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"ABSTRAKPenelitian ini mengusulkan bahwa tacit degree of knowledge memberikan pengaruh terhadap knowledge transfer melalui proses team task dan job engagement. Pengujian hipotesis dilakukan dengan menggunakan metode penelitian Structural Equation Modelling (SEM) yang diolah dengan menggunakan software LISREL 8.51 dengan jumlah data sebanyak 175 responden yang didapatkan dari penyebaran kuesioner kepada salah satu perusahaan e-commerce di Indonesia. Berdasarkan hasil pegujian dan olah data, ditemukan bahwa team task tidak dapat memediasi tacit degree of knowledge terhadap knowledge transfer didalam perusahaan.

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ABSTRACTThis study suggests that tacit degree of knowledge which related to knowledge transfer through the process of team task and job engagement. Hypothesis tested using Stuctural Equation Modelling (SEM) method and software LISREL 8.51 for data processing of 175 respondents by spreading questionnaires to one of e-commerce company in Indonesia. Result test and data processing found that team task did not have the intended effects on tacit degree of knowledge which related to knowledge transfer in those company."

"Saat ini pengetahuan telah menjadi modal penting yang berpengaruh terhadap pertumbuhan organisasi. Terlebih dengan berkembangnya teknologi informasi yang dapat memudahkan penggunanya dalam berbagi pengetahuan, khususnya bagi perusahaan yang diharapkan dapat menciptakan inovasi melalui kreativitas pegawainya. Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan e-learning dalamknowledge transfer terhadap kreativitas pegawai di PT Bank Negara Indonesia (Persero) Tbk., melalui work engagement dan job crafting sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data menggunakan metodesurvei. Peneliti menggunakan hierarchical multiple regression analysis untuk menganalisis data. Jumlah responden dalam penelitian ini sebanyak 310 orang yang merupakan pegawai tetap di kantor pusat PT Bank Negara Indonesia (Persero) Tbk. Hasil dari penelitian ini menunjukkan bahwa knowledge transfer memiliki pengaruh yang signifikan terhadap kreativitas pegawai dan work engagement sebagai variabel mediasi juga memiliki pengaruh yang signifikan terhadap kreativitas pegawai, sedangkan job crafting sebagai variabel mediasi tidak memiliki pengaruh yang signifikan terhadap kreativitas pegawai.Currently, knowledge has become an important capital that influences organizational growth. Especially with the development of information technology that can make it easier for users to share knowledge, especially for companies that are expected to create innovation through the creativity of their employees. This study aims to analyze the effect of using e-learning in knowledge transfer on employee creativity at PT Bank Negara Indonesia (Persero) Tbk., through work engagement and job crafting as mediating variables. This study uses a quantitative approach with data collection using the method survey. The researcher used hierarchical multiple regression analysis to analyze the data. The number of respondents in this study were 310 people who are permanent employees at the head office of PT Bank Negara Indonesia (Persero) Tbk. The results of this study indicate that knowledge transfer has a significant effect on significant effect on employee creativity and work engagement as a mediating variable also has a significant effect on employee creativity, while job crafting as a mediating variable does not have a significant effect on employee creativity."

"Penelitian ini bertujuan untuk mengetahui pengaruh Chatbot LazzieChat terhadap customer satisfaction, brand-relationship quality pada Lazada, dan continuance chatbot intention di Indonesia. LazzieChat sendiri merupakan chatbot e-commerce artificial intelligence (AI) pertama di Asia Tenggara yang ditenagai oleh teknologi OpenAI Chat GPT dari Azure OpenAI Service. Meningkatnya penggunaan chatbot, membuat Lazada menciptakan inovasi yang berkolaborasi Microsoft Azure Open AI Service untuk menambah daya saing Lazada di industri ­e-commerce. Penelitian kuantitatif ini menggunakan teknik non probability sampling berupa judgmental sampling dengan jumlah 303 responden pengguna Lazada di Indonesia. Analisis pada penelitian ini dilakukan dengan Partial Least Square-Structural Equation Modeling (PLS-SEM) untuk menguji apakah information quality, system quality, experience with chatbot, dan chatbot anthropomorphism berpengaruh terhadap customer satisfaction, brand-relationship quality, dan chatbot continuance intention. Temuan menunjukkan bahwa information quality, system quality, experience with chatbot, dan chatbot anthropomorphism berpengaruh positif terhadap customer satisfaction, customer satisfaction berpengaruh positif terhadap brand-relationship quality dan chatbot continuance intention, dan brand-relationship quality berpengaruh positif terhadap chatbot continuance intention.

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This research aims to determine the influence of the LazzieChat chatbot on customer satisfaction, brand-relationship quality at Lazada, and continuance chatbot intention in Indonesia. LazzieChat itself is the first artificial intelligence (AI) e-commerce chatbot in Southeast Asia which is powered by OpenAI Chat GPT technology from Azure OpenAI Service. The increasing use of chatbots has led Lazada to create innovations in collaboration with Microsoft Azure Open AI Service to increase Lazada's competitiveness in the e-commerce industry. This quantitative research uses a non-probability sampling technique in the form of judgmental sampling with 303 Lazada user respondents in Indonesia. The analysis in this research was carried out using Partial Least Square-Structural Equation Modeling (PLS-SEM) to test whether information quality, system quality, experience with chatbot, and chatbot anthropomorphism influence customer satisfaction, brand-relationship quality, and chatbot continuance intention. The findings show that information quality, system quality, experience with chatbot, and chatbot anthropomorphism have a positive effect on customer satisfaction, customer satisfaction has a positive effect on brand-relationship quality and chatbot continuance intention, and brand-relationship quality has a positive effect on chatbot continuance intention."

"Penelitian ini bertujuan untuk menemukan faktor-faktor terpenting dalam menciptakan loyalitas konsumen di lingkungan e-commerce dan memberikan usulan pengembangan perusahaan sesuai dengan hasil penelitian. Penelitian ini menggunakan metode Structural Equation Modelling (SEM) untuk menemukan faktor yang signifikan. Hasil penelitian menunjukkan bahwa Customization dan Assurance merupakan dua faktor utama yang mempengaruhi kepuasan pelanggan, kepercayaan, dan loyalitas pelanggan yang diamati melalui purchase intention dan word of mouth.

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This study aims to find most important factors in creating consumer loyalty in e- commerce setting and give suggestions for company development based on the study. This study applies Structural Equation Modelling (SEM) to find factors significancy. The result shows that Customization and Assurance play the biggest role towards customer satisfaction, trust, and loyalty which is observed through purchase intention and word of mouth."

"ABSTRAKTujuan dari penelitian ini adalah untuk menganalisis pengaruh E-satisfaction terhadap E-trust dan Reputation dalam Meningkatkan E-Loyalty pada Online Marketplace di Indonesia Studi kasus pada Tokopedia, Lazada, Bukalapak, Blibli dan Elevenia . Penelitian ini merupakan penelitian kuantitatif dengan desain deskriptif. Variabel yang diuji pada penelitian ini di antaranya e-satisfaction, e-trust, reputation dan e-loyalty. Data diperoleh dari penyebaran kuesioner kepada 150 responden, pria dan wanita yang pernah mengunjungi online marketplace tersebut dalam tiga bulan terakhir. Analisis dari penelitian ini diolah dengan metode Structural Equation Modelling SEM menggunakan Software Analysis of a Moment Structures AMOS 22.0 Hasil dari penelitian ini menunjukkan bahwa E-satisfaction dapat mempengaruhi E-trust dan Reputation. Sementara, E-trust dan Reputation terbukti dapat mempengaruhi E-loyalty.

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ABSTRACTThe purpose of this study is to analyze the influence of E satisfaction on E trust and Reputation in Improving E Loyalty in Online Marketplace in Indonesia Case study on Tokopedia, Lazada, Bukalapak, Blibli dan Elevenia . This research is a quantitative research with descriptive design. The variables tested in this study are e satisfaction, e trust, reputation and e loyalty. The data is collected using questionnaire to 150 respondents who have visited the online marketplace mentioned. The analysis of this research is processed by Structural Equation Modeling SEM method using Software Analysis of a Moment Structures AMOS 22.0 The result of this research shows that E satisfaction can affect E trust and Reputation. Meanwhile, E trust and Reputation can prove to affect E loyalty."

"Cross-border e-commerce (CBEC) berkembang pesat dan memberikan pengalaman belanja baru bagi pelanggan di mana mereka dapat terlibat dalam transaksi global. Dalam menghadapi fenomena tersebut, para pelaku bisnis di industri e-comemrce perlu beradaptasi untuk memenuhi kebutuhan dan ekspektasi konsumen lintas negara. Oleh karena itu, penelitian ini dilakukan untuk menganalisis pengaruh antarvariabel dalam tahap kognisi produk, emosi platform, minat perilaku, dan perilaku aktual di CBEC Shopee dan Lazada. Penelitian ini didasarkan pada model Hierarchy of Effect (HOE) yang terdiri dari tahapan perkembangan pembelajaran dan pengambilan keputusan konsumen sebagai respon dari pengalaman berbelanja mereka. Data diperoleh dari pengisian survei oleh 1.281 responden Shopee dan 370 responden Lazada yang telah memiliki pengalaman berbelanja di kedua CBEC tersebut dalam periode enam bulan terakhir. Selanjutnya, data dianalisis dengan menggunakan Structural Equation Method (SEM). Hasil dari penelitian ini adalah terdapat pengaruh positif signifikan antara product description, platform enduring involvement, dan platform situational involvement terhadap perceived trust untuk studi kasus CBEC Shopee dan terdapat pengaruh positif signifikan antara product description dan platform situational involvement terhadap perceived trust untuk studi kasus CBEC Lazada. Selanjutnya, platform situational involvement dan perceived trust juga terbukti berpengaruh positif terhadap purchase intention. Tingginya purchase intention tersebut berpengaruh dalam meningkatkan actual purchase konsumen.

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Cross-border e-commerce (CBEC) is growing rapidly, it provides a new shopping experience for customers where they can involve in a global transaction. In dealing with this phenomenon, sellers and providers in the e-commerce industry need to adapt to meet the needs and expectations of customers across the countries. Therefore, this study was conducted to analyze the intervariable influence within the stages of product cognition, platform emotion, behavior intention, and actual behavior in CBEC Shopee and Lazada. This research is based on the Hierarchy of Effect (HOE) model which consists of the stages of customer progression of learning and decision-making as a response of their shopping experiences. A total research data of 1.281 CBEC Shopee and 370 CBEC Lazada respondents who have shopped at both of CBEC in the last six months were collected through a structured questionnaire. The data are analyzed by using validity and reliability test, and then continued by Structural Equation Modeling (SEM) method. The findings of this study reveal that there is a significant positive influence between product description, platform enduring involvement, and platform situational involvement on perceived trust in the study case of CBEC Shopee and there is a significant positive influence between product description and platform situational involvement on perceived trust in the study case of CBEC Lazada. Furthermore, platform situational involvement and perceived trust have also been shown to have a positive effect on purchase intention. The high level of purchase intention influences the actual purchase of customers."

"Tingginya pertumbuhan tenaga kerja di perusahaan e-commerce diakui oleh Asosiasi E-commerce Indonesia, seiring dengan tingginya pengunduran diri karyawan. Oleh karena itu, komitmen karyawan merupakan masalah yang harus dihadapi oleh perusahaan e-commerce. Affective organizational commitment dapat ditingkatkan dengan meningkatkan work engagement, yang dapat meningkat jika perusahaan memiliki tempat kerja yang menyenangkan. Penelitian ini bertujuan untuk mengetahui pengaruh kesenangan di tempat kerja terhadap affective organizational commitment yang dimediasi oleh psychological capital dan work engagement. Penelitian ini menggunakan pendekatan kuantitatif melalui model persamaan struktural terhadap 260 responden. Hasil penelitian menunjukkan bahwa workplace fun tidak secara langsung mempengaruhi affective organizational commitment. Selain itu psychological capital berpengaruh negatif signifikan sementara work engagement berpengaruh positif signifikan dalam memberikan pengaruh tidak langsung antara workplace fun dan affective organizational commitment. Penelitian ini diharapkan dapat memberikan wawasan baru bagi perusahaan e-commerce dan praktisi pada umumnya tentang bagaimana meningkatkan affective organizational commitment karyawan dengan menyediakan workplace fun.

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The high growth of the workforce in e-commerce companies is admitted by the Indonesian E-commerce Association, along with high employee turnover. Therefore, employees’ affective organizational commitment is an issue that e-commerce companies must face. Affective organizational commitment can be improved by increasing work engagement, which can increase if the company has workplace fun. This study aims to determine the effect of workplace fun on affective organizational commitment mediated by psychological capital and work engagement. This study used a quantitative approach through the structural equation model to 260 respondents. The results showed that workplace fun has not directly affected affective organizational commitment. Psychological capital was negatively significant meanwhile work engagement was positively significant in providing an indirect effect between workplace fun and affective organizational commitment. This study is expected to provide new insight for e-commerce companies and practitioners in general about how to improve employees’ affective organizational commitment by providing workplace fun."

"Penelitian ini bertujuan untuk melihat pengaruh dari keinformatifan, efektivitas, dan hiburan terhadap niat pembelian dan kepuasan yang dimediasi oleh kondisi flow pengunjung toko online Lazada Indonesia dengan konsep model stimulusorganism-response (SOR) yang diperkenalkan oleh Mehrabian dan Russel (1978). Responden penelitian ini berjumlah 160 orang yang telah mengunjungi situs tersebut. Model penelitian menggunakan 7 hipotesis dan diuji oleh metode analisis jalur (path analysis).Hasil penelitian menyatakan bahwa efektivitas dan hiburan (stimulus) mempunyai pengaruh langsung terhadap flow (organism), begitu pula pengaruh tidak langsung keduanya terhadap niat pembelian dan kepuasan (responses). Namun keinformatifan (stimulus) tidak mempunyai pengaruh langsung terhadap flow maupun pengaruh tidak langsung terhadap niat pembelian dan kepuasan. Sedangkan pada jurnal penelitian, terdapat pengaruh langsung antara variabel-variabel stimulus terhadap flow dan pengaruh tidak langsung variabel-variabel stimulus kepada variabel-variabel responses.

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This study aims to know the relationships between informativeness, effectiveness, and entertainment toward purchase intenton and satisfaction mediated by flow of consumers in Lazada Indonesia online store using the stimulus-organism-response (SOR) concept model introduced by Mehrabian and Russel (1978). This study using 160 respondents who has been visiting Lazada Indonesia website. The model has 7 hypotheses and had tested using path analysis method.

The results declare that effectiveness and entertainment (stimulus) have direct effect toward flow (organism) and indirect effect toward purchase intention and satisfaction (responses). But informativeness does not has any direct nor indirect effect towards them. Whereas, in main reference journal, the three stimulus variables have direct effect toward flow as organism variable and indirect effect toward two responses variables."

"Tujuan penelitian ini ialah untuk mengetahui pengaruh antara E-Service Quality terhadap loyalitas pelanggan dimediasi oleh kepuasan pelanggan Lazada Jabodetabek. Dimensi kualitas pelayanan jasa yang digunakan dalam penelitian ini adalah efisiensi, pemenuhan, keandalan sistem, dan keamanan. Penelitian ini menggunakan pendekatan kuantitatif, dimana data dan informasi yang dikumpulkan melalui penyebaran kuesioner dan studi kepustakaan. Teknik analisis data yang digunakan adalah analisis multivariat, dengan menggunakan analisis jalur dan Uji Sobel. Hasil penelitian menunjukkan bahwa E-Service Quality memiliki pengaruh yang signifikan terhadap loyalitas pelanggan melalui E-Satisfaction, Kepuasan pelanggan terbukti memiliki pengaruh yang signifikan terhadap loyalitas pelanggan, dan kualitas pelayanan jasa eletronik memiliki pengaruh yang signifikan terhadap loyalitas pelanggan secara langsung sehingga variabel kepuasan pelanggan merupakan mediasi parsial.

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The purpose of this study is to determine the effect between of electronic services quality on customer loyalty mediated by customer satisfaction Lazada Jabodetabek. Dimensions of service quality used in this research are Efficiency, Fulfillment, System Reliability, and Privacy. This study uses a quantitative approach, in which data and information are collected through the distribution of questionnaires and literature studies. Analysis technique used is multivariate analysis, by using path analysis and sobel test. The results showed that the Electronic Services Quality has a significant influence on customer loyalty through E-Satisfaction, Customer Satisfaction proved to have a significant influence on customer loyalty, and the quality of electronic services have a significant influence on customer loyalty directly so that customer satisfaction variable is partial mediation."

"Penelitian ini bertujuan untuk mengetahui pengaruh dari organizational identification terhadap job satisfaction yang dimediasi oleh work engagement pada PT XYZ. Responden dari penelitian ini adalah 120 orang karyawan di kantor pusat PT XYZ. Penelitian ini merupakan penelitian kuantitatif dengan desain deskriptif serta menggunakan structural equation modeling (SEM). Hasil dari penelitian ini menunjukkan bahwa organizational identification berpengaruh secara negatif dan signifikan terhadap job satisfaction, organizational identification berpengaruh secara positif dan signifikan terhadap work engagement, work engagement berpengaruh secara positif dan signifikan terhadap job satisfaction, dan work engagement memediasi pengaruh positif antara organizational identification dan job satisfaction.

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The aim of the research is to study the effect of organizational identification on job satisfaction mediated by work engagement on PT XYZ. The respondents of this study were 120 employees in head office of PT XYZ. This research is quantitative descriptive and using structural equation modeling (SEM). The results of this research found that organizational identification have negative and significant effect to job satisfaction, organizational identification have positive and significant effect to work engagement, work engagement have positive and significant effect to job satisfaction, and work engagement have a mediating impact on positive influence between organizational identification and job satisfaction."