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"Tesis ini membahas tentang faktor-faktor yang mempengaruhi intensi konsumen minuman kopi dalam mengkonsumsi minuman energi dan intensi konsumen minuman energi untuk mengkonsumsi kopi, dilihat dari perspektif theory of planned behavior. Sikap berpengaruh terhadap perilaku tersebut. Norma subyektif hanya berpengaruh terhadap intensi peminum minuman energi untuk mengkonsumsi kopi meskipun minuman energi tersedia. Perceived behavioral control tidak berpengaruh karena jenis produk yang diteliti tergolong low-involvemeni product. Konsumen berpersepsi memiliki kontrol atas perilaku yang mudah dilakukan ini. Konsumen mengkonsumsi produk berdasarkan fungsional produk tersebut dan tidak berhubungan dengan prestise, status sosial, maupun yang mempengaruhi pertimbangan konsumen terhadap pandangan referen bila mereka mengkonsumsi kopi atau minuman energi tersebut.

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The focus of this study is to investigate which factors may influence intention of coffee drinker to consume energy drink, as well as energy drink consumers to consume coffee, referring to theory of planner behavior. It is attitude toward behavior which signiticantly influences the intention. Subjective norm only takes part in intention of energy drink consumers to consume coffee although their energy drink is available. Perceived behavioral control has insignificant influence towards the intention as coffee and energy drinks are low-involvement products. Consumers may perceive possessing behavioral control towards purchasing, acquiring, and consuming the fuctional products which are not related to either social status, prestige, or what others may think of their behavior."

"ABSTRAKTesis ini membahas intensi perilaku konsumen terhadap Big Cola yang didasari oleh ?Theory of Planned Behavior ?. Kemudian dengan teori tersebut peneliti mengeksplorasi pengaruh dari setiap variabel yaitu sikap, norma subyektif dan perceived behavior control terhadap intensi perilaku konsumen kepada produk Big cola. Penelitian ini adalah penelitian kuantitatif dengan desain deskriptif dengan mengolah beberapa variabel independen yaitu sikap, norma subyektif dan perceived behavior control dengan satu variabel dependen yaitu intensi menggunakan analisis regresi berganda. Hasil penelitian menjelaskan bahwa semakin kuat pengaruh perceived behavior control maka semakin tinggi intensi konsumen terhadap Big Cola. Perceived behavior control mempengaruhi intensi konsumen terhadap produk Big Cola dengan signifikan.

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Abstract

This study focused on intention behavior based on ?Theory of Planned Behavior?. Then with that theory the researcher explore the effect of every variable which are attitude, subjective norm, and perceived behavior control against consumer behavior intention to Big Cola. This research is using quantitative research with descriptive design by developing several independent variables that are attitude, subjective norm, and perceived behavior control with one dependent variable which is intention using multiple linier regression. The results of this research explain that the stronger affect of perceived behavior control the higher consumer intention toward product Big Cola. Perceived behavior control affects consumer intention toward product Big Cola significantly."

"Tujuan dari penelitian ini adalah untuk memprediksi faktor-faktor yang menjadi penentu niat untuk mengonsumsi makanan khas Sumatera Utara. Peneliti menggunakan pendekatan theory of planned behavior sebagai dasar penelitian yang dimodifikasi dengan mengikutsertakan faktor ciri-ciri kepribadian terkait makanan yaitu food neophobia dan food involvement. Dalam penelitian ini, food neophobia dimasukkan untuk menilai efek moderasi pada setiap hubungan pada model, kecuali pada food involvement. Pengumpulan data dilakukan secara kuantitatif dengan menyebarkan kuesioner daring kepada Warga Negara Indonesia yang bukan merupakan penduduk asli Sumatera Utara. Diperoleh sebanyak 1.319 responden yang masuk ke dalam kriteria pada penelitian ini dan kemudian dilanjutkan ke tahap analisis data. Untuk menganalisa hubungan antar variabel, digunakan metode partial least square-structural equation modeling (PLS-SEM) dengan alat analisis SmartPLS 3.0. Ditemukan bahwa attitude, subjective norm, perceived behavioral control, dan food involvement secara signifikan dan positif memengaruhi niat untuk mengonsumsi makanan khas Sumatera Utara. Sedangkan efek moderasi dari food neophobia hanya ditemukan pada hubungan antara perceived behavioral control terhadap niat untuk mengonsumsi makanan khas Sumatera Utara. Hasil penelitian ini dapat dijadikan sebagai pengetahuan tambahan bagi pebisnis kuliner terutama yang menyediakan hidangan khas daerah Sumatera Utara, Pemerintah Daerah, dan juga Kementerian Pariwisata agar dapat menentukan strategi yang tepat sehingga meningkatkan minat konsumen Indonesia untuk mengonsumsi makanan khas Sumatera Utara.

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The purpose of this study is to predict the factors that determine intention to consume Sumatera Utara food. The researcher used the theory of planned behavior approach as the basis method and modified research by including food-related personality traits, food neophobia and food involvement. In this study, food neophobia was included to assess the moderating effects of each relationship in the model, except for food involvement. Data collection is carried out quantitatively by distributing online questionnaires to Indonesian citizens who are not Sumatera Utara people. There were 1,319 respondents who matched the criteria in this study and then proceeded to the data analysis stage. To analyze the relationship between variables, the partial least square-structural equation modeling (PLS-SEM) method is used with the SmartPLS 3.0 analysis tool. It was found that attitude, subjective norms, perceived behavioral control, and food involvement significantly and positively influenced the intention to consume Sumatera Utara food. While the moderating effect of food neophobia was only found in the relationship between perceived behavioral control and the intention to consume Sumatera Utara food. The results of this study can be used as additional insights for culinary businesses (especially those that provide Sumatera Utara food), Regional Government, and the Ministry of Tourism in order to determine the right strategy to increase the intention of Indonesian consumers to consume Sumatera Utara food."

"Penelitian ini bertujuan untuk mengetahui efektivitas dari faktor-faktor yang mempengaruhi model theory of planned behavior dalam konteks niat membeli makanan organik oleh Generasi Y / Milenial di Indonesia. Sebagai salah satu negara berkembang dengan penduduk yang didominasi oleh Milenial, Indonesia memiliki pasar makanan dan minuman organik yang potensial. Studi ini akan berkontribusi pada literatur dengan memberikan bukti tentang bagaimana peran health consciousness, environmental concern, perceived availability, perceived affordability, attitude, subjective norms, dan perceived behavioral control dalam mempengaruhi purchase intention makanan organik masyarakat Indonesia. Analisis dilakukan menggunakan Structural Equation Modeling dengan data yang dikumpulkan melalui survei elektronik. Hasil penelitian menunjukkan bahwa semakin tinggi tingkat kepedulian lingkungan, pengetahuan akan makanan organtik, dan keterjangkauan yang dirasakan konsumen, maka semakin tinggi juga sikap positif Milenial yang terbentuk terhadap produk makanan organik. Attitude memediasi hubungan antara environmental concern, knowledge of organic foods, serta perceived affordability terhadap purchase intention makanan organik

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This study aims to determine the effectiveness of the factors that influence the theory of planned behavior model in the context of intention to buy organic food by Generation Y / Millennials in Indonesia. As a developing country with its population dominated by Millennials, Indonesia has a potential organic food and beverage market. This study will contribute to the literature by providing evidence on how the role of health consciousness, environmental concern, perceived availability, perceived affordability, attitude, subjective norms, and perceived behavioral control in influencing the purchase intention of Indonesian people's organic food. The analysis was carried out using Structural Equation Modeling with data collected through an electronic survey. The results showed that the higher the level of environmental awareness, knowledge of organic food, and perceived affordability of consumers, the higher the positive attitude of Millennials formed towards organic food products. Attitude mediates the relationship between environmental concern, knowledge of organic foods, and perceived affordability on purchase intention of organic food."

"Minuman berenergi merupakan minuman yang berfungsi meningkatkan energi orang yang meminumnya. Oleh karena itu, minuman ini banyak dikonsumsi oleh masyarakat. Minuman berenergi umumnya mengandung kafein, suatu zat yang berpotensi menurunkan berat badan dan menaikkan aktivitas fisik. Penelitian ini bertujuan untuk memberikan pengetahuan kepada masyarakat mengenai seberapa jauh minuman berenergi dapat mempengaruhi berat badan dan aktivitas fisik. Pengumpulan data berlangsung pada 14 Desember 2011-2 Januari 2012. Eksperimen dilakukan kepada lima belas ekor tikus yang dibagi menjadi tiga kelompok yang masing-masing mendapatkan minuman berenergi merek 'C', kafein, atau plasebo. Setiap tikus diberi minuman berenergi sesuai dosis dan diamati berat badan serta aktivitasnya. Penelitian menunjukkan berat badan tikus yang mengonsumsi 'C', kafein, dan akuades tidak berbeda secara bermakna (p<0,05). Namun aktivitas fisik berbeda secara bermakna (p>0,05). Efek yang tidak bermakna terhadap berat badan mungkin disebabkan zat-zat yang terkandung dalam minuman berenergi, di mana kafein dan ginseng memiliki efek menurunkan berat badan tapi vitamin B, taurin, dan sebagainya justru meningkatkannya. Namun kafein memiliki efek menghambat adenosin sehingga dapat meningkatkan aktivitas fisik secara bermakna.

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Energy drink is a kind of drink that functions to enhance the energy of people who drink it. It's commonly consumed by people. Energy drink commonly contains caffeine, a substance with the potential of reducing weight and increasing physical activity. So, in this research, we want to give people some informations about the effect of energy drink in gaining weight and enhancing physical activity. The collection of data started from 14th December, 2011 until 2nd January, 2012. Experiment is applied to fifteen rats from Sprague-Dawley strain which is separated to three groups and each of groups get 'C' energy drink, pure caffeine benzoate, and placebo (water). After that, their weight gain and physical activity were observed. This research shows that the weight between the rats that were given 'C', caffeine, and water don't show any significant correlation (p<0,05) but there is significant correlation in terms of physical activity (p>0,05). The insignificant correlation on weight gain may be caused by the substances inside the energy drink, in which caffeine and ginseng can reduce weight but the opposite can be caused by taurine and vitamin B. But caffeine can also inhibit the adenosine so that physical activity will be increased significantly."

"Minuman berenergi merupakan minuman yang diproduksi secara besar-besaran Target penjualan utama adalah remaja. Sebuah penelitian menunjukkan bahwa pada tahun 2008 konsumsi minuman berenergi mencapai 35,8 juta dan mengalami pertumbuhan sebesar 14% setiap tahunnya. Minuman berenergi pada umumnya mengandung kafein, suatu zat yang dapat mempengaruhi berat badan dan Aktivitas fisik.Penelitian ini bertujuan mengetahui pengaruh antara minuman berenergi terhadap berat badan dan aktivitas fisik. Pengumpulan data berlangsung dari 14 Desember 2011 sampai 2 Januari 2012.Eksperimen dilakukan pada15 ekortikus yang dikelompokkan menjadi tiga dan setiapkelompok mendapatkan minuman berenergiMerek E, Kafein benzoat dan akuades. Tikus setiap hari diberi minuman tersebut sesuai dengan kelompok dan dosisnya.Setelah pemberian minuman tersebut dicatat aktivitas fisik dan berat badan dari tikus tersebut. Penelitian menunjukkan terdapat perbedaan bermakna antara peningkatan berat badan tikus yang mengonsumsi minuman berenergiMerek E, Kafein dan Akuades (p<0.05). Terdapat kenaikan aktivitas fisik yang bermakna pada tikus yang mengonsumsi minuman berenergiMerek Edan Kafein terhadap Akuades ( p<0.05). Berdasarkan hasil penelitian dapat disimpulkan bahwa minuman berenergi Merek E memiliki pengaruh terhadap berat badan dan aktivitas fisik.

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Energy drink is beverage that is produced in large amounts. The main consumers of this beverage is teenager. A research shown that the consumption of enegy drink reached 35.8 millions in 2008, and growth until 14% per year. Commonly, Energy drink contains caffeine, a substance that can be used to reduce body weight and to increase physical activity. From this research, we want to know the effect of MerkE to body weight and physical activity.

Data collection started from December 14, 2011 till January 2, 2012. Experiment was applied to 15 rats that are differentiated into three groups and each group gets energy drinkMerk E, Caffeine, and Aquadest. After they consume energy drink with particular dosage, they will be monitored in term of their weight and physical activity.

From the research, it can be found there is significance increase in weight of rats that consume energy drinkMerk E, Caffeine and Aquadest (p< 0.05). And there is a significance increase to their physical activity to the rats that consume energy drinkMerk E, Caffeine and Aquadest (p<0.05). It can be concluded, through this research, that energy drink gives no impact to body weight but it affects physical activity."

"ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh langsung dari sikap, norma subyektif dan perceived behavioral control konsumen yang mengetahui produk private label sekaligus untuk mengetahui pengaruh langsung perbedaan status (perkawinan dan pekerjaan) wanita terhadap intensinya untuk membeli produk private label. Penelitian ini juga melihat faktor-faktor apa saja yang secara langsung mempengaruhi konsumen terhadap intensinya untuk membeli produk private label. Dalam penelitian ini akan dilihat mengenai salah satu bentuk ritel yakni pasar modern,sampel di dalam penelitian ini berjumlah 160 responden. Penelitian ini menggunakan teknik nonprobability sampling yaitu convenience sample dimana syarat dari respondennya wanita,pernah berbelanja dan pernah mengetahui produk komoditas private label yang dijual di pasar modern tersebut. Pengujian hipotesis dilakukan dengan analisis multiple regression dan two-way anova. Hasil penelitian menyimpulkan bahwa sikap, norma subyektif dan perceived behavioral control dan perbedaan status perkawinan wanita mempengaruhi intensi konsumen untuk membeli produk private label, sedangkan perbedaan status pekerjaan wanita tidak mempengaruhi intensi konsumen untuk membeli produk private label.

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ABSTRACT

This study aims to determine the direct effects of attitudes, subjective norms, and perceived behavioral control and (marital and employment) status differences affect women's consumer intention to buy private label products. The study also looked at factors what directly affects consumers' intention to buy private label products. In this study will be seen on one of the forms of modern market, the sample in this study is 160 respondents. This study uses non-probability sampling technique in which the terms are convenience sample of female respondents had shopped and knew private label for commodity products that are sold in the modern market. Hypothesis testing is performed by multiple regression analysis and two-way ANOVA. The research concludes that attitudes, subjective norms, and perceived behavioral control and marital status differences affect women's consumer intention to buy private label products, while the difference in women's employment status does not affect consumer intention to buy private label products."

"Fungsi media selain sebagai sumber informasi, juga mempunyai kekuatan yang dapat mempengaruhi kesadaran khalayak. Produsen Extra Joss menggunakannya melalui penciptaan simbol atau tanda dalam upaya mempengaruhi kesadaran, yang mencakup pembentukan makna melalui audio, benda-benda, dan aktivitas yang merupakan sistem tanda. Dalam iklan Extra Joss versi laki, nilai-nilai maskulin dikembangkan dalam narasi iklannya. Permasalahan yang diteliti ialah “Bagaimana representasi maskunilitas pada produk minuman energi dalam iklan televisi?” Paradigma yang digunakan dalam penelitian ini adalah paradigma konstruktivis dengan metode semiotika Roland Barthes yang menganalisis pemaknaan dua tahap tanda. Hasilnya, ditemukan adanya konstruksi pesan maskulinitas pada iklan televisi Extra Joss versi laki secara jelas dan terepresentasi dalam iklan Extra Joss versi laki. Terdapat tiga karakteristik maskulinitas tradisional dalam iklan Extra Joss dan tidak dijumpai karakteristik maskulinitas baru atau yang disebut juga metroseksual. Tiga karakteristik maskulinitas tradisional dalam iklan Extra Joss versi laki yang ditemukan adalah bahwa laki-laki tidak boleh mengeluh walaupun dalam kondisi capek. Yang kedua adalah mitos kejantanan laki-laki dan ketiga adalah mitos kekuatan laki-laki. Media pun turut andil dalam membentuk citra maskulin. Iklan sebagai tayangan yang sering tampil di televisi telah memproduksi representasi maskulinitas yang ada di Indonesia.

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The function of the media apart from being a source of information, also has the power to influence public awareness. Extra Joss producers use it through the creation of symbols or signs in an effort to influence consciousness, which includes the formation of meaning through audio, objects, and activities which are a sign system. In the Extra Joss Television ad, masculine values ​​are developed in the advertising narrative. The problem studied is "How is the representation of masculinity in energy drink products in television commercials?" The paradigm used in this research is the constructivist paradigm with Roland Barthes' semiotic method which analyzes the two-stage sign's meaning. As a result, it was found that the construction of a masculinity message in the television ad “Extra Joss versi laki” was clearly represented in the television ad “Extra Joss versi laki”. There are three characteristics of traditional masculinity in Extra Joss advertisements and there is no new masculinity characteristic or what is also called metrosexual. Three characteristics of traditional masculinity in the television ad “Extra Joss versi laki” that were found were that men should not complain even when they are tired. The second is the myth of male virility and the third is the myth of male power. The media also took part in forming a masculine image. Advertisements as shows that often appear on television have produced representations of masculinity in Indonesia."

"Advertisement has become one of the most important marketing strategy in readyto-drink (Ready-to-Drink) tea industry. Statistically, national advertisement expenditure for the tea category in the last ten years has always been growing double digits. In advertisement, there are two important antecedents that believed to influence the purchase intention, which are attitude toward advertisement and attitude toward brand. This study attempts to investigate whether consumers’ attitude toward advertisement that they are exposed (Aad) to have an influence on their attitude towards brand (Ab) and purchase intention (PI) of the advertised product. The study is empirical in nature and focusing on Indonesian consumers. Approximately 384 respondents participated in this study by answering a structured questionnaire with online survey method. This study found that consumers’ attitude toward advertisement has significant and positive influence on their attitude toward brand as well as on their purchase intention. The results also showed that attitude toward brand partially mediates between attitude toward advertisement and purchase intention. The findings in this study seek to give insight about the importance of advertisement to be adopted by practitioners in their strategic marketing as it helps in communicating positive brand attitude and influencing consumers’ intention to purchase the advertised product, especially in the growing Indonesian market."

"Penelitian ini membahas peran Howard Schultz dalam mentransformasi Starbucks dari sebuah perusahaan eceran yang menjual kopi bubuk menjadi kopi ala Amerika. Penelitian ini juga menjelaskan siapa Howard Schultz, apa saja gagasangagasannya, dan bagaimana ia menerapkan gagasan-gagasan tersebut sehingga Starbucks menjadi merek kopi terkemuka di Amerika Serikat, bahkan di dunia.Tujuan penelitian ini adalah untuk memahami gagasan kewirausahaan Schultzdalam menjual kopi. Metode yang digunakan ialah heuristik, kritik sumber, interpretasi, dan penulisan sejarah. Melalui serangkaian tantangan yang menyertai gagasannya, Howard Schultz akhirnya berhasil mewujudkan gagasan menjual kopi dan mengemasnya dalam bentuk minuman bergengsi.

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This study discusses Howard Schultz?s role in transforming Starbucks from a retail company selling coffee powder to an American style coffee shop. This study also describes who Howard Schultz is, what are his ideas to Starbucks, and how he apply them to make Starbucks a leading coffee drink brand in the United States, even in the world.The purpose of this study is to understand Howard Schultz?s entrepreneurial ideas in selling coffee. The method used is heuristic, source criticism, interpretation, and history writing. Through a series of challenges that came with his ideas, Howard Schultz finally succeeded in realizing the idea of selling coffee in a form of prestigious drinks."