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Ditemukan 2 dokumen yang sesuai dengan query
Johnson, Lisa, author
"Don't Think Pink" will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers. "Don't Think Pink" reveals: how generational history, culture, life stages, and daily realities influence a woman's buying mind; how the manner...
New York: [American Management Association, ], 2004
eBooks  Universitas Indonesia Library
Brown, Mary, author
With Baby Boomer women spending well over a trillion dollars a year on goods and services, the days of women 40+ being ignored by marketers are numbered. Overthrowing stereotypes of aging, the groundswell of awareness is no less than a marketing revolution...
New York: American Management Association;;, 2006
eBooks  Universitas Indonesia Library