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"This research demonstrates that brand performance can be enhanced not only through brand personalitycongruence with customer personality, but also through brand personality fit, namely themoderating fit of customer value proposition to brand personality. Through a study covering 125brands, the result demonstrates that the moderating fit between brand personality and the differentlevel of customer value proposition positively affects brand performance. Price-quality relationshipfor attribute-based customer value, self-construal for consequences-based customer value and selfregulatoryfocus as goal-based customer value are used to test this moderating fit relationship. Otherfindings show that this moderating fit is strongest toward the brand cognitive performance. Finally,the result of this study suggests marketers to incorporate the brand personality design into their positioningstatement so that the overall customer value proposition can be developed in a more integratedmanner, leading to higher brand performance."

"ABSTRAKPenerapan Internet of Things (IoT) diproyeksikan akan memberikan nilai ekonomis yang besar pada bidang-bidang bisnis. Namun, berdasarkan penelitian Harvard Business Review, pertumbuhan penerapan IoT masih relatif kecil. Salah satu penyebabnya adalah belum jelasnya manfaat implentasi IoT terhadap bisnis. Internet of Things dapat diterapkan dalam berbagai bidang bisnis. Salah satu bidang yang diprediksi akan mereguk manfaat dari penerapan IoT adalah bidang kendaraan atau otomotif. Penerapan IoT pada kendaraan memerlukan alat khusus yaitu OBD-II reader yang terhubung dengan internet. Salah satu bidang usaha yang mengoperasikan armada dalam jumlah besar adalah perusahan logistik.Penelitian ini bertujuan untuk menyusun manfaat terhadap bisnis dari penerapan OBD-II sebagai perangkat IoT, secara khusus pada perusahaan logistik. Penyusunan manfaat bisnis dilakukan menggunakan metodologi Value Proposition Design. Data primer yang digunakan dalam penelitian dikumpulkan dari Systematic Literature Review dan wawancara langsung. Data sekunder dikumpulkan dari studi terhadap dokumen perusahaan dan studi literatur terhadap penelitian yang relevan.Hasil penelitian ini diharapkan dapat menjadi justifikasi awal bahwa OBD-II sebagai perangkat IoT mampu memberikan manfaat terhadap bisnis. Dengan kata lain, mampu membuka peluang bisnis penggunaan OBD-II sebagai perangkat IoT, khususnya pada perusahaan logistik.

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ABSTRACTThe implementation of Internet of Things (IoT) was predicted to give enormous economic value to businesses. However, according to the research held by Harvard Business Review, the growth of IoT implementation is relatively small. One of the reasons is the benefit of IoT implementation for businesses is still unclear. One of the area which has been predicted to gain much benefits from IoT implementation is automotive. Implementation of IoT in a vehicle needs a specific device (i.e: OBD-II reader) which able to connect to internet. One of business fields which operate big numbers of vehicle is logistic company.This research aimed to compile the benefits of OBD-II implementation as an IoT device to business, specifically for logistic company. The benefits were compiled using Value Proposition Design methodology. Primary data for this research was gathered from Systematic Literature Review and interview. Secondary data was gathered from study to company documents and literature review to relevant research.The output of this research is expected to be a justification that OBD-II as an IoT device can give benefit to business. In other words, it can create a new business opportunity of using OBD-II as an IoT devices, specifically for logistic company."

"ABSTRACTPemerintahan Republik Indonesia memfokuskan pariwisata sebagai penghasil devisa utama untuk meningkatkan daya saing Indonesia. Selain itu, pada saat ini mulai terjadi pergeseran nilai ekonomis yang berawal dari Untuk meningkatkan daya saing, pemilik objek wisata dapat menciptakan memorable experience. Penelitian dilakukan dengan menggunakan pendekatan design thinking, yang difokuskan kepada pengunjung Galeri Indonesia Kaya. Berdasarkan wawancara dan pengamatan, ditemukan karakteristik, sifat, keinginan, dan kebutuhan pengunjung yang dipetakan dalam beberapa peta visual. Hasil dari penelitian ini adalah sebuah alat dan sebuah alur yang dapat meningkatkan interaksi pengunjung dengan objek, serta meningkatkan kunjungan kembali dan rekomendasi.

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ABSTRACTGovernment of Indonesian Republic has focused its tourism as the main producer of its foreign exchange to increase their competitiveness in South East Asia. At the same time, nowadays, there is a phenomenon of economic value shift from commodities to experiences. To increase a country competitiveness, one can create a memorable experience in their attraction. This research is done with the design thinking approach that focused on the visitor of Galeri Indonesia Kaya. Based on empathy, it has been found the characteristic, behavior, needs, wants, and the trait of the visitor then mapped through various visual tools. The result of this research is an equipment and experience that can increase visitor rsquo s interaction with the attraction, which can result in increase in loyalty intention of revisit and recommend."