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Hasil Pencarian

 
Ditemukan 16 dokumen yang sesuai dengan query
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Abiella Andrea Nunia Aditiara Putrini, author
ABSTRAK
Penelitian ini membahas tentang manajemen pemasaran dalam industri musik Indonesia, dalam hal ini adalah grup musik Project Pop. Dalam manajemen pemasaran terdapat segmentation, targeting, dan positioning, serta bauran pemasaran yang terdiri dari tujuh faktor atau 7P Penelitian ini adalah penelitian kualitatif dengan desain content analysis, disertai dengan in depth interview...
2018
S-Pdf
UI - Skripsi (Membership)  Universitas Indonesia Library
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Zeithaml, Valarie A., author
New York: The McGraw-Hill , 1996
658.8 ZEI s
Buku Teks  Universitas Indonesia Library
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Zeithaml, Valarie A., author
Boston : McGraw-HIll, 2006
658.8 ZEI s
Buku Teks  Universitas Indonesia Library
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Fitzsimmons, James A., author
London : McGraw-Hill, 2005
658.8 FIT s
Buku Teks  Universitas Indonesia Library
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Zeithaml, Valarie A., author
Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service...
New York: McGraw-Hill, 2013
658.8 ZEI s
Buku Teks  Universitas Indonesia Library
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Hoffman, K. Douglas, author
Examine the use of services marketing as a competitive tool from a uniquely broad perspective with Services Marketing: Concepts, Strategies, and Cases, 5E. Real examples feature businesses from industries both within and beyond the nine service economy super sectors: education and health services, financial activities, government, information, leisure and hospitality,...
Boston, MA: Cengage Learning, 2017
658.8 HOF s
Buku Teks  Universitas Indonesia Library
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