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"This paper focuses the research on the Influence of Sponsor-Event Congruence toward Brand Image, Attitudes toward the Brand and Purchase Intention. Having reviewed the literatures and arranged the hypotheses, the data has been gathered by distributing the questionnaire to 155 audiences at the Java Jazz Music Festival, firstly with convenience sampling and then snowballing sampling approach. The analysis of data was executed with Structural Equation Modeling (SEM).The result shows the sponsor-event congruence variable has a positive impact toward brand image and attitudes toward the brand sponsor. Brand Image also has a positive impact toward purchase intention; in contrary attitudes toward the brand do not have a positive purchase intention. With those results, to increase the sponsorship effectiveness, the role of congruency is very significant in the sponsorship event. Congruency is a key influencer to trigger the sponsorship effectiveness.Congruency between the event and the sponsor is able to boost up the brand image and bring out favorable attitudes towards the brand for the successful of marketing communication program, particularly for sponsorship. In addition to it, image transfer gets higher due to the congruency existence (fit) between sponsor and event and directs the intention creation to buy sponsor brand product/service (purchase intention). In conclusion, sponsor-event congruence has effect on consumer responds toward sponsorship, either on the cognitive level, affective and also behavior."

"Perkembangan Internet yang pesat mendorong industri online content service tumbuh dengan cepat. Banyak aplikasi yang menyediakan akses untuk download musik digital melalui Smartphone, Tablet, MP4 Player, atau Personal Computer. Untuk dapat berhasil dalam menjual musik digital secara online, sangatlah penting untuk mengetahui alasan kenapa pelanggan mau atau tidak mau membayar untuk musik digital online. Tujuan penelitian ini adalah menganalisa pengaruh persepsi nilai terhadap minat beli musik digital melalui iTunes Store dan menganalisa pengaruh kesadaran etis konsumen tentang pembajakan online terhadap ke dua variable tersebut. Dengan menggunakan aplikasi Lisrel sebagai pengolah data, perceived usefulness tidak terbukti memberikan pengaruh positif terhadap perceived value. Perceived of enjoyment memberikan pengaruh positif signifikan terhadap perceived value. Technicality memberikan pengaruh positif yang tidak signifikan terhadap perceived value, Perceived fee memberikan pengaruh negatif signifikan terhadap perceived value. Hasil penelitian ini membuktikan bahwa persepsi nilai memberikan pengaruh positif signifikan terhadap minat beli musik digital melalui iTunes Store dan pengaruh kesadaran etika diri konsumen yang tinggi tentang pembajakan online memberikan pengaruh positif signifikan terhadap persepsi nilai dan keinginan membeli musik digital di iTunes Store.

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The proliferation of the internet has encouraged the growth of online content service industry. There are lots of applications that provide access to download digital music through Smartphone, Tablet, MP4 Player, or Personal Computer. In order for the music digital to succeed, it is essential to understand why consumers are willing to pay for digital music online. The purpose of this study is to analyze the influence of perceived value and purchase intention in the context of digital music through iTunes Store and analyze the influence the ethical self-efficacy for online piracy with the other two variable.

With Lisrel application to run the data, the result indicate perceived usefulness doesn’t have significant influence on perceived value, while perceived of enjoyment have significant influence on perceived value. Technicality doesn’t have significant influence on perceived value. Perceived fee have negative significant influence on perceived value. The result indicate that perceived value have significant influence on purchase intention in the context of music digital through iTunes Store and the ethical self-efficacy for online piracy have significant influence on perceived value and purchase intention."

"The meaning of technology transfer is so wide but mostly involving some form of technology-relatedexchange. However, in this particular paper, technology transfer is consider as a concept toexamine the process of disseminating knowledge and skills that a person owned to another personin order to generate higher productivity with new approach of producing a particular productor service. Although, many researchers have explored the evolution of technology transfer,nonetheless some drivers are yet to be explored in a Malaysian manufacturing industry. This study,therefore attempts to determine the relationship between absorptive capacity, transfer capacity,communication motivation and learning intent and technology transfer performance. A surveymethodology was used in a Japanese multinational company based in Klang Valley, Malaysia. Atotal of 117 questionnaires were received. Results show that absorptive capacity is the most significantto influence technology transfer performance."

"Fokus penelitian ini adalah untuk menguji pengaruh kepercayaan dan kegunaan yang dirasakan oleh pelanggan mengenai rekomendasi dari blogger; dan bagaimana persepsi dari para pembaca blog tersebut mempengaruhi sikap dan perilaku dari pelanggan dalam pembelian online. Reputasi blogger juga dipertimbangkan dalam penelitian ini untuk memoderasi hubungan yang diusulkan antara kepercayaan, kegunaan yang dirasakan, sikap dan niat pada belanja online. Penelitian ini menemukan bahwa manfaat atau kegunaan yang dirasakan dari rekomendasi blog berpengaruh positif pada sikap dan niat pembaca blog untuk berbelanja online. Kepercayaan juga memiliki efek positif pada kegunaan yang dirasakan oleh pembaca blog dalam hal rekomendasi blogger; dan juga berpengaruh pada sikap dan niat dari para pembaca blog pada belanja online. Adapun sikap pembaca blog pada belanja online terbukti memiliki efek pada niat pelanggan untuk berbelanja online. Hasil dari penelitian ini dapat membantu toko belanja online untuk memprediksi perilaku pembelian dari para pelanggan di masa depan melalui rekomendasi blogger dan memberikan wawasan berguna dalam hal strategi pemasaran.

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The focus of this research is to examine the effect of trust and usefulness that is perceived by customers regarding blogger recommendation and how the blog reader's perceptions influence customer's attitude and purchasing behavior online. Blogger reputation is also considered in this research to moderate the proposed relationship between trust, perceived usefulness, attitude and intention on online shopping. This research finds that perceived usefulness of blog recommendations has positive effect on blog readers'attitudes and intention on online shopping. Trust has also positive effect on blog readers'perceived usefulness of blogger recommendation and also effect on blog readers'attitudes and intention on online shopping. As for blog readers'attitude on shopping online is proven to have effect on customer's intention to shop online. This research can enable online shopping store to predict future customer's purchasing behavior through blogger recommendation and provide useful insights in terms of marketing strategies."

"Workplace personal web usage (WPWU) is an employee’s activity in using internet for non-relatedtask during working hours. It is considered a counterproductive behavior when done excessivelybecause it can interrupt employee’s productivity, but it can increase creativity and eliminate boredomwhen used in a rational amount. The objective of this study was to prove whether perceivedorganizational injustice had influence on WPWU which affected work productivity. A total of 222respondents working in various industries were gathered through web-survey. By using multinomiallogistic regression analysis, this study found that high level use of internet for unrelated jobsbetween 2 to 4 hours a day was influenced by respondents’ perception of not getting fair treatmentand incentive for being good performer, which then caused them to perform very low completion oftasks. There were two contrasting views regarding this result; organizations considered it as deviantbehavior because it reduced employees’ performance whereas employees regarded it as just shortbreaks to get rid of stress. Hence, this finding suggested that companies should redesign its internetpolicies to accommodate “Work-Life Blend”; blending work and personal lives, as a consequence ofcultural shift in the era of globalization and new technologies."

"Digitalisasi pada era ini sudah merambah ke pangsa jual beli online melaluiaplikasi, dengan banyaknya kompetitor maka lokapasar yang bersaing diIndonesia harus pintar mencari peluang dan memiliki ide-ide yang kreatif.Shopee salah satu dari lokapasar online yang bersaing dengan lokapasar lainnyauntuk mengakusisi konsumen pria dengan usia milenial, hal ini dikarenakanpeminatnya masih dalam lingkup gender wanita. Shopee mencoba melakukanmelalui strategi iklan dan sponsorship pada event sepak bola Indonesia untukmeningkatkan kesadaran merek dan citra merek Shopee di kalangan konsumenpria. Tesis ini akan membahas seberapa besar pengaruh dari strategi yangdilakukan oleh Shopee. Pendekatan yang digunakan adalah pendekatan kuantitatidengan jumlah responden sebanyak 180 orang pria dengan rentang usia milenialyaitu 20-34 tahun. Hasil dari penelitian ini menunjukan bahwa masing-masingvariabel pesan iklan dan variabel sponsorship memiliki pengaruh yang signifikanterhadap variabel kesadaran merek maupun citra merek. Hasil ini juga diharapkanmenjadi acuan untuk penelitian berikutnya serta evaluasi bagi pemegang merektersebut.

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Digitalization in this era has penetrated into the online buying and selling market

through applications, with so many competitors, competing local markets in

Indonesia must be smart in looking for opportunities and have creative ideas.

Shopee is one of the online marketplaces that compete with other markets to

acquire millennial male consumers, this is because the enthusiasts are still in the

female gender sphere. Shopee tries to do this through advertising and sponsorship

strategies at Indonesian football events to increase brand awareness and Shopee

brand image among male consumers. This thesis will discuss how much

influence Shopee's strategy has. The approach used is a quantitative approach

with 180 male respondents with a millennial age range of 20-34 years old. The

results of this study indicate that each advertising message variable and

sponsorship variable has a significant effect on brand awareness and brand image

variables. These results are also expected to become a reference for further

research and evaluation for these brand holders."

"Tujuan penelitian adalah untuk menganalisis perilaku etis, kemampuan mendengarkan, kemampuan menjalin hubungan dan kemampuan mengelola dari sales executive berpengaruh positif terhadap keputusan pembelian pelanggan. Desain penelitian yang digunakan dalam penelitian ini adalah desain riset konklusif deskriptif, dengan metode kuantitatif yang akan dilakukan satu kali dalam satu periode (single cross section), dengan unit analisis pelanggan Sales Executive Honda Mobil Indonesia. Penelitian ini disebar dengan konteks sampel yakni 103 responden yang merupakan pelanggan yang pernah berkomunikasi dengan Sales Executive Honda Mobil Indonesia dalam periode 6 bulan dan telah melakukan keputusan pembelian. Teknik analisis yang digunakan dalam mengolah dan menganalisis data yang didapatkan dari kuesioner adalah perbandingan hasil uji Structural Equation Modeling (SEM) dengan menggunakan software Lisrel 8.51 dan uji regresi berganda dengan menggunakan software SPSS 22. Hasil dari penelitian ini adalah perilaku etis, kemampuan mendengarkan dan kemampuan menjalin hubungan dari seorang sales executive Honda Mobil tidak berpengaruh secara positif terhadap keputusan pembelian. Kemampuan mengelola emosi dari seorang sales executive berpengaruh positif terhadap keputusan pembelian pelanggan.

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The purpose of this research is to analyze the effects of sales executive’s ethical behavior, listening ability, relational skill and emotional intelligent towards consumer purchase decision. The research design used for this research is conclusive descriptive research design with a quantitative method which is executed one time at a time (single cross section) and the unit of analysis for this research is consumer of Honda Mobil Indonesia.

This research is distributed to 103 respondents who have purchased and communicated with the sales executive in the last 6 months. The analysis technique used in processing and analyzing the data are Structural Equation Modeling (SEM) (using Lisrel 8.51 software) and Regression (using SPSS 22 software).

The result of this research shows that the ethical behavior, listening ability and relational skill of Sales executive does not influence consumer purchase decision significantly. In the other side, the emotional intelligent of Sales Executive influences consumer purchase decision positively."

"ABSTRAKPenelitian ini bertujuan untuk melihat pengaruh dukungan atasan dan tempat kerja terhadap well-being karyawan perusahaan startup di Indonesia. Selanjutnya, penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada responden secara daring maupun luring. Alat ukur yang digunakan adalah 19 indikator dari penelitian Jang (2009). Metode pengambilan sampel yang digunakan adalah non-probability dengan purposive sampling, dengan syarat responden harus merupakan karyawan pada perusahaan startup yang memiliki kebijakan fleksibilitas dalam penjadwalan kerja. Setelah menyebarkan kuesioner selama 2 bulan didapatkan sebanyak 228 kuesioner namun hanya 224 kuesioner yang bisa di olah di tahap selanjutnya. Berdasarkan hasil pengolahan data menggunakan metode Structural Equation Modeling (SEM) menggunakan program Lisrel 8.8 diketahui bahwa dukungan atasan serta dukungan dari tempat kerja tidak dapat secara langsung memengaruhi well-being karyawan. Diperlukan adanya kebijakan baik berupa formal atau informal dari perusahaan yang dapat mendukung jalannya fleksibilitas penjadwalan kerja. Sehingga bagi karyawan yang menjalankan fleksibilitas tersebut merasa dapat menyeimbangkan antara pekerjaan dan kehidupan mereka. Dan pada akhirnya well-being karyawan dapat terpenuhi dengan baik. Selain hubungan mediasi, pada penelitian ini juga menguji hubungan satu-per-satu antar varibel, dan hasil uji untuk semua hipotesis dinyatakan positif signifikan atau dengan kata lain semua hipotesis diterima.

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ABSTRACTThe aim of this study is to examine the effect of supervisory and workplace support on employee well-being at start-up companies in Indonesia. This study uses quantitative methods with a questionnaire. Questionnaires were distributed by offline and online. We use 19 indicators by Jang (2009) as a measuring instrument. The sample selection method is non-probability with purposive sampling. It specifically selected employees of start-up companies that have implemented flexible work schedule thus obtaining 228 respondents. After data cleaning, there are 224 questionnaires could be processed further with structural equation modelling (SEM) by using the Lisrel 8.80. The finding shows that supervisory and workplace support implementation would not directly effect employee well-being. They need formal or informal policies written by the company to support the flexibility of work schedule. If flexible work schedule is implemented properly, work-life balance could be enhanced. Employees who can balance their work and life will experience a significant increase in employee well-being. In addition, besides the mediation effect, this study also found the effect each relationship between variables, and results for all hypotheses were stated to be significantly positive."

"Penerimaan pajak yang dikelola oleh Direktorat Jenderal Pajak mendanai lebih dari 70% belanja negara dan merupakan penopang utama pendapatan negara. Sehingga Direktorat Jenderal Pajak harus menerapkan pengawasan dan penegakan disiplin yang baik terhadap pegawainya. Untuk mencapai sasaran penerimaan pajak yang optimal dan membangun public trust, Direktorat Jenderal Pajak telah menerapkan whistle-blowing system. Tujuan dari penelitian ini adalah menguji model whistle-blowing intention , dimotivasi oleh theory of reasoned action, pada pegawai usia muda. Penelitian ini dilakukan pada pegawai KPP Pratama Bekasi Selatan. Hasil penelitian menunjukan subjective norms berpengaruh signifikan terhadap attitudes toward whistle-blowing. Untuk attitudes toward whistle-blowing berpengaruh signifikan terhadap whistle-blowing intention serta subjective norms berpengaruh signifkan terhadap whistle-blowing intention. Hasil penelitian ini mendukung penelitian yang telah dilakukan sebelumnya. Kemudian subjective norms berpengaruh lebih kuat terhadap attitudes toward whistle-blowing pada pegawai usia muda dibandingkan dengan pegawai usia tua, begitu juga pada subjective norms, berpengaruh lebih kuat terhadap whistle-blowing intention pada pegawai usia muda dibandingkan dengan pegawai usia tua. Untuk attitudes toward whistle-blowing tidak terbukti memiliki pengaruh lebih kuat terhadap whistle-blowing intention pada pegawai usia muda dibandingkan dengan pegawai usia tua.

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Tax revenues are managed by the Directorate General of Taxation to fund more than 70 % of government spending and the backbone of the country's income. So the Directorate General of Taxation shall implement the supervision and enforcement of good discipline against employees. To achieve optimal target tax revenue and building public trust , the Directorate General of Taxation has implemented a whistle-blowing system.

The purpose of this study was to test a model of whistle - blowing intention, motivated by the theory of reasoned action , at a young age employees. This research was conducted in South Bekasi STO employees.

The results showed subjective norms significantly influence attitudes toward whistle-blowing. For attitudes toward whistle-blowing has significant effect on whistle-blowing intention and subjective norms affect significantly on the whistle-blowing intention.

The results of this study support previous research that has been done. Then subjective norms influence attitudes toward whistle-blowing stronger at a young age employees compared to old age employees, as well as the subjective norms has a stronger effect on whistle-blowing intention at the young age employees compared to old age employees. For attitudes toward whistle-blowing is not shown to have a stronger influence on the whistle-blowing intention at a young age employees compared to old age employees."

"Potensi zakat di Indonesia begitu besar namun terlihat celah yang begitu besar antara potensi dan realisasi zakat di Indonesia. Pelayanan pengelola zakat merupakan hal yang menjadi daya tarik muzakki (orang yang wajib membayar zakat) dalam menyalurkan zakat dan salah satu faktor penting dalam keberhasilan suatu organisasi yaitu kualitas pelayanan, terutama organisasi yang bergerak di bidang jasa. Penelitian ini memiliki tujuan untuk menganalisis pengaruh service quality (kualitas layananan) terhadap loyalitas muzakki dengan moderasi kepuasan muzakki di Organisasi Pengelola Zakat (OPZ) Wilayah Jabodetabek. Responden merupakan muzakki yang menyalurkan zakat di Organisasi Pengelola Zakat (OPZ) yang berdomisili di Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek) dengan jumlah 150 responden muzakki. Metode analisis data yang digunakan dalam penelitian ini yaitu Structural Equation Modeling (SEM) dengan program AMOS 22. Adapun hasil pada penelitian ini menunjukkan bahwa service quality berpengaruh signifikan secara langsung terhadap kepuasan muzakki dengan nilai koefisien sebesar 0,614. Service quality berpengaruh signifikan secara langsung terhadap loyalitas muzakki dengan nilai koefisien sebesar 0,305. Kepuasan muzakki berpengaruh signifikan secara langsung terhadap loyalitas muzakki dengan nilai koefisien sebesar 0,431. Service quality dengan peran moderating kepuasan muzakki berpengaruh signifikan secara tidak langsung terhadap loyalitas muzakki dengan nilai koefisien sebesar 0,265.

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The potential of zakah in Indonesia is so high, but there is a huge gap between the potential and realization of zakah in Indonesia. Zakah management services are things that attract muzakki (those who are obliged to pay zakah) in distributing zakah. One of the important factors in the success of an organization is the quality of service, especially organizations which are engaged in services. This study aims to analyze the effect of service quality on muzakki loyalty by moderating muzakki satisfaction in the Jabodetabek Region Zakah Management Organization (OPZ). Respondents are muzakki who distribute zakah in Zakah Management Organization (OPZ) which are resided in Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek) with a total of 150 muzakki respondents. The data analysis method used in this study is Structural Equation Modeling (SEM) with the AMOS 22 program.

The results of this study indicate that service quality has a significant direct effect on muzakki satisfaction with a coefficient 0.614. Service quality has a direct and significant effect on loyalty muzakki with a coefficient 0.305. Muzakki satisfaction has a significant direct effect on muzakki loyalty with a coefficient 0.431, Service quality with the role of moderating muzakki satisfaction has an indirect significant effect on muzakki loyalty with a coefficient 0.265."