Pohan, Cut Putri
Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Fedora
Pengaruh iklan tv hasil crowdsourcing dan co-creation terhadap attitude towards advertisement, attitude towards brand, dan purchase intention serta respon emosinya di masyarakat generasi Y dan generasi Z pada studi kasus Coca-Cola = The Influence of tv ads from crowdsourcing and co creation methods on attitude towards advertisement attitude towards brand and purchase intention and emotional response in Y generation and Z generation on Coca-Cola case study
2017
 UI - Skripsi (Membership)
Ksatria Rizki Riza
Pengaruh brand awareness terhadap purchase intention: studi perbandingan pada layanan transportasi ojek online Go-jek dan Grabbike = Analysis of the relationship between brand awareness and purchase intention: comparison study on Go-jek's and Grabbike's potential customer
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Lumban Gaol, Meylisa
Analisis citra merek JanSport di kalangan penggunanya; studi pada mahasiswa FISIP UI pengguna Jansport = Analysis of JanSport's brand image based on its customers view; study on social politic student of Universitas Indonesia / Meylisa Lumban Gaol
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Yodsa Rienaldo
Preferensi terhadap merek pada konsumen dalam pembelian Smartphone (penelitian terhadap konsumen pengguna Apple iPhone, RIM Blackberry, dan Smartphone berbasis Google Android)
2012
 UI - Skripsi (Open)