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"Tujuan dari penelitian ini adalah untuk memprediksi faktor-faktor yang menjadi penentu niat untuk mengonsumsi makanan khas Sumatera Utara. Peneliti menggunakan pendekatan theory of planned behavior sebagai dasar penelitian yang dimodifikasi dengan mengikutsertakan faktor ciri-ciri kepribadian terkait makanan yaitu food neophobia dan food involvement. Dalam penelitian ini, food neophobia dimasukkan untuk menilai efek moderasi pada setiap hubungan pada model, kecuali pada food involvement. Pengumpulan data dilakukan secara kuantitatif dengan menyebarkan kuesioner daring kepada Warga Negara Indonesia yang bukan merupakan penduduk asli Sumatera Utara. Diperoleh sebanyak 1.319 responden yang masuk ke dalam kriteria pada penelitian ini dan kemudian dilanjutkan ke tahap analisis data. Untuk menganalisa hubungan antar variabel, digunakan metode partial least square-structural equation modeling (PLS-SEM) dengan alat analisis SmartPLS 3.0. Ditemukan bahwa attitude, subjective norm, perceived behavioral control, dan food involvement secara signifikan dan positif memengaruhi niat untuk mengonsumsi makanan khas Sumatera Utara. Sedangkan efek moderasi dari food neophobia hanya ditemukan pada hubungan antara perceived behavioral control terhadap niat untuk mengonsumsi makanan khas Sumatera Utara. Hasil penelitian ini dapat dijadikan sebagai pengetahuan tambahan bagi pebisnis kuliner terutama yang menyediakan hidangan khas daerah Sumatera Utara, Pemerintah Daerah, dan juga Kementerian Pariwisata agar dapat menentukan strategi yang tepat sehingga meningkatkan minat konsumen Indonesia untuk mengonsumsi makanan khas Sumatera Utara.

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The purpose of this study is to predict the factors that determine intention to consume Sumatera Utara food. The researcher used the theory of planned behavior approach as the basis method and modified research by including food-related personality traits, food neophobia and food involvement. In this study, food neophobia was included to assess the moderating effects of each relationship in the model, except for food involvement. Data collection is carried out quantitatively by distributing online questionnaires to Indonesian citizens who are not Sumatera Utara people. There were 1,319 respondents who matched the criteria in this study and then proceeded to the data analysis stage. To analyze the relationship between variables, the partial least square-structural equation modeling (PLS-SEM) method is used with the SmartPLS 3.0 analysis tool. It was found that attitude, subjective norms, perceived behavioral control, and food involvement significantly and positively influenced the intention to consume Sumatera Utara food. While the moderating effect of food neophobia was only found in the relationship between perceived behavioral control and the intention to consume Sumatera Utara food. The results of this study can be used as additional insights for culinary businesses (especially those that provide Sumatera Utara food), Regional Government, and the Ministry of Tourism in order to determine the right strategy to increase the intention of Indonesian consumers to consume Sumatera Utara food."

"Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor yang menentukan perilaku konsumen produk makanan anjing dan kucing berdasarkan Theory of Planned Behaviour. Berdasarkan teori, peneliti menggunakan model teoritis yang terdiri dari variabel attitude, subjective norms, perceived behavioural control (PBC), intention, behaviour dan diperluas dengan dimasukkannya variabel self-identity dan social norms. Survei dilakukan terhadap 300 pemilik anjing dan kucing melalui penyebaran kuesioner menggunakan platform online. Data yang diperoleh dianalisis menggunakan Structural Equation Modeling (SEM) menggunakan software LISREL 8.8 Full Version dan hasilnya menunjukkan bahwa intention cenderung dipengaruhi oleh attitude, subjective norms, perceived behavioural control (PBC), self-identity dan social norms. Selain itu, niat untuk membeli produk makanan anjing dan kucing cenderung mempengaruhi perilaku pembelian konsumen. Studi ini mendukung keselarasan Theory of Planned Behaviour dengan pemasaran produk makanan anjing dan kucing serta memperluas pemahaman tentang perilaku konsumen makanan anjing dan kucing.

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The purpose of this research study was to identify the factors that determine the consumer behaviour of dog and cat food products based on the theory of planned behaviour. According to the theory, researchers propose a theoretical model consisting of the constructs of attitude, subjective norms, perceived behavioural control (PBC), intention, behaviour, and expanded with the inclusion of the self-identity and social norms construct. The survey was conducted with 300 dog and cat owners through a questionnaire distribution using an online platform. Data obtained were analyzed using structural equation model using LISREL 8.8 Full Version software and the results indicate that the intention tends to be influenced by the attitude, subjective norms, perceived behavioural control, self-identity and social norms constructs. Furthermore, the intention to purchase dog and cat food products tend to influence consumer purchasing behaviour. The study supports the alignment of the theory of planned behaviour (TPB) adherence to the marketing of dog and cat food products, extending the understanding of the behaviour of the dog and cat food consumers."

"Food waste is a significant global concern, with detrimental environmental, social, and economic consequences. Furthermore, Indonesia was noted to be the lead in total food waste amongst ASEAN countries per year in the year 2021. One of the solutions that were considered to be successful in a study, to combat this food waste issue is food rescue, which is rescuing overproduced meals from major contributing food vendors such as hotels, restaurants, and supermarkets. It is a solution that has been enjoyed by numerous people. Food rescue applications are a promising venture that can counter food waste issues with hopeful prospects from customers and food partners in the future if continuous growth is worked upon. This means that this considerably new application must be developed further to ensure its social, economic, and environmental longevity. Thus, an analysis of the customer's behavioral intention to use food rescue application is conducted to understand the variables that are associated to the customer’s behavioral intention to increase customer retention. The study uses the Theory of Planned Behavior and Partial Least Square Structural Equation Modeling (PLS-SEM) by conducting a questionnaire. The results are then constructed into a series of strategies by using Importance-Performance Map Analysis (IPMA) and validated using strategy to mission matrix. A prioritized strategy list is recommended for food rescue applications in Indonesia.

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Limbah makanan merupakan masalah besar secara global, dengan konsekuensi lingkungan, sosial, dan ekonomi yang merugikan. Lebih lanjut, Indonesia tercatat menjadi negara dengan total limbah makanan terbanyak di antara negara-negara ASEAN per tahun pada tahun 2021. Salah satu solusi yang dinilai berhasil dalam sebuah penelitian, untuk memerangi isu limbah makanan ini adalah food rescue, yaitu penyelamatan. kelebihan produksi makanan dari vendor makanan utama seperti hotel, restoran, dan supermarket. Food rescue adalah solusi yang telah dinikmati oleh banyak orang. Aplikasi food rescue adalah usaha menjanjikan yang dapat mengatasi masalah limbah makanan dengan prospek penuh harapan dari pelanggan dan mitra makanan di masa depan jika pertumbuhan berkelanjutan terus dilakukan. Artinya, aplikasi yang cukup baru ini harus dikembangkan lebih lanjut untuk memastikan keberlangsungannya dalam aspek sosial, ekonomi, dan lingkungan. Oleh karena itu, dilakukan analisis terhadap behavioral intention pelanggan dalam menggunakan aplikasi food rescue untuk memahami variabel-variabel yang berhubungan dengan behavioral intention pelanggan untuk meningkatkan tingkat retensi pelanggan. Penelitian ini menggunakan Theory of Planned Behavior dan Partial Least Square Structural Equation Modeling (PLS-SEM) dengan menggunakan kuesioner. Hasil dari analisis hipotesis kemudian disusun menjadi rangkaian strategi dengan menggunakan Importance-Performance Map Analysis (IPMA) dan divalidasi menggunakan matriks strategy to mission. Daftar strategi yang diprioritaskan kemudian direkomendasikan untuk aplikasi penyelamatan pangan di Indonesia."

"Tesis ini mengkaji hubungan intensi ibu terhadap asupan dan status gizi anak di dua sekolah dengan status sosial menengah ke atas dan ke bawah. Tujuannya untuk mengetahui gambaran faktor-faktor pembentuk intensi dan tingkah laku serta hubungannya dengan asupan dan status gizi anak. Faktor-faktor itu terdiri atas sikap, norma subjektif, perceived behavioral control (PBC). Asupan gizi mencakup asupan energi, protein, frekuensi konsumsi buah dan sayur. Status gizi anak diukur menggunakan indikator indeks antropometri TB/U dan BB/U. Penelitian ini menggunakan metode kuantitatif dengan desain studi cros sectional. Responden penelitian terdiri atas 67 orang, mencakup 33 orang dari sekolah X dan 34 orang dari sekolah Y. Data dianalisis menggunakan teknik korelasi Spearman Rank Order dan uji perbedaan menggunakan teknik Mann-Whitney. Hasil penelitian menunjukkan tidak ada hubungan yang bermakna antara sikap, norma subyektif, dan intensi ibu dengan asupan dan status gizi, tetapi ada korelasi positif antara PBC dan asupan energi anak. Hasil juga menunjukkan bahwa intensi ibu dari Sekolah Y lebih tinggi dari ibu di Sekolah X. Hasil menunjukkan bahwa ibu yang memiliki intensi memberi makanan sehat lebih tinggi memiliki kecenderungan memberikan makanan sehat yang lebih tinggi daripada ibu yang memiliki intensi memberi makanan sehat yang lebih rendah. Peneliti menyarankan untuk meningkatkan persepsi kontrol pada para ibu untuk memberi makanan sehat melalui peningkatan self-efficacy, mengembangkan strategi penyediaan bahan mentah, dan meningkatkan keterampilan memasak.

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This thesis examines the relationship among mother’s behavioral intention, child food intake and nutritional status children in two schools in South Jakarta, using the theory of planned behavior approach. The goal is to describe the factors forming intentions and behavior and its relationship with the nutritional status of children. These factors consist of attitude, subjective norm, PBC. Food Intake includes intake of energy, protein, frequency of consumption of fruits and vegetables. Nutritional status was measured using anthropometric indicators of HFA and WFA.

This study used quantitative methods with cross sectional study design. The respondents consisted of 67 people, including 33 people from school X and 34 people from school Y. Data were analyzed using Spearman's Rank Order Correlation technique and mean difference test using the Mann-Whitney technique.

The results showed no significant relationship between attitudes, subjective norms, and intentions to food intake and nutritional status of children, but there is a positive correlation between perceived behavioral control and children’s intake of energy. The results also indicate that mother’s behavioral intention of the Preschool Y is higher than mother’s behavioral intention of the Preschool X. Results showed that mothers who have higher intention of giving healthy food has a higher tendency to give healthy foods than mothers who have lower intention.

Researchers suggest to improve mother’s perception of control on providing healthy food through increased self-efficacy, modeling, developing strategies to supply raw material food, and improve their cooking skills."

"Pengguna media sosial tumbuh signifikan hingga mencapai 60% penduduk Indonesia. Di antara pengguna tersebut adalah Pandawara Group, influencer media sosial ramah lingkungan yang terkenal dengan aktivisme lingkungannya di platform media sosial seperti TikTok dan Instagram. Pandawara Group memperoleh popularitas dalam waktu singkat karena kontennya yang unik dan saat ini memiliki 10 juta pengikut aktif, menjadikan Pandawara Group menjadi Mega Influencer dalam waktu kurang dari setahun. Penelitian ini mengkaji peran Pandawara Group dalam mempromosikan niat pembelian ramah lingkungan melalui pendekatan The Extended Theory of Planned Behavior (TPB). Penelitian ini fokus dan menggunakan pendekatan kuantitatif dengan menggunakan survei yang disebarkan kepada pengikut Pandawara Group dengan jumlah sampel yang terkumpul sebanyak 122 responden. Kemudian data tersebut diolah melalui SEM-PLS dengan bantuan SmartPLS. Hasil penelitian ini menunjukkan bahwa perceived credibility dan perceived expertise berpengaruh positif terhadap sikap terhadap perilaku ramah lingkungan. Studi ini juga menemukan bahwa congruence yang dirasakan konsumen terhadap Pandawara Group dapat mempengaruhi parasocial relationship secara positif dan signifikan, yang pada akhirnya secara signifikan mempengaruhi niat pembelian ramah lingkungan.

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Social media users have grown significantly, reaching 60% of the Indonesian population. Among those users is Pandawara Group, a green social media influencer known for its environmental activism on social media platforms such as TikTok and Instagram. Pandawara Group gained popularity in a short period of time viiuet o its unique content and currently has 10 million active followers, making Pandawara Group a Mega Influencer in less than a year. This research examines the role of the Pandawara Group in promoting green purchase intention through the lens of the Theory of Planned Behavior (TPB). The study focuses on and employs a quantitative approach, utilizing surveys distributed to followers of the Pandawara Group with 122 samples collected. Then, the data is processed through SEM-PLS with the help of SmartPLS. The findings indicate that perceived credibility and expertise attributes positively affect attitudes toward green behavior. The study also finds that perceived congruence positively and significantly influences parasocial relationships, which in turn significantly influences green purchase intentions. "

"One-stop platform transaksi saham memberikan pengaruh positif terhadap perkembangan teknologi dalam dunia saham, namun fitur-fitur yang ditawarkan mampu mengubah perilaku investor dalam melakukan transaksi saham. Penelitian ini menyelidiki pengaruh fitur “stream” sebagai media User Generated Content (UGC) serta hubungan antara fenomena Fear of Missing Out (FoMO) dengan financial literacy investor dalam bertransaksi saham. Penelitian ini mengimplementasikan PLS-SEM untuk melakukan penelitian kuantitatif. Pengumpulan data sampel dilakukan dengan menggunakan nonprobability sampling. Penelitian ini dibatasi pada investor saham di Indonesia yang menggunakan platform Stockbit untuk bertransaksi dan dilakukan secara cross-sectional. Penelitian ini menemukan adanya pengaruh positif dan signifikan dari information quality terhadap attitude toward purchase, namun tidak terdapat pengaruh dari perceived credibility dan perceived benefit. Penelitian ini juga menemukan bahwa FoMO berpengaruh positif dan signifikan terhadap subjective norms dan purchase intention, berpengaruh negatif dan signifikan terhadap perceived behavioral control, namun tidak signifikan pada atittude towards purchase. Selain itu, financial literacy tidak signifikan terhadap purchase intention namun mampu memperlemah efek FoMO terhadap purchase intention. Penelitian ini diharapkan menambah pengetahuan tentang hubungan UGC, FoMO, dan literasi keuangan terhadap perilaku investor/trader dalam membeli saham serta berkontribusi kepada manajemen Stockbit, praktisi, dan konsultan keuangan.

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The one-stop platform of stock transaction has a positive effect on technological developments in the world of stock investment, but the features offered can change investor behavior in stocks transaction. This research investigates the influence of the "stream" feature as user generated content (UGC) media as well as the relationship between the fear of missing out (FoMO) phenomenon and investors' financial literacy in transacting stocks. This research implements partial least squares-structural equation modeling (PLS-SEM) to conduct quantitative research. Sample data collection was carried out using non-probability sampling. This research is limited to stock investors in Indonesia, using the Stockbit platform for transacting stock, and the research was conducted cross-sectionally. This research found that there was a positive and significant influence of information quality on attitudes towards purchase, but there was no influence of perceived credibility and perceived usefulness on attitudes towards purchase. The results of this research also show that FoMO has a positive and significant effect on subjective norms and purchase intentions, a negative and significant effect on perceived behavioral control, but is not significant on attitudes towards purchase. In addition, it was found that financial literacy was not significant on purchase intentions but was able to weaken the effect of FoMO on purchase intentions. This research increases knowledge about the relationship between UGC, FoMO, and financial literacy on investor/trader behavior in buying stocks. This research contributes to Stockbit management, psychology practitioners, influencer, and financial consultants in the world of stocks."

"Tesis ini membahas tentang faktor-faktor yang mempengaruhi intensi konsumen minuman kopi dalam mengkonsumsi minuman energi dan intensi konsumen minuman energi untuk mengkonsumsi kopi, dilihat dari perspektif theory of planned behavior. Sikap berpengaruh terhadap perilaku tersebut. Norma subyektif hanya berpengaruh terhadap intensi peminum minuman energi untuk mengkonsumsi kopi meskipun minuman energi tersedia. Perceived behavioral control tidak berpengaruh karena jenis produk yang diteliti tergolong low-involvemeni product. Konsumen berpersepsi memiliki kontrol atas perilaku yang mudah dilakukan ini. Konsumen mengkonsumsi produk berdasarkan fungsional produk tersebut dan tidak berhubungan dengan prestise, status sosial, maupun yang mempengaruhi pertimbangan konsumen terhadap pandangan referen bila mereka mengkonsumsi kopi atau minuman energi tersebut.

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The focus of this study is to investigate which factors may influence intention of coffee drinker to consume energy drink, as well as energy drink consumers to consume coffee, referring to theory of planner behavior. It is attitude toward behavior which signiticantly influences the intention. Subjective norm only takes part in intention of energy drink consumers to consume coffee although their energy drink is available. Perceived behavioral control has insignificant influence towards the intention as coffee and energy drinks are low-involvement products. Consumers may perceive possessing behavioral control towards purchasing, acquiring, and consuming the fuctional products which are not related to either social status, prestige, or what others may think of their behavior."

"Penelitian ini bertujuan untuk mengetahui efektivitas dari faktor-faktor yang mempengaruhi model theory of planned behavior dalam konteks niat membeli makanan organik oleh Generasi Y / Milenial di Indonesia. Sebagai salah satu negara berkembang dengan penduduk yang didominasi oleh Milenial, Indonesia memiliki pasar makanan dan minuman organik yang potensial. Studi ini akan berkontribusi pada literatur dengan memberikan bukti tentang bagaimana peran health consciousness, environmental concern, perceived availability, perceived affordability, attitude, subjective norms, dan perceived behavioral control dalam mempengaruhi purchase intention makanan organik masyarakat Indonesia. Analisis dilakukan menggunakan Structural Equation Modeling dengan data yang dikumpulkan melalui survei elektronik. Hasil penelitian menunjukkan bahwa semakin tinggi tingkat kepedulian lingkungan, pengetahuan akan makanan organtik, dan keterjangkauan yang dirasakan konsumen, maka semakin tinggi juga sikap positif Milenial yang terbentuk terhadap produk makanan organik. Attitude memediasi hubungan antara environmental concern, knowledge of organic foods, serta perceived affordability terhadap purchase intention makanan organik

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This study aims to determine the effectiveness of the factors that influence the theory of planned behavior model in the context of intention to buy organic food by Generation Y / Millennials in Indonesia. As a developing country with its population dominated by Millennials, Indonesia has a potential organic food and beverage market. This study will contribute to the literature by providing evidence on how the role of health consciousness, environmental concern, perceived availability, perceived affordability, attitude, subjective norms, and perceived behavioral control in influencing the purchase intention of Indonesian people's organic food. The analysis was carried out using Structural Equation Modeling with data collected through an electronic survey. The results showed that the higher the level of environmental awareness, knowledge of organic food, and perceived affordability of consumers, the higher the positive attitude of Millennials formed towards organic food products. Attitude mediates the relationship between environmental concern, knowledge of organic foods, and perceived affordability on purchase intention of organic food."

"ABSTRAKTesis ini membahas intensi perilaku konsumen terhadap Big Cola yang didasari oleh ?Theory of Planned Behavior ?. Kemudian dengan teori tersebut peneliti mengeksplorasi pengaruh dari setiap variabel yaitu sikap, norma subyektif dan perceived behavior control terhadap intensi perilaku konsumen kepada produk Big cola. Penelitian ini adalah penelitian kuantitatif dengan desain deskriptif dengan mengolah beberapa variabel independen yaitu sikap, norma subyektif dan perceived behavior control dengan satu variabel dependen yaitu intensi menggunakan analisis regresi berganda. Hasil penelitian menjelaskan bahwa semakin kuat pengaruh perceived behavior control maka semakin tinggi intensi konsumen terhadap Big Cola. Perceived behavior control mempengaruhi intensi konsumen terhadap produk Big Cola dengan signifikan.

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Abstract

This study focused on intention behavior based on ?Theory of Planned Behavior?. Then with that theory the researcher explore the effect of every variable which are attitude, subjective norm, and perceived behavior control against consumer behavior intention to Big Cola. This research is using quantitative research with descriptive design by developing several independent variables that are attitude, subjective norm, and perceived behavior control with one dependent variable which is intention using multiple linier regression. The results of this research explain that the stronger affect of perceived behavior control the higher consumer intention toward product Big Cola. Perceived behavior control affects consumer intention toward product Big Cola significantly."

"ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh langsung dari sikap, norma subyektif dan perceived behavioral control konsumen yang mengetahui produk private label sekaligus untuk mengetahui pengaruh langsung perbedaan status (perkawinan dan pekerjaan) wanita terhadap intensinya untuk membeli produk private label. Penelitian ini juga melihat faktor-faktor apa saja yang secara langsung mempengaruhi konsumen terhadap intensinya untuk membeli produk private label. Dalam penelitian ini akan dilihat mengenai salah satu bentuk ritel yakni pasar modern,sampel di dalam penelitian ini berjumlah 160 responden. Penelitian ini menggunakan teknik nonprobability sampling yaitu convenience sample dimana syarat dari respondennya wanita,pernah berbelanja dan pernah mengetahui produk komoditas private label yang dijual di pasar modern tersebut. Pengujian hipotesis dilakukan dengan analisis multiple regression dan two-way anova. Hasil penelitian menyimpulkan bahwa sikap, norma subyektif dan perceived behavioral control dan perbedaan status perkawinan wanita mempengaruhi intensi konsumen untuk membeli produk private label, sedangkan perbedaan status pekerjaan wanita tidak mempengaruhi intensi konsumen untuk membeli produk private label.

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ABSTRACT

This study aims to determine the direct effects of attitudes, subjective norms, and perceived behavioral control and (marital and employment) status differences affect women's consumer intention to buy private label products. The study also looked at factors what directly affects consumers' intention to buy private label products. In this study will be seen on one of the forms of modern market, the sample in this study is 160 respondents. This study uses non-probability sampling technique in which the terms are convenience sample of female respondents had shopped and knew private label for commodity products that are sold in the modern market. Hypothesis testing is performed by multiple regression analysis and two-way ANOVA. The research concludes that attitudes, subjective norms, and perceived behavioral control and marital status differences affect women's consumer intention to buy private label products, while the difference in women's employment status does not affect consumer intention to buy private label products."