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"Dalam situasi yang semakin kompetitif serta tantangan yang lebih besar dalam industri pariwisata, suatu destinasi memerlukan pemahaman yang baik mengenai destination image dan hubungannya dengan behavioral intention agar dapat bertahan dan sustainable di pasar yang semakin kompleks.Penelitian ini menguji dimensi dari destination image (cognitive, affective, dan unique image) terhadap behavioral intention.Penelitian ini menggunakan metode kuantitatif dengan menggunakan kuesioner yang dibagikan kepada 100 wisatawan domestik di Bandung.Teknik analisis data yang digunakan adalah dengan menggunakan multiple regression.Hasil penelitian menunjukan bahwa dua dimensi destination image (affective and unique image) merupakan dimensi yang berpengaruh pada behavioral intention wisatawan domestik di Bandung.

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The competitive situation and greater challenges within the tourism industry entail a better understanding of a destination image toward future behavioral intention to make a sustanaible position in the competitive market. This study examines the dimensions of destination image (cognitive, affective, and unique image) toward behavioral intention of domestic tourist to Bandung. This research uses a quantitative methodology using responses given by 100 domestic tourist. Analysis technique of the data used in this study is multiple regression.

The results showed that two dimensions of destination image (affective and unique image) are significant dimensions of domestic tourists‟s behavioral intention."

"Penelitian ini bertujuan untuk meneliti pengaruh travel motivation dan destination image terhadap intention to visit halal destinaton yang dimoderasi oleh novelty seeking behavior. Penelitian ini adalah penelitian kuantitatif dengan responden sebanyak 229 wisatawan nusantara. Peneliti menggunakan survey online sebagai cara memperoleh responden. Data diolah dengan menggunakan Equation Structural Modelling. Berdasarkan hasil penelitian maka diketahui bahwa faktor yang signifikan dan berhubungan positif terhadap intention to visit halal destination hanya travel motivation dan affective destination image. Untuk faktor lainnya tidak signifikan terhadap intention to visit halal destination. Selain itu, dalam penelitian ini juga diketahui adanya pengaruh moderasi baik dari cognitive destination image maupun affective destination image, meskipun begitu kedua variabel tersebut memiliki hasil pengaruh yang berbeda.

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The purpose of this study is to understand the effect of travel motivation and destination image to intention to visit halal destination. This study also use novelty seeking behavior as moderating variable. This researh is quantitative research with 229 respondents. Researcher use online survey to get respondents. The data is processed by using Equation Structural Modeling.

The result of the research is only travel motivation and affective destination image that significant and positively related to intention to visit halal destination. The other factors not significant to intention to visit halal destination. In addition, in this study also known the influence of moderation both from cognitive destination image and affective destination image, although both variables have different effects."

"Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh dari electronic word of mouth, destination image, destination familiarity, dan attitude toward destination di sektor pariwisata. Dalam hal ini peneliti memberikan beberapa batasan penelitian terkait objek yang akan diteliti yaitu online review dengan destinasi Lombok. Data diperoleh dengan cara menyebarkan kuesioner kepada sampel sebagai responden yang memiliki kriteria pernah membaca ulasan perjalanan online untuk destinasi Lombok dan belum pernah berkunjung ke Lombok. Teknik sampling yang digunakan yaitu non-probability sampling dengan pendekatan purposive sampling. Sampel yang dikumpulkan sebanyak 163 orang responden. Analisis data menggunakan Partial Least Square (PLS) dan dibantu oleh software SmartPLS 3.0. Berdasarkan hasil pengolahan data ditemukan bahwa electronic word-of-mouth, destination image, destination familiarity dan attitude toward destination memiliki pengaruh yang positif terhadap travel intention seseorang terhadap destinasi Lombok, dimana variabel dengan pengaruh terbesar terhadap travel intention adalah destination image.

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This study aims to determine and analyze the influence of electronic word of mouth, destination image, destination familiarity, and attitude towards destination in the tourism sector. In this case the researchers provide several limitations of research related to the object to be studied, namely online review with the destination of Lombok. Data obtained by distributing questionnaires to the sample as respondents who have criteria; have read online travel reviews for Lombok destinations and have never been to Lombok. The sampling technique used is non-probability sampling with a purposive sampling approach. Samples collected were 163 respondents. Data analysis using Partial Least Square (PLS) and assisted by Smart PLS 3.0 software. Based on the results of data processing, it was found that electronic word-of-mouth, destination image, destination familiarity and attitude toward destination have a positive influence on a person's travel intention towards Lombok destination, where the variable with the greatest influence on travel intention is the destination image."

"Aktivitas pemasaran diperlukan dalam industri pariwisata. Salah satu pemasaran yang dilakukan adalah melalui aktvitas E-Wom. Penelitian kuantitatif ini bertujuan untuk melihat pengaruh antara E-Wom, Destination Image, Attitude Toward Destination, dan Travel Intention. Penelitian ini melibatkan 140 responden yang peneliti dapatkan melalui penyebaran kuesioner secara online dan langsung di Singapura melalui teknik convenience sampling dan snowball sampling. Hasil penelitian ini menunjukan bahwa attitude toward destination wisatawan berpengaruh secara signifikan terhadap travel intention wisatawan dan destination image berpengaruh secara signifikan terhadap attitude toward destination wisatawan pada studi kasus Provinsi DKI Jakarta.

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Marketing activities are needed in tourism industry. One of which is through the use of E-Wom. The purpose of this quantitative study is to analyze the effect among E-Wom, Destination Image, Attitude Toward Destination, dan Travel Intention. The study consists of 140 respondents administered through the distribution of online and direct questionaires in Singapore with the use of convenience sampling and snowball sampling methods.

The empirical results from the structural model suggest that tourist's attitude toward destination significantly effects tourist's travel intention and destination image significantly effects tourist's attitude toward destination, especially in the case of DKI Jakarta."

"ABSTRACTThe increasing popularity of reality shows renders them as potential media for tourism promotion. However, there is limited research regarding the impact of destination exposure in reality shows. This study aimed to investigate the impact of destination exposure in television reality shows on destination image, familiarity, and travel intention. To test the hypotheses, a within subject experiment was conducted. A worldwide popular reality show, The Amazing Race, was used as a stimulus for the participants. The results revealed that, in general, both cognitive and affective destination im- ages were rated higher after watching the reality show. Furthermore, familiarity with the destination and travel intention to the destination increased after watching the destination in the reality show. The result of this study will be useful for destination marketing organization and the government to explore alternative promotional media and aid the promotion of tourism destination."

"Film-induced tourism adalah salah satu pendorong kunjungan ke suatu destinasi. Penelitian ini bertujuan untuk memahami film seperti apa yang dapat mempengaruhi intensi bepergian penontonnya. Audience involvement menjadi faktor yang diteliti untuk mengetahui aspek psikologis yang mendorong keinginan wisata setelah menonton film. Sampel yang digunakan adalah 345 responden yang sudah pernah menonton film Ada Apa dengan Cinta 2, dan dianalisis menggunakan structural equation modeling. Hasilnya menunjukkan bahwa audience involvement memiliki pengaruh positif terhadap audience travel intention tetapi destination image tidak memediasi hubungan tersebut.

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Film induced tourism is one of the drivers of a visit to a destination. This study aims to understand what kind of film can affect the audiences intentions of traveling. Audience involvement becomes the factor studied to know the psychological aspect that encourages the desire to travel after watching the movie. The sample used is 345 respondents who have ever seen the movie Ada Apa dengan Cinta 2 and analyzed using structural equation modeling. The results show that audience involvement has a positive influence on the audience travel intention but the destination image does not mediate the relationship."

"ABSTRAKPenelitian ini membahas terbentuknya destination image pada India melalui mediafilm The Best Exotic Marigold Hotel, yang memiliki tujuan untuk mengetahui danmenguji apakah menonton film populer tertentu dapat mengubah aspek kognitifdan afektif individu mengenai destinasi wisata yang ditampilkan dalam filmtersebut, bersamaan dengan konsep empati, familiarity dan respon konsumenAIDA.Penelitian ini adalah penelitian kuantitatif dengan desain eksperimentallaboratorium, partisipan pada penelitian ini adalah mahasiswa sarjana di Jakartaberjumlah 50 orang yang sesuai dengan kriteria penelitian dan dibagi menjadi duakelompok secara randomisasi (kelompok kontrol dan eksperimental). Metodeanalisis data dilakukan dengan analisis statistik deskriptif dan analisis statistikparametrik untuk membuktikan hipotesa dalam penelitian ini.Hasil penelitian menunjukkan adanya perbedaan yang signifikan antara kelompokkontrol dan eksperimental pada variabel destination image dan familiarity.Partisipan dalam kelompok eksperimental juga menunjukkan pengaruh secarapositif dalam keterlibatan empati mereka terhadap elemen-elemen film. Namun,tidak ada perbedaan signifikan antara kelompok kontrol dan eksperimental padavariabel respon konsumen. Oleh karena itu, film The Best Exotic Marigold Hotelmembantu dalam meningkatkan citra India, tetapi terbukti tidak efektif dalammemotivasi partisipan untuk berkunjung

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ABSTRACTThis research disscusses about forming destination image on India through thefeature film The Best Exotic Marigold Hotel, to assess the extent to which viewinga specific popular feature film altered cognitive and affective images of the placeit depicted, as well as concept of empathy, familiarity and AIDA hierarchy ofeffects model.This quantitative research employed a laboratory experiment, participants wereundergraduate students in Jakarta, totaling 50 people according to the researchcriteria and were divided randomly into two groups (control and experimentalgroups). The data analysis methods are descriptive statistical analysis andparametric statistical analysis to prove the hypothesis in this research.The results showed a significant difference between the control and experimentalgroups in the destination image and familiarity variables. Participants in theexperimental group also showed a postive influence in their empathy involvementtowards the elements of the film. However, there was no significant differencebetween the control and experimental groups on hierarchy of effects model.Therefore, The Best Exotic Marigold Hotel helps in enchancing the image ofIndia, but proved to be ineffective in motivating participants to visit India"

"Penelitian ini fokus pada pengaruh Pre-visit Destination Image terhadap Intention to Visit pada Flashpacker. Destination image adalah citra yang dirasakan seseorang tentang sebuah destinasi dan yang diukur dalam penelitian ini adalah pre-visit image atau image yang dirasakan sebelum melakukan kunjungan yang sebenarnya. Destination image berasal dari evaluasi afeksi yang dipengaruhi evaluasi kognisi, dan evaluasi kognisi dibentuk oleh motivasi wisata dan sumber informasi (Baloglu dan McCleary, 1999) yang didominasi oleh penggunaan jejaring dan media sosial (Govers dan Go, 2003). Penelitian sebelumnya telah menunjukan hubungan positif antar variabel yang diteliti, namun karena penelitian tersebut dilakukan di Amerika, maka peneliti hendak membuktikan model yang digunakan dan melihat pengaruh antar variabel di Indonesia dengan membatasi subjek penelitian terhadap flashpacker yang didefinisikan sebagai traveler yang tech savvy, telah bekerja dan mapan namun tetap memiliki semangat berpetualangan layaknya seorang backpacker (Caniago, 2010, Paris, 2010). Alat ukur yang digunakan adalah model yang digunakan oleh Baloglu dan McCleary (1999) dengan responden sebanyak 235 yang mengunakan metode judgemental sampling dan snowball sampling. Setelah itu data diolah menggunakan Structural Equation Modeling (SEM) dengan aplikasi LISREL 8.7. Hasil penelitian ini menunjukan bahwa Pre-visit Destination Image secara positif mempengaruhi Intention to Visit, yang berarti semakin tinggi image yang terpapar dan dirasakan oleh flashpacker akan menaikkan keinginan mereka untuk datang ke Destinasi Wisata. Maka dari itu, pemasar destinasi wisata dapat melakukan promosi kepada segmen flashpacker dengan cara menimbulkan citra yang sesuai dengan motivasi wisata melalui sumber informasi yang dekat dengan target, yaitu jejaring dan media sosial.

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This research is focused on the effect of Pre-visit Destination Image towards Intention to Visit on Flashpacker. Destination image is an image that a traveler is perceived about a destination and this research is using a pre-visit image which is an image perceived before the actual visit. Destination image is made from Affective Evaluation and influenced by Cognitive Evaluation which is derived from Travel Motivation and Information (Baloglu dan McCleary, 1999) dominated by the usage of Media and Social Network (Govers dan Go, 2003).

The previous research has shown that there is a positive correlation among the variables yet the research was conducted in United States. Hence, the researcher is trying to prove the model in Indonesia and using a smaller segment as the subject. The subject used is Flashpacker, which is defined as a tech-savvy traveler with a bigger budget because they had a good job but still with a passion to explore and advanture like a backpacker (Caniago, 2010, Paris, 2010). This paper is using the model that was used by Baloglu and McCleary (1999). A survey is conducted involving 235 participants using judgmental sampling and snowball sampling via media and social network. Afterwards, the data is proccesed with Structural Equation Modeling (SEM) using LISREL 8.7.

The research founding shows that Pre-visit Destination Image is affecting Intention to Visit positively, which means if there is a raise in pre-visit destination image perceived by flashpacker, the more they willing to visit the destination. Henceforth, Destination Marketing Organization should put efforts in increasing the destination image in the flashpacker segment by juxtaposing the destinasion image with their motivation and using the information source they‟re using, which is the media and social network."

"[ABSTRAKPenelitian ini bertujuan untuk meneliti pengaruh travel constraints terhadap destination image wisata leisure di Indonesia berdasarkan persepsi international youth travelers. Travel constraints dibentuk oleh empat dimensi, yaitu unfamiliarity, interpersonal, structural, dan intrapersonal. Destination image dibentuk oleh tiga dimensi, yaitu tourism infrastructure, hospitality atmosphere, dan unique cultural attractions. Penelitian ini dilakukan terhadap 100 orang responden yang berusia 18-35 tahun serta berkewarganegaraan Kanada, Korea Selatan, dan Perancis dengan metode PLS-SEM, independent T-test, dan ANOVA. Berdasarkan hasil penelitian, diketahui bahwa pertama, terdapat pengaruh yang signifikan dari travel constraints terhadap destination image wisata leisure di Indonesia. Kedua, ditemukan juga perbedaan persepsi travel constraints dan destination image wisata leisure Indonesia, yakni antara international youth travelers yang sudah dan yang belum berkunjung ke Indonesia dan antara international youth travelers dari negara Kanada, Korea Selatan, dan Perancis.

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ABSTRACTThis research explores the influence of travel constraints toward destination image for leisure travel in Indonesia perceived by international youth travelers. Travel constraints are formed by for dimensions, which are unfamiliarity, interpersonal, structural, and intrapersonal. Destination image are formed by for dimensions, which are tourism infrastructure, hospitality atmosphere, and unique cultural attractions. A survey was conducted among 100 international youth travelers from Canada, South Korea, and France. The methods used in this research are PLS-SEM, independent T-test, and ANOVA. The findings of this research concluded that there is significant influence of travel constraints toward destination image for leisure travel in Indonesia. Moreover, there is different perception for travel constraints and destination image for leisure travel in Indonesia between international youth travelers who have been and have not been to Indonesia and also between international youth travelers from Canada, South Korea, and France.;This research explores the influence of travel constraints toward destination image for leisure travel in Indonesia perceived by international youth travelers. Travel constraints are formed by for dimensions, which are unfamiliarity, interpersonal, structural, and intrapersonal. Destination image are formed by for dimensions, which are tourism infrastructure, hospitality atmosphere, and unique cultural attractions. A survey was conducted among 100 international youth travelers from Canada, South Korea, and France. The methods used in this research are PLS-SEM, independent T-test, and ANOVA. The findings of this research concluded that there is significant influence of travel constraints toward destination image for leisure travel in Indonesia. Moreover, there is different perception for travel constraints and destination image for leisure travel in Indonesia between international youth travelers who have been and have not been to Indonesia and also between international youth travelers from Canada, South Korea, and France., This research explores the influence of travel constraints toward destination image for leisure travel in Indonesia perceived by international youth travelers. Travel constraints are formed by for dimensions, which are unfamiliarity, interpersonal, structural, and intrapersonal. Destination image are formed by for dimensions, which are tourism infrastructure, hospitality atmosphere, and unique cultural attractions. A survey was conducted among 100 international youth travelers from Canada, South Korea, and France. The methods used in this research are PLS-SEM, independent T-test, and ANOVA. The findings of this research concluded that there is significant influence of travel constraints toward destination image for leisure travel in Indonesia. Moreover, there is different perception for travel constraints and destination image for leisure travel in Indonesia between international youth travelers who have been and have not been to Indonesia and also between international youth travelers from Canada, South Korea, and France.]"

"ABSTRACTIndonesia sebagai negara dengan cultural resources tertinggi di ASEAN memiliki kesempatan untuk memanfaatkan cultural resources yang dimilikinya untuk meningkatkan kunjungan wisatawan. Upaya meningkatkan kunjungan wisatawan salah satunya adalah dengan menyelenggarakan event. Event merupakan penggerak wisatawan untuk meninggalkan tempat tinggalnya, mengeluarkan uang yang dimilikinya untuk memperoleh pelayanan di destinasi wisata. Penelitian ini fokus pada pengaruh cultural events dan elemen lain dalam destinasi wisata terhadap pembentukan destination image yang dapat menghasilkan positive behavioral intention. Penelitian ini menggunakan PLS-SEM untuk menganalisis pengaruh cultural events, event brand, place brand, dan structural element terhadap affective dan cognitive image destinasi wisata. Responden dalam penelitian ini adalah orang-orang yang pernah mengunjungi Dieng Culture Festival 6,7, atau 8. Penelitian ini menemukan bahwa place brand dan structural element berpengaruh signifikan terhadap pembentukan cognitive dan affective image. Variabel lain, yakni cultural events dan cultural event brand hanya berpengaruh signifikan terhadap affective image. Selanjutnya, kedua dimensi destination image, yaitu affective image dan cognitive image berpengaruh signifikan terhadap overall image destination image. Dalam kasus Dieng dan Dieng Culture Festival, affective image berpengaruh lebih besar terhadap pembentukan overall image. Pada penelitian ini juga ditemukan bahwa overall image berpengaruh signifikan terhadap intention to revisit dan intention to recommend wisatawan terhadap destinasi wisata.

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ABSTRACTIndonesia as the richest cultural resources country in ASEAN has opportunities to maintain its cultural resources to increase tourist visits. Conducting event is one of the way to increase tourist visit. Events can make someone leave their place, move to the other place conducting events, spent their money to get the services on the event site. The focus of this study is the contribution of cultural events and the other elements of tourist destination to the formation of destination image that lead to positive behavioral intention. This research used PLS SEM to analyze the effect of cultural events, event brand, place brand, and structural element to the affective and cognitive image. Respondents of this research is anyone who had been visited Dieng Culture Festival 6, 7, or 8. This research has found that place brand and structural element significantly affect both cognitive and affective image. The other variable, cultural events and cultural event brand only significantly affect the affective image of tourist destination. In the case of Dieng and Dieng Culture Festival, affective image has bigger affect to the formation of overall image than cognitive image. In this study, researcher also found that overall image of tourist destination significantly affects positive behavioral intention intention to revisit dan intention to recommend of the tourist to tourist destination. "