Ditemukan 34 dokumen yang sesuai dengan query
Simamora, Bilson, author
Emotion is central component of consumer behavior. This concept, that is borrowed from psychology, is now widely and applied studied in marketing. Two major approaches used by marketing researchers are, first, behavior causes emotions and second, emotions cause behavior. In the second approach, marketing researchers study anticipated emotions of the...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Rati Farini Srihadi, author
Port of Tanjung Priok is one of the ports in Indonesia which has the potential to be developed into an international seaport with the level of activity and the capacity of loading and unloading. This study aims to understand the key variables that determine the service quality of the port,...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
Imam Salehudin, author
This research aims to investigate the role of government buy-local campaign to increase consumer willingness to purchase local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to ?buy local? campaign and willingness to purchase local products. This research use questionnaire data from 394 respondents...
[place of publication not identified]: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
Wahid Zahid : Omkar Dastane
The study aims to probe the effect of perceived price, perceived quality, brand awareness, and
social influence on purchase intention of South East Asian (SEA) Young Adults towards global
smartphone brands. This explanatory research uses quantitative empirical data collected from 200
SEA Young Adults studying in one of the public universities in Malaysia....
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
Ebrahimi, Abolghasem, author
Considering that customers? emotions toward received services are evaluated in light of fairness and equity theory, the purpose of this study is to investigate the effect of customers? perceptions and emotions of received services on their behavioral intentions. Data were collected from 329 questioners that were distributed among Mellat bank...
Depok: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
Theresa Victory Gloria, author
At its introduction, instant messaging (IM) was predicted to facilitate communication between businesses and customers. Growing numbers of smartphones coupled with internet penetration then led to the development of mobile instant messaging (MIM). Some MIM provides a feature for businesses to communicate to customers, which enables businesses to send promotions...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
Sri Widyastuti : Budi Santoso
The green consumer movement is a reflection of people’s concern about the environment and has
given rise to the green market. Companies that want to survive in this market must be able to apply a
green label to all aspects of their business. This research aims to understand the influence of attitude,
perceived...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
Sharifah Latifah binti Syed A. Kadir
The government in Malaysia has fully adopted and developed the applications and practices of
information communication technologies (ICTs) to provide better online services to enhance the
government’s credibility. To understand service quality issues within this new delivery channel, this
paper investigates e-procurement portal/websites through the use of E-Service-Quality (E-S-QUAL)
and E-Recovery Service-Quality (E-RecS-QUAL) scales...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
Seyyed Mohammad Tabatabayee Nasab : Masoome Abhikari
Consumers’ negative emotions may be the main cause of behaviors such as complaining, negative
word of mouth, and brand switching. In this regard, factors other than brand can produce negative or
positive emotions toward a brand. One such factor is corporate social irresponsibility (CSIR). This
study seeks to extract negative emotions toward a...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
Simanjuntak, Megawati, author
Tujuan penelitian ini adalah menganalisis profil keberdayaan konsumen dari perspektif demografi, sosial ekonomi dan kekosmopolitan, serta faktor-faktor yang mempengaruhinya di wilayah perdesaan dan perkotaan. Hasil penelitian menunjukkan rendahnya keberdayaan konsumen di perdesaan dan perkotaan. Secara umum, responden yang paling tidak berdaya berdasarkan perspektif demografi, sosial ekonomi dan kekosmopolitan adalah berusia...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Artikel Jurnal Universitas Indonesia Library
