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"Produk komputasi untuk menciptakan teknologi persuasif semakin mudah untuk digunakan dengan adanya beberapa inovasi misalnya dalam video online dan jaringan sosial. Akibatnya, individu dan organisasi dapat memanfaatkan berbagai media untuk mempengaruhi perilaku orang melalui teknologi. In-Home Displays (IHDs) adalah salah satu media yang berpotensi untuk mengkomunikasikan umpan balik penggunaan energi dan membujuk pengguna untuk menghemat energi di dalam rumah tangga. Thesis ini menyajikan studi laboratorium untuk mempelajari bagaimana desain user interface IHDs dapat membujuk orang untuk menghemat energi. Sebuah model diusulkan, kuesioner, termasuk kuesioner dengan pertanyaan terbuka dan kuesioner dengan pertanyaan tertutup, disebar pada studi tahap pertama. Metodologi kuesioner bertujuan untuk mengumpulkan informasi mengenai preferensi pengguna terhadap 35 tampilan informasi dan ikon. Dalam studi tahap kedua, empat prototipe user interface dikembangkan untuk menyelidiki akurasi, kecepatan, dan kepuasan pengguna. Waktu yang dibutuhkan antara prototipe ikon-teks dan ikon menunjukkan tidak ada perbedaan yang signifikan, kecuali untuk tugas dengan level kesulitan tinggi di sesi pertama. Penilaian preferensi pengguna menegaskan bahwa tingkat kemudahan, kepuasan, dan eksplorasi fitur baru antara prototipe ikon dan ikon-teks berbeda secara signifikan. Hasil penilaian preferensi pengguna juga menegaskan bahwa tingkat kepuasan dan kepercayaan antara prototipe tanpa-feedback message dan dengan-feedback message dinilai berbeda secara signifikan. Tingkat kepuasan dan percaya diri pada prototipe dengan feedback message dinilai lebih tinggi.

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Computing products for creating persuasive technology are getting easier to use with innovation in online videos, social networks, and metrics, among others. As a result, more individuals and organizations can utilize different media to influence people's behavior via technology channels. In-home displays (IHDs) are one of these trendy and powerful media that have the potential to communicate energy usage feedback and to persuade energy saving action to householders. This paper presents a laboratory study to investigate how the user interface design of IHDs might persuade people to save energy. A model was proposed, questionnaires, including open-ended questionnaire and closed-ended questionnaire, were created at a first phase of the lab study. These methodologies were intended to gather information regarding user preference among 35 information displays and icon displays.

In the second phase study, four user interface prototypes were developed to investigate the accuracy, speed, and user satisfaction. The reaction times between icon-text and icon prototypes showed no significant difference, except for the difficult tasks in the first section. The user preference assessment confirmed that the level of easiness, satisfaction, and new feature exploration are significantly different between icon-text and icon prototypes. User preference assessment result also confirmed that the satisfaction and confidence level between without-feedback and with-feedback message prototype are significantly different. The satisfaction and confident level on feedback message prototype is higher."

"ABSTRAKPenelitian ini membahas strategi komunikasi persuasi yang dilakukan oleh salesforce Honda, yaitu sales lapangan dan sales counter serta mereka memaknaiproses komunikasi persuasi dalam pemasaran. Penelitian ini menggunakanmetode kualitatif dengan pendekatan studi kasus. Penelitian ini menyimpulkanbahwa pada dasarnya tidak ada perbedaan yang signifikan antara sales lapangandan sales counter. Hasil penelitian menunjukan bahwa informan tidak hanyamengandalkan strategi komunikasi verbal namun juga non verbal. Selain itu,adanya hubungan pengaruh antara kehidupan keseharian dan kemampuankomunikasi persuasi sales. Perbedaan yang utama hanya pada ruang atau tempatkerja. Hasil wawancara dengan customer secara keseluruhan memberikanpenilaian yang positif terhadap cara komunikasi persuasi kedua informan. Keduacustomer merasakan kepuasan terhadap alur proses komunikasi persuasi pada dariproses awal/pendekatan hingga closing atau terjadinya transaksi pembelian,termasuk pelayanan sesudah pembelian.

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ABSTRACTThis research explains the persuasive communication strategies made by Honda'ssales force, the sales pitch and sales counter and they make sense of the process ofpersuasion in marketing communications. This study uses a qualitative case studyapproach. This study concludes that there is basically no significant differencebetween the sales pitch and sales counter. The results showed that the informantdid not just rely on verbal communication strategies but also non-verbal. Inaddition, the influence of the relationship between daily life and communicationskills of persuasion sales. The main difference is only in the room or workplace.The results of interviews with customers for an overall positive assessment of theway of persuasion communications both informants. Both customer satisfaction tothe persuasion process flow communication at the beginning of the process /approach to closing purchase transaction or occurrence, including service after thepurchase."

"With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment."

"Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs - few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of "Persuasive Business Proposals". This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: essential questions for qualifying opportunities; ways to "power up" cover letters and executive summaries; advice for overcoming "value paranoia"; guidelines for incorporating proof into a proposal; and tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming - and their documents show it. With clear instructions as well as before-and-after samples, "Persuasive Business Proposals" takes readers step-by-step through a highly effective process for writing customized packages that capture new business."

"Perkembangan teknologi mengubah bagaimana sebuah gerakan sosial berjalan; ada yang ldquo;tanpa usaha nyata rdquo; sehingga disebut Clicktivism, namun ada juga tetap memiliki gerakan nyata yang justru diperluas dengan menggunakan media sebagai saluran persuasi. Penelitian ini bertujuan untuk mendeskripsikan proses relawan menginterpretasikan pesan persuasi website gerakan sosial. Studi ini dilakukan terhadap relawan gerakan Indonesia Mengajar ; gerakan ini meminta para relawan untuk menjadi guru sekolah dasar di daerah terjauh, terluar, dan terbelakang di Indonesia, memberikan pengorbanan dan dampak nyata. Menggunakan Fogg Behavior Model, penelitian dilakukan secara kualitatif dengan interview terhadap tiga narasumber. Hasilnya menunjukkan persepsi akan isi website Indonesia Mengajar sebagai sumber informasi utama berperan dalam meningkatkan efikasi diri dan motivasi, serta memicu munculnya perilaku untuk mendaftar sebagai relawan. Penggunaan bahasa yang informal, gambar serta cerita pengalaman lapangan membuat pengguna website tepersuasi secara deliberative, sehingga meningkatkan komponen motivasi Hope. Proses mendaftar melalui website yang sangat mudah memicu perilaku mendaftar sebagai relawan.Kata kunci: anak muda, Fogg Behavior Model, gerakan sosial baru, media persuasi, relawan.

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Technological developments alter how a social movement works there is no real effort so called Clicktivism, but there is also still has a real movement that actually expanded by using the media as a channel of persuasion. This study aims to describe the process of volunteering to interpret the message of persuasion of social movement website. This study was conducted on volunteers of the Indonesia Mengajar movement the movement asked volunteers to become elementary school teachers in the furthest, most remote and backward areas of Indonesia, providing real sacrifices and impacts. Using Fogg Behavior Model, the research was conducted qualitatively by interviewing three interviewees. The result shows the perception of the content in Indonesian Mengajar rsquo s website as the main source of information, plays a role in improving self efficacy and motivation, and triggers the emergence of behavior to register as a volunteer. The use of informal language, pictures and field experience stories make deliberative user deliberate websites, thus increasing Hope 39 s motivational component. The process of registering through the website is very easy to trigger the behavior register as a volunteer.Keyword young adult, Fogg behavior model, new social movement, persuasion media, volunteers. "

"This book constitutes the proceedings of the 7th International Conference on Persuasive Technology, PERSUASIVE 2012, held in Linköping, Sweden, in June 2012. The 21 full papers presented together with 5 short papers were carefully reviewed and selected from numerous submissions. In addition three keynote papers are included in this volume. The papers cover the typical fields of persuasive technology, such as health, safety and education."