Ditemukan 22896 dokumen yang sesuai dengan query
Czepiel, John A.
New Jersey: Prentice-Hall, 1992
658.8 CZE c
Buku Teks SO Universitas Indonesia Library
Kelley, Eugene J.
Englewood Cliffs, NJ: Prentice-Hall, 1972
658.8 KEL m
Buku Teks SO Universitas Indonesia Library
Ferrell, O.C.
Australia: Thomson South-Western, 2008
658.8 FER m
Buku Teks SO Universitas Indonesia Library
Englewood Cliffs, New Jersey: Prentice-Hall, 1984
658.8 MAR
Buku Teks Universitas Indonesia Library
Perreault, William D.
New York: McGraw-Hill, 2014
658.8 PER b
Buku Teks Universitas Indonesia Library
Perreault, William D.
New York: McGraw-Hill, 2015
658.8 PER e
Buku Teks Universitas Indonesia Library
Walker, Orville C.
"Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P?s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition."
New York: McGraw-Hill, 2014
658.802 WAL m
Buku Teks Universitas Indonesia Library
Dalrymple, Douglas J.
New York: John Wiley & Sons, 1990
658.8 DAL m
Buku Teks SO Universitas Indonesia Library
Howard, John A.
New Jersey: Prentice-Hall, 1989
658.834 2 HOW c
Buku Teks Universitas Indonesia Library
"This authoritative, comprehensive, and accessible 'go-to' volume by leading global experts provides a broad overview of marketing strategy issues and questions."
Northampton: Edward Elgar, 2012
658.802 HAN
Buku Teks Universitas Indonesia Library
