Hasil Pencarian  ::  Simpan CSV :: Kembali

"Analisis Situasi1. Indomie adalah produk andalan Indofood yang membawa nama baik perusahaan hingga dunia internasional 2. Namun Indomie sendiri telah beberapa kali tertimpa isu dan krisis yang berujung pada krisis perusahaan khususnya stagnansi harga saham PT Indofood Sukses Makmur Tbk INDF. 3. Indofood memerlukan langkah special event untuk meminimalisir asumsi buruk masyarakat terhadap perusahaan terutama pada citra Indomie. Langkah ini akan dilakukan melalui perbaikan dan kegiatan CSR Indofood yaitu CSR Sehat Indofood Bersama Mi Instan dengan tema Peduli Gizi. Tujuan- Meningkatkan pengetahuan ibu rumah tangga tentang cara memasak mi instan yang baik untuk menjaga keseimbangan gizi anak. - Menghibur masyarakat melalui edukasi gizi yang dikemas dalam bentuk games. - Menurunkan presentase NWOM Negative Word Of Mouth yang muncul karena isu negatif terhadap mi instan terutama Indomie. StrategiKegiatan special event dan edukasi masyarakat tentang gizi seimbang dengan mi instan Khalayak SasaranIbu Rumah Tangga SSE C dan D dengan usia antara 25-35 tahun yang memiliki anak laki laki atau perempuan usia antara 5-13 tahun. Pesan Kunci1. Indofood menyelenggarakan kegiatan ldquo CSR Sehat Indofood rdquo sebagai bentuk kepedulian perusahaan untuk mengedukasi para ibu membuat menu makanan bergizi sederhana menggunakan mi instan. 2. Indofood berkomitmen untuk membantu mengurangi presentase opini negatif yang muncul dari isu negatif terhadap mi instan. Program1. Kreasi Masak Nusantara dilaksanakan tiga kali 2. Indofood Walk 10 5 dilaksanakan satu kali serentak di tiga titik. 3. Publikasi media baru website twitter dan facebook. 4. Konferensi PersJadwalJuli-Agustus 2014AnggaranTotal anggaran yang dibutuhkan untuk penyelenggaraan rangkaian kegiatan CSR Sehat Indofood adalah Rp 3.319896.199. EvaluasiMetode evaluasi yang digunakan adalah metode input output dan outcome Input evaluasi terhadap segala proses yang berlangsung dalam pelaksanaan kegiatan Output evaluasi terhadap sesuatu yang nyata sebagai hasil kegiatan Outcome pengukuran dampak dan evaluasi hasil pelaksanaan kegiatan.

---

Situation Analysis

1. Indomie is the main product which brings company's brand of the to the international market.

2. Yet Indomie itself has been struck several times by various issues has that lead as series of crisis to the company particularly the stock price of PT Indofood Sukses Makmur Tbk INDF.

3. Indofood requires a step to recover the company's image especially the image of Indomie as a brand. This will be done through activites such as improvements and CSR activities named "CSR Sehat Indofood Bersama Mi Instan" with Peduli Gizi as the theme.

Goals

- To Improve the knowledge of household mothers on how to cook instant noodles in order to keep a child's nutritional balance Educate people about healthy eating patterns

- Entertain society through the nutritional education games Reduce of the NWOM Negative Word Of Mouth values eradicate negative issues of instant noodles especially Indomie.

Strategy

The special event activities and educate people about nutritional balance with instant noodles.

Target Audience

Household mothers in the classification of SES C and D and betwen 25-35 years old who has children boys or girls between 5-13 years old.

Key Messages

1. Indofood organizes CSR Sehat Indofood rdquo as a sign of concern to educated moms make healthy food recipes with instant noodles.

2. Indofood is committed to help decrease the percentage of negative opinions through negative issues against instant noodles Programs1 Kreasi Masak Nusantara will be held three times 2 Indofood Walk 10.5 will be held one time simultaneously in three different places

3. New media publications website twitter and Facebook

4. Press conference.

Schedule

July-August 2014

Budget

Total required budget for the implementation of the events is Rp 3.319.896.199.

Evaluation

The evaluation method used is the input output and outcome method Input evaluation of every process that took place in the implementation of activities Output evaluation of tangible thing as a result of the activities Outcome impact measurement and evaluation of the implementation of activities."

"Pada hakekatnya setiap orang, kelompok dan organisasi mempunyai tanggung jawab social (social responsibility) pada lingkungannya. Tanggung jawab sosial seseorang atau organisasi adalah etika dan kemampuan berbuat baik pada lingkungan sosial hidup berdasarkan aturan, nilai dan kebutuhan masyarakat. Sementara dalam konteks perusahaan, tanggung jawab sosial itu disebut tanggung jawab sosial perusahaan (Corporate Social Responsibility). Secara etik, perusahaan tidak hanya mempunyai kewajiban-kewajiban ekonomis dan legal kepada pesaham atau shareholders, tetapi juga kewajiban terhadap pihak-pihak lain secara sosial termasuk masyarakat disekitarnya.Adapun tujuan penelitian ini adalah : untuk mengetahui pengaruh program Corporate Social Responsibility (CSR) dan budaya organisasi secara parsial terhadap kepuasan masyarakat Kota Bogor dan untuk mengetahui pengaruh program Corporate Social Responsibility (CSR) dan budaya organisasi secara simultan terhadap kepuasan masyarakat Kota Bogor.Kesimpulan dari hasil penelitian bahwan Corporate Social Responsibility (CSR) dan budaya organisasi mempunyai pengaruh positif sangat signifikan terhadap kepuasan masyarakat sekitar PDAM Tirta Pakuan Kota Bogor.

---

In the naturally each of the person, group and organization have social responsibility in the environment. Social responsibility of each person or organization is the ethics and the ability to do good effort of the social environment based on the rules, values ​​and needs. In the context of company, corporate social responsibility is called corporate social responsibility (Corporate Social Responsibility). By the ethics, companies is not only have economics obligations and legal for company or shareholders, but also responsibility to others stakeholders, including the surrounding community.

The objectives of this study are: to determine the influence of Corporate Social Responsibility?s program and organizational culture which is partially upon the community satisfaction in Bogor and to determine the influence of its Corporate Social Responsibility (CSR) and organizational culture which is simultaneously in line with community satisfaction Bogor.

The conclusions of the result of the research which is conducted has improved that Corporate Social Responsibility (CSR) and organizational culture has a positive influence significantly with people's satisfaction in PDAM Tirta Pakuan Bogor."

"India's increasing population has attracted a host of multinational corporations (MNCs) to enter the country to tap its market. Because of their enthusiasm and the favorable market conditions, these MNCs get carried away and sometimes regulations are flouted. The absence of clear regulations leads to problems when government agencies find fault with MNCs products."