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"ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh langsung dari sikap, norma subyektif dan perceived behavioral control konsumen yang mengetahui produk private label sekaligus untuk mengetahui pengaruh langsung perbedaan status (perkawinan dan pekerjaan) wanita terhadap intensinya untuk membeli produk private label. Penelitian ini juga melihat faktor-faktor apa saja yang secara langsung mempengaruhi konsumen terhadap intensinya untuk membeli produk private label. Dalam penelitian ini akan dilihat mengenai salah satu bentuk ritel yakni pasar modern,sampel di dalam penelitian ini berjumlah 160 responden. Penelitian ini menggunakan teknik nonprobability sampling yaitu convenience sample dimana syarat dari respondennya wanita,pernah berbelanja dan pernah mengetahui produk komoditas private label yang dijual di pasar modern tersebut. Pengujian hipotesis dilakukan dengan analisis multiple regression dan two-way anova. Hasil penelitian menyimpulkan bahwa sikap, norma subyektif dan perceived behavioral control dan perbedaan status perkawinan wanita mempengaruhi intensi konsumen untuk membeli produk private label, sedangkan perbedaan status pekerjaan wanita tidak mempengaruhi intensi konsumen untuk membeli produk private label.

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ABSTRACT

This study aims to determine the direct effects of attitudes, subjective norms, and perceived behavioral control and (marital and employment) status differences affect women's consumer intention to buy private label products. The study also looked at factors what directly affects consumers' intention to buy private label products. In this study will be seen on one of the forms of modern market, the sample in this study is 160 respondents. This study uses non-probability sampling technique in which the terms are convenience sample of female respondents had shopped and knew private label for commodity products that are sold in the modern market. Hypothesis testing is performed by multiple regression analysis and two-way ANOVA. The research concludes that attitudes, subjective norms, and perceived behavioral control and marital status differences affect women's consumer intention to buy private label products, while the difference in women's employment status does not affect consumer intention to buy private label products."

"ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh sikap terhadap perilaku, norma subjektif, dan perceived behavioral control terhadap intensi individu untuk mengantre dan menyela antrean. Pengukuran dilakukan dengan mengadaptasi kuesioner Theory of Planned Behavior yang dikembangkan oleh Ajzen 2006 . Sebanyak 140 partisipan dengan kriteria ldquo;pernah mengantre rdquo; terlibat dalam penelitian ini. Berdasarkan teknik statistik regresi berganda, diketahui Ho ditolak. Berdasarkan hasil tersebut diketahui bahwa sikap, norma subjektif, dan perceived behavioral control secara bersama-sama mempengaruhi intensi mengantre dan intensi menyela antrean. Walaupun sikap, norma subjektif, dan perceived behavioral control mempengaruhi intensi, namun variabel sikap memberikan pengaruh yang sangat kecil pada intensi mengantre dan variabel norma subjektif yang memberikan pengaruh sangat kecil pada intensi menyela antrean.

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ABSTRACTThis study aim to examine the influence of attitude, subjective norms, and perceived behavioral control on intention to queueing and intention to intrusions. The measurement of all the variables is made by adapting the Theory of Planned Behavior TPB Questionnaire that was develop by Ajzen 2006 . Have 140 participants with the criteria ldquo had been queue before ldquo . Based on regression statistical technique, the result showed that the null hypothesis is rejected. Based on the results, we can conclude that attitude toward behavior, subjective norms, and perceived behavioral control influence the intention to queueing and intention to intrusions. Although the attitude toward behavior, subjective norms, and perceived behavioral control affect the intention, attitude toward behavior variable have a small impact the intention to queueing, and subjective norms variable have a small impact the intention to intrusions. "

"Penelitian ini bertujuan untuk menganalisis aplikasi dari theory of planned behavior dan menganalisis pengaruh dari attitudes, subjective norms, dan perceived behavioral control terhadap buying intention dan buying behavior layanan ride-sharing berbayar di Indonesia. Sampel penelitian ini adalah penumpang layanan ride-sharing yang menggunakan layanan tersebut kurang dari waktu enam bulan terakhir di wilayah Indonesia yang diolah menggunakan metode Structural Equation Modelling SEM . Hasil penelitian ini menunjukkan bahwa attitudes, subjective norms, dan perceived behavioral control memiliki pengaruh kepada buying intention. Dalam penelitian ini, tidak terbukti adanya pengaruh perceived behavioral control terhadap buying behavior secara langsung tanpa adanya mediasi dari buying intention.

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This study aimed to analyze application from theory of planned behavior and to analyze the effect of attitudes, subjective norms, and perceived behavioral control towards buying intention and buying behavior on paid ride sharing in Indonesia. The sample of this study consist of passengers of ride sharing services who rsquo s been using ride sharing services for less than six months in Indonesia and the data is analyzed using Structural Equation Modeling SEM . The result of this study indicates that attitudes, subjective norms, and perceived behavioral control have positive effect towards buying intention. Meanwhile, the result of this study doesn rsquo t show direct effect between perceived behavioral control towards buying behavior without being mediated by buying intention."

"Skripsi ini bertujuan untuk menguji dan menganalisis minat melamar kerja mahasiswa sarjana rumpun ilmu sosial dan humaniora Universitas Indonesia pada perusahaan event organizer menggunakan teori perilaku yang direncanakan yang terdiri dari tiga indikator yaitu sikap, norma subyektif dan persepsi kontrol perilaku. Selain itu, penelitian ini juga bertujuan untuk memberi rekomendasi kepada perusahaan EO dalam menarik minat para pelamar kerja. Penelitian dilakukan dengan metode kuantitatif serta pengujian hipotesis menggunakan metode regresi linear berganda. Secara keseluruhan, hasil penelitian memperlihatkan bahwa faktor sikap dan persepsi kontrol perilaku mahasiswa sarjana rumpun sosial dan humaniora Universitas Indonesia berpengaruh positif terhadap minat melamar pekerjaan pada perusahaan event organizer, serta faktor norma subyektif tidak berpengaruh positif terhadap minat melamar pekerjaan pada perusahaan event organizer.

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The purpose of this research is to analyze university of indonesia rsquo s social and humanity department students intention to apply to a job vacancy towards event organizer enterprise using theory of planned behavior which consists three indicators attitude, subjective norm and perceived behavioral control. Besides that, this research also gives recommendations for event organizer enterprise to attract more job applicant. This research uses quantitative method and using multiple linear regression analysis for hypothesis testing. The result of this research shows that university of indonesia rsquo s social and humanity department students attitude and perceived behavioral control have positive impact towards intention to apply to a job vacancy towards event organizer enterprise. Then, subjective norm factor dosen rsquo t have positive impact towards intention to apply to a job vacancy towards event organizer enterprise."

"Adopsi mobil listrik diharapkan dapat mendorong konservasi energi dan mengurangi polusi udara. Studi ini mengembangkan model penelitian berdasarkan Theory of Planned Behavior (TPB) dan Norm Activation Model (NAM) untuk menyelidiki niat untuk membeli mobil listrik di bawah pengaruh polusi udara yang parah. Studi ini meneliti warga yang berada di lima wilayah besar di Pulau Jawa, yaitu wilayah Jabodetabek, Bandung, Semarang, Yogyakarta, dan Surabaya sebagai objek survei. Sebanyak 194 responden yang sebelumnya telah memiliki mobil dikumpulkan dengan menggunakan metode purposive sampling dan data dianalisis dengan menggunakan Partial Least Squares-Structural Equation Modeling dan metode bootstrap. Temuan menunjukkan bahwa faktor TPB yang mempengaruhi niat membeli adalah perceived behavioral control, sedangkan dalam faktor NAM, faktor yang mempengaruhi adalah personal norm. Selain itu, environmental concern ditemukan memiliki pengaruh positif pada faktor TPB. Demikian pula awareness of consequences dan ascription of responsibility memiliki pengaruh pada faktor NAM yaitu personal norm dengan ascription of responsibility menjadi mediator parsial antara hubungan awareness of consequences dan personal norm.

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The adoption of electric cars is expected to promote energy conservation and reduce air pollution. This study develops a research model based on the Theory of Planned Behavior (TPB) and the Norm Activation Model (NAM) to investigate the intention to purchase electric cars under the effect of severe air pollution. This paper takes the citizens residing in the five major areas of Java Island, namely the Greater Jakarta Area, Bandung, Semarang, Yogyakarta, and Surabaya as the object of the survey. A total of 194 respondents who previously owned a car were collected using the purposive sampling method and the data was analyzed using the Partial Least Squares-Structural Equation Modeling and bootstrap method. The findings suggest that the factor of TPB that influences intention to purchase is perceived behavioral control, meanwhile, within the Norm Activation Model factor, the influencing factor is the personal norm. In addition, environmental concern is found to have a positive influence on the TPB factors. Similarly, the awareness of consequences and ascription of responsibility have an influence on the NAM factor which is the personal norm with the ascription of responsibility being a partial mediator between the relationship of awareness of consequences and personal norm."

"ABSTRAKTesis ini membahas intensi perilaku konsumen terhadap Big Cola yang didasari oleh ?Theory of Planned Behavior ?. Kemudian dengan teori tersebut peneliti mengeksplorasi pengaruh dari setiap variabel yaitu sikap, norma subyektif dan perceived behavior control terhadap intensi perilaku konsumen kepada produk Big cola. Penelitian ini adalah penelitian kuantitatif dengan desain deskriptif dengan mengolah beberapa variabel independen yaitu sikap, norma subyektif dan perceived behavior control dengan satu variabel dependen yaitu intensi menggunakan analisis regresi berganda. Hasil penelitian menjelaskan bahwa semakin kuat pengaruh perceived behavior control maka semakin tinggi intensi konsumen terhadap Big Cola. Perceived behavior control mempengaruhi intensi konsumen terhadap produk Big Cola dengan signifikan.

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Abstract

This study focused on intention behavior based on ?Theory of Planned Behavior?. Then with that theory the researcher explore the effect of every variable which are attitude, subjective norm, and perceived behavior control against consumer behavior intention to Big Cola. This research is using quantitative research with descriptive design by developing several independent variables that are attitude, subjective norm, and perceived behavior control with one dependent variable which is intention using multiple linier regression. The results of this research explain that the stronger affect of perceived behavior control the higher consumer intention toward product Big Cola. Perceived behavior control affects consumer intention toward product Big Cola significantly."

"Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor yang menentukan perilaku konsumen produk makanan anjing dan kucing berdasarkan Theory of Planned Behaviour. Berdasarkan teori, peneliti menggunakan model teoritis yang terdiri dari variabel attitude, subjective norms, perceived behavioural control (PBC), intention, behaviour dan diperluas dengan dimasukkannya variabel self-identity dan social norms. Survei dilakukan terhadap 300 pemilik anjing dan kucing melalui penyebaran kuesioner menggunakan platform online. Data yang diperoleh dianalisis menggunakan Structural Equation Modeling (SEM) menggunakan software LISREL 8.8 Full Version dan hasilnya menunjukkan bahwa intention cenderung dipengaruhi oleh attitude, subjective norms, perceived behavioural control (PBC), self-identity dan social norms. Selain itu, niat untuk membeli produk makanan anjing dan kucing cenderung mempengaruhi perilaku pembelian konsumen. Studi ini mendukung keselarasan Theory of Planned Behaviour dengan pemasaran produk makanan anjing dan kucing serta memperluas pemahaman tentang perilaku konsumen makanan anjing dan kucing.

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The purpose of this research study was to identify the factors that determine the consumer behaviour of dog and cat food products based on the theory of planned behaviour. According to the theory, researchers propose a theoretical model consisting of the constructs of attitude, subjective norms, perceived behavioural control (PBC), intention, behaviour, and expanded with the inclusion of the self-identity and social norms construct. The survey was conducted with 300 dog and cat owners through a questionnaire distribution using an online platform. Data obtained were analyzed using structural equation model using LISREL 8.8 Full Version software and the results indicate that the intention tends to be influenced by the attitude, subjective norms, perceived behavioural control, self-identity and social norms constructs. Furthermore, the intention to purchase dog and cat food products tend to influence consumer purchasing behaviour. The study supports the alignment of the theory of planned behaviour (TPB) adherence to the marketing of dog and cat food products, extending the understanding of the behaviour of the dog and cat food consumers."

"Penelitian ini bertujuan untuk mengetahui efektivitas dari faktor-faktor yang mempengaruhi model theory of planned behavior dalam konteks niat membeli makanan organik oleh Generasi Y / Milenial di Indonesia. Sebagai salah satu negara berkembang dengan penduduk yang didominasi oleh Milenial, Indonesia memiliki pasar makanan dan minuman organik yang potensial. Studi ini akan berkontribusi pada literatur dengan memberikan bukti tentang bagaimana peran health consciousness, environmental concern, perceived availability, perceived affordability, attitude, subjective norms, dan perceived behavioral control dalam mempengaruhi purchase intention makanan organik masyarakat Indonesia. Analisis dilakukan menggunakan Structural Equation Modeling dengan data yang dikumpulkan melalui survei elektronik. Hasil penelitian menunjukkan bahwa semakin tinggi tingkat kepedulian lingkungan, pengetahuan akan makanan organtik, dan keterjangkauan yang dirasakan konsumen, maka semakin tinggi juga sikap positif Milenial yang terbentuk terhadap produk makanan organik. Attitude memediasi hubungan antara environmental concern, knowledge of organic foods, serta perceived affordability terhadap purchase intention makanan organik

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This study aims to determine the effectiveness of the factors that influence the theory of planned behavior model in the context of intention to buy organic food by Generation Y / Millennials in Indonesia. As a developing country with its population dominated by Millennials, Indonesia has a potential organic food and beverage market. This study will contribute to the literature by providing evidence on how the role of health consciousness, environmental concern, perceived availability, perceived affordability, attitude, subjective norms, and perceived behavioral control in influencing the purchase intention of Indonesian people's organic food. The analysis was carried out using Structural Equation Modeling with data collected through an electronic survey. The results showed that the higher the level of environmental awareness, knowledge of organic food, and perceived affordability of consumers, the higher the positive attitude of Millennials formed towards organic food products. Attitude mediates the relationship between environmental concern, knowledge of organic foods, and perceived affordability on purchase intention of organic food."

"ABSTRAKSkripsi ini membahas pengaplikasian model Theory of Planned Behavior untuk memprediksi intensi perilaku remaja terhadap pola makan sehat. Pengumpulan data dilakukan melalui survey kepada 230 siswa berusia 12-18 tahun di sebuah sekolah di Jakarta Selatan. Hasil penelitian menemukan bahwa persepsi kendali perilaku diikuti dengan sikap terhadap pola makan sehat adalah faktor terpenting dalam memprediksi intensi perilaku. Pola makan sehat dianggap sangat diperlukan dan berguna, selain cukup enak dan menarik. Keluarga dan guru merupakan agen sosialisasi yang paling berpengaruh. Hasil penelitian diharapkan dapat memberi informasi bagi pendidik dan otoritas publik maupun pemasar dalam merencanakan strategi komunikasi dan menciptakan kesadaran bagi agen sosialisasi dalam perannya untuk mendorong remaja menjalankan perilaku pola makan sehat.

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ABSTRACTThe purpose of the study was to apply the theory of planned behavior to predict adolescents? behavioral intention for healthy eating. A sample survey of 230 students aged 12-18 years was conducted in a school in South Jakarta. Perceived behavioral control followed by attitudes were the most important factors in predicting behavioral intention. Healthy eating was perceived to be desirable and useful, and, to a lesser extent, interesting and enjoyable. Family and teachers were influential socialization agents. The results may inform educators and policy makers in designing health communication campaigns, particularly in making socializing agents aware of their role in encouraging healthy eating behaviors in adolescents."

"ABSTRAKPenelitian ini dilakukan berdasarkan fenomena banyaknya pejalan kaki yang melanggar peraturan lalu lintas ketika menyeberang jalan. Penelitian ini bertujuan untuk mengetahui pengaruh sikap terhadap tingkah laku, norma subjektif, dan perceived behavioral control terhadap intensi menyeberang jalan melalui zebra cross dan jembatan penyeberangan. Pengukuran seluruh variabel dilakukan dengan mengadaptasi kuesioner Theory of Planned Behavior (TPB) yang dikembangkan oleh Ajzen (2006). Sebanyak 194 partisipan dengan kriteria menyeberang jalan melalui zebra cross dan jembatan penyeberangan dalam waktu satu bulan terakhir didapat melalui teknik accidental sampling. Berdasarkan teknik statistik regresi berganda yang digunakan, diketahui H0 ditolak (R Square=.247, p<.05 (zebra cross); Rsquare=.264, p<.05 (jembatan penyeberangan)), yang berarti bahwa sikap, norma subjektif, dan perceived behavioral control secara bersama-sama memengaruhi intensi menyeberang jalan melalui zebra cross dan jembatan penyeberangan. Selain itu, ditemukan pula bahwa pada intensi menyeberang jalan di jembatan penyeberangan sikap terhadap perilaku menyeberang jalan di jembatan penyeberangan tidak berkontribusi secara signifikan.

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ABSTRACTThis study was based on the phenomenon that many pedestrian was break the traffic regulations when crossing the street. This study attempts to know the influence of attitude toward behavior, subjective norms, and perceived behavioral control on intention to cross the street on zebra cross and pedestrian bridge among pedestrian. The measurement of all the variabels is made by adapting the Theory of Planned Behavior (TPB) Questionnaire that was develop by Ajzen (2006). 194 participants with the criteria that has crossed the street on zebra cross and pedestrian bridge in the past month, that obtained through accidental sampling. Based on regression statistical technique that used, the result showed that the null hypothesis is rejected (R Square=.247, p<.05 (zebra cross); Rsquare=.264, p<.05 (pedestrian bridge)), which means there was a significant influence of attitude toward behavior, subjective norms, and perceived behavioral control on intention to cross the street on zebra cross and pedestrian bridge. Another result of this study is attitude toward behavior didn?t has a significant contribution to intention to cross the street on pedestrian bridge."