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"Kompetisi dan tantangan pada industri penerbangan semakin ketat, salah satunya akibat semakin banyaknya bermunculan maskapai dengan konsep Low Cost Carrier (LCC) dan kebijakan Open Sky Policy ASEAN pada 2015. Oleh karena itu, tentu sangat perlu bagi maskapai untuk mempelajari hal-hal yang mempengaruhi pelanggannya dalam melakukan pembelian. Melalui metode SEM (Structural Equation Modeling), penelitian ini membahas pengaruh Perceived Quality, dengan variabel mediasi Perceived Equity, Perceived Value, Customer Satisfaction, Expected Switching Cost, & Brand Preference terhadap Repurchase Intention pelanggan maskapai Garuda Indonesia yang beroperasi dengan konsep Full Service Carrier (FSC). Hasil penelitian ini menunjukkan Brand Preference memiliki efek positif secara langsung atas Repurchase Intention, Expected Switching Cost memiliki efek positif secara langsung terhadap Brand Preference, Customer Satisfaction tidak berpengaruh secara langsung terhadap Brand Preference namun berpengaruh terhadap Expected Switching Cost, Perceived Value tidak berpengaruh terhadap Brand Preference namun berpengaruh terhadap Customer Satisafaction, Perceived Equity tidak berpengaruh baik terhadap Customer Satisfaction maupun Perceived Value, sedangkan Perceived Quality Service memiliki pengaruh positif langsung terhadap Perceived Equity Service dan Perceived Value.

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Competition and challenges in the aviation industry is getting tighter, due to the increasing number of airlines with the concept of Low Cost Carrier (LCC) and the Open Sky Policy in 2015. Therefore, it is certainly very necessary for the airlines to learn the things that influence customers in their purchasing decision. Through the method of SEM (Structural Equation Modeling), this study discusses about the influence of Perceived Quality, with mediating variables of Perceived Equity, Perceived Value, Customer Satisfaction, Switching Expected Cost, & Brand Preference towards Repurchase Intention from Garuda Indonesia airline customers that operate with the concept of Full Service Carrier (FSC).

The results of this study showed that Brand Preference has a direct positive effect on the Repurchase Intention, Expected Switching Cost has a direct positive effect on Brand Preference, Customer Satisfaction has no direct influence on Brand Preference but have influence to the Expected Switching Cost, Perceived Value has no effect on Brand Preference but have influence to Customer satisfaction, Perceived Equity has no effect either on Customer Satisfaction or Perceived Value, while Perceived Quality Service has a direct positive effect on Perceived Equity Services and Perceived Value."

"Ketika sebuah pasar mencapai titik jenuh, strategi defensif untuk mempertahankan konsumen menjadi lebih penting daripada strategi offensive seperti memperluas ukuran pasar pasar secara keseluruhan. Dapat disimpulkan bahwa ada dua strategi yang dapat dilakukan oleh perusahaan dalam mempertahankan dan menjaga loyalitas konsumen, yaitu memberikan perceived switching cost harga berpindah yang tinggi atau memberikan pelayanan yang memuaskan konsumen. Pemilihan strategi tersebut perlu ditinjau kembali sesuai dengan perusahaan jasa yang ingin dikembangkan.Penelitian dilakukan untuk mencari bukti empiris bahwa perceived switching cost dapat mempengaruhi kualitas loyalitas konsumen menjadi true loyalty maupun spurious loyalty, yakni sebuah keadaan dimana pelanggan tidak puas tetapi dapat menghasilkan repeat patronage yang tinggi. Timbulnya perceived switching cost tidak hanya dikarenakan oleh persaingan antar perusahaan, tetapi jenis jasa yang berbeda ternyata juga dapat menimbulkan perceived switching cost.

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When a market reached saturation point, a defensive strategy to retaion consumers become more important than creating offensive strategy, such as expanding the size of the overall market. It can concluded that there are two strategies that can be conducted in maintaining and keeping customer loyalty, which to give high perceived switching cost or to provide services in order to satisfy consumers. The consideration on choosing those strategies needs to be reviewed regarding the type of service companies.

The study was conducted to find empirical evidence that perceived switching cost can affect the quality of consumer loyalty in becoming true loyalty or lsquo spurious loyalty, a situation where the customer is not satisfied but has high repeat patronage. The emergence of perceived switching cost is not only caused by the competition between companies, but also caused by the type of the service itself."

"Persaingan industri e-commerce saat ini sangat erat. Perusahaan perlu untuk menciptkan repurchase intention pada pelanggan. Konsep perceived brand leadership menjadi faktor pembeda sekaligus keunggulan kompetitif dalam persaingan. Penelitian ini bertujuan untuk menganalisis pengaruh perceived brand leadership terhadap consumer satisfaction dan repurchase intention pada e-commerce Shopee. Analisis olah data dilakukan dengan teknik partial least squares structural equation modeling dengan pendekatan kuantitatif. Hasil penelitian menunjukkan bahwa dimensi perceived brand leadership yaitu perceived quality, perceived value, dan perceived popularity memiliki pengaruh positif terhadap consumer satisfaction dan repurchase intention, sedangkan dimensi perceived innovativeness tidak memiliki pengaruh terhadap keduanya. Kemudian, consumer satisfaction memiliki pengaruh yang positif terhadap repurchase intention.

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Nowadays, the competition in e-commerce industry is very tight. Companies need to create repurchase intention in customers. The concept of perceived brand leadership is a differentiating factor as well as a competitive advantage in the competition. The purpose of this study is to analyze the influence of perceived brand leadership on consumer satisfaction and repurchase intention on e-commerce Shopee. A partial least squares structural equation modeling analysis was conducted in this study with quantitative approach. The results showed that the dimensions of perceived brand leadership, namely perceived quality, perceived value, and perceived popularity, had a positive effect on consumer satisfaction and repurchase intention, while the dimensions of perceived innovativeness had no effect on both. Then, consumer satisfaction has a positive influence on repurchase intention."

"Enterprise Resource Planning (ERP) adalah sebuah sistem informasi pada sebuah perusahaan untuk mengoptimalkan proses dan transaksi bisnis. Salah satu aplikasi yang menggunakan sistem ERP adalah System Applications and Products (SAP). Tujuan penelitian ini adalah untuk mengetahui pengaruh masing-masing variabel yang menunjukkan apakah sistem telah beroperasi dengan layak sehingga dapat menunjang kinerja sistem secara maksimal. Variabel yang digunakan adalah Perceived Quality, Perceived Value, Brand Preference, dan Customer Satisfaction. Metode analisis data yang digunakan adalah model persamaan struktural atau Structural Equation Model- Partial Least Square (SEM-PLS) menggunakan aplikasi SmartPLS 3.0 Studi kasus yang digunakan pada penelitian ini adalah PT Hutama Karya Proyek Divisi Sipil Umum sebagai perusahaan jasa konstruksi. Pengumpulan data dilakukan menggunakan penyebaran kuesioner pada 68 responden, yaitu user atau pengguna aplikasi SAP. Hasil penelitian menunjukkan bahwa variabel Perceived Quality memiliki pengaruh yang positif dan signifikan terhadap Customer Satisfaction, Perceived Value, dan Brand Preference. Perceived value memiliki pengaruh yang positif dan signifikan terhadap Brand Preference dan Customer Satisfaction. Brand Preference memiliki pengaruh yang positif dan signifikan terhadap Customer Satisfaction.

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Enterprise Resource Planning (ERP) is an information system in a company to optimize business processes and transactions. System Applications and Products (SAP) is one application that uses ERP system applications. The purpose of this study is to determine the effect of each variable indicating whether the system has been operating properly so that it can support maximum system performance. The research variables are brand preference, perceived quality, perceived value, and customer satisfaction. The data analysis method used a structural equation model or Structural Equation Model-Partial Least Square (SEM-PLS) using the SmartPLS 3.0 application. The case study used in this research is PT Hutama Karya Project, General Civil Division, a construction service company. Data collection was carried out using questionnaires to 68 respondents, who are users of the SAP application. The results show that the variable Perceived Quality positively and significantly impacts Customer Satisfaction, Perceived Value, and Brand Preference. Perceived value has a positive and significant influence on Brand Preference and Customer Satisfaction. Brand Preference has a positive and significant influence on Customer Satisfaction."

"ABSTRAKBerkaitan dengan tingginya persaingan di industri pelumas, perusahaan harus mempertimbangkan beberapa faktor untuk mempertahankan loyalitas dari para konsumennya. Penelitian bertujuan untuk menganalisa hubungan antara perceived quality, customer satisfaction, switching barrier dan customer loyalty sebagai faktor yang dapat mempengaruhi loyalitas perusahaan konsumen dalam konteks business to business (B2B). Selain itu, penelitian juga menganalisa peran customer satisfaction sebagai mediator antara hubungan perceived quality dengan customer loyalty (recommend/patronage) dan peran switching barrier sebagai moderator antara hubungan customer satisfaction dengan customer loyalty (recommend/patronage). Penelitian dilakukan berdasarkan tinjauan pustaka terhadap variabel, indikator dan hipotesis yang digunakan. Hipotesis dievaluasi menggunakan metode analisa Structural Equation Model berbasis Partial Least Square (PLS) menggunakan software SmartPLS 3.0. Penelitian menganalisa 36 responden dari konsumen berupa perusahaan yang terdiri dari berbagai jenis segmen industri dan didapatkan berdasarkan kuesioner secara non-probability sampling dengan purposive sampling. Hasil penelitian menunjukan bahwa perceived quality berpengaruh positif dan signifikan terhadap customer satisfaction, customer satisfaction berpengaruh positif dan signifikan terhadap customer loyalty (recommend/patronage), switching barrier berpengaruh positif dan signifikan terhadap customer loyalty-patronage dan customer satisfaction berperan sebagai perantara terhadap hubungan antara perceived quality dengan customer loyalty-recommend.

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ABSTRACTIn high competitiveness of lubricant industry in Indonesia, supplier must consider various factors to maintain customer's loyalty. The purpose of this research is to analyze the relationship between perceived quality, customer satisfaction, switching barrier and customer loyalty (recommend/patronage) as affecting factors. It also examined the mediating effect of switching barrier between customer satisfaction and customer loyalty (recommend/patronage) and moderating effect of switching barrier between customer satisfaction and customer loyalty (recommend/patronage). Through literature review for each variables, indicators and hypothesis, this paper is using SEM-PLS to evaluate the measurement and relationships. This research analyze 36 responds generated by purposive sampling. The results are perceived quality has a positive and significant effects to customer satisfaction, customer satisfaction has a positive and significant effects to customer loyalty (recommend/patronage), switching barrier has a positive and significant effect to customer loyalty-patronage and customer satisfaction roled as a mediator in relationship between perceived quality and customer loyalty-recommend. Customer satisfaction's value is high as they are satisfy with their supplier, switching barrier's value is relatively moderate so the supplier need to increase the value in order to retain customer loyalty and loyalty's values are relatively high as the customer is in contract agreement (business to business)."

"Tujuan dari penelitian ini adalah untuk mengidentifikasi hubungan antara Islamic service quality, Muslim Customer Perceived Value (MCPV), customer satisfaction, dan repurchase intention pada hotel syariah di Bandung. Sebanyak 255 sampel diperoleh dari tamu yang pernah menginap di Hotel Syariah di Bandung digunakan dalam penelitian ini. Hotel tersebut diantaranya adalah Orange Home Syariah, Narapati Syariah Hotel, Cottage Daarul Jannah, Daarul Mutmainah dan MQ Guest House.Metode yang digunakan dalam penelitian ini adalah metode SEM. Pengukuran dalam penelitian ini menggunakan konsep baru yang diajukan Gayatri (2013) dalam mengukur variabel service quality dan Muslim Customer Perceived Value (MCPV) yang diajukan Eid dan Gohary (2015) dalam mengukur variabel perceived value. Hasil penelitian menunjukan terdapat pengaruh yang positip dan signifikan antara Islamic service quality dan Muslim Customer Perceived Value terhadap customer satisfaction. Hasil penelitian juga menunjukan terdapat pengaruh signifikan antara customer satisfaction terhadap repurchase intention. Penelitian ini juga menemukan pengaruh tidak langsung antara variabel Islamic service quality terhadap repurchase intention melalui customer satisfaction.

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The purpose of this study was to identify the relationship between Islamic service quality, Muslim Customer Perceived Value (MCPV), customer satisfaction, and repurchase intention on sharia hotels in Bandung. A total of 255 samples were obtained from guests who stayed at the hotel in Bandung Sharia used in this study. The hotel include Orange Home Sharia, Sharia Narapati Hotel, Cottage Daarul Jannah, Daarul Mutmainah and MQ Guest House.

The method used in this research is Structural Equation Model. The measurements in this study was using a new concept proposed by Gayatri (2013) to measure the variables of service quality and Muslims Customer Perceived Value (MCPV) from Eid and Gohary (2015) to measure the perceived value variables.

The results showed a significant influence of Islamic Muslim service quality and Customer Perceived Value to customer satisfaction. The results also revealed that there was a significant effect of customer satisfaction on repurchase intention. The study also found indirect influence of Islamic variable service quality on customer satisfaction through repurchase intention."

"Tujuan dari penelitian ini adalah melakukan analisis pengaruh perceived value terhadap customer satisfaction dan brand trust pada Maskapai Penerbangan AirAsia Indonesia. Penelitian ini menggunakan sampel sebanyak 100 responden yang mengetahui Maskapai Penerbangan AirAsia Indonesia dan pernah menggunakan layanan dari maskapai penerbangan tersebut lebih dari 2 kali dengan metode non-probabiiity sampling dan teknik purposive.

Dalam penelitian ini, instrumen penelitian yang digunakan adalah kuesioner serta regresi yang digunakan adalah regresi linear. Hasil dari penelitian ini menunjukan bahwa perceived value memiliki pengaruh positif terhadap customer satisfaction. Perceived value juga disimpulkan memiliki pengaruh positif terhadap brand trust.

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The aim of this study is to analyze the effects of perceived value on customer satisfaction and brand trust on the AirAsia Indonesia Airline Carrier. This study uses 100 sample that knows AirAsia Indonesia and have flown with them for more than twice. The processing of the data uses non-probability method and the technique of purposive sampling.

In this study, survey through questionnaire are the instruments of study and linear regression are the method of analyzing the outcome. The results of this study indicates that there is significant positive effect between perceived value and customer satisfaction, which customer satisfaction is affected by perceived value, whereas significant positive effect are also found on the correlation between perceived value and brand trust, which brand trust is affected by perceived value."