Hasil Pencarian  ::  Simpan CSV :: Kembali

"Persaingan antar biro iklan scat ini sernakin ketat. Adanya dinamika perubahan dalam anggaran belanja iklan suatu perusahaan membuat biro iklan berusaha untuk mengembangkan strategi mempertahankan kliennya. Hubungan jangka panjang dengan kliennya sangat berpengaruh pada kelangsungan pendapatan atau laba biro iklan. Pemasaran relasional menjadi salah satu strategi yang dapat digunakan untuk membangun hubungan jangka panjang dan loyalitas klien. Loyalitas klien tersebut dapat dibangun dengan cars menumbuhkan kepercayaan dan komitmen klien terhadap biro iklan.Hubungan klien dengan biro iklan menekankan pada kepercayaan klien terhadap pemasar yang meliputi faktor-faktor membuka jalur komunikasi (opening line communication), garansi pelayanan (guaranteeing the service) dan standard pelayanan unggul (a higher standard to conduct ).Penelitian ini menganalisis pengaruh kepercayaan dan komitmen klien untuk membangun loyalitas klien terhadap biro iklan, melalui pendekatan pemasaran relasional. Pertanyaan penelitian yang akan dikemukakan, yaitu bagaimana pengaruh kepercayaan dan komitmen klien terhadap biro iklan untuk membangun loyalitas klien? Kemudian, bagaimana membuka jalur komunikasi, memberikan garansi pelayanan, dan memberikan standard pelayanan unggul mempengaruhi kepercayaan scrta komitmen klien terhadap biro iklan untuk membangun loyalitas klien? Lalu, dari ketiga variabel tersebut, variabel apa yang paling dominan untuk menumbuhkan kepercayaan k]ien terhadap biro iklan?Analisis dari basil penelitian menunjukkan bahwa kepercayaan klien berpengaruh positif untuk membangun komitmen klien terhadap biro iklan. Komitmen klien tersebut berpengaruh positif untuk membangun loyalitas klien terhadap biro iklan. Loyalitas klien yang terbentuk dari kepercayaan dan komitmen k]ien terhadap biro iklan, pada akhirnya akan membentuk suatu hubungan relasional secara berkelanjutan di masa yang akan datang (masa depan).Variabel memberikan garansi pelayanan dan memberikan standard pelayanan unggul secara signifikan berpengaruh positif pada kepercayaan klien terhadap biro iklan. D]eh karenaitu, kedua variabel tersebut dapat digunakan untuk menumbuhkan kepercayaan klien. Sedangkan membuka jalur komunikasi, pada penelitian ini berpengaruh negatif. Hal ini bisa terjadi disebabkan oleh kekecewaan responden terhadap proses komunikasi yang dibangun biro iklan tidak memenuhi prinsip keterbukaan, jujur, saling menguntungkan dan rutin.Dari ketiga varibel tersebut, memberikan standard pelayanan unggul merupakan faktor yang paling dominan mempengaruhi kepercayaan klien. Kemudian dari kepercayaan klien tersebut dapat membangun komitmen klien untuk menggunakan jasa atau pelayanan biro iklan secara berkelanjutan di masa depan, sehingga dapat terbangun loyalitas klien yang menjadi salah satu tujuan dari pemasaran relasional.

---

Advertising expenditure had dynamics change every year related to advertising budget allocated by client. Competition between advertising agencies become more competitive. Advertising agency should develop their strategy to get and keep relationship with client. Long term relationship with client it's very important to get log term profit for agency. Relationship marketing is one alternative strategy that can be use to build long terms relationship and create client loyalty. Client loyalty can be created with building trust and commitment client to agency.To build trust relationship between client and advertising agency, there are some variables that can used; (1) opening line communication, (2) guaranteeing the service and (3) a higher standard to conduct.This research analysis describes relationship between trust and commitment to build client loyalty, with relationship marketing strategy. Research question are; how is relationship between trust and commitment client to advertising agency to build client loyalty? How is relationship between opening line communication, guaranteeing the service and a higher standard to conduct? And what is the most dominant variable affecting trust to agency?Research result analysis, trust had positive relationship to create client commitment to advertising agency. Client commitment had positive relationship to build client loyalty. And client loyalty builds long terms relationship between client and agency in the future.A guaranteeing the service and a higher standard to conduct variables significantly had positive relationships to create trust between client and advertising agency. But opening line of communication variable had negative relationship to create trust. From this research, we can conclude that respondent had communication problem with their agency. The agency did not build communication with openness, honest, mutual benefit and frequent.A higher standard to conduct variable it's the most dominant variable to create trust. Client trust to advertising agency can build client commitment. Trust and commitment client build client loyalty to had long terms relationship with advertising agency."

"ABSTRAKAsmara lan Kuwadjiban merupakan novel Jawa yang terbit tahun 1962, berisi tentang nilai moral cinta dan kesetiaan. Dokter Sudibja sangat mencintai dan setia kepada Salindri sejak kecil. Pergolakan batin dokter Sudibja dibangun oleh narator melalui munculnya tokoh Sudjana yang dijodohkan dengan Salindri. Bagaimana sebuah kewajiban sebagai dokter dapat beriringan dengan cinta dalam pandangan Jawa menjadi pokok permasalahan dalam novel ini. Pengkajian novel ini menggunakan metode analisis deskriptif, dengan menjelaskan unsur-unsur dalam karya sastra secara mendetail dan mendalam. Pendekatan objektif yang menitikberatkan pada karya sastra dan teori struktural yang dikembangkan Burhan Nurgiyantoro dipergunakan untuk menganalisis unsur-unsur yang membentuk struktur karya sastra dalam novel ini. Unsur-unsur yang dibahas dalam kajian ini adalah tokoh-penokohan, plot, latar, tema, dan moral.

---

ABSTRACTAsmara lan Kewadjiban is a Javanese novel published in 1962, containing the moral values of love and loyalty. Doctor Sudibja is very loving and loyal to Salindri since childhood. Sudibja physician 39 s inner struggle was built by the narrator through the emergence of Sudjana figures who were mated with Salindri. How a duty as a doctor can go hand in hand with love in the Javanese view becomes the subject of the novel. The study of this novel uses descriptive analysis method, by explaining the elements in literature in detail and in depth. The objective approach that focuses on the literary works and structural theory developed by Burhan Nurgiyantoro is used to analyze the elements that make up the structure of literary works in this novel. The elements discussed in this study are characterizations, plots, backgrounds, themes, and morals. "

"Skripsi ini membahas tentang pengaruh berbagai macam faktor brand loyalty yang terdiri dari brand name, store environment, service quality, product quality, promotion, dan style, terhadap brand loyalty konsumen sepatu olahraga di Indonesia, dan juga bagaimana pengaruh tersebut bagi kategori konsumen brand switchers dan hardcore loyal. Penelitian ini bersifat kuantitatif. Hasil penelitian menyimpulkan bahwa adanya pengaruh dari brand name, store environment, product quality, dan promotion, dimana faktor brand name dan promotion memiliki pengaruh tertinggi dibandingkan faktor lainnya.

---

This study discusses the influence of various brand loyalty factors consisting of brand name, store environment, service quality, product quality, promotion, and style, to the brand loyalty of sports shoes consumers in Indonesia, and also for brand switchers and hardcore loyal consumer category. This research is quantitative. The results concluded that brand name, store environment, product quality, and promotion have influence on consumer’s brand loyalty, where brand name and promotion have the highest influence than other factors.

"

"The purpose of this article is to investigate the effect of perception's service quality and price on satisfaction and customer's loyalty at Shariah life insurance in Central Java Province. The popilation are Shariah life isurance staff the respondents are chosen by using accidental sampling techniques. The data collected from 140 respondents and analysed by statistical tool of structural equation modeling ( SEM). The result showed that : First, perception of service quality produced a positive significant impact on satisfaction. Second, satisfaction was positive and significantly associated with customer's loyalty. Third, the service quality was directly related customer's loyalty but the effect of service quality on customer's loyalty related service quality on customer's loyalty more than satisfaction as intervening variable with estimate value 0, 767 if compared the directly related service quality on loyalty , with value 0, 277 Theoretical found that the if compared the conventional serqual is a part from shariah insurance study , the Shariah insurance as an alternative for customer will be faithful to the religion norm in accordance with shariah principles. The empirical found that as shariah insurance customers, the customers have already executed the religion norm in accordance with Al.Quran at An-Nisa: 9 studies found that the society's interest to buy Shariah life insurance policy and the insurance commitment to the risk protecting are low, finaly the society commitment toward life insurance decreases."

"Keberhasilan pemasaran jasa pelayanan rumah sakit sangat ditentukan oleh pemahaman organisasi terhadap perilaku konsumen yang menjadi pelanggannya, terutama pada organisasi yang ingin mengembangkan Relationship Marketing. Dengan memahami perilaku pelanggan, organisasi dapat menerapkan upaya-upaya pemasaran yang jitu dan bertumpu pada kebutuhan dan keinginan pelanggan sehingga mampu meningkatkan keuntungan dan citra perusahaan.RS Omni Medical Center dalam dua tahun ini meluncurkan program Member Club sebagai upaya mempertahankan pelanggan loyal dengan strategi Relationship Marketing. Namun dari 1000 pelanggan loyal yang ditawarkan hampir 80% memberikan respon negatif, meskipun sampai saat ini mereka tetap memanfaatkan pelayanan RS Omni Medical Center. Sebagai lanjutan dari pengamatan di atas, dilakukan suatu studi kasus dengan pendekatan kualitatif dan kuantitatif untuk menemukan faktor-faktor yang menyebabkan pelanggan loyal memberikan respon negatif terhadap program tersebut, terutama dari sisi konsumen. Metode yang dilakukan adalah wawancara mendalam dengan beberapa pelanggan loyal yang tidak mengembalikan aplikasi dan memahami permasalahan, dilanjutkan dengan melakukan survey per telepon terhadap 83 responden serta melengkapinya dengan data sekunder dari rumah sakit.Hasil penelitian menunjukkan bahwa meskipun banyak alasan yang dikemukakan pelanggan terutama yang berkaitan dengan masalah pelayanan dan fasilitas Member Club yang ditawarkan, namun penelitian ini menyimpulkan bahwa respon negatif terhadap program Member Club ternyata berhubungan dengan Customer Behavior pelanggan loyal ini. Ditemukan tiga faktor dari Customer Behavior yang berhubungan dengan respon negatif tersebut yaitu motivasi, pengaruh kelompok dan sub-budaya pelanggan. Dan pengamatan diketahui bahwa program Member Club RS Omni Medical Center memang belum memperhatikan ketiga faktor tersebut.Untuk membuat Member Club ini menjadi program Relationship Marketing yang berhasil, manajemen RS disarankan mengevaluasi kembali program Member Club. Perlu dibuat program Member Club yang cocok dengan Customer Behavior pelanggannya dan memperhatikan faktor motivasi, pengaruh lingkungan dan sub-budaya pelanggan. Hal yang tidak kalah penting untuk keberhasilan program ini adalah menciptakan produk yang memenuhi karakteristik yang diinginkan pelanggan.

---

Analysis Caused Factors that Loyal Customers of OMC Hospital Give Negative Responses to OMC's Member Club Program, 2002 Success in services marketing of hospital has been driven by organization understanding about behavior of the customers, especially in organization which wants to improve Relationship Marketing. By understanding behavior of customers, the organization can make right marketing efforts that based on customer needs and wants, makes profits and improves the organization image.

In two recent year the Omni Medical Center Hospital released Member Club program as an effort to retain loyal customer with Relationship Marketing strategy. From 1000 loyal customers who were sent the applications, almost 80% gave negative responses, although they still use Omni Medical Center Hospital's services until now. As a follow up on the above observation, a case study was undertaken through qualitative and quantitative approaches. The study was designed to find factors that loyal customers gave negative responses to this program, especially from customers side. Deep interviews were conducted with five loyal customers who didn't turn back the applications and understood the topic, and continued with phone survey to 83 responder. The study was completed by the secondary data from this hospital.

Although many reasons were told by customers especially related with services and Member Club facilities, the study concluded the negative responses were caused and related by Customer Behavior of the loyal customers. The study found three factors in Customer Behavior related with customer's negative responses. There were motivation, group influence and sub-culture. From observation, the Member Club was not focus on the three factors.

To make the Member Club become successful Relationship Marketing program, the hospital management is suggested to re-evaluate this program. Focus to Customer Behavior especially on motivation, group influence and sub-culture are needed when the new Member Club will be made. The most important thing to success this program is creating product that meet customer needs and wants."

"

Indonesia memiliki potensi pengumpulan Zakat, Infak, dan Sedekah (zis) yang besar. Namun, potensi tersebut belum dapat dimaksimalkan dengan baik. Kurangnya kesadaran masyarakat dan kepercayaan kepada pengelola zis menjadi penyebab rutinitas membayar zis belum terbangun di masyarakat. Salah satu upaya untuk meningkatkan pembayaran zis adalah memberikan pesan pengingat untuk membayar zis. Penelitian ini menganalisis pengaruh message framing, media richness, dan message evidence pada pesan pengingat terhadap pembayaran zis. Lingkup penelitian ini meliputi pembayaran zis pada Badan Amil Zakat Nasional (BAZNAS) sebagai lembaga resmi yang berwenang mengelola zis tingkat nasional. Penelitian ini menggunakan metode eksperimental dengan factorial design 2 (message framing : religious value vs social value) x 2 (media richness : text vs text + image) x 2 (message evidence : high evidence vs low evidence). Penelitian dilakukan dengan menyebarkan kuesioner secara online. Pengolahan data dilakukan pada 200 data responden dengan menggunakan metode analysis of variance. Penelitian ini mengungkapkan bahwa pemberian pesan religious value memiliki pengaruh lebih tinggi terhadap intensi untuk loyal dibandingkan pesan social value.  Pesan dengan text + image lebih meningkatkan kepercayaan terhadap organisasi dibandingkan pesan dengan text. Selain itu, pesan high evidence meningkatkan kepercayaan terhadap organisasi dibandingkan pesan low evidence. Lebih lanjut, pengaruh pesan dengan text + image dan high evidence memberikan pengaruh lebih besar pada kepercayaan terhadap organisasi. Pemberian pesan religious value, text + image, dan high evidence memiliki pengaruh lebih tinggi dari pesan social value terhadap intensi untuk loyal. Hasil penelitian menunjukkan bahwa kepercayaan terhadap organisasi dapat meningkatkan intensi untuk loyal secara signifikan dan sebagai mediasi keseluruhan pengaruh media richness terhadap intensi untuk loyal. BAZNAS dapat menerapkan hasil penelitian ini sebagai upaya meningkatkan loyalitas pembayaran zis.

---

Indonesia has the big potential to obtain Zakat, Infaq and Alms (zis). However, this potential cannot be maximized properly. Lack of public awareness and trust in the management of zis is the reason for the routine of paying zis, which has not yet been developed in the community. One effort to increase zis payment is to provide a reminder message to pay zis. This study analyzes the effect of message framing, media richness, and message evidence on reminder messages on zis payments. The scope of this research includes the payment of zis at the National Amil Zakat Agency (BAZNAS) as an official institution authorized to manage zis at the national level. This study uses an experimental method with factorial design 2 (message framing: religious value vs. social value) x 2 (media richness: text vs. text + image) x 2 (message evidence: high evidence vs. low evidence). The study was conducted by distributing questionnaires online. Data processing was performed on 200 data respondents using the analysis of variance method. This study reveals that giving religious values has a higher influence on intention to loyal than social value messages. Text + image messages increase trust to organization more than text messages. In addition, high evidence messages increase trust to organization compared to low evidence messages. Furthermore, the effect of messages with text + image and high evidence gives a greater influence on trust to organization. The delivery of religious value, text + image, and high evidence messages has a higher influence than the message of social value on the intention to loyal. The results showed that trust to organization could significantly increase intention to loyal and mediate the overall effect of media richness on intention to loyal. BAZNAS can apply the results of this study as an effort to increase zis payment loyalty.

"