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Ditemukan 39 dokumen yang sesuai dengan query
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Malnar, Joy Monice
NewYork: University of Minnesota Press, 2004
745 MAL s
Buku Teks  Universitas Indonesia Library
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Hanggoro Purwohananto
Abstrak :
Sebuah bangunan merepresentasikan dirinya melalui tampilan visual. Secara visual tampilan bangunan tak hanya dilihat dari bentuk saja, namun juga melalui permukaan bangunan terkait. Permukaan dipandang sebagai bagian yang memberikan ekspresi dalam memperlihatkan karakter dan identitas suatu bangunan, sehingga persepsi visual manusia terhadap bangunan akan terbentuk melalui permukaan. Kualitas permukaan suatu bangunan ditentukan oleh kualitas dari material pembangun, sehingga dapat dikatakan bahwa permukaan merupakan representasi dari material. Skripsi ini ditulis bertujuan untuk mengkaji bagaimana permukaan dapat menciptakan kualitas arsitektur, dan bagaimana material dapat menciptakan kualitas permukaan. Dari kajian teori serta studi preseden yang saya lakukan terlihat bahwa permukaan sangat berkaitan dengan sensori manusia, sensory design, dan material. Permukaan akan menstimulasi sensori manusia dalam mempersepsikan arsitektur melalui unsur-unsur sensory design. Persepsi yang diciptakan oleh permukaan, akan sangat dipengaruhi oleh material dari permukaan itu sendiri. Karena suatu material tertentu akan menciptakan kualitas permukaan yang spesifik, dan akan mempengaruhi manusia dalam mempersepsikan suatu bangunan. ......A building represents itself through its visual appearance. However, appearance of a building not only represents its form, but also the surface. Surface is seen as a part which provides an expression in showing the character and identity of a building, so that the visual perception of the building will be formed through the surface. The surface quality of a building is determined by the quality of the building material, so it can be said that the surface is a representation of the material. This thesis is written to examine how surfaces can create architectural quality, and how materials can create surface quality. From the theoretical studies and the precedent studies, the surface is closely related to human sensory, sensory design, and materials. The surface will stimulate the human sensory in perceiving the architecture through the elements of sensory design. The perception created by the surface, will be greatly influenced by the material from the surface itself. Because a certain material will create a specific surface quality, and will affect humans in perceiving a building.
Depok: Fakultas Teknik Universitas Indonesia, 2017
S67031
UI - Skripsi Membership  Universitas Indonesia Library
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Reese, Nancy Berryman
St. Louis Missouri: Elsevier Saunder, 2012
616.74 REE m
Buku Teks  Universitas Indonesia Library
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Nini Jayanti
Abstrak :
Innovation is needed to preserve local culinary clover as a culinary ingredient which becomes one of the elements of the tourist attraction. With the momentum of healthy lifestyle trend in Surabaya, a beverage product is created from local ingredient in surabaya. A clover known in Latin as Marsilea Crenata is usually used as a Pecel Semanggi. Marsilea Crenata is known as herbal medicine. It used to cure sore throat, sprue, and fever. It contains high isoflavones. The herbal drink is created by producing clover powder through the stages of drying using dehydrator. The herbal beverage is produced through experimental stages with dry mix and crystallization method. Sensory test is used to discover about the taste, aroma, color, and texture of the herbal drink. They are acceptable and 53.3% of panelists like it. Nutrition test is conducted in Balai Riset dan Standardisasi Industri Surabaya to discover the nutrition facts of the herbal drink. The herbal drink contains of 20,62% ash, 7,31% sugar, 1,16% protein, 6,15% carbohydrate, and energy 38,96 kcal/100 g. In further research other methods can be used such as vacuum drying or freeze drying so that the vitamin content is keep remain. The clover leaf utilization can be optimized by producing an instant herbal drink water clover. Thus teh Kampung Semanggi as one of tourist destinations deserves to receive more attention, particularly from the government.
Universitas Ciputra. Fakultas Pariwisata, 2016
790 JTDA 4:1 (2016)
Artikel Jurnal  Universitas Indonesia Library
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Sekar Narindrasani
Abstrak :
ABSTRAK
Lingkungan yang menyenangkan dapat meningkatkan liveability dari sebuah kota (Rahman, et al, 2014), dan juga meningkatkan imageability suatu space dikarenakan memberikan meaning dari sensasi pleasurable. Dengan mengobservasi kegiatan serta sensory experience di ruang publik, saya bertujuan untuk memahami peluang pengalaman pleasurable digunakan sebagai cara untuk membantu proses wayfinding. Banyak penelitian membahas wayfinding telah dilakukan, kebanyakan berbicara tentang efisiensi yang dinilai dari berbagai aspek seperti pencahayaan (Suzer et al., 2018), suara (Chandrasekera, Yoon, dan D'Souza, 2015), dan bau (Koutsoklenis, dan Papadopoulos, 2011). Selain itu ada juga penelitian yang membahas pleasurable, contohnya rasa pleasurable dalam desain interaktif (Costello & Edmunds, 2007), desain ritel (van Rompay et al., 2011), dan perubahannya di lingkungan perkotaan (Ahmad Nia, Alpar Atun, Rahbarianyazd, 2017), tetapi tidak satupun dari penelitian tersebut yang mencoba menjelaskan bagaimana proses wayfinding bisa dilakukan dengan bantuan pengalaman sensory yang pleasurable. Metode yang digunakan dalam tulisan ini menggunakan teori dari Passini (1992) dan Costello & Edmonds (2007) dan dilakukan dengan observasi aktif, mapping, serta perekaman secara visual. Observasi dilakukan di kawasan Kota Tua Jakarta. Tulisan ini mengungkapkan bahwa pengalaman pleasurable yang membantu proses wayfinding berasal dari pengalaman sensory yang dapat mengakibatkan captivation dan sensation pada subjek yang terlibat.
ABSTRACT
A pleasant environment can improve the liveability of a city (Rahman, et al., 2014), it also improves imageability of a space due to the meaning derived from pleasurable experience. By observing activities and sensory experiences in public spaces, this thesis aim to understand the opportunity for pleasurable experiences to be used as a way to help the wayfinding process. Many studies discussing wayfinding have been done, mostly talk about efficiency observed from various aspects such as lighting (Suzer et al., 2018), sounds (Chandrasekera, Yoon, and DSouza, 2015), and smells (Koutsoklenis, and Papadopoulos, 2011). In addition there are also studies that talks about pleasurable sensations, for example pleasurable in interactive design (Costello & Edmunds, 2007), retail design (van Rompay et al., 2011), and its changes in the urban environment (Ahmad Nia, Alpar Atun, Rahbarianyazd, 2017), but none of them actually trying to explain how wayfinding process could be done by the help of pleasurable experience. The method used in this paper uses theories from Passini (1992) and Costello & Edmonds (2007) and is done by active observation, mapping, and visual recording. Observations were done in Jakarta Old City (Kota Tua). This paper reveals that pleasurable experiences that help the wayfinding process come from sensory experiences that can lead to captivation and sensation to the subject involved.
2019
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Garland, Teresa
Abstrak :
Keeping children's bodies, minds and emotions on task just got easier with this new book from self-regulation expert Teresa Garland. It features more than 200 practical and proven interventions, strategies and adaptation for helping children gain more control over their lives. Each chapter provides rich background and theoretical material to help the reader better understand the issues our children face. Topics include: Basic and advanced methods to calm a child and to prevent outbursts and melt-downs; Interventions to help with attention problems, impulse control, distractibility and the ability to sit still; Stories and video-modeling for autism, along with techniques to quell repetitive behaviors; Sensory strategies for sensitivity and craving; Behavioral and sensory approaches to picky eating; Ways to increase organization skills using technology and apps; Strategies for managing strong emotions as well as techniques for releasing them. Keeping children bodies, minds and emotions on task just got easier with this new book from self-regulation expert Teresa Garland. Featuring more than 200 practical and proven interventions, strategies and adaptation for helping children gain more control over their lives. Each chapter provides rich background and theoretical material to help the reader better understand the issues our children face. Topics include: =​ Basic and advanced methods to calm a child and to preventing outbursts and melt-downs =​ Interventions to help with attention problems, impulse control, distractibility and the ability to sit still =​ Stories and video-modeling for autism, along with techniques to quell repetitive behaviors =​ Sensory strategies for sensitivity and craving =​ Behavioral and sensory approaches to picky eating =​ Ways to increase organization skills using technology and apps =​ Strategies for managing strong emotions as well as techniques for releasing them.
Eau Claire, Wisconsin: Pesi Publishing Media, 2014
618.92 GAR s
Buku Teks  Universitas Indonesia Library
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Richie Nakata
Abstrak :
Sensory marketing merupakan pemasaran yang melibatkan indra-indra dalam rangka mempengaruhi persepsi, kognisi, perilaku, serta pengambilan keputusan konsumen. Melalui kajian literatur, studi ini bertujuan untuk memperoleh pemahaman akan sensory marketing serta bagaimana sensory marketing dapat diimplementasikan melalui contoh kesuksesan brand parfum Le Labo. Temuan dalam makalah ini menunjukkan bahwa perhatian akan implementasi sensory marketing baik dalam ranah penelitian maupun praktik semakin signifikan dan terus berkembang. Sensory marketing membawa brand dari pemasaran 2D (audio dan visual) yang bersifat tradisional menuju 5D (melibatkan kelima indra) sebagai pendekatan dengan nilai unggul yang dapat membantu brand untuk berkembang di tengah tantangan dari pasar dan lanskap retail yang semakin tersaturasi dan kompetitif. Meskipun e-commerce dan Internet semakin mendominasi, terdapat dimensi-dimensi sensoris yang tidak dapat dijangkau secara online. Maka dari itu, sensory marketing menjadi relevan untuk dipraktikkan. Melalui integrasi antara atribut-atribut dari penglihatan, pendengaran, penciuman, peraba, dan perasa, brand dapat membentuk image serta value untuk membangun hubungan dengan konsumen melalui pengalaman multisensoris. Kajian ini menemukan bahwa studi mengenai sensory marketing belum banyak ditemukan dan dikembangkan dalam jurnal-jurnal di Indonesia. Melalui berbagai contoh, implementasi sensory marketing ditunjukkan sangat menguntungkan bagi brand. Pendekatan sensory marketing dapat diterapkan dalam berbagai industri, secara khusus dalam industri wewangian yang berkembang pesat akhir-akhir ini. ......Sensory marketing is marketing which involves and appeals to the senses in order to impact consumer’s perception, cognition, behavior and decision making. Through literature review, this study aims to gain knowledge and understanding of sensory marketing and how it can be implemented by looking at the example of the success behind perfume brand Le Labo. The findings from this study shows that the attention towards the implementation of sensory marketing both academically and practically has grown to become more significant. Sensory marketing brings brands from traditional 2D marketing (audio and visual) to more advanced 5D marketing (involving all five senses) as a beneficial approach to help brands develop and get ahead in the competitive saturated market and challenging retail landscape. Although e-commerce and the Internet are dominating, there are limitations to which some sensory dimensions cannot be reached online. Hence, sensory marketing becomes relevant to be practiced. By integrating various attributes of vision, audition, olfaction, somatosensation and gustation, brands are able to establish image and value in order to build relationships with consumers through multisensory experiences. This review finds that studies regarding sensory marketing are not found to be many and developed in journals in Indonesia. The approach of sensory marketing can be implemented in various industries, especially in the fragrance industry which has been rapidly growing and blooming recently.
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Qonita Ayu Nur Hasanah
Abstrak :
Tulisan ini menganalisis bagaimana pemasaran sensorik (sensory marketing) membentuk pengalaman konsumen (consumer experience) selama berada di Atsiri diSarinah. Fokus penelitian ini melihat pendekatan sensorik berdasarkan penglihatan (sight), penciuman (smell), dan pendengaran (hearing) yang dirasakan oleh pengunjung. Metode penelitian ini menggunakan dua tahap yaitu observasi dan wawancara mendasar. Hasil analisis penelitian menunjukkan bahwa pemasaran sensorik yang interaktif bisa membentuk pengalaman pengunjung serta mempengaruhi perasaan dan daya tarik terhadap produk. Adapun saran untuk penelitian selanjutnya yaitu memperdalam aroma dan pengalaman aromatik konsumen dengan menggunakan turunan konsep consumer experience. ......This paper analyzes how sensory marketing shapes Atsiri in Sarinah consumer experience . The focus of this research looks at the sensory approach based on the sight, smell, and hearing felt by visitors. This research method uses two stages; observation and basic interviews. The results of the research analysis show that interactive sensory marketing can shape the visitor experience and affect feelings and appeal to the product. The suggestion for further research is to deepen the aroma and aromatic experience of consumers by using the concept of derivatives of consumer experience.
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Larsson, Ulf Lennart
Abstrak :
In this brief essay, I discuss some of the cultural and educational differences that I have experienced between Sweden and Japan, after having worked fi ve years as a Specially Appointed Associate Professor in Swedish at Osaka University. I also show how one can use food and food descriptions as a pedagogical tool in the teaching activity. Since food constitutes an important part of the cultural heritage of both Sweden and Japan, these kinds of descriptions not only improve the linguistic skills of the students but also teach them the importance of this rich part of Swedish culture.
Osaka: Graduate School of Language and Culture, Osaka University, 2018
400 FRO 1 (2018)
Artikel Jurnal  Universitas Indonesia Library
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