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"Rencana Pemasaran membahas kekuatan dan kelemahan eBay inc yang berfokus pada cabang di AS. Dengan pandemi saat ini, bagaimana eBay akan memaksimalkan keuntungannya ketika orang-orang berada dalam lockdown dan dipaksa untuk menggunakan online marketplace (E-commerce). Dengan situasi saat ini, eBay memiliki pertumbuhan ekonomi yang buruk dibandingkan dengan pesaingnya sehingga membuat pangsa pasarnya lebih rendah dari tahun ke tahun sementara pesaing lain seperti Walmart telah menggantikannya. Amazon yang dulu menjadi pesaing utama, sekarang tidak bisa dianggap sebagai pesaing karena dominasinya di AS. Rebranding eBay sangat penting untuk bertahan di masa depan dan meningkatkan jangkauan segmen pasar. eBay juga akan mengembangkan dan berkolaborasi dengan teknologi yang lebih baru untuk mendapatkan kepercayaan dari konsumen melalui teknologi blockchain.

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The Marketing plan discusses the strength and weaknesses of eBay inc that is focused on the US. With the current pandemic, how will eBay maximize its profits when people are in lockdowns and are forced to use the online marketplace. With the current situation, eBay has a bad economic growth compared to its competitor thus making its market share lower by the year while other competitors such as Walmart have taken its place. Amazon has been too far of a target to be considered a competitor due to its dominance in the US. The importance of rebranding of eBay is important for it to survive in the future and increase the range of the market segments. eBay will also develop and collaborate with newer technology to gain the trust of consumers through blockchain technology."

"ABSTRAKTesis ini membahas rancangan rencana pemasaran rumah sakit AiBee khususnya bagian promosi agar dapat meningkatkan jumlah pasiennya. Penelitian ini adalah penelitian kualitatif dan kuantitatif. Hasil penelitian memberikan rancangan program promosi yang mempertemukan unique selling proposition internal dan kebutuhan konsumen sehingga menyarankan agar rumah sakit AiBee harus lebih serius memperhatikan program pemasarannya untuk ditangani secara profesional dan perlu menyediakan budget khusus bagi program promosinya dalam memberi informasi akan keberadaannya sehingga meningkatkan jumlah pasien sesuai dengan yang ditargetkan.

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ABSTRACT

The focus of this study is to make a marketing plan design for AiBee Hospital, especially promotion in order to increase the number of patient. The study is a qualitative and quantitative study. The result is a design of promotion program that matches between internal?s unique selling proposition and consumer?s need that will bring to suggestion of AiBee Hospital need to be more concern in his marketing program by leave it to the professional and need to allocating budget for the promotion program in achieving the increase number of patient by giving information of his existence."

"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."-- Provided by publisher."This book is THE market leader on the topic. Now heading into its 7e its popularity speaks for itself - USP: The book is a rigorous step-by-step guide on how to do marketing planning. The step-by-step approach is taken within each chapter, and from chapter to chapter. - The book includes application questions, exercises at the end of every chapter, and mini-case studies. - An online student resource is available as an accompaniment to the book. - Detailed guidelines on how to implement all the concepts and methodologies outlined in the book to literally handhold the reader throughout the process."

"Transmission grating spectroscopes look like simple filters and are designed to screw into place on the eyepiece of a telescope for visual use, or into the camera adapter for digicam or CCD imaging. Using the most popular commercially made filter gratings. Rainbow Optics (US) and Star Analyzer (UK), as examples, this book provides the reader with information on how to set up and use the grating one needs to obtain stellar spectrograms. It also discusses several methods on analyzing the results. This book is written in an easy to read style, perfect for getting started on the first night using the spectroscope, and specifically showing how the simple transmission filter is used on the camera or telescope. No heavy mathematics or formulas are involved, and there are many practical hints and tips, something that is almost essential to success when starting out. This book helps readers to achieve quick results, and by following the worked examples, they can successfully carry out basic analysis of the spectra."