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"[ABSTRAKReputasi perusahan merupakan aset penting yang dibutuhkan perusahaan dalam mencapai tujuannya. Bagi pegawai, reputasi perusahaan merupakan suatu bentuk penilaian mereka terhadap perusahaan sekaligus sesuatu yang mereka bentuk melalui interaksi dengan para pemegang kepentingan. Penelitian ini mengusulkan bahwa employee's awareness of their impact on corporate reputation (AICR) dipengaruhi secara positif oleh persepsi reputasi perusahaan, perasaan bangga, komitmen afektif, dan kepuasan kerja. Hipotesis diuji menggunakan data yang diperoleh dari 161 pegawai pada salah satu BUMN di Indonesia. Hasil yang didapatkan dengan metode Structural Equation Modeling (SEM) menunjukkan bahwa AICR dipengaruhi secara positif oleh persepsi reputasi perusahaan dan komitmen afektif pegawai sedangkan rasa bangga dan kepuasaan kerja tidak memiliki pengaruh positif terhadap AICR.

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ABSTRACT

, "Corporate reputation is critical for a company to achieve its goals. For its"

"employees, corporate reputation is something they perceived but in the other side it is something that they shaped through the interaction with stakeholders. This study suggest that employee’s awareness of their impact on corporate reputation (AICR) is positively affected by perceived corporate reputation, pride, affective organizational commitment, and job satisfaction. Hypotesis are tested using 161 data from employees of a stated-owned company in Indonesia. The result obtained using Structural Equation Modeling (SEM) suggested that employee’s awareness of their impact on corporate reputation (AICR) is positively affected by perceived corporate reputation and affective commitment but it does not affected both by pride and job satisfaction."]"

"[Saat ini konsumen dihadapkan dengan banyaknya pilihan merek. Rata-ratakonsumen terpapar lebih dari 600 pesan iklan setiap harinya, sehingga mereksemakin sulit diingat oleh konsumen. Logo diyakini dapat menjadi bentuk stimuliyang dapat membuat konsumen mengenali dan mengingat identitas sebuah merekdan perusahaan. Penelitian ini bertujuan untuk mengetahui variabel yangberpengaruh signifikan di dalam model Favourability on Corporate logo terhadapCorporate Image dan Corporate Reputation.Penelitian ini menggunakan desain penelitian eksploratif dan deskriptifyang dilakukan satu kali dalam satu periode (cross sectional design). Penelitimenggunakan sampel 130 orang yang pernah membeli produk Lea Jeans denganmetode nonprobability sampling dan teknik convenience sampling. Metodeanalisis data yang digunakan adalah distribusi frekuensi, uji reliabilitas, validitas(analisis faktor), dan analisis menggunakan Structural Equation Modeling (SEM)dengan pendekatan Partial Least Square (PLS).digunakan sebagai alat bantupenelitian.Hasil penelitian ini menunjukkan bahwa adanya pengaruh positif dansignifikan dari typeface, design dan color terhadap Corporate Logo, sedangkanvariabel Corporate Name menunjukkan hasil yang tidak signifikan. KemudianCorporate Logo memiliki pengaruh positif dan signifikan terhadap CorporateImage. Saran dari penelitian ini adalah agar para manajer ikut dalam prosespembuatan logo dan secara teknis menonjolkan unsur visual untuk logo yangdisukai., Currently consumers are faced with more choices and brands. The averagenumber of consumers were exposed to advertising messages is more than 600each day, making the brand more difficult to be remembered by the consumer.Logo is believed to be a form of stimuli that can make consumers recognize andremember the identity of a brand and company. This study aims to determinewhich variables have a significant effect in the model favourability on Corporatelogo on Corporate Image and Corporate Reputation.This study design using exploratory and descriptive research carried outone time in one period (cross sectional design). Researcher used samples of 130people who have bought the product Lea Jeans with nonprobability methods ofsampling and convenience sampling technique. Data analysis method used isfrequency distribution, test reliability, validity (factor analysis), and analysis usingStructural Equation Modeling (SEM) approach Partial Least Square (PLS).digunakan as a tool for research.These results indicate that the presence of positive and significant impactof typeface, design and color of the Corporate Logo, while the Corporate Namevariables showed unsignificant results. Then Corporate Logo has positive andsignificant impact on the Corporate Image. Suggestions from this study is thatmanagers should involved in creating prosess of logoo and visual elements toaccentuate the preferred logo.]"

"Organisasi harus memiliki kinerja pertumbuhan yang baik dalam menghadapi tantangan global. Kinerja organisasi menjadi salah satu bagian yang utama untuk menaikkan pertumbuhan organisasi, dimana didukung oleh kinerja karyawan, serta variabel lain yang memengaruhinya. Penelitian ini bertujuan untuk membuat analisis tentang pengaruh persepsi karyawan tentang budaya organisasi (perceived organizational culture) terhadap kinerja karyawan, serta pengaruhnya melalui mediasi kepuasan kerja dan komitmen karyawan. Penelitian ini juga dimaksudkan untuk menjawab justifikasi perbedaan hipotesis penelitian sebelumnya. Metodologi yang digunakan dalam penelitian ini adalah kuantitatif, dengan cara menyebarkan kuesioner terhadap karyawan yang bekerja minimal satu tahun di salah satu perusahaan coating. Ukuran sampel adalah populasi perusahaan. Pengujian pada satu perusahaan dikarenakan terdapat fenomena studi kasus yang sesuai dengan teori. Data dianalisis dengan Partial Least Square Structural Equation Modeling, yang dibantu oleh software SmartPLS. Dalam hasil yang ditemukan, penelitian membuktikan ternyata persepsi karyawan tentang budaya organisasi dapat memengaruhi dan meningkatkan kinerja karyawan, juga memengaruhi komitmen organisasi dan kepuasan kerja, dimana kedua variabel yang dimaksud juga dapat memediasi persepsi karyawan tentang budaya organisasi untuk meningkatkan kinerja karyawan. Dengan kata lain, kinerja karyawan dapat ditingkatkan dengan meningkatkan kepuasan kerja dan komitmen karyawan. Kepuasan kerja juga dapat meningkatkan dan memengaruhi komitmen karyawan. Keterbaruan dan keaslian dalam studi ini, adalah menemukan indikasi pengaruh hubungan perceived organizational culture dengan kinerja karyawan, pengaruh antar variabel seperti kepuasan kerja, komitmen karyawan terhadap kinerja karyawan merupakan penelitian yang memperluas teori pada penelitian sebelumnya. Penggunaan variabel mediasi juga menambahkan perluasan dan perkembangan teori. Penelitian pada perusahaan jasa coating juga merupakan hal baru yang dibangun untuk melengkapi hubungan antar variabel dalam organisasi untuk berbagai jenis industri jasa.

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Organizations had to maintain a good growth performance in facing global challenges. Organizational performance was one of the main parts to increase organizational growth, which was supported by employee performance, as well as other variables those influenced it. The research was aimed to analyze of the influence that Perceived Organizational Culture (POC) has on employee performance, as well as the mediating effect of job satisfaction and employee commitment. Research is also used to answer the justification for differences in previous research hypotheses. The methodology of this research is quantitative, by distributing questionnaires to employees who have worked for at least one year in a coating company. The sample size is the company population. Testing on one company because there is a case study phenomenon that is in accordance with the theory. Data were analyzed by Partial Least Square Structural Equation Modeling, assisted by SmartPLS software. In the results found, research proves that perceived organizational culture can influence and improve employee performance, also affect organizational commitment, and job satisfaction, where the two variables in question can also mediate perceived organizational culture to improve employee performance. On the other words, employee performance can be improved by increasing job satisfaction and employee commitment. Job satisfaction can also increase and affect employee commitment. The novelty and originality in this study, namely finding indications of the influence of the relationship between perceived organizational culture and employee performance, the affect between variables such as job satisfaction, employee commitment to employee performance is research that expands theory on previous studies. The use of mediation also adds expansion and development of theory. Research on coating service companies is also a new thing that was built to complement the relationships between variables in organizations for various types of service industries."

"Penelitian ini mengusulkan bahwa pegawai membentuk family-supportive organization perception (FSOP) yang memberikan pengaruh terhadap komitmen afektif serta kepuasan kerja melalui proses work-to-family conflict serta work-to-family enrichment. Hipotesis diuji menggunakan data yang diambil dari 522 orang pegawai sebuah BUMN melalui survei online. Hasil yang didapatkan melalui structural equation modeling menunjukkan bahwa meskipun work-to-family enrichment ditemukan memiliki pengaruh positif terhadap komitmen afektif serta kepuasan kerja, namun secara tidak terduga FSOP tidak menunjukkan pengaruh seperti yang diperkirakan terhadap komitmen afektif dan kepuasan kerja maupun dimensi work-to-family.

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This study suggests that employee developed family-supportive organization perception (FSOP) which in turn relates to affective commitment and job satisfaction through the processs of work-to-family conflict and work-to-family enrichment. Hypothesis tested using data of 522 employees from a state-owned company thorugh an online survey.

Results obtained using structural equation modeling suggested that although work-to-family enrichment was found positively related towards affective commitment and job satisfaction, surprisingly, family-supportive organization perception did not have the intended effects on either affective commitment and job satisfaction or work-to-family dimensions."

"Spiritual Calling merupakan salah satu faktor penting dalam proses Manajemen SDM. Sayangnya, tidak banyak kajian tentang dampak spiritual calling terhadap komitmen afektif dan kepuasan kerja pegawai.Penelitian ini bertujuan untuk menganalisis pengaruh spiritual calling terhadap kepuasan kerja dan komitmen afektif PNS nonmanajerial di Badan Kepegawaian Negara. Penelitian ini adalah penelitian kuantitatif dan menggunakan angket. Pengambilan sampel menggunakan proportionate stratified random sampling dengan jumlah responden sebanyak 261 orang. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan dari spiritual calling terhadap kepuasan kerja dan komitmen afektif PNS Nonmanajerial di Badan Kepegawaian Negara. Kata Kunci: Spiritual Calling, Kepuasan Kerja, dan Komitmen Afektif.

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Spiritual Calling is one of important factors in the Human Resources Management.Unfortunately, there is only a few research studying its impact on affective commitment and job satisfaction. The focus of this research is to analyze the impact of spiritual calling on job satisfaction and affective commitment of nonmanagerial civil servants at National Civil Service Agency. This is quantitative research and using quiz. Sampling method used is proportionate stratified random with 261 respondents. The result of this research shows that there is positive and significant impact of spiritual calling on job satisfaction and affective commitment of nonmanagerial civil servants at National Civil Service Agency. Keywords Spiritual Calling,Job Satisfaction,and Affective Commitment."

"Penelitian ini menguji pengaruh corporate identity dan corporate image dalam membentuk corporate reputation Badan Standardisasi Nasional dengan melakukan survei pada seratus orang yang merupakan stakeholders Badan Standardisasi Nasional. Hasil analisis jalur model intervening menunjukkan bahwa corporate identity BSN berpengaruh positif dan signifikan terhadap corporate reputation BSN. Corporate image BSN juga berpengaruh positif dan signifikan terhadap corporate reputation BSN. Lalu corporate identity berpengaruh positif dan signifikan terhadap corporate image. Sedangkan pengaruh corporate identity terhadap corporate reputation melalui corporate image menunjukkan bahwa fungsi variable intervening (corporate image) cukup berpengaruh, karena menambah besar pengaruh langsung. Di sini berarti posisi corporate identity maupun corporate image merupakan prakondisi atau prasyarat terjadinya corporate reputation

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This research tested the impact of corporate identity and corporate image in shaping corporate reputation of the National Standardization Agency of Indonesia (BSN) by surveying a sample of 100 stakeholders member of the National Standardization Agency of Indonesia. As the result of path analysis and simple regression showed that the Corporate Identity of BSN had positive and significant impact to the Corporate Reputation of BSN. Corporate Image BSN also had positive and significant impact to the Corporate Reputation BSN. Then the Corporate Identity also had positive and significant impact to the Corporate Image. Corporate Identity to Corporate Reputation toward Corporate Image showed that it had intervening function that positive and significant. It means that Corporate identity and corporate image is a pre condition of corporate reputation. "

"Penelitian ini bertujuan untuk mengetahui pengaruh otonomi kerja dan motivasi intrinsik terhadap turnover intention yang dimediasi oleh komitmen afektif. Responden dalam penelitian ini adalah 160 karyawan di wilayah Jabodetabek. Metode yang digunakan dalam penelitian ini adalah Structural Equation Model SEM . Hasil penelitian ini menunjukkan bahwa komitmen afektif telah terbukti memediasi hubungan pengaruh antara motivasi intrinsik dengan turnover intention secara penuh full-mediation . Sedangkan otonomi kerja dapat mempengaruhi langsung terhadap turnover intention tanpa melalui peran mediasi komitmen afektif.

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This research aims to examine the effect of job autonomy and intrinsic motivation to turnover intention through affective commitment as mediating variable. The respondents of this study are 160 full time of employees in Jabodetabek region. This study uses Structural Equation Model SEM to analysis the data. The result if this research shows that affective commitment can mediate impact of intrinsic motivation to turnover intention as full mediation while job autonomy has direct connection to turnover intention without is not mediated by affective commitment."

"Makalah ini membahas tentang peran media dan influencer relations dalampembentukan citra dan reputasi perusahaan. Kasus yang diambil adalah kampanye BTSMeal yang dilakukan oleh McDonalds, yang memicu kontroversi karena memicukerumunan dan tidak menaati protokol COVID-19. Kejadian ini memicu peliputannegatif dari berbagai media tradisional dan modern mengenai penutupan gerai olehaparat dan tidak adanya tindakan konkrit yang diambil oleh McDonalds. Dalam hal initerlihat bahwa bahwa humas McDonalds tidak mengaplikasikan konsep media relationsmaupun influencer relations, sebab tidak terlihat upaya humas dalam menjalankanperannya sebagai lubricant, serta membangun hubungan yang empatik denganmasyarakat. Hal ini berdampak negatif terhadap reliabilitas dan kredibilitas perusahaan,yang merupakan bagian dari konstruk reputasi.

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This paper discusses about the impact of media and influence relations on the

construction of corporate image and reputation. The study focuses on the BTS Meal

campaign initiated by McDonalds, which triggers a controversy due to its negligence

to health protocols for COVID-19 prevention. This event was covered negatively by

both the traditional and modern media on the closure of some McDonalds branch all

over Indonesia and on how the company does not take concrete action. Through this

event it can be seen that McDonalds did not utilize the concept of media relations and

influencer relations, as the public relations department did not show an attempt in

fulfilling their role as lubricant or forging a genuine relationship with the public. This

in turn impacts negatively to the reliability, credibility, and trustworthiness of the

company, which is part of the reputation construct."

"Tujuan penelitian ini adalah untuk menguji pengaruh reputasi perusahaan terhadap borrowing capacity. Selain itu, penelitian ini juga menguji pengaruh kondisi manajemen perusahaan yang memiliki hubungan politik serta perusahaan yang dimiliki oleh keluarga terhadap hubungan reputasi dengan borrowing capacity. Reputasi perusahaan diukur dengan corporate image index yang diperoleh dari website Corporate Image Award. Pengujian dilakukan dengan menggunakan metode regresi data panel 30 perusahaan yang terdaftar di Bursa Efek Indonesia selama periode 2010-2013 (90 observasi). Hasil penelitian menunjukkan bahwa reputasi berpengaruh positif dan signifikan terhadap borrowing capacity. Namun, hubungan politik manajemen perusahaan dan kepemilikan keluarga sebagai pemegang saham mayoritas memperlemah pengaruh tersebut.

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The objective of this research is to examine the effect of corporate reputation on borrowing capacity and the condition of politically connected management and family ownership on the relationship between reputation and borrowing capacity. Reputation is measured by corporate image index obtained from the website of Corporate Image Award. Based on 30 listed company in Indonesia's Stock Exchange from 2010-2013 (90 observations), the empirical study with panel data regression shows that reputation has a positive and significant effect on borrowing capacity. However, politically connected management and family ownership as majority shareholder weaken this positive and significant effect."

"Reputasi berperan penting dalam pertumbuhan suatu perusahaan. Reputasi baik dapat memberikan berbagai keuntungan terhadap perusahaan. Hal tersebut mendorong banyak perusahaan meningkatkan reputasi baik perusahaan. Studi menunjukkan salah satu cara meningkatkan reputasi perusahaan, yaitu dengan melaksanakan tanggung jawab sosial perusahaan (CSR). Danone-AQUA melaksanakan CSR untuk memenuhi Peraturan Pemerintah sekaligus meningkatkan reputasi perusahaan. Makalah ini membahas mengenai strategi program CSR WASH AQUA Lestari oleh Danone-AQUA dan peran public relations dalam meningkatkan reputasi. Hasil analisis menjukkan Danone-AQUA dalam program WASH menggunakan strategi the citizenship strategy, dan merupakan inisiatif socially responsible business practice, yang dibantu peran public relations dalam meningkatkan reputasi perusahaan, dengan pembuktian berupa penerimaan penghargaan oleh Danone-AQUA.

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Reputation plays an important role in the growth of a corporate. A good reputation can provide various benefits to the corporate. This has encouraged many corporates to improve their good reputation. The study shows that one way to improve a corporate's reputation is by implementing corporate social responsibility (CSR). Danone-AQUA carries out CSR to fulfill government regulations while enhancing the corporate's reputation. This paper discusses the strategy of the WASH AQUA Lestari CSR program by Danone-AQUA and the role of Public Relations in enhancing reputation. The results of the analysis show that Danone-AQUA in the WASH program uses the citizenship strategy, and is a socially responsible business practice initiative, which is assisted by the role of Public Relations in improving the corporate's reputation, with proof in the form of receiving awards by Danone-AQUA."