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"Social marketing is a process aimed at changing behavior to improve society and the individual. The main questions are Does social marketing work? and, if so, How does it work? That is where research and evaluation come in. This book is about describing, applying, understanding, and advancing the state of social marketing research and evaluation. That means articulating a basis in theory and practice for specific social marketing initiatives, developing processes by which social marketing can be implemented in the real world, and conducting evaluation research to determine if those processes are effective in achieving their objectives (behavioral and social change) and, if so, how they achieved them (whether the underlying theory and practices explain their success). This book describes the state of the art in social marketing research and evaluation methods. In recent years, there have been significant developments in theory, measurement, data collection, and analytical methods to conduct research aimed at designing social marketing programs and campaigns and to evaluate their efficacy and effectiveness. The rapid growth and widespread use of new technologies, such as mobile digital devices and social media, and improved knowledge about experimental methods in developed and developing countries provide significant new opportunities for research. This book explores these new methods and evidence, how new technologies have influenced social marketing programs and research on them, and where the field is headed."

"Skripsi ini membahas kegiatan menulis blog tentang K-Pop yang meliputi alasanpenulisan, proses penulisan, dan cara penulisan, serta model pemikiran yangmenggambarkan kegiatan menulis dalam blog sebagai salah satu bentuk promosiberbasis advokasi sukarela dalam model hierarchy of effects. Penelitian ini adalahpenelitian kualitatif dengan desain deskriptif. Hasil penelitian menunjukkanbahwa blog merupakan media berbiaya minim yang dapat sukses dijadikansebagai sarana berpromosi di tingkat advokasi. Advokasi yang dilakukaninforman terhadap K-Pop diwujudkan dengan menulis segala hal berkaitandengan K-pop secara sukarela. Alasan melakukan advokasi secara sukarela adalahketertarikan yang tinggi terhadap K-Pop, ingin berbagi dengan pembaca lain yangjuga menyukai hal yang sama, membela K-Pop, dan mempersuasi pembaca untukmelakukan hal tertentu mengenai K-Pop.

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AbstractThe focus of this study is the activities of writing a blog about K-Pop that includesthe reason of writing, the writing process, and the writing methods, as well asmodels that describe the thought of writing the blog as promotion media ofvolunteer-based advocacy in the hierarchy of effects models. The study was adescriptive qualitative research design. The result of research show that the blog isa minimal-cost media that can be successfully used to promote brand at the levelof advocacy. Advocacy informant toward K-Pop is realized by writing everythingrelated to the K-Pop voluntarily. The reason of doing voluntary advocate is highinterest to K-Pop, want to share with readers who also likes the same things,advocate K-Pop, and persuade the readers to do certain thing about K-Pop."

"ABSTRAKPenelitian ini mendiskusikan tentang peran Instagram dalam praktik manajemen Bank Muamalat. Instagram merupakan salah satu media sosial yang populer yang bisa membantu untuk meningkatkan praktik manajemen perusahaan. Dengan menerapkan metodologi kualitatif, penelitian ini menemukan bahwa Instagram dapat meningkatkan praktik manajemen Bank dalam beberapa aspek. Akan tetapi, penggunaan Instagram masih kurang efektif karena masih banyak yang digunakan secara searah. Penelitian selanjutnya bisa dilaksanakan pada Bank Syariah lainnya. Apalagi, hal ini menarik untuk melihat apakah perusahaan yang mengelola akun Instagramnya secara in-house dan dengan perusahaan yang menggunakan jasa pihak ketiga bisa membuat adanya perbedaan dalam peran Instagram yang mempengaruhi praktik manajemen pada Bank Syariah.

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ABSTRACTThis study discusses the role of Instagram in the managerial practices of Bank Muamalat. Instagram is one of the most popular social media which can help improving firms 39 management practices. By applying the qualitative methodology, this study finds that Instagram could improve the bank managerial practices in several aspects. However, the use of Instagram in Bank Muamalat is less effective as it is mostly still unidirectional. Future research can be conducted in other Islamic banks. Moreover, it is also interesting to see whether managing Instagram accounts in house and with the assistance of third party make any difference in the role of Instagram in influencing managerial practices of Islamic banks."

"Tesis ini membahas tentang analisis terhadap faktor-faktor yang menentukan peningkatan respon suatu Facebook post sehingga menerima lebih banyak comment dan like pada proses komunikasi pemasaran organisasi nirlaba. Content analysis dilakukan pada Facebook Fan Page U.S. Embassy Jakarta terhadap 8 faktor pengundang respon, baik untuk comment maupun like. Faktor-faktor tersebut adalah memasang gambar, menggunakan humor, memasukkan unsur emosi, memberikan informasi yang mengedukasi, mengajukan pertanyaan, menceritakan kisah sukses, mempromosikan brand, mengangkat tema yang sedang diminati publik, dan meminta like atau comment.

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This thesis discusses analysis of factors that determines response amplification for a Facebook post to receive more of both comments and likes, for the marketing communication process of non-profit organization. Content analysis is performed on 8 factors of respond getter, both for comment and like. These factors are putting images, using humor, including emotion, giving educational information, asking question, sharing success story, promoting the brand, publishing post on public interest, and asking for like or comment."