Hasil Pencarian  ::  Simpan CSV :: Kembali

"Skripsi ini bertujuan untuk mengetahui dan menganalisis pengaruhcelebrityendorserment terhadap minat beli konsumen melalui sikap atas iklan pada brand L?oreal, yang terdiri dari physical attractiveness (daya tarik), credibility (kepercayaan), expertise (keahlian), dan congruency (keselarasan). Manfaat yang ingin dicapai dalam penelitian ini adalah bagi pihak manajemen atau perusahaan adalah sebagai bahan evaluasi keefektivitasan penggunaan endorser dalam mempengaruhi minat beli konsumen, dan bagi penelitian selanjutnya diharapkan dapat berguna untuk memberikan masukan tentang studi kasus yang membahas mengenai pengaruh celebrity endorsement terhadap minat beli konsumen dalam kegiatan promosi yang dilakukan oleh perusahaan.Populasi dalam penelitian ini adalah perempuan Indonesia yang pernah melihat iklan produk L'oreal dengan brand ambassador Dian Sastro. Data primer yang berhasil dikumpulkan melalui penyebaran kuesioner berjumlah 125 orang dan diseleksi menjadi 100 orang. Pendekatan yang digunakan berdasarkan faktor-faktor pernah atau tidak menggunakan produk L?oreal, usia, informasi tentang produk, jenis produk yang digunakan, pekerjaan, pengeluaran per bulan, pengeluaran untuk membeli produk kosmetik dan perawatan, pengeluaran untuk membeli produk L?oreal. Pemecahan masalah dalam penelitian ini dilakukan dengan alat analisis korelasi dengan SPSS (Statistical Package for Service Solutions).Analisis yang telah dilakukan dengan menggunakan program SPSS menunjukkan bahwa physical attractiveness, credibility, congruency dan expertise endorser tidak berpengaruh signifikan terhadap purchase intention.Saran yang diberikan kepada perusahaan adalah agar mencoba strategi komunikasi pemasaran lainnya misalnya dengan promosi melalui media sosial, atau melakukan keseimbangan pada strategi pemasarannya.

---

This paper aims to identify and analyze the influence of celebrity endorserment on consumer buying interest through stance on advertising on brand fashion Damn I Love Indonesia, which consists of physical appearance, trustworthiness, expertise, and congruity. The benefits to be achieved in this research is for the management or the company as an evaluation is the effectiveness of the use of endorser in influencing consumer buying interest, and for further research are expected to be useful to provide input on case studies that discuss the influence of celebrity endorsement on consumer buying interest in promotional activities undertaken by the company.

The population in this study were all Indonesian women who've seen ads L'oreal products with brand ambassador Dian Sastro. Primary data were collected through questionnaires of 125 people and selected to be 100 people. Approach used based on factors never or do not use products L'oreal, age, information about the product, the type of product used, jobs, spending per month, expenditure on purchasing cosmetic products and treatments, expenditure on purchasing products L'oreal, Troubleshooting in this study was performed with a correlation analysis with SPSS (Statistical Package for Service Solutions).

The analysis was performed using SPSS shows that physical attractiveness, credibility, expertise and congruency's endorser do not have positive effect on consumer buying interest.

The advice given to companies is to try other marketing communication strategy, for example with the promotion through social media, or perform a balance in its marketing strategies."

"[ABSTRAKSkripsi ini membahas tentang determinan intensi pembelian atau intentions to purchase travel online terhadap tiket.com.Menggunakan gabungan tiga model yaitu TRA, TPB dan IDT. Determinan dari TRA yaitu attitude, TPB yaitu perceived behavioral control, IDT yaitu compatibility, complexity dan perceived relative advantage. Terdapat 100 responden yang pernah menggunakan tiket.com untuk mencari tiket. Dengan menggunakan Smart PLS 2.0 terdapat tujuh hipotesis yang signifikan diantaranya attitude, compatibility, trust, perceived relative advantage, perceived behavioral control, complexity dalam mempengaruhi intentions to purchase travel online

---

ABSTRACTThis research investigates determinant of intentions to purchase travel online toward tiket.com. Using 3 model TRA,TPB and IDT. Attitude derived from TRA, perceived behavioral control from TPB and compatibility, complexity, perceived relative advantage derived from IDT. 100 respondent have using tiket.com for searching tikets are concluded in this research. Using Smart PLS 2.0, 7 out of 16 were significantly proven which is attitude, compatibility, trust, perceived relative advantage,perceived behavioral control, complexity to affect intentions to purchase travel online;ABSTRAKSkripsi ini membahas tentang determinan intensi pembelian atau intentions to purchase travel online terhadap tiket.com.Menggunakan gabungan tiga model yaitu TRA, TPB dan IDT. Determinan dari TRA yaitu attitude, TPB yaitu perceived behavioral control, IDT yaitu compatibility, complexity dan perceived relative advantage. Terdapat 100 responden yang pernah menggunakan tiket.com untuk mencari tiket. Dengan menggunakan Smart PLS 2.0 terdapat tujuh hipotesis yang signifikan diantaranya attitude, compatibility, trust, perceived relative advantage, perceived behavioral control, complexity dalam mempengaruhi intentions to purchase travel online

---

ABSTRACTThis research investigates determinant of intentions to purchase travel online toward tiket.com. Using 3 model TRA,TPB and IDT. Attitude derived from TRA, perceived behavioral control from TPB and compatibility, complexity, perceived relative advantage derived from IDT. 100 respondent have using tiket.com for searching tikets are concluded in this research. Using Smart PLS 2.0, 7 out of 16 were significantly proven which is attitude, compatibility, trust, perceived relative advantage,perceived behavioral control, complexity to affect intentions to purchase travel online, ABSTRAKSkripsi ini membahas tentang determinan intensi pembelian atau intentions to purchase travel online terhadap tiket.com.Menggunakan gabungan tiga model yaitu TRA, TPB dan IDT. Determinan dari TRA yaitu attitude, TPB yaitu perceived behavioral control, IDT yaitu compatibility, complexity dan perceived relative advantage. Terdapat 100 responden yang pernah menggunakan tiket.com untuk mencari tiket. Dengan menggunakan Smart PLS 2.0 terdapat tujuh hipotesis yang signifikan diantaranya attitude, compatibility, trust, perceived relative advantage, perceived behavioral control, complexity dalam mempengaruhi intentions to purchase travel online

---

ABSTRACTThis research investigates determinant of intentions to purchase travel online toward tiket.com. Using 3 model TRA,TPB and IDT. Attitude derived from TRA, perceived behavioral control from TPB and compatibility, complexity, perceived relative advantage derived from IDT. 100 respondent have using tiket.com for searching tikets are concluded in this research. Using Smart PLS 2.0, 7 out of 16 were significantly proven which is attitude, compatibility, trust, perceived relative advantage,perceived behavioral control, complexity to affect intentions to purchase travel online]"

"Industri pariwisata dan juga teknologi yang berkembang di Indonesia harus dimanfaatkan oleh para pelaku industri perhotelan. Penelitian ini bertujuan untuk menganalisa pengaruh dari product related factors dan channel related factors terhadap purchase intention, dengan information search intention sebagai faktor mediasi. Responden dari penelitian ini adalah mereka yang sudah berumur minimal 17 tahun. Data-data yang didapatkan dari responden akan diolah dengan menggunakan metode Structural Equation Modeling (SEM).Hasil penelitian ini menunjukan bahwa product related factors tidak memiliki pengaruh yang signifikan terhadap information search intention dan juga purchase intention. Selain itu, temuan lainnya adalah channel related factors tidak memiliki pengaruh yang signifikan terhadap purchase intention.

---

The tourism industry and also a growing player in global technology should be exploited by the perpetrators of the hospitality industry. This study aims to analyze the influence of product related factors factor and channel related factors towards purchase intention, with information search intention as a mediating factor. Respondents of this study are those aged at least 17 years. The data obtained from the respondents will be processed using the method of Structural Equation Modeling (SEM).

These results indicate that the product related factors does not have a significant impact on both information search intention and purchase intention. In addition, other findings are channel related factors does not have a significant influence on purchase intention."

"ABSTRAKPenelitian ini berisi tentang pengaruh dari empowerment (psychological, social,political) dan personal economic benefit terhadap resident attitudes padapariwisata. Hipotesis yang diuji menggunakan data yang diambil dari 186 orangpenduduk kota Surakarta melalui survei online dan survei secara langsung.Dengan menggunakan Structural Equation Modeling metode MaximumLikelihood Estimation, hasil yang didapat adalah terdapat pengaruhn signifikanantara dampak negatif dan positif pariwisata terhadap dukungan masyarakat.Dimana personal economic benefit hanya mempengaruhi dukungan padapariwisata, psychological empowerment mempengaruhi dampak positif dandukungan terhadap pariwisata, social empowerment hanya mempengaruhi dampakpositif pariwisata, sedangkan political empowerment tidak memberi pengaruhyang signifikan bagi dampak positif, negatif, maupun dukungan terhadappariwisata.

---

ABSTRACTThis study contains the impact of empowerment (psychological, social, political)and personal economic benefit of resident attitudes toward tourism. Thehypothesis was tested using data that taken from 186 Surakarta?s resident throughonline and direct survey. By using Structural Equation Modeling, MaximumLikelihood Estimation method, the results obtained is that negative and positiveimpact of tourism having direct and significant effects on support for tourism.Whereas personal economic benefit only affects support for tourism,psychological empowerment affects positive impact and support for tourism,social empowerment affects positive impact of tourism, while politicalempowerment doess not affect whether positive, negative impact and support fortourism."

"This study examined the rejuvenation of the brand by exploring the effect ofrejuvenating the brand logo in major and minor on attitudes toward the brandlogo, attitude toward the brand, and the brand of modernity. Modernity and theinfluence of the brand and attitude toward the brand to brand loyalty. Has theattitude towards logo researched influenced by the Logo Attractiveness, logocomplexity, logo Appropriateness, and logo Familiarity.The results of this study indicate rejuvenation of the brand logo of a brand newlogo has impact on attitudes towards the logo. Logo attitudes is influenced bylogo attractiveness and the logo familiarity. The logo has an influence on brandABSTRACTPenelitian ini meneliti peremajaan merek dengan mengeksplorasi pengaruh dariperemajaan logo merek secara mayor dan minor pada sikap terhadap logo merek,sikap terhadap merek, dan modernitas merek. Serta pengaruh modernitas merekdan sikap terhadap merek kepada loyalitas merek. Sikap terhadap logo ditelitiapakaha dipengaruhi oleh ketertarikan terhadap logo, kompleksitas logo,kesesuaian logo, dan kedekatan logo.Hasil penelitian ini menunjukkan peremajaan logo merek lama menjadi logomerek baru memiliki pengaruh kepada sikap terhadap logo. Sikap terhadap logodipengaruhi oleh ketertarikan logo dan kedekatan logo. Dan sikap terhadap logomemiliki pengaruh dalam modernitas merek dan sikap terhadap merek.Modernitas merek dan sikap terhadap merek juga memiliki pengaruh dalampembentukan loyalitas merek.

---

ABSTRACTattitude and brand loyalty modernity. Modernity brand and brand attitude alsohas an influence in the formation of attitudes towards brand loyalty"

"[Dengan semakin populernya kegiatan CSR, motif perusahaan untuk melakukan CSR menjadi semakin kompleks. Terdapat keinginan perusahaan untuk secara tulus membantu lingkungan sosial, namun terdapat pula tuntutan dari berbagai pemangku kepentingan untuk melakukan kegiatan CSR yang bersifat strategis bagi perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh dari persepsi pelanggan kepada CSR perusahaan terhadap kepercayaan dan kepuasan pelanggan, yang kemudian mempengaruhi loyalitas pelanggan. Penelitian ini membandingkan dua kegiatan CSR yang berbeda, yaitu cause-related marketing dan donasi pelanggan (filantropi) yang dilakukan oleh GrabTaxi dan Alfamart. Hasil dari penelitian ini menunjukkan bahwa pada konteks cause-related marketing pelanggan mampu menerima bahwa motif perusahaan tidak murni untuk menolong lingkungan sosial, namun juga untuk mencapai tujuan strategis perusahaan. Namun sebaliknya, pada konteks donasi pelanggan, persepsi bahwa kegiatan CSR dilakukan untuk kepentingan perusahaan secara signifikan mengurangi kepuasan pelanggan, sementara motif murni untuk menolong lingkungan sosial meningkatkan kepercayaan pelanggan pada perusahaan. ;The increase in demand of CSR from various stakeholders has caused company?s CSR motives to be more complex. CSR activities are not only founded on the benevolence of corporate agents but also as part of a corporate strategy formulated in pursuit of stakeholder interest. To further achieve understanding of the impact of CSR motives on customer trust and satisfaction, which can impact customer loyalty, this research compares two distinct CSR activities conducted by GrabTaxi and Alfamart. Results have shown that in the context of cause-related marketing, customers can accept that CSR is motivated by multiple motives (benevolent and strategic). However, in the context of customer donation (philantrophy), CSR motives that are founded upon corporate interest leads to a decrease in customer satisfaction while CSR motives founded on benevolence leads to an increase in customer trust. , The increase in demand of CSR from various stakeholders has caused company’s CSR motives to be more complex. CSR activities are not only founded on the benevolence of corporate agents but also as part of a corporate strategy formulated in pursuit of stakeholder interest. To further achieve understanding of the impact of CSR motives on customer trust and satisfaction, which can impact customer loyalty, this research compares two distinct CSR activities conducted by GrabTaxi and Alfamart. Results have shown that in the context of cause-related marketing, customers can accept that CSR is motivated by multiple motives (benevolent and strategic). However, in the context of customer donation (philantrophy), CSR motives that are founded upon corporate interest leads to a decrease in customer satisfaction while CSR motives founded on benevolence leads to an increase in customer trust. ]"

"ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh positif persepsi pelanggan terhadap kualitas dan nilai jasa travel online serta pengaruh moderasi tingkat kepercayaan dan kegunaan travel online menurut pelanggan terhadap pengaruh kualitas dan nilai jasa pada kepuasan pelanggan travel online studi kasus Tiket com Penelitian ini menggunakan penelitian kuantitatif dengan desain deskriptif Pengujian dalam penelitian ini dilakukan menggunakan metode Structural Equation Modelling SEM dengan pendekatan Partial Least Square PLS menggunakan software SmartPLS 2 dan SmartPLS 3 dengan 97 data responden yang dapat diolah Hasil dari penelitian menunjukkan hasil bahwa Tingkat persepsi pelanggan mengenai kualitas e service Tiket com secara positif mempengaruhi nilai penerimaan layanan oleh pelanggan dan tingkat peresepsi pelanggan mengenai kualitas e service Tiket com secara positif mempengaruhi kepuasan jasa pelanggannya

---

ABSTRACTThis research is aimed to analyze the effect of customer rsquo s perception and relationship marketing towards customer rsquo s loyalty in online travel agent with Tiket com as the case study This research use quantitative research with data collection survey and respondents are 110 people who are online travel agent from Tiket com The research is using Structural Equation Modeling SEM approaches Partial Least Square method using SmartPLS software version 2 and 3 The result illustrate that customers rsquo perception of e service quality positively effect on customers rsquo perceive service value of Tiket com following the customers rsquo perception e service quality towards perceived service value e service quality also has positively effect on customers rsquo service satisfaction perceived trust has a strong moderating impact on the relationship between e service quality ndash including efficiency service availability fulfillment and privacy ndash and customers rsquo service satisfaction "

"ABSTRAKPiranti lunak aplikasi perangkat mobile (mobile applications/App) telah mengalami pertumbuhan sejalan dengan penggunaan smartphones pada beberapa tahun ini. Diantara banyaknya kategori mobile Apps, social Apps adalah kategori yang mengalami pertumbuhan tertinggi pada 2013. Dengan banyaknya penelitian mengenai intensi perilaku dari penggunaan mobile Apps dengan hal-hal yang mempengaruhinya, penelitian mengenai intensi keberlanjutan penggunaan (continuance intention) masih menjadi hal yang penting untuk diteliti. Penelitian ini bertujuan untuk menganalisis pengaruh customer value perspectives, yang terdiri dari perceived usefulness, perceived enjoyment, dan social ties, terhadap continuance intention baik secara langsung, maupun dengan mediasi dari satisfaction dan habit. Sampel penelitian ini adalah 141 orang yang menggunakan Instagram dalam sebulan terakhir dengan ketentuan jenis penggunaan; dan dikumpulkan dengan menggunakan metode non-probability sampling dengan teknik convenience, judgemental, dan snowball sampling. Data diolah dengan menggunakan metode Structural Equation Modelling. Hasil penelitian menunjukkan bahwa perceived usefulness berpengaruh langsung terhadap continuance intention; perceived enjoyment berpengaruh baik langsung maupun melalui satisfaction dan habit; dan social ties berpengaruh tidak langsung melalui habit.

---

ABSTRACTMobile application software (mobile applications/App) has grown in conjunction with the use of smartphones in recent years. Among numerous categories of mobile Apps, social Apps were one of those with the greatest growth in 2013. Despite abundant research on users? behavior intention of mobile Apps, continuance intention is still an important thing to investigate. This study aims to analyze the effect of customer value persepectives, consist of perceived usefulness, perceived enjoyment, and social ties, towards continuance intention directly or by the mediation of satisfaction and habit. The sample are 141 users of Instagram which using Instagram at least for the last one month, with the specific conditions of usage; and gathered through non-probability sampling method using convenience, judgmental, and snowball sampling technique. The data was processed using Structural Equation Modelling. The results shows that perceived usefulness has a direct effect on continuance intention, with no indirect effect; perceived enjoyment has both direct and indirect effect through satisfaction and habit; and social ties has indirect effect through habit with no direct effect."