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Terjadinya krisis energi, perubahan iklim, dan masalah lingkungan yang semakin serius meningkatkan kepedulian masyarakat terhadap lingkungan. Kepedulian akan lingkungan ini membuat konsumsi ramah lingkungan menjadi daya tarik bagi konsumen dan pelaku usaha. Berbagai industri mulai mengadopsi praktik ramah lingkungan dalam kegiatan operasionalnya, termasuk industri restoran. Green restaurants hadir sebagai alternatif restoran konvensional dengan mengadopsi nilai-nilai peduli lingkungan. Green restaurants mulai bermunculan di seluruh dunia termasuk Indonesia. Sayangnya, penelitian tentang green restaurants di Indonesia masih sangat sedikit. Penelitian ini bertujuan untuk melihat faktor-faktor yang memengaruhi niat perilaku konsumen untuk mengunjungi green restaurants. Menggunakan extended theory of planned behavior model faktor-faktor tersebut antara lain perceived environmental concern, perceived authority support, perceived behavioral control, subjective norms, attitude, willingness to pay premium dan perceived consumer effectiveness. Menggunakan sampel penduduk Jabodetabek dengan metode Structural Equation Modeling (SEM), hasil penelitian ini dapat membantu pemasar untuk meraih pangsa pasar yang lebih besar green restaurants.

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The occurrence of the energy crisis, climate change, and environmental problems that are increasingly serious have increased public awareness of the environment. This concern for the environment makes environmentally friendly consumption an attraction for consumers and businesses. Various industries have started to adopt environmentally friendly practices in their operations, including the restaurant industry. Green restaurants exist as an alternative to conventional restaurants by adopting environmental values. Green restaurants are starting to appear all over the world including Indonesia. Unfortunately, there is very little research on green restaurants in Indonesia. This study aims to look at the factors that influence consumer behavior intention to visit green restaurants. Using the extended theory of planned behavior model, these factors include perceived environmental concern, perceived authority support, perceived behavioral control, subjective norms, attitude, willingness to pay premium and perceived consumer effectiveness. This research analyzed a sample of Jabodetabek residents with the Structural Equation Modeling (SEM) method, the results of this study can help marketers to gain a larger market for green restaurants.

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"Pengguna media sosial tumbuh signifikan hingga mencapai 60% penduduk Indonesia. Di antara pengguna tersebut adalah Pandawara Group, influencer media sosial ramah lingkungan yang terkenal dengan aktivisme lingkungannya di platform media sosial seperti TikTok dan Instagram. Pandawara Group memperoleh popularitas dalam waktu singkat karena kontennya yang unik dan saat ini memiliki 10 juta pengikut aktif, menjadikan Pandawara Group menjadi Mega Influencer dalam waktu kurang dari setahun. Penelitian ini mengkaji peran Pandawara Group dalam mempromosikan niat pembelian ramah lingkungan melalui pendekatan The Extended Theory of Planned Behavior (TPB). Penelitian ini fokus dan menggunakan pendekatan kuantitatif dengan menggunakan survei yang disebarkan kepada pengikut Pandawara Group dengan jumlah sampel yang terkumpul sebanyak 122 responden. Kemudian data tersebut diolah melalui SEM-PLS dengan bantuan SmartPLS. Hasil penelitian ini menunjukkan bahwa perceived credibility dan perceived expertise berpengaruh positif terhadap sikap terhadap perilaku ramah lingkungan. Studi ini juga menemukan bahwa congruence yang dirasakan konsumen terhadap Pandawara Group dapat mempengaruhi parasocial relationship secara positif dan signifikan, yang pada akhirnya secara signifikan mempengaruhi niat pembelian ramah lingkungan.

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Social media users have grown significantly, reaching 60% of the Indonesian population. Among those users is Pandawara Group, a green social media influencer known for its environmental activism on social media platforms such as TikTok and Instagram. Pandawara Group gained popularity in a short period of time viiuet o its unique content and currently has 10 million active followers, making Pandawara Group a Mega Influencer in less than a year. This research examines the role of the Pandawara Group in promoting green purchase intention through the lens of the Theory of Planned Behavior (TPB). The study focuses on and employs a quantitative approach, utilizing surveys distributed to followers of the Pandawara Group with 122 samples collected. Then, the data is processed through SEM-PLS with the help of SmartPLS. The findings indicate that perceived credibility and expertise attributes positively affect attitudes toward green behavior. The study also finds that perceived congruence positively and significantly influences parasocial relationships, which in turn significantly influences green purchase intentions. "

"Permasalahan pangan yang dialami Indonesia ialah sulitnya petani pangan dalam melakukan ekspansi produksi dan mendapatkan modal kerja dari lembaga keuangan, karena komoditas pertanian dinilai sebagai komoditas yang tinggi risiko. Penelitian ini bertujuan untuk menganalisis pengaruh pinjaman modal kerja dan faktor-faktorlainnya terhadap produksi pada sub-sektor tanaman pangan. Studi penelitian menggunakan data sekunder per kuartal dari publikasi Badan Pusat Statistik dan Bank Indonesia untuk menganalisa pertumbuhan sub-sektor tanaman pangan pada periode tahun 2002 hingga tahun 2016. Dengan menggunakan metode regresi linear berganda (OLS), ditemukan bahwa pinjaman modal kerja, pertumbuhan sub-sektor perkebunan, tenaga kerja sector pertanian, dan inflasi memiliki pengaruh terhadap produksi sub-sektor tanaman pangan secara signifikan.

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Indonesia is currently dealing with problems in food and agricultural sector, such as product expansion for farmers and capital loan from financial institutions, because agricultural sector considered as the risky commodity. The objective of this study is to exercise the influence of capital loan and other factors of food crop production sector. Data was collected from Indonesian Statistics Agency (BPS) and Indonesian Central Bank (BI) to analyze food crops production in 2002-2016 periods. Using Ordinary Least Square regression, the main result shows that capital loan, plantation production sector, agricultural sector labor, and inflation significantly affect the food crops production in Indonesia."

"Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mendorong para pelaku UMKM di Indonesia untuk menjadi Halalpreneurs. Penelitian ini menganalisis faktor attitude yang terdiri atas awareness of halal entrepreneurship, intrinsic motivation, effort to seek out opportunity, creativity and innovation, honesty and integrity, dan perceived desirability, faktor subjective norm terdiri atas family support dan peers influence, faktor perceived behavioral control terdiri atas perceived feasibility dan perceived governmental support, dan faktor religiosity terhadap kecenderungan para pelaku UMKM untuk menjadi halalpreneurs. Data dalam penelitian ini diperoleh dari 450 responden muslim yang merupakan pelaku UMKM di bidang kuliner, kosmetik, obat-obatan, dan bidang usaha lainnya yang memerlukan sertifikasi halal untuk menjamin kehalalan produknya di Indonesia. Data dianalisis menggunakan analisis deskriptif dan partial least squares menggunakan software SmartPLS 3.0. Hasil penelitian ini adalah intrinsic motivation, effort to seek out opportunity, perceived desirability, perceived feasibility, dan perceived governmental support signifikan positif berpengaruh terhadap halalpreneurial propensity. Sedangkan awareness of halal entrepreneurship, creativity and innovation, honesty and integrity, family support, peers influence, dan religiosity tidak signifikan mempengaruhi halalpreneurial propensity para pelaku UMKM di Indonesia.

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This study aims to determine the factors that encourage MSME entrepreneurs in Indonesia to become Halalpreneurs. This study analyzed the relationship between attitude such as awareness of halal entrepreneurship, intrinsic motivation, effort to seek out opportunities, creativity and innovation, honesty and integrity, and perceived desirability, subjective norm such as family support and peers influence, perceived behavioral control such as perceived feasibility and perceived governmental support, and religiosity to the propensity of MSME entrepreneurs to become halalpreneurs. Data were collected from 450 muslim respondents who are MSME entrepreneurs in the culinary, cosmetics, pharmaceutical, and other business fields that require halal certification to ensure the halalness of their products in Indonesia. Data were analyzed using descriptive analysis and partial least squares using the SmartPLS 3.0. The results of this study are intrinsic motivation, effort to seek out opportunity, perceived desirability, perceived feasibility, and perceived governmental support significantly influenced the halalpreneurial propensity of MSME entrepreneurs in Indonesia. Meanwhile, awareness of halal entrepreneurship, creativity and innovation, honesty and integrity, family support, peer influence, and religiosity did not significantly influence the halalpreneurial propensity of MSME entrepreneurs in Indonesia."

"Penelitian ini bertujuan untuk menganalisis hubungan antara kebijakan implementasi green hospital terhadap perilaku atau kebiasaan hemat energi para pegawai di lingkungan rumah sakit dengan pendekatan Theory of Planned Behavior (TPB). Sampel penelitian 150 pegawai RSUI. Data dianalisis menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS). Analisis menunjukkan bahwa implementasi kebijakan green hospital memiliki pengaruh signifikan terhadap faktor-faktor pendukung perilaku: sikap, norma subyektif, dan kontrol perilaku. Pengujian juga menunjukkan bahwa norma subyektif tidak memiliki korelasi  positif dengan kebiasaan hemat energi pegawai. Dalam pengolahan data, pengujian efek mediasi faktor-faktor tersebut (sikap, norma subyektif, dan kontrol perilaku) sebagai mediator antara kebijakan implementasi green hospital menunjukkan bahwa sikap dan kontrol perilaku menjadi mediator yang signifikan, sedangkan norma subyektif tidak menjadi mediator yang signifikan dalam meningkatkan niat penghematan energi. Kesimpulan, melihat niat penghematan energi sebagai mediator, dapat dilihat bahwa niat menjadi mediator yang signifikan antara sikap, kontrol perilaku, dan norma subyektif terhadap perilaku hemat energi di rumah sakit.

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This research aims to analyze the relationship between the implementation of green hospital policy and energy-saving behaviors of employees in the environment of Hospital, using the Theory of Planned Behavior as the theoretical framework. The study's sample consists of 150 permanent employees and the statistical data are analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) technique. The results of the analysis indicate that the implementation of the green hospital policy significantly influences the supportive factors of behavior: attitudes, subjective norms, and perceived behavioral control. However, the tests also reveal that subjective norms do not positively correlate with the energy-saving behaviors of employees at the Hospital. The mediation analysis shows that attitudes and perceived behavioral control act as significant mediators between the green hospital policy and the intention to save energy, while subjective norms do not significantly mediate the relationship."

"Adopsi mobil listrik diharapkan dapat mendorong konservasi energi dan mengurangi polusi udara. Studi ini mengembangkan model penelitian berdasarkan Theory of Planned Behavior (TPB) dan Norm Activation Model (NAM) untuk menyelidiki niat untuk membeli mobil listrik di bawah pengaruh polusi udara yang parah. Studi ini meneliti warga yang berada di lima wilayah besar di Pulau Jawa, yaitu wilayah Jabodetabek, Bandung, Semarang, Yogyakarta, dan Surabaya sebagai objek survei. Sebanyak 194 responden yang sebelumnya telah memiliki mobil dikumpulkan dengan menggunakan metode purposive sampling dan data dianalisis dengan menggunakan Partial Least Squares-Structural Equation Modeling dan metode bootstrap. Temuan menunjukkan bahwa faktor TPB yang mempengaruhi niat membeli adalah perceived behavioral control, sedangkan dalam faktor NAM, faktor yang mempengaruhi adalah personal norm. Selain itu, environmental concern ditemukan memiliki pengaruh positif pada faktor TPB. Demikian pula awareness of consequences dan ascription of responsibility memiliki pengaruh pada faktor NAM yaitu personal norm dengan ascription of responsibility menjadi mediator parsial antara hubungan awareness of consequences dan personal norm.

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The adoption of electric cars is expected to promote energy conservation and reduce air pollution. This study develops a research model based on the Theory of Planned Behavior (TPB) and the Norm Activation Model (NAM) to investigate the intention to purchase electric cars under the effect of severe air pollution. This paper takes the citizens residing in the five major areas of Java Island, namely the Greater Jakarta Area, Bandung, Semarang, Yogyakarta, and Surabaya as the object of the survey. A total of 194 respondents who previously owned a car were collected using the purposive sampling method and the data was analyzed using the Partial Least Squares-Structural Equation Modeling and bootstrap method. The findings suggest that the factor of TPB that influences intention to purchase is perceived behavioral control, meanwhile, within the Norm Activation Model factor, the influencing factor is the personal norm. In addition, environmental concern is found to have a positive influence on the TPB factors. Similarly, the awareness of consequences and ascription of responsibility have an influence on the NAM factor which is the personal norm with the ascription of responsibility being a partial mediator between the relationship of awareness of consequences and personal norm."

"Seiring dengan pertumbuhan industri kosmetik yang signifikan, semakin banyak konsumen yang mulai menyadari pentingnya perawatan diri dan dampak negatif dari produk yang digunakan terhadap lingkungan. Dengan demikian, penelitian ini bertujuan untuk menguji kontribusi environmental knowledge dan environmental sensitivity terhadap green purchase intention produk kosmetik ramah lingkungan, serta efek moderasi green product quality dan Islamic religiosity pada muslim Generasi Z dengan menggunakan model Extended Theory of Planned Behavior (TPB). Untuk menguji 14 hipotesis, melalui metode penelitian online survey diperoleh data dari 418 responden muslim Generasi Z melalui teknik purposive sampling. Pengolahan data dengan menggunakan metode PLS-SEM dengan software SmartPLS 3 memperlihatkan hanya 8 hipotesis yang signifikan. Hasil penelitian ini menunjukkan bahwa environmental knowledge dan environmental sensitivity berpengaruh positif terhadap attitude towards purchase of green product, yang selanjutnya berpengaruh positif terhadap green purchase intention. Sementara itu, subjective norms dan perceived behavioral control tidak memiliki pengaruh positif terhadap green purchase intention. Variabel green product quality dan Islamic religiosity juga tidak memoderasi pengaruh variabel TPB dan green purchase intention. Penelitian ini berkontribusi sebagai sumber literatur bagi akademisi, panduan strategi green marketing bagi pelaku industri, acuan kebijakan lingkungan bagi regulator, dan meningkatkan kesadaran lingkungan masyarakat secara keseluruhan.

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Along with the significant growth of the cosmetics industry, more and more consumers are beginning to realize the importance of self-care and the negative impact of the products used on the environment. Thus, this study examines the contribution of environmental knowledge and environmental sensitivity to green purchase intention of environmentally friendly cosmetic products and the moderating effects of green product quality and Islamic religiosity on Generation Z Muslims using the Extended Theory of Planned Behavior (TPB) model. To test 14 hypotheses through an online survey research method, data were obtained from 418 Generation Z Muslim respondents through a purposive sampling technique. Data processing using the PLS-SEM method with SmartPLS 3 shows only 8 significant hypotheses. The results of this study indicate that environmental knowledge and environmental sensitivity positively affect attitudes toward purchase green products, which in turn has a positive effect on green purchase intention. Meanwhile, subjective norms and perceived behavioral control do not positively affect green purchase intention. Green product quality and Islamic religiosity variables also do not moderate the influence of TPB variables and green purchase intention. This research contributes as a source of literature for academics, a guide to green marketing strategies for industry players, an environmental policy reference for regulators, and increases overall public environmental awareness."

"Isu degradasi lingkungan telah menjadi isu utama beberapa tahun terakhir, sebagai akibat tidak terkendalinya emisi polutan yang berbahaya melalui berbagai macam aktivitas. Sektor transportasi terutama kendaraan bermotor berkontribusi dalam tingginya emisi karbon. Diperlukan solusi alternatif untuk menguranginya dampak negatif terhadap lingkungan yaitu salah satunya beralih pada penggunaan kendaraan listrik. Penelitian ini mengkombinasikan Technology Acceptance Model (TAM) dan Theory of Planned Behavior (TPB) yang bertujuan untuk memberikan gambaran mengenai faktor yang mempengaruhi intensi pembelian mobil listrik di Indonesia. Analisis Partial Least Square (PLS) diterapkan untuk menguji hubungan antara konstruksi yang diusulkan menggunakan data yang dikumpulkan dari 410 responden melalui survei online. Hasil penelitian menunjukkan bahwa attitude, subjective norm, price value, dan infrastructure barrier berpengaruh secara positif dan signifikan pada intensi pembelian mobil listrik. Sementara perceived usefulness, environmental concern, environmental self image, infrastructure barrier, dan personal moral norm tidak berpengaruh signifikan terhadap intensi pembelian mobil listrik dan perceived risk berdampak negatif pada intensi pembelian mobil listrik.

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The environmental degradation has been the major issue in recent years due to the uncontrolled emissions of harmful pollutants through various activities. The transportation sector, especially motor vehicles, contributes to high carbon emissions. Alternative solutions are needed to reduce the negative impact on the environment, one of which is switching to the use of electric vehicles. This study combines the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) aiming to provide an overview of the factors that influence the intention of purchasing electric cars in Indonesia. Partial Least Square (PLS) analysis was applied to test the relationship between proposed constructions using data collected from 410 respondents through an online survey. The results show that attitude, subjective norm, price value, and infrastructure barrier positively affect the purchase intention of electric cars. Meanwhile, perceived usefulness, environmental concern, environmental self-image, infrastructure barrier, personal moral norms do not have a significant effect on the intention to purchase electric cars and perceived risk has a negative impact on the purchase intention of electric cars."

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Studi secara spesifik mendisuksikan intensi konsumen milenial untuk mengunjungi kembali restoran “hijau”. Theory of planned behavior (TPB) merupakan teori yang digunakan sebagai dasar pada penelitian ini. Studi ini menambahkan variabel environmental concern, dan satisfaction sebagai determinan intensi perilaku. Selain itu, satisfaction diukur menggunakan pengukuran ECOSERV yang memiliki konstruk assurance, reliability, responsiveness, empathy, tangibles, dan ecotangibles. Studi ini bertujuan untuk menggali lebih jauh determinan yang paling kuat menentukan intensi konsumen untuk mengunjungi kembali restoran “hijau”. Penelitian ini dilakukan dengan pendekatan kuantitatif. Data diperoleh dari 499 responden dan diolah dengan PLS-SEM. Pada penelitian empiris ini, ditemukan bahwa environmental concern memiliki pengaruh signifikan terhadap consumer’s behavioral intention secara tidak langsung melalui perceived behavioral control dan attitude. Sebagai tambahan, konstruk tangibles, ecotangibles, dan responsiveness berpengaruh secara signifikan terhadap satisfaction. Hasil penelitian ini diharapkan dapat menambah literatur yang masih terbatas mengenai intensi perilaku konsumen terhadap restoran yang menerapkan praktik ramah lingkungan.

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This study specifically discusses millennials’ intention to revisit “green” restaurant. Theory of Planned behavior (TPB) is adopted as the theoretical framework. Environmental concern and satisfaction are added in the study as the determinant of behavioral intention. Besides, satisfaction is measured with ECOSERV that has assurance, reliability, responsiveness, empathy, tangibles, and ecotangibles as its constructs. The objective of this study is to further investigate the “key” driver of consumer’s revisit intention to “green” restaurant. This study uses quantitative method. The data was collected from 499 respondents, and analyzed with PLS-SEM. The findings of this study illustrate that environmental concern has significant impact on consumer’s revisit intention indirectly through perceived behavioral control and attitude. Also, tangibles, ecotangibles, and responsiveness is found to have significant impact on satisfaction. Findings form this research is expected to enrich the limited literature about consumers’ behavioral intention toward restaurants that practice green.

 

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"Cash Wakaf Linked Sukuk (CWLS) merupakan inovasi yang dilakukan pemerintah dan BWI sebagai salah satu cara untuk mencapai potensi wakaf yang cukup besar di Indonesia. Akan tetapi ternyata pada kenyataannya penghimpunan dana CWLS sendiri masih rendah. Penelitian ini bertujuan untuk mengetahui intensi masyarakat untuk berwakaf melalui CWLS menggunakan variabel literasi CWLS dan Theory of Planned Behavior (TPB) yang terdiri dari sikap, norma subjektif dan persepsi kontrol perilaku. Penelitian ini menggunakan metode deskriptif kuantitatif dengan teknis analisis Partial Least Square Structural Equation Modeling (PLS-SEM) dan software yang digunakan adalah Smart-PLS. Responden penelitian ini berjumal 196 yang merupakan masyarakat Muslim yang tersebar di seluruh Indonesia yang belum pernah berwakaf melalui CWLS. Hasil penelitian menunjukkan bahwa literasi CWLS tidak berpengaruh secara langsung terhadap intensi berwakaf, akan tetapi berpengaruh secara tidak langsung melalui variabel sikap terhadap wakaf dan persepsi kontrol perilaku. Variabel norma subjektif tidak berpengaruh secara signifikan terhadap intensi berwakaf, sedangkan variabel variabel sikap terhadap wakaf dan persepsi kontrol perilaku secara positif signifikan berpengaruh terhadap intensi masyarakat untuk berwakaf melalui Cash Wakaf Linked Sukuk(CWLS). Hal ini menunjukkan bahwa pada penelitan ini persepsi positif dan keyakinan akan kemampuan diri yang dimiliki seseorang untuk berwakaf pada CWLS dapat menimbulkan niat seseorang untuk berwakaf melalui CWLS, sedangkan tekanan sosial yang dirasakan seseorang tidak dapat mempengaruhi keinginan seseorang untuk memulai berwakaf melalui CWLS.

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Cash Waqf Linked Sukuk (CWLS) is an innovation carried out by the government and BWI as a way to achieve the large potential of waqf in Indonesia. The participation of the Muslim community is very important in order to reach this potential. However, in reality, CWLS fundraising itself is still low. This study aims to determine the community's intention to waqf through CWLS using the variable literacy of waqf and Theory of Planned Behavior (TPB) which consists of attitudes, subjective norms and perceptions of behavioral control. This study uses a quantitative descriptive method with technical analysis of Partial Least Square Structural Equation Modeling (PLS-SEM) and Smart PLS software. There are 196 respondents of Muslim communities spread throughout Indonesia who have never done waqf through CWLS. The results showed that waqf literacy did not directly affect the intention of waqf, but it had an indirect effect through the variables of endowment attitudes and perceptions of behavioral control. The subjective norm variable did not significantly influence the intention to waqf, while the variable attitude towards endowment and perceived behavioral control had a significant positive effect on the community's intention to waqf through Cash Waqf Linked Sukuk (CWLS). This shows that in this study positive feelings and beliefs about their own ability to waqf in CWLS can lead to their intention to waqf through CWLS, while the social pressure felt by a person cannot affect their intention to start waqf through CWLS."