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"Penelitian ini adalah berdasarkan laporan magang yang dilakukan di PT Bank X. Aktivitas Magang dilakukan pada Bank X dengan tujuan meneliti hubungan pemasaran antara Bank X sebagai instansi perbankan dengan PT ABC sebagai klien dari Bank X. Hasil dari penelitian ini menemukan bahwa dalam hubungan pemasaran yang diterapkan oleh Bank X, kompetensi,serta komitmen dan kepercayaan, berperan penting dalam kelangsungan hubungan bisnis antara Bank X dan PT ABC. Selain itu status kedua perusahaan yang merupakan Badan Usaha Milik Negara (BUMN) juga berperan penting dalam kelangsungan kerja sama antara Bank X dan PT ABC. 

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This research is based on internship report which is done in PT Bank X. The internship is conducted with the purpose of doing research regarding the application of relationship marketing in Bank X as a banking institution and PT ABC as a client of Bank X. This research founds that in relationship marketing implemented by Bank X, competency, as well as commitment and trust, has a crucial role sustaining business relationship between Bank X and PT ABC. Besides, the status of both companies as a State Owned Enterprises also have significant role in sustaining business relationship between the two companies."

"Berdasarkan hasil studi Uchida, Udell dan Watanabe (2007) dikatakan bahwa bank kecil di Jepang memiliki keunggulan komparatif yaitu strategi penyaluran kredit kepada Small Medium Enterprises (SMEs) yang didasarkan pada relationship lending yaitu kedekatan hubungan yang lebih kuat antara bank dengan debiturnya bila dibandingkan dengan bank besar. Pengukuran relationship lending dilakukan dengan menggunakan variabel: (i) kedekatan hubungan, (ii) kedekatan lokasi, (iii) frekuensi pertemuan bank dengan debiturnya, dan (iv) eksklusifitas bank. Selanjutnya keunggulan komparatif bank dengan keempat pengukurannya tersebut dilakukan analisis terhadap penyaluran kredit mikro dan kecil di Indonesia. Hasilnya dapat dibuktikan bahwa bank dan koperasi di Indonesia juga menerapkan pendekatan relationship lending dengan debiturnya dalam penyaluran kredit mikro dan kecil.Melalui pendekatan relationship lending diharapkan penyaluran kredit mikro dan kecil meningkat, tetapi berdasarkan hasil analisis data kredit mikro dan kecil dari bank umum di Indonesia, diketahui bahwa kredit mikro justru menurun, kredit kecil naik dan secara bersama-sama (kredit mikro + kredit kecil) mengalami sedikit kenaikan atau relatif stabil. Oleh karena itu, untuk meningkatkan penyaluran kredit mikro dan kecil diusulkan suatu pola kerjasama pembiayaan antara bank dan koperasi yang diatur spesifik skim pembiayaannya.

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Based on a study conducted by Uchida, Udell and Watanabe?s (2007) which stated that small banks in Japan have comparative advantage, i.e. strategy of credit extended to Small Medium Enterprises (SMEs) is based on relationship lending of which there is a stronger relationship between small banks and their borrowers than with big banks. Measurements of relationship lending are done using the following variables: (i) the scope of relationship, (ii) the distance from the borrower, (iii) the frequency of contact with their borrower, and (iv) the exclusivity of lender. Comparative advantage of the banks with the four measurements is also used to analyze micro and small credits in Indonesia. The outcome shows that bank and cooperative in Indonesia also implement relationship lending with their borrowers in channeling their micro and small credit.By using relationship lending approach, it is expected that micro and small credits in Indonesia will increase. However, based on data analysis of micro and small credit from commercial banks in Indonesia, it appears that micro credit tend to decline, small credit tend to rise and at the same time both micro credits and small credits experience a slight increase or relatively stable. Thus, in order to increase micro and small credits, a pattern of finance cooperation between bank and cooperative arranged by specific financing scheme is advisable."

"Dalam perilaku politik, evaluasi para pemilih terhadap diri seorang calon politisi telahditemukan menjadi sesuatu yang penting dalam perilaku politik seseorang. Akan tetapi,meskipun variabel kompetensi dan karakter sudah sering diteliti, masih sedikit penelitianyang meneliti hubungan antara politisi dan pemilih yang ada dari sisi goodwill politisi.Padahal, goodwill ditemukan mampu melengkapi kompetensi dan karakter dalammenentukan kredibilitas politisi. Selain itu, masih sedikit pula yang melihat bagaimanasisi relasi parasosial dalam politik, meskipun relasi parasosial telah dibuktikan mampumempengaruhi perilaku politik seseorang. Oleh karena itu, penelitian ini ingin melihatbagaimana goodwill mempengaruhi relasi parasosial dalam politik.Partisipan yangdigunakan adalah orang-orang yang mengikuti pemilu presiden tahun 2019 (N=221)dengan umur 18-64 yang diuji menggunakan alat ukur Goodwill, Positive ParasocialRelationship, Negative Parasocial Relationship, serta alat ukur Ideologi Politik. Analisisregresi berganda menunjukan bahwa goodwill memiliki pengaruh yang signifikanterhadap relasi parasosial positif dan relasi parasosial negatif. Meskipun begitu, tidakditemukan relasi antara relasi parasosial positif dan relasi parasosial negatif yangsignifikan. Berdasarkan hasil yang didapatkan, diperlukan penelitian untuk melihat lebihlanjut karakteristik-karakteristik demografi lain yang mampu ikut berpengaruh dalamperilaku memilih serta penelitian lanjutan dalam bentuk longitudinal untuk melihat lebihlanjut interaksi variabel-variabel yang ada

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In politics, personal evaluation of politicians by their voters is important for a person’s

political behavior. However, while competence and character have received considerable

attention, little research has been done when it comes to the goodwill of politicians, even

though it was found that goodwill could supplement both competence and character when

it comes to determining the credibility of politicians. Furthermore, little research has also

been done regarding parasocial relationships in politics, even though it was found that it

could affect a person’s political behavior. Thus, this research intends to see how goodwill

affects parasocial relationships in politics. Participants of this research were those who

participated in the 2019 presidential election (N=221) with the age of 18-64. Goodwill,

Positive Parasocial Relationship, Negative Parasosial, and Political Ideology scale were

administered to measure the relation between Parasocial Relationship and Goodwill.

Multiple hierarchical regression showed that goodwill has an effect on both positive and

negative parasocial relationship. However, no significant relation was found between

positive parasocial relationship and negative parasocial relationship. Based on the results,

further research is needed to look into other demographical characteristics that can also

have an influence on voting behavior and also future researches conducted in longitudinal

forms to look further into how these variables interact with one another"

"Penelitian ini membahas hubungan antara antaseden strategi pemasaran relasional yang diproksi kedalam variabel relationship benefits, seller expertise, communication, similarity, interaction frequency, dan conflict dengan loyalitas pelanggan yang diproksi kedalam variabel individual fortitude, expectancy of continuity, word of mouth, dan cooperation, melalui variabel mediator relationship satisfaction, trust, dan relationship quality. Tujuan penelitian ini adalah mendeskripsikan dan menganalisis hubungan antara antaseden strategi pemasaran relasional dengan relationship satisfaction, trust, dan relationship quality, serta menganalisis hubungannya dengan relationship outcomes sebagai pembentuk loyalitas pelangan.Hasil penelitian ini menemukan bahwa variabel outcomes pemasaran relasional individual fortitude dipengaruhi secara tidak langsung oleh variabel seller expertise, similarity, interaction frequency, conflict dan secara langsung memiliki hubungan dengan variabel mediator trust dan relationship quality. Sementara itu variabel expectation of continuity dipengaruhi secara tidak langsung oleh variabel relationship benefit, seller expertise, communication, similarity, interaction frequency dan conflict melalui mediasi relasional relationship satisfaction, trust dan relationship quality. Selanjutnya variabel word of mouth memiliki hubungan tidak langsung dengan variabel seller expertise, similarity, interaction frequency dan conflict melalui variabel mediator trust dan relationship quality. Dan terakhir variabel cooperation memiliki pengaruh secara tidak langsung oleh variabel relationship benefit, communication, similarity, interaction frequency dan conflict melalui mediasi variabel relationship satisfaction dan relationship quality.Hasil penelitian ini menyarankan agar distributor alat diagnostik lebih meningkatkan hubungan relasional melalui pengelolaan konflik dengan efektif sehingga mampu memberikan pengaruh positif untuk meningkatkan kualitas hubungan dengan pelanggan. Yang pada akhirnya akan meningkatkan loyalitas pelanggan dalam bentuk kesediaan merekomendasikan hal positif tentang distributor ke konsumen lain

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This study examines the relationship between relational marketing strategy antecedent that proxy into variables of relationship benefits, selling expertise, communication, similarity, interaction frequency and conflict with the customer loyalty that proxy into variables of individual fortitude , expectation of continuity, word of mouth, and cooperation, through mediator variable relationship satisfaction, trust, and relationship quality. The purpose of this study is to describe and analyze the relationship between antecedent of relationship marketing strategies with relationship satisfaction, trust, and relationship quality, and analyze its relationship with relationship outcomes as forming customer loyalty.

Results of this study identified that relationship outcomes variable of individual fortitude is affected indirectly by seller expertise, similarity, interaction frequency, conflict and directly linked to the mediator variables of trust and relationship quality. Meanwhile expectation of continuity variables indirectly affected by the variables of relationship benefits, seller expertise, communication, similarity, interaction frequency and conflict through relational mediator of relationship satisfaction, trust and relationship quality. Furthermore, word of mouth variable has no direct relationship with the variable seller expertise, similarity, interaction frequency and conflict through relational mediator of trust and relationship quality. And lastly cooperation variables have an indirect effect with variables of relationship benefit, communication, similarity, interaction frequency and conflict through relational mediator of relationship satisfaction and relationship quality.

The results of this study suggest that further enhance the diagnostic equipment distributor relational relationships through effective conflict management so as to provide a positive influence to improve the quality of customer relationships. Which in turn will increase customer loyalty in a positive willingness to recommend distributor to other consumers."

"Pacaran jarak jauh merupakan hubungan romantis yang cukup banyak dijalani dengan alasan mengikuti pendidikan dan pekerjaan yang lebih baik. Adanya jarak diantara pasangan sering dianggap menurunkan kepuasan hubungan. Penelitian ini bertujuan untuk melihat hubungan antara attachment dan kepuasan hubungan pada dewasa muda yang sedang berpacaran jarak jauh. Attachment diukur dengan Experience in Close Relationship-Revised (ECR-R) dan kepuasan hubungan diukur dengan Relationship Assessment Scale (RAS). Responden dalam penelitian ini (N=297) merupakan dewasa muda yang sedang berpacaran jarak jauh minimal 6 bulan dan diambil dengan teknik non-probability sampling.Dari penelitian ini diketahui bahwa terdapat hubungan negatif yang signifikan antara anxious attachment dan avoidance attachment dengan kepuasan hubungan. Hasil ini menunjukkan bahwa semakin tinggi skor anxious dan avoidance attachment maka semakin rendah kepuasan hubungan.

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Long distance relationship is a romantic relationship that many people involved with getting a better job and education as the most main reason. Always being perceived as a problematic relationship and relationship satisfaction can predict the success of the relationship.This research aiming to examine the relationship between attachment and relationships satisfaction in young adult who currently in long distance romantic relationship. Attachment measured by Experience in Close Relationship-Revised (ECR-R) and relationship satisfaction measured by Relationship Assessment Scale (RAS). Respondent (N=297) is a young adult who having a long distance romantic relationship at least for 6 months and obtained through non-probability sampling technique.

Results point out a negative and significant correlation between anxious and avoidance attachment and relationship satisfaction with medium effect size for anxious and large effect size for avoidance. High score attachment indicates lower relationship satisfaction. Result from this research can be applied at problem solving in long distance dating relationship."

"Kemajuan teknologi dan berkembangnya berbagai bentuk media baru yang lebih interaktif telah mengubah cara audiens dalam menjalin hubungan dengan karakter media favoritnya. Media Sosial sebagai salah satu bentuk media baru kini digunakan oleh berbagai publik figur, salah satunya adalahSocial Media Influencer untuk membangun Personal Brand danberkomunikasi dengan audiensnya. Penelitian ini bertujuan untuk mengeksplorasi bagaimana pengaruh dari Hubungan Parasosial yang terjalin dalam diri pengikut akun media sosial Instagram @ariefmuhammad sebagai seorang Social Media Influencer, terhadap salah satu aspek Personal Branding dari Arief Muhammad yaitu Relationship yangmerupakan hubungan baik yang terjalin antara seseorang dengan orang lainsebagai hasil dari praktik Personal Branding yang baik. Metode penelitian yang digunakan adalah kuantitatif dengan sifat eksplanatif. Hasil penelitian menunjukkan bahwa Hubungan Parasosial yang dirasakan audiensberpengaruh signifikan secara positif terhadap Relationship antara audiens dengan Social Media Influencer. Variabel Hubungan Parasosial berpengaruh sebesar 51,4% terhadap Relationship, dengan Friendship sebagai dimensi paling berpengaruh menurut responden."

"Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field."