Hasil Pencarian  ::  Simpan CSV :: Kembali

Abstrak :
ABSTRAK
Gaya hidup hedonis merupakan salah satu faktor penting yang dapat digunakan pemasar untuk memprediksi perilaku konsumen. Evaluasi yang dilakukan gaya hidup hedonis menekankan kepada perasaan berupa kesenangan, kenikmatan serta kegembiraan dalam mengkonsumsi produk, serta menjadi pertimbangan keputusan mereka sebagai konsumen untuk melakukan pembelian kembali repurchase intention . Penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup hedonis terhadap repurchase intention dengan objek penelitian restoran fine dining UNION Plaza Senayan. Penelitian ini menggunakan metode kuantitatif dengan teknik purposive dan melibatkan 100 responden pengunjung UNION Plaza Senayan. Hasil dari penelitian ini menunjukkan adanya pengaruh yang terbentuk antara gaya hidup hedonis terhadap repurchase intention.

---

ABSTRACT
Hedonic lifestyle is one of the important factors that can be used for marketers to predicting the consumers behavior. Product consumption evaluation of hedonic lifestyle are more affective than cognitive and often related to fun, pleasure oriented and excitement, they use it for they decisions in the future to consider repurchase intention. This quantitative research intend to examines the effect of hedonic lifestyle on repurchase intention in one of Jakarta rsquo s fine dining restaurant called UNION Plaza Senayan with purposive technique and conducted on 100 respondents. The results of this research shows that there is a correlation that construct between hedonic lifestyle on repurchase intention.

Abstrak :
ABSTRAK
The Bling Ring 2013 adalah film drama yang mengangkat kisah nyata dari enam remaja Amerika yang membobol rumah selebritis Hollywood dengan menggunakan teknologi canggih untukdapat melacak rumah para selebriti tersebut. Film ini mengeksplorasi masalah yang dihadapi oleh remaja Amerika akan adanya budaya pemujaan selebriti yang menyebabkan mereka menjadi hedonis dan narsisis. Meskipun terdapat banyak ahli yang membahas film ini dari sudut pandang psikologi, tidak banyak yang menganalisis masalah ini berdasarkan sudut pandang budaya populer dalam representasi karakter. Dengan menggunakan konsep pemujaan selebriti, penelitian ini bertujuan untuk menganalisis bagaimana budaya populer mempengaruhi perilaku menyimpang yang ditunjukkan oleh karakter dalam film Bling Ring. Penelitian ini memberitahu bahwa perilaku ldquo;memuja rdquo; yang dilakukan oleh karakter-karakter yang ada dalam film the Bling Ring sebenarnya berbanding terbalik dengan istilah memuja yang semua orang pahami.

---

ABSTRACT
The Bling Ring 2013 is a drama film which elevates an actual event of six American teenagers who burglarized Hollywood celebrity house by using the advanced technology to track those celebrities rsquo; house. This movie explores the American teenagers rsquo; problem in dealing with the celebrity worshipping culture that causes them to become hedonist and narcissist. Although there are a lot of scholars who have discussed the movie from the psychological point of view, not many have analyzed the movie based on the view point of popular culture about the character rsquo;s representation. By using the concept of celebrity worshipping, this article aims to analyze how popular culture affects the misbehavior that shown in the Bling Ring movie. This article notifies that the act of ldquo;worshipping rdquo; which done by the characters in the Bling Ring movie is actually the exact opposite of the term ldquo;worshipping rdquo; that everyone knows.

Abstrak :
Gaya hidup minimalisme pada akarnya merupakan sebuah aplikasi dari bagaimana individu merespon dan memaknai akumulasi material yang berlebihan. Dengan mengeliminasi hal yang dianggap berlebihan dalam hidup, banyak pengikutnya percaya bahwa hal tersebut dapat meningkatkan kualitas lain dalam kehidupan mereka sekaligus berkontribusi terhadap lingkungan. Namun, kehadiran minimalisme dalam budaya arus utama menghadirkan sebuah paradoks dimana dalam reproduksinya, terutama di Instagram, hanya beroperasi sebagai estetika anti-konsumerisme untuk pemenuhan motif hedonisme dan gratifikasi diri dari mengkonsumsi secara berbeda. Menggunakan metode desk research, tulisan ini mengungkapkan bagaimana tigainfluencer minimalisme–C.S Lestari (@cslestari), Ode to Less (@odetoless), dan Allan Fadlansyah (@allanfadlansyah)–membingkai imaji minimalisme-nya melalui berbagai narasi dan konten yang dibagikan serta didukung oleh proses revisi estetika. Lalu, menggunakan teori hedonisme alternatif milik Soper, penelitian ini juga memperlihatkan bahwa influencer tersebut adalah affluent customers yang dapat melakukan eliminasi material serta konsumsi mewah sebagai praktik (anti-)konsumsi secara berbeda. ...... Minimalist lifestyle, at its core, is a manifestation of how individuals put meaning on their material over-consumption into action. By reducing the clutter of their lives, many of its followers claim that it increases their other life qualities while contributing to the environment. But, the popularization of minimalism into mainstream culture has presented us a paradox where its reproduction, especially in Instagram, only serves as anti-consumption aesthetic to fulfill the hedonistic motive and self-gratification of consuming differently. Drawing on data collected from a desk research method, this article analyzes how three minimalist influencers––C.S Lestari (@cslestari), Ode to Less (@odetoless), and Allan Fadlansyah (@allanfadlansyah) –frame their minimalism through shared narrative and content, supported by process of aesthetic revisioning. Then, using Soper’s alternative hedonism theory, this article shows how these influencers fit into the category of affluent customers with their abilities to eliminate material and consume affluently as their different mode of (anti-)consumption practice.

Abstrak :
Skripsi ini membahas bagaimana novel The Picture of Dorian Gray merepresentasikan pandangan Oscar Wilde mengenai filosofi New Hedonism, yang dapat dilihat melalui analisis empat tokoh utama dalam novel yang berlatar belakang era Victoria di Inggris ini. Keempat tokoh tersebut adalah Basil Hallward, Sybil Vane, Lord Henry Wotton, and Dorian Gray. Pendekatan utama yang digunakan untuk menganalisis teks tersebut adalah teori Psikoanalisis Sigmund Freud mengenai agen-agen psikis, insting, dan mekanisme pertahanan, serta teori New Hedonism Walter Lippmann. Penelitian ini bertujuan untuk melihat kecenderungan Oscar Wilde dalam memandang filosofi hedonisme baru dan nilai-nilai masyarakat era Victoria guna membalik persepsi pembaca pada umumnya, yang memercayai bahwa novel ini memberikan pengaruh buruk bagi moralitas masyarakat. Dengan mengkaji hal apa yang mendorong tindakan-tindakan keempat tokoh dan menghubungkannya dengan nilai moral masyarakat era Victoria, penelitian ini berusaha memahami pesan moral yang ingin disampaikan Wilde melalui tulisannya tersebut. Kesimpulan yang diambil penulis adalah bahwa novel ini, melalui tokoh-tokohnya, menunjukkan ambivalensi Wilde dalam merepresentasikan filosofi New Hedonism dan nilai-nilai masyarakat era Victoria. ...... This undergraduate thesis discusses how the novel The Picture of Dorian Gray represents Oscar Wilde's perspective towards the philosophy of New Hedonism, which is analysed through the four most significant characters in this Victorian English novel, Basil Hallward, Sybil Vane, Lord Henry Wotton, and Dorian Gray. The major approaches applied in analysing the text are Sigmund Freud's psychoanalitical theories on the psychic apparatus, instincts, and defense mechanisms, and Walter Lippmann‟s philosophical theory on New Hedonism. The research aims at determining Wilde‟s position towards the new hedonistic philosophy and the Victorian values in order to counter the general belief that this novel serves as an immoral influence for the society. By analysing the characters' motives in choosing their actions and relating them to the moral values held by the Victorian society, this research tries to understand the message Wilde wants to convey in his work. As a conclusion, the analysis on the characters proves that the novel shows Wilde's ambivalent attitude towards the New Hedonism as well as the Victorian values.

Abstrak :
Penelitian ini bertujuan untuk mengetahui pengaruh hadirnya fitur belanja pada media sosial populer seperti Instagram Shopping dan TikTok Shop di Indonesia selama masa pandemi Covid-19 sebagai alternatif baru social commerce terhadap perilaku belanja impulsif dan kompulsif produk apparel. Dalam penelitian ini, peneliti mengkaji pengaruh media sosial, motivasi hedonis, kondisi berbelanja online selama pandemi Covid-19 serta peran iklim sosial komunitas pengikut social media influencer terhadap perilaku belanja impulsif dan kompulsif. Penelitian dilaksanakan menggunakan metode variance based Partial Least Square - Structural Equation Modelling (PLS-SEM) secara cross-sectional kepada 475 responden untuk menguji keterkaitan variabel Social Media Influence, Social Commerce, EWOM of Social Commerce, Hedonic (Happiness), Hedonic (Fun), Shopping in the Times of Covid-19, dan variabel moderasi Social Climate terhadap variabel dependen Impulsive Buying dan Compulsive Buying. Hasilnya, didapatkan bahwa Hedonic (Happiness) dan Shopping in the Times of Covid-19 memiliki hubungan signifikan positif terhadap perilaku Impulsive dan Compulsive buying. Hedonic (Fun) serta peran moderasi Social Climate berhubungan signifikan positif dengan Impulsive Buying. Sedangkan variabel lainnya tidak memiliki hubungan signifikan yang positif terhadap variabel Impulsive Buying dan Compulsive Buying. ......This study aims to determine the effect of the presence of shopping features on popular social media namely Instagram Shopping and TikTok Shop in Indonesia during the Covid-19 pandemic as a new social commerce alternative which could affecting impulsive and compulsive shopping behavior for apparel products. In this study, the impact of social media, hedonic motivation, shopping in the times of Covid-19, and social climate of social media influencers community are observed towards impulsive and compulsive shopping behavior. The study used variance-based partial least squares structural equational modelling (PLS-SEM) on a cross-sectional study conducted on 475 respondents observing the association of several variables: Social Media Influence, Social Commerce, EWOM of Social Commerce, Hedonic (Happiness), Hedonic (Fun) variables, Shopping in the Times of Covid-19 and Social Climate as a moderating variable towards the Impulsive Buying and Compulsive Buying as the dependent variables. The study result show that Hedonic (Happiness) and Shopping in the Times of Covid-19 had a significant positive relationship to Impulsive and Compulsive buying behavior. Hedonic (Fun) and the moderating role of Social Climate had a significant positive relationship with Impulsive Buying. Whilst the other variables do not have a positive significant relationship to the Impulsive Buying and Compulsive Buying variables.

Abstrak :
ABSTRACT
The objective of the research was to analyze the internal aspects of individual consumer to perceive the massive prestige brands. The brand chosen was influenced by conspicuousness, uniqueness, functional value, extended-self, hedonism, exploration, value consciousness, vanity. The research used quantitative approach by conducting a survey college students, workers and housewives. A total of 300 questionnaires were distributed, but only 243 questionnaires were used for further analysis. The data were analyzed by multiple regressions. Conspicuousness consumption had an effect on purchasing of massive prestige brands positively and it was significant. Uniqueness had an effect on purchasing of massive prestige brands positively but it was not significant. Extended-self had an effect on purchasing of massive prestige brands positively and but it was not significant. Hedonism had an effect on purchasing of massive prestige brands positively and it was significant. Exploration had an effect on purchasing of massive prestige brands positively and it was significant. Consciousness value had an effect on purchasing of massive prestige brands negatively and it was significant. Vanity had an effect on purchasing of massive prestige brands positively and it was significant.