Ditemukan 505 dokumen yang sesuai dengan query
Well, William
New York: Prentice-Hall, 1995
659.1 WEL a
Buku Teks Universitas Indonesia Library
ABSTRACT
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a...
New York: Routledge, 2012
659.101 ADV
Buku Teks Universitas Indonesia Library
Ries, Al, author
New York: McGraw-Hill, 1986
659.1 RIE p
Buku Teks Universitas Indonesia Library
Nicosia, Francesco M.
New York: McGraw-Hill, 1974
659.1 NIC a
Buku Teks Universitas Indonesia Library
New Jersey: John Wiley & Sons, 2008
659.111 Kel
Buku Teks Universitas Indonesia Library
Schwab, Victor O
California: Wilshire Book Company, 1962
659.132 2 SCH h
Buku Teks Universitas Indonesia Library
Hotchkiss, George Burton, author
New York: Alexander Hamilton Institute , 1961
659.1 HOT a
Buku Teks Universitas Indonesia Library
Shimp, Terence A., author
Fort Worth : The Dryden Press , 1997
658.8 SHI a
Buku Teks Universitas Indonesia Library
Garbett, Thomas F.
New York: McGraw-Hill, 1981
659.1 GAR c
Buku Teks Universitas Indonesia Library
Gilson, Christopher C.
London: Aspen Systems Corporation, 1979
659.1 GIL h
Buku Teks Universitas Indonesia Library
