Ditemukan 3074 dokumen yang sesuai dengan query
Blythe, Jim
Harlow: Prentice-Hall, 2000
659 BLY m
Buku Teks SO Universitas Indonesia Library
Eagle, Lynne
New York : Routledge: Taylor & Francis Group, 2015
658.8 EAG m
Buku Teks SO Universitas Indonesia Library
Egan, John, 1952-
"In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style."
Los Angeles: Sage Publications, 2015
658.8 EGA m
Buku Teks Universitas Indonesia Library
Nickels, William G.
Colombus, Ohio: Grid, INC , 1976
658.8 NIC m
Buku Teks SO Universitas Indonesia Library
Lwin, May
Jakarta: Bhuana Ilmu Populer, 2005
302.2 LWI c
Buku Teks SO Universitas Indonesia Library
Yadin, Daniel L.
New Delhi: Crest, 2001
658.8 Yad t
Buku Teks Universitas Indonesia Library
Egan, John, 1952-
"Covers the various aspects of modern Marketing Communications, including 'Communications Theory', 'Advertising', 'Sales Promotion', 'Planning', 'Research' and 'Public Relations', 'Internal Marketing', 'Ethical Marketing' and the 'Regulatory Environment'."
London : Thomson Learning,, 2007
658.8 EGA m
Buku Teks SO Universitas Indonesia Library
Clow, Kenneth E.
Boston: Pearson, 2016
659.1 CLO i
Buku Teks SO Universitas Indonesia Library
Brannan, Tom
New Delhi: Crest Publishing House, 2001
658.8 BRA a
Buku Teks SO Universitas Indonesia Library
Belch, George E.
Boston: McGraw-Hill, [, 2004]
659.1 Bel a
Buku Teks Universitas Indonesia Library
