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"[ABSTRAKbrSelama ini pengaruh ideologi terhadap pemberian suara belum banyak diteliti pada konteks Indonesia. Penelitian ini dilakukan untuk mengetahui apakah terdapat pengaruh dari ideologi konservatisme, anti-sekularisme, tradisionalisme, dan sikap terhadap penegakan khilafah-syariah, terhadap pemberian suara pada Pemilu Presiden 2014. Ideologi konservatisme dan anti-sekularisme masing-masing diukur menggunakan skala konservatisme dan anti-sekularisme yang disusun oleh peneliti. Ideologi tradisionalisme diukur menggunakan item-item skala tradisionalisme yang digunakan Asian Barometer Survey Gelombang 3. Sikap terhadap penegakan khilafah syariah diukur menggunakan skala dari Chusniyah (2012). Responden penelitian merupakan 268 mahasiswa UI muslim yang telah memberikan suara pada Pemilu Presiden 2014. Analisis dilakukan dengan menggunakan model persamaan struktural. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan dari ideologi konservatisme (t = 1,96, p < 0,05) dan sikap terhadap penegakan khilafah-syariah (t = 1,99, p < 0,05), terhadap pemberian suara. Sementara itu tidak ditemukan pengaruh yang signifikan dari ideologi anti-sekularisme dan tradisionalisme.

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ABSTRACTbrThe effect of ideology towards voting choice had not been studied widely in Indonesia context. This research was conducted to see the effect of conservatism, anti-secularism, traditionalism, and attitude towards caliphate-sharia to voting choice in Presidential Election 2014. Conservatism and anti- secularism ideology was measured using respectively conservatism scale and anti-secularism scale developed by the researcher. Traditionalism ideology was measured using traditionalism items from Asian Barometer Survey Wave 3. Attitude towards the establishment of caliphate-sharia was measured using scale developed by Chusniyah (2012). There were 268 muslim students of Universitas Indonesia who had given their vote in Presidential Election 2014 as respondents involved in this research. The data was analysed using structural equation modeling. The result showed that there are significant effect from conservatism (t = 1,96, p < 0,05) and attitude towards the establishment of caliphate-sharia (t = 1,99, p < 0,05) to vote choice. Meanwhile, there was no significant effect found from anti-secularism and traditionalism ideology. , The effect of ideology towards voting choice had not been studied widely in Indonesia context. This research was conducted to see the effect of conservatism, anti-secularism, traditionalism, and attitude towards caliphate-sharia to voting choice in Presidential Election 2014. Conservatism and anti- secularism ideology was measured using respectively conservatism scale and anti-secularism scale developed by the researcher. Traditionalism ideology was measured using traditionalism items from Asian Barometer Survey Wave 3. Attitude towards the establishment of caliphate-sharia was measured using scale developed by Chusniyah (2012). There were 268 muslim students of Universitas Indonesia who had given their vote in Presidential Election 2014 as respondents involved in this research. The data was analysed using structural equation modeling. The result showed that there are significant effect from conservatism (t = 1,96, p < 0,05) and attitude towards the establishment of caliphate-sharia (t = 1,99, p < 0,05) to vote choice. Meanwhile, there was no significant effect found from anti-secularism and traditionalism ideology. ]"

"Penelitian ini ingin melihat bentuk keberpihakan yang dilakukan oleh Kompas.com, Detik.com, Republika.co.id dan Tempo.co terhadap pasangan calon presiden dan wakil presiden pada Pemilihan Presiden 2014. Keberpihakan dilihat melalui dua dimensi yang terdapat dalam konsep imparsialitas yakni keberimbangan dan netralitas. Penelitian ini menemukan fakta bahwa pemberitaan yang dilakukan oleh media online yang diteliti cenderung tidak berimbang, dilihatndari tidak dimuatnya keterangan dua sisi dalam satu teks pemberitaan serta adanya pemfavoritan terhadap calon tertentu. Pemberitaan Kompas.com, Detik.com dan Tempo.co memfavoritkan pasangan Joko Widodo – Jusuf Kalla sementara pemberitaan Republika.co.id memfavoritkan pasangan Prabowo Subianto - Hatta Rajasa. Mengenai netralitas, mayoritas pemberitaan di Kompas.com, Detik.com, Republika.co.id dan Tempo.co tidak mencampurkan fakta dan opini. Namun, pemberitaan yang dilakukan oleh Kompas.com, Detik.com, Republika.co.id dan Tempo.co melakukan penyimpulan satu pihak.

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The study will examine how online media like Kompas.com, Detik.com, Republika.co.id and Tempo.co partially support the candidates of Indonesian president and vice president on Presidential Election 2014. Online media in this study are those who does not have a direct affiliation to political interests. The concept of impartiality is used to identify the form of partiality. With following dimensions: balance and neutrality, this study found some facts. First, about balance, this study found a fact that online media which has been studied is not nbalance when reporting news. It proved by only a few news that give both sides opinion. This study also found that several media favoring certain candidates. Kompas.com, Detik.com and Tempo.co favoring Joko Widodo – Jusuf Kalla while Republika.co.id favoring Prabowo Subianto – Hatta Rajasa. Second, about nneutrality, this study found the majority of news in Kompas.com, Detik.com, Republika.co.id and Tempo.co did not mix the fact and opinion. However, these media made one side conclusion by giving limited fact while reporting news."

"Tesis ini meneliti pengaruh social media, disini yang diteliti adalah official Twitter dari Prabowo Subianto terhadap intention to vote pada follower sTwitter dari Twitter @prabowo08. Penulis juga melihat benefit dari Twitter politik yang dibuat Prabowo Subianto. Namun dalam melakukan penelitian ini , penulis juga melihat efek dari mediating variable yaitu candidate image evaluation dan community participation pada followers @prabowo08. Metode yang digunakan dalam penelitian ini adalah metode survey (kuesioner) dalam berntuk online dan offline terhadap followers Prabowo Subianto. Hasil dari penelitian ini menunjukan bahwa social media Twitter @prabowo08memiliki pengaruh positif dan benefit dari Twitterterhadap candidate image evaluation Prabowo subianto. Selanjutnya candidate image evaluation berpengaruh pada community participation (followers). Lalu community participationberpengaruh positif terhadap intention to vote. Dan social media memiliki pengaruh langsung terhadap intention to vote. Dapat dilihat Twitter sebagai social media yang digunakan Prabowo sebagai sarana pemasaran politik memiliki pengaruh positif dan benefit dari Twitterterhadap intention to vote terhadap Prabowo Subianto pada Pilpres 2014.

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This thesis examines the influence of social media , here studied is the official Twitter of Prabowo intention to vote against the Twitter followers of Twitter @ prabowo08 . The author also saw the benefits of Twitter made political Prabowo. But in doing this research , the authors also looked at the effects of mediating variables, namely candidate perceived brand and community participation in followers @ prabowo08. The method used in this study is a survey method ( questionnaire ) in the online and offline berntuk against Prabowo followers . The results of this study indicate that social media Twitter @ prabowo08 have a positive influence and benefit from Twitter to the candidate Prabowo perceived image. Furthermore, candidate image perceived effect on community participation ( followers ) . Then community participation has a positive effect on intention to vote . And social media has a direct influence on the intention to vote. Can be viewed Twitter as a social media marketing is used as a means of political Prabowo has a positive influence and benefit from Twitter to the intention to vote against Prabowo on the 2014 presidential election."

"Menurut hasil data Badan Pusat Statistik bahwa presentase pemlih pemula pemilu 2014, hanya mencakup 20 persen dari seluuh pemilih. Namun, kasus mengenai pemilih pemula menjadi orientasi studi yang menarik. Hal ini disebabkan karena pengalaman dan pengetahuan yang minim tentang proses politik yang mereka miliki itu sangat mudah dipengaruhi oleh berbagai sumber yang tidak resmi (kampanye hitam). Hal ini memunculkan pertanyaan penulis sejauh mana kampanye hitam mempengaruhi pemilih pemula dalam pemilu 2014. dari hasil wawancara dua informan dapat disimpulkan bahwa sumber-sumber informasi mengenai kandidat yang diperoleh masih memiliki tingkat ketidakbenaran informasi yang sangat tinggi. hal ini kemudian memberikan dampak pada beralihnya pilihan terhadap kandidat, dari kandidat yang mereka pilih berdasakan hati nurani menjadi kandidat yang dikonstrusikan media.

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According to the Central Bureau of Statistics, only 20 percent of voters in 2014 election are first-time voters. It is interesting to explore this case further. Due to lack of experience and knowledge of the political process, they were easily influenced by various unofficial sources (Black Campaigns). This circumtance intrigued the author to understand how Black Campaigns influenced first voters. From two interviews it can be concluded that Black Campaigns produced inaccurate information. In the end, it has an impact in voters’ decision, from choice based on heart into choice made by media construction. "

"Penelitian ini dilakukan untuk meneliti gambaran sikap pemilih muda terhadap Pemilu Presiden dan Wakil Presiden serta internet sebagai sumber informasi utama dengan menggunakan teori social judgment (Sherif & Hovland, 1961 dalam Petty & Cacioppo, 1981). Pengukuran dilakukan dengan menggunakan kuesioner Sikap Terhadap Pemilu (STP) dan Sikap Terhadap Sumber Informasi dari Internet (STSI) yang disusun oleh peneliti dengan menggunakan teori yang sama. Penelitian ini dilakukan kepada 96 partisipan. Pengambilan data dengan menggunakan kuesioner yang disebarkan melalui email dan media sosial kepada para partisipan. Hasil dari penelitian ini memberikan gambaran bahwa sebagian besar dari pemilih muda (76%) memiliki sikap yang favorable terhadap Pilpres 2009 dan semakin menguat pada 2014 (82%). Selain itu, mereka mendapatkan pengaruh dari orang-orang di lingkungan sosialnya dalam membentuk sikap terhadap Pilpres. Separuh dari responden (55,2%) menyatakan internet sebagai sumber utama dari informasi terkait Pilpres yang mereka dapatkan. Informasi dari internet terkait kinerja presiden dan wakilnya serta informasi terkait pilpres pada tahun 2009 dan 2014 banyak membantu mereka dalam membentuk sikapnya terhadap Pilpres.

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This research was conducted to describe the attitude on young voters towards Indonesia’s Presidential Election and internet as the main source of information using the social judgment theory (Sherif & Hovland, 1961 in Petty & Cacioppo, 1981). The questionnaire used in this study, Sikap Terhadap Pemilu (STP) and Sikap Terhadap Sumber Informasi dari Internet (STSI), was constructed by the researcher based on the same theory that being used in the study. Using accidental sampling method, there was 96 participants acquired. Online Questionnaire was being used in the study and delivered to the responden via email and social media.

The result of the study has given us description that the majority of young voters have a favorable attitude towards Indonesia’s Presidential Election in 2009 (76%). The attitude was getting stronger in 2014 (82%). They were influenced by people in their social environtment in forming attitude towards the election. Half of the participant (55,2%) were using the internet as their main source of informations about the election. Information about the election in 2009 and 2014 also the government’s previous performance from the internet have the main role in forming their attitude towards the election itself."

"ABSTRAK

Penelitian ini bertujuan untuk mengamati reaksi LQ45 yang berbasis di Bursa Efek Indonesia dengan peristiwa politik nasional. Penelitian ini berfokus pada dua event nasional politik, yaitu: Hasil Pemilihan Presiden tahun 2009 (Quick Count) dan 2014 (Quick Count). Metode studi peristiwa yang digunakan dalam penelitian ini, dengan menggunakan panjang sebelas hari untuk periode event window, lima hari sebelum dan lima hari setelah kejadian. Reaksi didekati dengan abnormal return yang signifikan dan perbedaan yang signifikan rata-rata abnormal return antara sebelum tanggal acara dan setelah tanggal event selama periode event window. Hasil penelitian menunjukkan berbagai signifikan abnormal return dari setiap peristiwa politik. Dan berdasarkan uji statistik, tidak ada perbedaan yang signifikan rata-rata abnormal return antara sebelum dan pasca pemilihan presiden pada tahun 2009 dan ada perbedaan yang signifikan rata- rata abnormal return antara sebelum dan pasca pemilihan presiden tahun 2014.

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ABSTRACT

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This research is aimed to observe reaction of LQ45 based in Indonesian Stock Exchange to the national political events. This research is focusing on two national political events, which are: The Presidential Election Results in 2009 (Quick Count) and 2014 (Quick Count). The event study method is applied in this research, using eleven days length for window event period, five days before and five days after the event. The reaction is approximated by significant abnormal return and significant difference of average abnormal return between before event date and after event date during the event window period. The results show various significant of abnormal returns from each political event. Based on statistical test, there are no significant differences of average abnormal return between pre and post presidential election in 2009 and there are significant differences of average abnormal return between pre and post presidential election in 2014.

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"Pada pemasaran politik kandidat dilihat sebagaimana brand dalam pemasaran bisnis dan perilaku pemilih dilihat sebagaimana perilaku konsumen. Brand image secara empiris mempengaruhi purchase intention melalui attitude toward brand. Berdasarkan model ini, penelitian ini menyelidiki pengaruh candidate's brand image terhadap voting intention melalui attitude toward candidate's brand. Penelitian ini menguji pencalonan presiden Joko Widodo pada pemilih pemula di Jakarta. Data dikumpulkan melalui survei dengan penarikan sampel secara purposive. Hasil penelitian ini menunjukkan adanya pengaruh signifikan candidate's brand image terhadap voting intention melalui attitude toward candidate's brand.

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In political marketing, candidate seen as a brand in business marketing and voter behavior seen as consumer behavior. Brand image in business marketing empirically influence the consumer's attitude toward brand. It inderectly affect purchase intention through attitude toward brand. From this model, this study aims to analyze the influence of the candidate's brand image on voting intention through attitude toward candidate's brand. This research examine Joko Widodo’s presidential candidacy on early voters in Jakarta. Data collected by using survey method and purposive sampling. The result shows there are significant influence of candidate's brand image toward voting intention through attitude toward candidate’s brand."

"[ABSTRAKPenelitian ini ingin mencari tahu faktor apa yang membuat seorang pemilihmemutuskan untuk memilih satu kandidat dan tidak memilih kandidat lainnya.Penelitian ini membahas pengaruh faktor sosiologis (agama, suku, jenis kelamin,keluarga dan peer group), faktor psikososial (orientasi isu, orientasi kandidat,identifikasi partai politik), pilihan rasional (prospectives voting, retrospectivesvoting) dan vote buying terhadap preferensi pemilih. Penelitian ini juga membahasfaktor yang dominan di antara faktor-faktor tersebut dalam mempengaruhipreferensi pemilih. Dengan melakukan metode kuantitatif laboratoryexperimental, penelitian ini menemukan bahwa ada empat faktor dominan yangsangat mempengaruhi preferensi pemilih, yaitu: orientasi isu, orientasi kandidat,agama dan vote buying. Sehingga, dapat diinterpretasikan bahwa pemilih lebihrasional namun terjebak dalam pragmatisme politik yang muncul sebagai dampakdari kekecewaan dan rasa frustasi terhadap kinerja para elit politik.

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ABSTRACTThis study examines why voters voted the way they did: what factors make avoter decides to choose one candidate over the others. This study analyzes theinfluence of sociological factors (religion, ethnicity, gender, family and peergroup), psychosocial factors (issues orientation, candidates orientation, partyidentification), rational preferences factors (prospectives voting, retrospectivesvoting) and vote buying on voter preference. The study also determines the mostdominant factor among these factors in influencing voter preference. Usingquantitative laboratory experimental method, results show that there are fourdominant factors that influence voter preference: issue orientation, candidateorientation, religion and vote buying. Thus, it can be interpretated that voters aremore rational, but they are currently being trapped in a political pragmatismresulted from desperation and frustration toward political leaders’ performance, This study examines why voters voted the way they did: what factors make avoter decides to choose one candidate over the others. This study analyzes theinfluence of sociological factors (religion, ethnicity, gender, family and peergroup), psychosocial factors (issues orientation, candidates orientation, partyidentification), rational preferences factors (prospectives voting, retrospectivesvoting) and vote buying on voter preference. The study also determines the mostdominant factor among these factors in influencing voter preference. Usingquantitative laboratory experimental method, results show that there are fourdominant factors that influence voter preference: issue orientation, candidateorientation, religion and vote buying. Thus, it can be interpretated that voters aremore rational, but they are currently being trapped in a political pragmatismresulted from desperation and frustration toward political leaders’ performance]"

"[ ABSTRAKBersamaan dengan perkembangan kebebasan pers, pers Indonesia semakin mandiri dalammenentukan kontennya sesuai kepentingan masing-masing redaksi. Hal ini sangat terlihatdalam pemilihan presiden tahun 2014. Beberapa media massa melakukan pemberitaan sesuaidengan kepentingan politik pihak yang mereka dukung. Sementara itu, Koran TEMPOmenjadi salah satu media cetak yang oleh beberapa pihak dituduh condong terhadap salahsatu calon presiden. Untuk memverifikasi informasi tersebut, penulis melakukan analisisterhadap isi editorial koran TEMPO selama periode menjelang pemilihan presiden daritanggal 8 Mei sampai dengan 8 Juli 2014. Dari analisis tersebut penulis menyimpulkanbahwa koran TEMPO tidak menunjukkan keberpihakan terhadap salah satu calon presidendilihat dari tidak adanya kalimat yang menunjukkan motif TEMPO mengunggulkan ataupunmendiskreditkan salah satu calon presiden.

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ABSTRACTAlong with the development of the freedom of the press, the Indonesian press becomes more

independent in determining its content according to the interests of their editorial staffs. It is

clearly visible in the presidential elections in 2014. Some mass media did their news

reporting according to the political interests of those they supported. Meanwhile, TEMPO

newspaper became one of the print media which by several parties are accused of leaning

against one of the presidential candidates. To verify this information, the authors conducted

an analysis of the editorial content of TEMPO newspapers during the period leading up to the

presidential elections of May 8th to July 8th,2014. From this analysis, the authors concluded

that TEMPO newspaper does not show partiality against one of the presidential candidates as

seen from the absence of sentence that shows TEMPO‘s intention to favor or discredit one of

the presidential candidates., Along with the development of the freedom of the press, the Indonesian press becomes more

independent in determining its content according to the interests of their editorial staffs. It is

clearly visible in the presidential elections in 2014. Some mass media did their news

reporting according to the political interests of those they supported. Meanwhile, TEMPO

newspaper became one of the print media which by several parties are accused of leaning

against one of the presidential candidates. To verify this information, the authors conducted

an analysis of the editorial content of TEMPO newspapers during the period leading up to the

presidential elections of May 8th to July 8th,2014. From this analysis, the authors concluded

that TEMPO newspaper does not show partiality against one of the presidential candidates as

seen from the absence of sentence that shows TEMPO‘s intention to favor or discredit one of

the presidential candidates.]"