoyment, self-congruence, and attitude, but does not affect intention to own.
Perceived enjoyment emerges as the strongest attitude’s determinant and also
intention to own’s determinant which reflects the salience of iPhone’s hedonic
value. Attitude still plays important role in forming intention. Usefulness does not
affect attitude and intention to own as well as ease of use does not affect attitude,
these reflects teenager’s inability to perform complex cognitive appraisal, process
of emotional development, and inability to think rational.]"
2015
T43557
UI - Tesis Membership  Universitas Indonesia Library
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Arieady Agusta
"Bioskop Blitzmegaplex dapat dikatakan sebagai pemain yang cukup baru dalam industri jasa hiburan bioskop di Indonesia dan menawarkan berbagai keunikan tersendiri terkait dengan kegiatan promosi secara online yang mereka lakukan sejak awal berdiri. Berbagai macam promo-promo ditampilkan secara menarik dan lengkap di website resmi Blitzmegaplex (www.blitzmegaplex.com). Tujuan dari penelitian ini adalah menganalisa pengaruh positif pada website Blitzmegaplex yang mencakup Perceived Ease of Use, Perceived Usefulness, Attitude dan Behavioral Intention.
Penelitian dilakukan pada dengan responden pengguna internet yang mengakses website Blitzmegaplex dalam 1 bulan terakhir maupun yang melakukan pembelian tiket bioskop secara online via website Blitzmegaplex, penggemar film-film terbaru di bioskop yang bertempat tinggal di Jatabek (Jakarta, Tangerang & Bekasi) dan konsumen yang pernah/gemar/sering menonton di bioskop Blitzmegaplex yang terletak di daerah Jatabek (sesuai dengan cabang-cabang lokasi Blitzmegaplex).
Hasil penelitian untuk keseluruhan produk menunjukkan bahwa Perceived Ease of Use berpengaruh signifikan terhadap Perceived Usefulness dan terhadap Attitude secara langsung. Perceived Usefulness berpengaruh signifikan terhadap Attitude dan terhadap Behavioral Intention secara langsung. Untuk Attitude, variabel ini berpengaruh signifikan terhadap Behavioral Intention secara langsung,. Penelitian terdahulu meneliti hubungan antara unsur tersebut dan menyatakan ada hubungan yang signifikan diantara mereka. Hasil penelitian ini memiliki perbedaan dengan hasil penelitian sebelumnya dikarenakan perbedaan lokasi negara yang diteliti.

Blitzmegaplex cinema can be regarded as a fairly new player in the industry of cinema entertainment services in Indonesia and offers a variety of unique characteristics associated with promotional activities online that they do since its establishment. Various kinds of promo presented in an interesting and complete the official website Blitzmegaplex (www.blitzmegaplex.com). The purpose of this study was to analyze a positive influence of Blitzmegaplex website which includes Perceived Ease of Use, Perceived Usefulness, Attitude and Behavioral Intention.
The study was conducted with respondents who are Internet users who access the website Blitzmegaplex in the last 1 month or those who purchased movie tickets online via the website Blitzmegaplex, fans of the latest movies in theaters residing in Jatabek (Jakarta, Tangerang and Bekasi) and consumers who ever / likes / watch in cinema Blitzmegaplex often located in areas Jatabek (according to branches Blitzmegaplex location).
The results indicate that Perceived Ease of Use significantly affect on Perceived Usefulness and Attitude toward. Perceived Usefulness and Attitude significantly affect on Behavioral Intention directly. For Attitude, had a significant effect on Behavioral Intention directly. Previous research examining the relationship between these elements and expressed no significant relationship between them. The results of this study have a difference with the results of previous studies because of differences in the location of the countries studied.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
S61856
UI - Skripsi Membership  Universitas Indonesia Library
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Khairiyah
"Seiring dengan pertumbuhan e-commerce yang berkembang secara cepat, tercipta persaingan bisnis yang kompetitif terutama dalam pembelian tiket pesawat melalui sebuah aplikasi. Tujuan penelitian ini adalah untuk menganalisis pengaruh perceived usefulness, perceived ease of use, dan online trust terhadap online repurchase intention pada aplikasi Traveloka. Penelitian ini menggunakan pendekatan kuantitatif.
Sampel dalam penelitian ini adalah 120 responden mahasiswa dan pegawai dengan rentang usia 18 ? 35 tahun yang pernah membeli tiket pesawat melalui aplikasi Traveloka dan bertempat tinggal di DKI Jakarta. Pengambilan sampel menggunakan metode purposive sampling. Model penelitian ini di uji dengan menggunakan SPSS 21 dan multiple regression.
Hasil penelitian ini menunjukan bahwa perceived usefulness dan online trust berpengaruh secara signifikan terhadap online repurchase intention. Sedangkan, perceived ease of use tidak berpengaruh secara signifikan terhadap online repurchase intention.

Following the growth of e-commerce rapidly, has created a competitive business particulary in buying airline ticket through application. The objective of this research is to analyze the effect of perceived usefulness, perceived ease of use, and online trust toward online repurchase intention on Traveloka application. This research applied quantitative approach.
The sample of this research is using 120 respondents, such as students and workers in the age range of 18 ? 35 years old who had bought airline ticket by using Traveloka application and currently living in DKI Jakarta. This research used purposive sampling method. The research model was tested by using SPSS 21 and multiple regression.
The result of this research indicates that perceived usefulness and online trust have a significantly positive impact toward online repurchase intention. On the other hand, perceived ease of use has a negative impact toward online repurchase intention.
"
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
S63032
UI - Skripsi Membership  Universitas Indonesia Library
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Sri Rahayu Hijrah Hati
"Abstrak
A previous study demonstrated that low incomewomen tend to have lower financial literacy. This low level of financialliteracy affects the manner in which they manage their daily finances, as wellas their ability to save for long term needs. Currently, the statistics show that financialliteracy in Indonesia is relatively low. Tosupport Indonesian government in improving financial literacy, especially among the mostmarginalized group women of low income Universitas Indonesia launched acommunity engagement initiative conducted in the form of financial literacytraining targeted at low-income women working as streetsweepers around the university. This study investigates the motivation toward andperceived usefulness of the financial education program to improve the financial literacy of low-income women working as street sweepers aroundUniversitas Indonesia. A mixed research method is applied in the study. The data were collected from in depth interviews and a mini survey conducted to 23 low-income female street sweepers who joined the 10weeks financial education program. Both quantitative and qualitative data wereanalyzed to produce a comprehensive descriptionof the participants perceptions and attitudes toward the financial literacyprogram. The study demonstrates that the majority of low income women have lowmotivation toward financial literacy education, and they also have a negative perceptionof the usefulness of such program. Thus, it is very important that alleducators and trainers examine the characteristics of the trainees and assessthe relevancy of the education program before they design certain communityengagement program."
Depok: Directorate of research and community engagement Universitas Indonesia, 2017
300 AJCE 1:1 (2017)
Artikel Jurnal  Universitas Indonesia Library
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Dani Pramujito
"Penelitian ini bertujuan untuk melihat faktor-faktor yang mempengaruhi kepuasan pengguna e-procurement. Faktor-faktor tersebut adalah perceived ease of use, perceived usefulness, trust, transparansi dan akuntabilitas serta efisiensi. Penelitian dilakukan dengan survei kepada pengguna e-procurement yang terdiri dari Pejabat Pembuat Komitmen (PPK), Pejabat Pengadaan Barang/Jasa dan Unit Layanan Pengadaan (ULP). Data yang diperoleh berjumlah 213 responden. Metode analisis data menggunakan Structural Equation Modeling (SEM) yang didukung dengan software lisrel 8.8. Hasil penelitian menunjukan bahwa perceived ease of use, perceived usefulness, trust, transparansi dan akuntabilitas berpengaruh positif terhadap kepuasan pengguna, sedangkan efisiensi tidak berpengaruh terhadap kepuasan pengguna

This study aimed to look at the factors which affect the user satisfaction of e-procurement. Such factors are perceived ease of use, perceived usefulness, trust, transparency and accountability, and also efficiency. A survey towards users of e-procurement, consisting of Committing Officer (PPK), the Goods/Service Procurements Officials and Procurement Services Unit (ULP), was conducted for this study. Data obtained amounted to 213 respondents. Methods of data analysis using Structural Equation Modeling (SEM) supported by LISREL 8.8 software. The results showed that the observed factors namely perceived ease of use, perceived usefulness, trust, transparency and accountability positively impacted on user satisfaction. In contrast, the efficiency factor proved to have no influence on user satisfaction."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
T52854
UI - Tesis Membership  Universitas Indonesia Library
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Jesica Claudia
"Penelitian ini membahas tentang hubungan antara kredibilitas sumber dari Exchange Participant Story dengan risiko yang dirasakan, dan adopsi informasi untuk program Global Volunteer yang dimediasi oleh kualitas argumen dan kegunaan informasi dengan menggunakan pendekatan elaboration likelihood model dari adopsi informasi yang diajukan oleh Sussman dan Siegal (2003). Sebanyak 175 responden berusia 18 hingga 30 tahun yang pernah mendengar atau mengetahui tentang program Global Volunteer dan mengikuti salah satu media sosial AIESEC menjadi sampel dalam penelitian ini dengan menggunakan kuesioner daring. Penelitian ini menggunakan Structural Equation Modelling untuk pengolahan data. Hasil penelitian menunjukkan bahwa expertness dan homophily dalam kredibilitas sumber pada Exchange Participant Story memiliki pengaruh pada risiko yang dirasakan oleh pembaca hingga dapat mempengaruhi adopsi informasi pada program Global Volunteer. Selain itu, orang-orang juga menggunakan Exchange Participant Story untuk mengurangi potensi bahaya sebelum mereka memutuskan untuk mengikuti program Global Volunteer.

This study examined the relationship between source credibility of Exchange Participant Story, perceived risk, and information adoption for Global Volunteer program which was mediated by information usefulness and argument quality, using elaboration likelihood model approach proposed by Sussman and Siegal (2003). There were 175 respondents ranging from 18 to 30 years old, have heard or known about the Global Volunteer program, and follow one of AIESECs social media accounts as a sample for this study using an online questionnaire. This study used Structural Equation Modelling to process the data. The result reveals that Expertness and Homophily from source credibility of Exchange Participant Story positively affected perceived risk to the extent that it can affect the information adoption on Global Volunteer program. Moreover, people used Exchange Participant Story to reduce potential hazards before they decided to join the Global Volunteer program."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Andi Adrian Adiputra Iwan
"Investigasi online purchase intentions di e-commerce Indonesia dengan fokus pada pengaruh trust, perceived risk, and perceived usefulness of online reviews adalah tujuan dari penelitian ini. Temuan tersebut berasal dari survey online yang ditanggapi oleh 203 partisipan pengguna e-commerce di Indonesia. Menurut hasil dari Partial Least Squares - Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS, perceived usefulness of online reviews mempengaruhi trust dan online purchase intention. Selain itu, perceived risk dan online purchase intentions tidak terpengaruh oleh trust. Lalu, perceived risk mempengaruhi online purchase intention. Menurut temuan tersebut, perusahaan e-commerce Indonesia harus bekerja untuk mendorong pelanggan memposting ulasan positif secara online untuk meningkatkan kepercayaan dan memperkuat pembelian online.

Investigating online purchase intentions in Indonesian e-commerce with a focus on the influence of trust, perceived risk, and perceived usefulness of online reviews is the goal of this study. The findings came from an online survey that had 203 respondents of Indonesian e-commerces users. According to results from partial least squares structural equation modeling (PLS-SEM) using SmartPLS, the perceived value of online reviews affects trust and online purchase intention. Furthermore, perceived risk and purchase intention are unaffected by trust. Additionally, perceived risk affects plans to make purchases online. According to the findings, Indonesian e-commerce companies should work to encourage customers to post positive reviews online in order to increase trust and strengthen online purchases."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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