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"Karyawan terkadang menghadapi situasi dilematis dalam pelaksanaan tugas di tempatkerja, sehingga mendorong untuk terlibat dalam mengambil keputusan etis. Perilakupengambilan keputusan etis karyawan dapat diprediksi oleh intensinya. Penelitian initerdiri dari 2 studi yaitu studi penelitian korelasional (studi 1) dan studi penelitian terapan (studi 2). Studi 1 bertujuan mengeksplorasi faktor yang berperan terhadap intensi pengambilan keputusan etis dari perspektif Teori Perilaku Terencana. Selanjutnya, studi 2 bertujuan untuk melihat efektivitas intervensi dalam meningkatkan intensi pengambilan keputusan etis. Survei dilakukan pada 250 orang Karyawan di Organisasi X dengan menggunakan metode analisis korelasi dan regresi linear berganda. Pada studi 1 digunakan alat ukur Skala Ajzen dan Fishbein, serta diperoleh hasil bahwa sikap terhadap pengambilan keputusan etis dapat memprediksi intensi untuk mengambil keputusan etis (r = .42, β = .42, p < .05, signifikan pada l.o.s 0,05), sedangkan norma subyektif dan kendali perilaku tidak dapat memprediksi intensi mengambil keputusan etis. Pada studi 2 diajukan intervensi Manajemen Sumber Daya Manusia yaitu dalam bentuk pelatihan, coaching dan mentoring. Intervensi yang telah dilakukan adalah pelatihan daring, sedangkan coaching dan mentoring secara tatap muka merupakan intervensi lanjutan yang direkomendasikan pada Organisasi X. Pelatihan daring bertujuan untuk memberi pengetahuan dan pemahaman tentang pengambilan keputusan etis, yang diharapkan menjadi langkah awal untuk mengubah sikap karyawan menjadi semakin positif terhadap pengambilan keputusan etis. Pelatihan daring diikuti 27 orang karyawan yang memiliki skor terendah pada variabel sikap dan menerapkan metode pre test dan post test. Ditemukan bahwa pelatihan efektif menambah pengetahuan dan pemahaman peserta tentang pengambilan keputusan etis. Pembelajaran yang diperoleh peserta setelah pelatihan dilihat dari nilai rata-rata post test yang lebih tinggi dari nilai rata-rata pre test, yang dievaluasi melalui uji paired sample t-test dan uji wilcoxon sign rank test.

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Employees sometimes face dilemma situations in carrying out their duties in the

workplace, thus encouraging them to be involved in making ethical decisions. Employees' ethical decision-making behavior can be predicted by their intention. This research consists of 2 studies, namely correlational research studies (study 1) and applied research studies (study 2). Study 1 aims to explore the factors that contribute to ethical decisionmaking intention from the perspective of the Theory of Planned Behavior. Furthermore, Study 2 aims to look at the effectiveness of the intervention in increasing ethical decisionmaking intention. The survey was conducted on 250 employees in Organization X using the method of correlation analysis and multiple linear regression. In Study 1, the Ajzen and Fishbein Scale measuring instruments were used, and the results obtained that attitudes towards ethical decision making can predict the intention to make ethical decisions (r = .42, β = .42, p < .05, significant at 0.05), while subjective norms and

perceived behavioral control can not predict ethical decision-making intention. In study 2, human resource management interventions were proposed, namely training, coaching and mentoring. The intervention that has been carried out is online training, while faceto-face coaching and mentoring are further interventions recommended for Organization X. The online training aims to provide knowledge and understanding of ethical decision making, which is expected to be the first step to change employees’ attitude to become more positive towards ethical decision making. The online training was attended by 27 employees who had the lowest score on the attitude variable and it applied the pre-test and post-test methods. It was found that the training was effective in increasing the participants' knowledge and understanding of ethical decision making. The learning gained by the participants after the training was seen from the post-test average value which was higher than the pre-test average value, which was evaluated through the paired sample t-test and the Wilcoxon sign rank test."

"Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi intensiPNS Badan Kepegawaian Negara RI dalam membayarkan zakat profesinya padaBAZNAS. Theory of Planned Behavior yang dimodifikasi dengan tambahanvariabel Literasi Zakat PUSKAS BAZNAS menjadi dasar landasan teori penelitianini. Metode penelitian berupa kualitatif survey dan menggunakan SEM-PLS(Structural Equation Modelling-Partial Least Square) sebagai alat analisisnya.Sampel berupa 119 orang PNS BKN yang bertugas di BKN RI Pusat. Hasil daripenelitian ini menunjukan bahwa pengetahuan zakat tidak berpengaruh secaralangsung terhadap intensi membayar zakat ASN, namun secara bersama-samadengan variabel lainnya, yaitu Attitude Towards Behaviour, Subjective Norms danPerceived Behavioral Control mempengaruhi intensi membayar zakat PNS BKN.Variabel Attitude Towards Behaviour dan Perceived Behavioral Controlmempengaruhi intensi membayar zakat PNS BKN sedangkan variabel SubjectiveNorms tidak berpengaruh terhadap intensi membayar zakat PNS BKN

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This study studies the factors that influence the intention of the Civil Servants of Badan

Kepegawaian Negara RI in paying their zakat profession at BAZNAS. The Theory of

Planned Behavior which is modified with the addition of Zakat Literacy by PUSKAS

BAZNAS’s variable, form the basis of this research theory. The research method using

qualitative survey and SEM-PLS (Structural Equation Modeling-Partial Least Square) as

an analysis tool. The sample consisted of 119 BKN civil servants who were assigned at

BKN RI Pusat. Results indicated that zakat knowledge had no direct effect on BKN

civil servants’s intention to pay zakat, but jointly with other variables, Attitude

towards behaviour, Subjective norms dan Perceived Behavioral control, had

significant effects on BKN civil servants’s intention to pay zakat. Attitude towards

behaviour and Perceived Behavioral control had significant effects on ASN

intention to pay zakat. Subjective norms had no significant effects on BKN civil

servants’s intention to pay zakat."

"This study investigates the factors affecting borrowing intention among young entrepreneur of Indonesia TDA community based on the Theory of Planned Behavior (TPB). About 100 questionnaires were accepted and analyzed using structural equation modeling (SEM) in determining the relationships. The results show that borrowing intention amongst young entrepreneur of Indonesia TDA community is influenced by attitude, subjective norms, perceived behavior control, self identity, situational temptation, and past behavior. The young entrepreneur of Indonesia TDA community believe that they have complete control of their behavior in borrowing as they perceived to be equipped with the knowledge about the personal financing. In addition, because of their experience in students’ loans since undergraduates’ level, the result explains why situational temptation were found to be a significant predictor. The findings offer implications for researchers and government."

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Studi secara spesifik mendisuksikan intensi konsumen milenial untuk mengunjungi kembali restoran “hijau”. Theory of planned behavior (TPB) merupakan teori yang digunakan sebagai dasar pada penelitian ini. Studi ini menambahkan variabel environmental concern, dan satisfaction sebagai determinan intensi perilaku. Selain itu, satisfaction diukur menggunakan pengukuran ECOSERV yang memiliki konstruk assurance, reliability, responsiveness, empathy, tangibles, dan ecotangibles. Studi ini bertujuan untuk menggali lebih jauh determinan yang paling kuat menentukan intensi konsumen untuk mengunjungi kembali restoran “hijau”. Penelitian ini dilakukan dengan pendekatan kuantitatif. Data diperoleh dari 499 responden dan diolah dengan PLS-SEM. Pada penelitian empiris ini, ditemukan bahwa environmental concern memiliki pengaruh signifikan terhadap consumer’s behavioral intention secara tidak langsung melalui perceived behavioral control dan attitude. Sebagai tambahan, konstruk tangibles, ecotangibles, dan responsiveness berpengaruh secara signifikan terhadap satisfaction. Hasil penelitian ini diharapkan dapat menambah literatur yang masih terbatas mengenai intensi perilaku konsumen terhadap restoran yang menerapkan praktik ramah lingkungan.

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This study specifically discusses millennials’ intention to revisit “green” restaurant. Theory of Planned behavior (TPB) is adopted as the theoretical framework. Environmental concern and satisfaction are added in the study as the determinant of behavioral intention. Besides, satisfaction is measured with ECOSERV that has assurance, reliability, responsiveness, empathy, tangibles, and ecotangibles as its constructs. The objective of this study is to further investigate the “key” driver of consumer’s revisit intention to “green” restaurant. This study uses quantitative method. The data was collected from 499 respondents, and analyzed with PLS-SEM. The findings of this study illustrate that environmental concern has significant impact on consumer’s revisit intention indirectly through perceived behavioral control and attitude. Also, tangibles, ecotangibles, and responsiveness is found to have significant impact on satisfaction. Findings form this research is expected to enrich the limited literature about consumers’ behavioral intention toward restaurants that practice green.

 

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"Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi keinginan membeli produk green skincare pada milenial dan generasi Z menggunakan pendekatan the theory of planned behavior dengan country of origin dan price sensitivity sebagai variabel moderasi nya. Sampel yang digunakan dalam penelitian ini sebanyak 389 responden yang merupakan responden berusia 17 - 40 tahun, berdomisili di Jabodetabek, Indonesia, dan pernah menggunakan skincare dalam 6 bulan terakhir. Penelitian ini menggunakan Structural Equation Modeling (SEM) PLS dalam pengolahan data. Hasil penelitian ini membuktikan bahwa: (1) Attitude memiliki pengaruh positif pada Purchase Intention; (2) Subjective Norm memiliki pengaruh positif pada Purchase Intention; (3) Perceived Behavioral Control memiliki pengaruh positif pada Purchase Intention; (4) Country of Origin yang positif tidak memiliki pengaruh signifikan dalam hubungan antara Attitude dan Purchase Intention; (5) Country of Origin yang positif memperkuat hubungan antara Subjective Norm dan Purchase Intention; (6) Country of Origin yang positif tidak memiliki pengaruh signifikan dalam hubungan antara Perceived Behavior Control dan Purchase Intention; (7) Price Sensitivity yang tinggi melemahkan hubungan antara Attitude dan Purchase Intention; (8) Price Sensitivity yang tinggi melemahkan hubungan antara Subjective Norm dan Purchase Intention; (9) Price Sensitivity yang tinggi tidak memiliki pengaruh signifikan dalam hubungan antara Perceived Behavior Control dan Purchase Intention.

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This study aims to determine the factors that influence the desire to buy green skincare products for millennials and generation Z using the theory of planned behavior approach with country of origin and price sensitivity as moderating variables. The sample used in this study were 389 respondents who were respondents aged 17-40 years, domiciled in Jabodetabek, Indonesia, and had used skincare in the last 6 months. This research uses PLS Structural Equation Modeling (SEM) in data processing. The results of this study prove that: (1) Attitude has a positive effect on Purchase Intention; (2) Subjective Norm has a positive influence on Purchase Intention; (3) Perceived Behavioral Control has a positive effect on Purchase Intention; (4) Positive Country of Origin has no significant effect on the relationship between Attitude and Purchase Intention; (5) Positive Country of Origin strengthens the relationship between Subjective Norm and Purchase Intention; (6) Positive Country of Origin has no significant effect on the relationship between Perceived Behavior Control and Purchase Intention; (7) High Price Sensitivity weakens the relationship between Attitude and Purchase Intention; (8) High Price Sensitivity weakens the relationship between Subjective Norm and Purchase Intention; (9) High Price Sensitivity has no significant effect on the relationship between Perceived Behavior Control and Purchase Intention."

"Tujuan penelitian ini mendeskripsikan minat mahasiswa Program Studi Ilmu Perpustakaan angkatan aktif tahun 2020 terhadap infopreneurship dan menganalisis keterampilan kewirausahaan mahasiswa karena rendahnya niat kewirausahaan di kalangan mahasiswa Indonesia. Mahasiswa ini dipilih sebagai sebagai subjek penelitian menggunakan total sampling dikarenakan penulis memungkinkan penelitian untuk dilakukan secara lebih terfokus dengan sumber daya yang ada dan relevan. Penelitian ini menggunakan menggunakan pendekatan Theory of Planned Behavior (TPB), sehingga mengeksplorasi bagaimana sikap, norma subjektif, dan kontrol perilaku mahasiswa mempengaruhi minat mahasiswa untuk terlibat dalam infopreneurship. Kuesioner online disebarkan kepada mahasiswa untuk mengidentifikasi minat mahasiswa menjadi infopreneurship dan dianalisis dengan interpretasi data menggunakan sekala likert. Hasilnya menunjukan bahwa adanya sikap positif terhadap infopreneurship dan dukungan sosial dari lingkungan sekitar berkontribusi signifikan terhadap minat mahasiswa untuk terlibat dalam infopreneurship. Namun, kendala yang dihadapi adalah kurangnya kepercayaan diri dan keterampilan bisnis yang optimal serta menunjukan mahasiswa memiliki keterampilan kewirausahan dasar yang kuat dalam keterampilan teknis, TIK, dan literasi informasi untuk menjadi infopreneur. Penelitian ini memberikan temuan untuk menekankan pentingnya integrasi pendidikan kewirausahaan dan literasi informasi dalam kurikulum ilmu perpustakaan untuk mempersiapkan mahasiswa menjadi profesional di bidang bisnis berbasis informasi di buktikan dengan rata-rata tertinggi pada butir "Saya ingin menjadi bos bagi diri saya sendiri" adalah 3.33 pada skala Likert 4 poin, menunjukkan keinginan kuat mahasiswa untuk menjadi mandiri dan memimpin usaha mereka sendiri.

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This study examines to describe the interest of the 2020 active class of Library Science Study Program students towards infopreneurship and analyze students' entrepreneurial skills due to the low entrepreneurial intentions among Indonesian students. These students were chosen as research subjects using total sampling because the author allows the research to be carried out in a more focused manner with existing and relevant resources. This research uses the Theory of Planned Behavior (TPB) approach, thereby exploring how students' attitudes, subjective norms, and behavioral control influence students' interest in getting involved in infopreneurship. An online questionnaire was distributed to students to identify students' interest in becoming infopreneurs and analyzed by interpreting the data using a Likert scale. The results show that positive attitudes towards infopreneurship and social support from the surrounding environment make a significant contribution to students' interest in getting involved in infopreneurship. However, the obstacles faced are a lack of self-confidence and optimal business skills, as well as showing that students have strong basic entrepreneurial skills in technical skills, ICT, and information literacy to become infopreneurs. This research provides findings to emphasize the importance of integrating entrepreneurship education and information literacy into the library science curriculum to prepare students to become professionals in the information-based business field, evidenced by the highest average score on the item "I want to be my own boss" which is 3.33 on a 4-point Likert scale, indicating a strong desire of students to be independent and lead their own businesses."

"Munculnya jasa reservasi transportasi berbasis aplikasi sangat mengambil perhatian masyarakat di Jabodetabek untuk menggunakan aplikasi tersebut dan bergabung menjadi pengemudi maupun pengguna. Namun, masih banyak sekali kesulitan dalam menggunakan aplikasi yang dirasakan baik dari sisi pengemudi maupun pengguna. Sebuah penelitian terkait persepsi pengguna dan pengemudi terhadap teknologi tersebut dibutuhkan untuk terus mengembangkan jasa reservasi transportasi berbasis aplikasi ini. Penelitian ini berfokus pada studi kasus PT Gojek Indonesia. Analisis faktor yang berhubungan dengan proses pengadopsian pengguna dan pengemudi terhadap produk teknologi jasa reservasi transportasi berbasis aplikasi akan dilakukan menggunakan model terintegrasi Technology Acceptance Model (TAM) dan Theory of Planned Behavior (TPB). Analisis akan dilakukan dan data akan diolah menggunakan metode Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa dari sisi pengemudi kesan positif yang dirasakan tergolong rendah, namun kebermanfaatan dirasakan tergolong tinggi sehingga Gojek diharapkan mampu meningkatkan kualitas aplikasi untuk meningkatkan kesan positif. Dari sisi pengguna, kesan positif dan kebermanfaatan sudah dinilai cukup tinggi sehingga Gojek diharapkan mampu mempertahankan posisi dengan memberikan beberapa inovasi agar terus dapat berkompetisi.

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The new service of online transportation reservation is currently popular, encouraging other people to join as a driver and as a user. However, there are still many difficulties in using the applications from both the driver's side and the user’s side. A related study of users and drivers perception about technology adoption is needed to develop transportation reservation applications. This research focuses on case study of PT Gojek Indonesia. Analysis of factors related to users and drivers’ technology adoption of transportation reservation applications will be done using the integrated model Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). The analysis will be conducted and the data will be processed using the method of Structural Equation Modelling (SEM). The results showed low attitude towards behavior, yet high perceived usefulness from the driver's side so Gojek is expected to improve the quality of its application to enhance the positive impression from the driver's side. From the user side, the attitude towards behavior and perceived usefulness has been rated high enough so that Gojek is expected to maintain their current position by providing some innovation."

"Penelitian ini bertujuan untuk mengetahui faktor apa saja yang mempengaruhi intensi untuk mengunjungi restoran asing jepang dan korea bersertifikat halal di Indonesia yang diukur melalui Therory of Planned Behavior (TPB) seperti attitude, subjective norms, dan perceived behavioral control dan juga dengan adanya moderasi religiusitas untuk setiap variabel. Data yang diolah, diperoleh dari penyebaran kuesioner kepada 246 responden masyarakat Indonesia yang beragama Islam, berusia diatas 17 tahun, dan pernah mengunjungi restoran asing Jepang dan Korea yang bersertifikat halal. Analisis data dilakukan menggunakan analisis deskriptif dan Structural Equation Modeling (SEM) menggunakan LISREL.Hasil penelitian menunjukkan bahwa subjective norms dan perceived behavioral control berpengaruh positif terhadap intensi, sedangkan religiusitas memoderasi faktor perceived behavioral control secara positif terhadap intensi.

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The study aims to determine the factors that affect Indonesian peoples intention to patronage halal restaurant from Japan and Korea by using Theory of Planned Behavior TPB like attitude, subjective norms, perceived behavioral control and moderated by religiosity. Data obtained from 246 respondents aged 17th and above, is Muslim, and have visit foreign halal restaurant from Japan and Korea. Data was performed by descriptive analysis and Structural Equation Modeling (SEM) with LISREL software. The result indicate that subjective norms and perceived behavioral control are significantly affecting Indonesian peoples Intention to visit halal restaurant, and that religiosity significantly and positively moderate perceived behavioral control towards Intention to patronage."

"ABSTRAKPenelitian ini bertujuan untuk mengetahui tentang perilaku konsumen Muslim dalam mengambil keputusan saat memilih transaksi perbankan di bank syariah. Selain itu penelitian ini juga dilakukan untuk mengetahui peran pesan komunikasi yang disampaikan otoritas kepada masyarakat terkait perbankan syariah. Penelitian berfokus pada hal yang mempengaruhi perilaku konsumen, penggerak kesuksesan dalam hubungan marketers dan customers, tingkatan dalam proses keputusan pembelian, serta kategorisasi sosok konsumen muslim di Indonesia. Dari hasil penelitian diketahui bahwa perilaku konsumen masih banyak dipengaruhi oleh faktor budaya dan faktor pribadi, namun faktor sosial sudah tidak menjadi pengaruh utama. Dalam memilih bank untuk bertransaksi, konsumen Muslim telah terbagi dalam beberapa kategori: aphatist, rationalist, conformist, atau universalist. Dalam pengembangan industri perbankan syariah di Indonesia, konsumen Muslim menyatakan bahwa otoritas masih memegang peran penting dalam penyampaian pesan komunikasi kepada masyarakat, dan harus dapat memilih dan menggunakan channel media yang tepat untuk menyampaikannya.

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ABSTRACTThis research aims to find out the behavior of Moslem consumers when making decisions in choosing Islamic banking transactions. In addition, this research is also conducted to determine the role of communication messages submitted from authority to public related to Islamic banking. This research focuses on whataffects consumer behavior, driving success in marketers and customers relationships, levels in the purchasing decision process, and the categorization of Moslem consumers in Indonesia. The results of research found that consumer behavior is influenced by cultural and personal factors, but social factors have not become the main influence. In choosing banking transaction, Muslim consumers have fallen into several categories, which are: aphatist, rationalist, conformist, or universalist. In the development of Islamic banking industry in Indonesia, Muslim consumers claim that authority still plays an important role in communicating the communication messages to the public, and must be able to choose and use appropriate media channels to deliver it."

"Berkembangnya pasar kosmetik pria menjadi salah satu kesempatan bagi brand facial wash untuk memperluas jangkauan targetnya Produsen membuat produk facial wash untuk pria sebagai fenomena kebutuhan baru Produsen yang bermain di kategori ini berlomba lomba dan bersaing untuk menjadi pilihan utama konsumen Tulisan ini hanya membahas secara umum untuk mengetahui dampak perilaku konsumen pria terhadap pengambilan keputusan pembelian produk facial wash.

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The development of male cosmetics market to be one opportunity for brand facial wash is to extend their range of the target Manufacturers make facial wash products for men as a phenomenon of the new requirements Manufacturers playing in this category compete to be the first choice of consumers This paper only discusses in general to determine the impact of consumer behavior of men towards the purchase decision making facial wash product."