Hasil Pencarian  ::  Simpan CSV :: Kembali

"Maraknya femonena hijrah di kalangan para selebriti di Indonesia dewasa ini memberikan pengaruh yang kuat kepada masyarakat untuk meningkatkan pemahaman agama Islam, salah satunya transaksi jual beli emas yang sesuai dengan ketentuan syariah. Semakin maraknya fenomena tersebut membuat lembaga jual beli emas berbasis syariah dapat menerapkan strategi pemasaran influencer baru yang menyasar kepada kalangan muslim. Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh fenomena hijrah di kalangan para selebriti terhadap niat masyarakat untuk melakukan transaksi jual beli emas sesuai syariah di lembaga jual beli emas berbasis syariah dengan fokus fisik emas berupa emas batangan. Penelitian ini melibatkan 175 responden dan dianalisis menggunakan metode PLS-SEM dengan model penelitian yang mengadopsi Theory of Planned Behavior (TPB) serta hasil teoretis dari literatur sebelumnya yang berkaitan dengan pemasaran influencer yang mempengaruhi intensi. Hasil penelitian menemukan bahwa trust, perceived expertise, dan perceived congruence dapat memberikan pengaruh terhadap transaction intention secara langsung maupun tidak langsung, yaitu melalui attitude toward the celebrity dan brand attitude.

---

The rise of the hijrah phenomenon among celebrities in Indonesia today gives a strong influence on society to increase understanding of Islam, one of which is gold transactions in accordance with sharia principles. The increase of this phenomenon has made sharia-based gold buying and selling institutions able to implement a new influencer marketing strategy that targeting Muslims. This study aims to analyze how the influence of the hijrah phenomenon among celebrities on consumer intention to carry out sharia-compliant gold transactions at sharia-based gold institutions with gold bullion as the focused form of gold. This study involved 175 respondents and was analyzed using the PLS-SEM method with a research model that adopted the Theory of Planned Behavior (TPB) as well as theoretical results from previous literature related to the influencer marketing that affects intention. The results of the study found that trust, perceived expertise, and perceived congruence can influence transaction intentions directly or indirectly, which is through attitudes toward the celebrity and brand attitude."

"ABSTRAKTesis ini membahas intensi perilaku konsumen terhadap Big Cola yang didasari oleh ?Theory of Planned Behavior ?. Kemudian dengan teori tersebut peneliti mengeksplorasi pengaruh dari setiap variabel yaitu sikap, norma subyektif dan perceived behavior control terhadap intensi perilaku konsumen kepada produk Big cola. Penelitian ini adalah penelitian kuantitatif dengan desain deskriptif dengan mengolah beberapa variabel independen yaitu sikap, norma subyektif dan perceived behavior control dengan satu variabel dependen yaitu intensi menggunakan analisis regresi berganda. Hasil penelitian menjelaskan bahwa semakin kuat pengaruh perceived behavior control maka semakin tinggi intensi konsumen terhadap Big Cola. Perceived behavior control mempengaruhi intensi konsumen terhadap produk Big Cola dengan signifikan.

---

Abstract

This study focused on intention behavior based on ?Theory of Planned Behavior?. Then with that theory the researcher explore the effect of every variable which are attitude, subjective norm, and perceived behavior control against consumer behavior intention to Big Cola. This research is using quantitative research with descriptive design by developing several independent variables that are attitude, subjective norm, and perceived behavior control with one dependent variable which is intention using multiple linier regression. The results of this research explain that the stronger affect of perceived behavior control the higher consumer intention toward product Big Cola. Perceived behavior control affects consumer intention toward product Big Cola significantly."

"Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor yang menentukan perilaku konsumen produk makanan anjing dan kucing berdasarkan Theory of Planned Behaviour. Berdasarkan teori, peneliti menggunakan model teoritis yang terdiri dari variabel attitude, subjective norms, perceived behavioural control (PBC), intention, behaviour dan diperluas dengan dimasukkannya variabel self-identity dan social norms. Survei dilakukan terhadap 300 pemilik anjing dan kucing melalui penyebaran kuesioner menggunakan platform online. Data yang diperoleh dianalisis menggunakan Structural Equation Modeling (SEM) menggunakan software LISREL 8.8 Full Version dan hasilnya menunjukkan bahwa intention cenderung dipengaruhi oleh attitude, subjective norms, perceived behavioural control (PBC), self-identity dan social norms. Selain itu, niat untuk membeli produk makanan anjing dan kucing cenderung mempengaruhi perilaku pembelian konsumen. Studi ini mendukung keselarasan Theory of Planned Behaviour dengan pemasaran produk makanan anjing dan kucing serta memperluas pemahaman tentang perilaku konsumen makanan anjing dan kucing.

---

The purpose of this research study was to identify the factors that determine the consumer behaviour of dog and cat food products based on the theory of planned behaviour. According to the theory, researchers propose a theoretical model consisting of the constructs of attitude, subjective norms, perceived behavioural control (PBC), intention, behaviour, and expanded with the inclusion of the self-identity and social norms construct. The survey was conducted with 300 dog and cat owners through a questionnaire distribution using an online platform. Data obtained were analyzed using structural equation model using LISREL 8.8 Full Version software and the results indicate that the intention tends to be influenced by the attitude, subjective norms, perceived behavioural control, self-identity and social norms constructs. Furthermore, the intention to purchase dog and cat food products tend to influence consumer purchasing behaviour. The study supports the alignment of the theory of planned behaviour (TPB) adherence to the marketing of dog and cat food products, extending the understanding of the behaviour of the dog and cat food consumers."

"Studi ini bertujuan untuk menginvestigasi intensi konsumen dalam pembelian kosmetik alami produk yang tidak tersertifikasi halal. Studi ini diperluas dengan kaitan faktor halal literasi yang dimiliki dengan kaitannya pada kosmetik alami. Teori yang digunakan dalam tesis ini adalah Teori planned behavior dengan mengikut sertakan dimensi perceived value (health,safety, dan enviromental) dan religious knowledge dengan attitude terhadap intensi pembelian. Studi empiris ini bertujuan untuk mengembangkan dan memeriksa model struktural guna mengetahui faktor intensi pembelian dengan menggunakan kombinasi teori planned behavior dan perceived value (health dan safety) dan halal literasi.Konteks peneltiaian ini akan menjadi sesuatu yang unik karna membantu dalam memprediksi perilaku masyarakat Muslim pada negara mayoritas Muslim, terhadap produk kosmetik yang memiliki asosiasi alami namun tidak tersertifikasi. Studi ini mengintegrasikan antara pengetahuan halal yang dimiliki dan perilaku pembelian pada konteks produk kosmetik diantara milennial. Studi ini menunjukan bahwa pada segmen Milenial Muslim terdapat intensi pembelian pada produk dengan asosiasi alami yang sesuai dengan syariah.

---

Investigate consumer intentions in purchasing natural cosmetic products for non-halal certified manufacturers. This study is broadened with the connection of religious knowledge factor which is related to alami cosmetics. The theory used in this article is theory planned behavior theory by including the dimensions of perceived value (health, safety, and environmental) and religious knowledge, attitude towards purchase intentions, subjective norms, and perceived behavioral control. This empirical study aims to develop and examine structural models to investigate purchase intentions using a combination of planned behavior theory and perceived value (health, safety, and environmental) and halal knowledge.

The context of this research will be unique because it helps in predicting the behavior of Muslim communities in Muslim-majority countries, towards cosmetic products that have alami associations but are not certified halal, in the context of cosmetic products between millennials. It shows an intention to purchase products with alami associations that comply with sharia."

"Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi niat penumpang maskapai penerbangan bertarif rendah. Penelitian ini mengacu pada penelitian Pan dan Truong (2018) yang dilakukan di Cina, namun karena kesamaan budaya, maka penelitian ini dapat diterapkan di Indonesia. Variabel dalam penelitian ini terdiri dari kualitas pelayanan, norma subyektif, persepsi kontrol perilaku, harga tiket, frekuensi penerbangan, akses, dan kecenderungan dalam menghindari ketidakpastian sebagai variabel bebas, sikap sebagai variabel intervening dan niat dalam berperilaku sebagai variabel terikat. Sampel dalam penelitian ini adalah maskapai penerbangan bertarif rendah, dimana teknik pengambilan data yang digunakan adalah purposive sampling. Jumlah sampel terdiri dari 200 responden. Metode analisis data menggunakan Structural Equation Modelling. Hasil penelitian menunjukkan bahwa sikap penumpang, kualitas layanan, harga tiket, dan frekuensi penerbangan merupakan faktor yang dapat mempengaruhi behavioral intention pada penumpang maskapai bertarif rendah. Sedangkan kualitas pelayanan juga merupakan faktor yang dapat mempengaruhi sikap dari pelanggan. Kemudian, dari hasil pengujian persepsi kontrol perilaku, norma subyektif, akses, kecenderungan dalam menghindari ketidakpastian, serta efikasi diri teknologi tidak berpengaruh terhadap niat.

---

This study aims to analyse the factors that influence the intention of LCC airline passengers. This study refers to the research of Pan and Truong (2018) conducted in China but due to the similarity of culture this research can be applied in Indonesia. The variables in this study consist of service quality, subjective norms, perceived behavioural control, price, frequency, access, uncertainty avoidance as independent variables, attitude as intervening and behavioural intention variables as the dependent variable. The sample in this study is the use of LCC airlines where the sample technique used is purposive sampling. The number of samples consisted of 200 respondents. Data analysis method uses Structural Equation Modelling. The results showed that passenger attitude, service quality, price, and frequency were factors that could influence behavioural intention on LCC airline passengers. Meanwhile, service quality is also a factor that can affect attitude. Meanwhile from the test results, perceived behavioural control, subjective norms, access, risk avoidance and technology self efficacy does not have influence on intention."

"Penelitian ini bertujuan untuk mengetahui pengaruh dari faktor hubungan hotel syariah dengan pengunjungnya yakni attitude, subjective norms, perceived behavioral control, moral reflectiveness, dan conscientiousnessterhadap intensi mengunjungi hotel syariah tersebut dan pengaruh mediasi dari attitudeterhadap pengaruh moral reflectiveness dan conscientiousness terhadap visit intention hotel syariah serta penelitian ini dilakukan pada hotel syariah di Indonesia. Penelitian ini menggunakan metode linear multiple regression menggunakan SPSS 22 dengan data primer yang dikumpulkan peneliti melalui kuesioner yang disebar di internet. Penelitian ini menemukan bahwa attitude, subjective norms, dan perceived behavioral control memiliki pengaruh positif terhadap intensi mengunjungi hotel syariah. Penelitian ini juga menemukan bahwa moral reflectiveness dan conscientiousness tidak memiliki pengaruh terhadap intensi mengunjungi hotel syariah. Selanjutnya, attitude memediasi pengaruh moral reflectiveness dan conscientiousness terhadap visit intention hotel syariah.

---

This study aims to determine the effect of relationship between attitude, subjective norms, perceived behavioral control, moral reflectiveness, and conscientiousness towards visit intention of sharia hotel and effect of moral reflectiveness and conscientiousness towards attitude towards sharia hotel. This study used linear multiple regression using SPSS 22 by collecting data with online administered questionnaire. The results of this study show that attitude, subjective norms, dan perceived behavioral control has positive influence on sharia hotel visit intention. The results of this study also show that moral reflectiveness and conscientiousness has no effect on visit intentions. Moreover, Attitude mediate the influence of moral reflectiveness and conscientiousness on sharia hotel visit intention."

"[ABSTRAKPenelitian ini bertujuan untuk membahas tentang faktor-faktor yang mempengaruhi intensi perilaku konsumen untuk membeli lampu LED sebagai lampu hemat energi di rumah tangga, dilihat dari perspektif theory of planned behavior dan Customer Satisfaction. Sikap, Norma dan Perceived behavior control berpengaruh terhadap perilaku membeli lampu LED. Customer Satisfaction terhadap lampu yang mereka gunakan saat ini berpengaruh terhadap perilaku membeli lampu LED. Secara keseluruhan model TPB dengan Customer Satisfaction memiliki kecocokan untuk memprediksi intensi perilaku membeli lampu LED.

---

ABSTRACT The focus of this study is to investigate which factor may influence intention of customer behavior to buy LED light as energy saving lamps in households, viewed from the perspective of theory of planned behavior and Customer Satisfaction. Attitudes and subjective norms and perceived behavior control has insignificant influence towards the intention of customer behavior to buy LED light. Customer Satisfaction toward existing light also influence the intention of customer behavior to buy LED light. Overall the TPB and Customer Satisfaction modal can be use to predict behavior intention to buy LED lights.;The focus of this study is to investigate which factor may influence intention of customer behavior to buy LED light as energy saving lamps in households, viewed from the perspective of theory of planned behavior and Customer Satisfaction. Attitudes and subjective norms and perceived behavior control has insignificant influence towards the intention of customer behavior to buy LED light. Customer Satisfaction toward existing light also influence the intention of customer behavior to buy LED light. Overall the TPB and Customer Satisfaction modal can be use to predict behavior intention to buy LED lights.;The focus of this study is to investigate which factor may influence intention of customer behavior to buy LED light as energy saving lamps in households, viewed from the perspective of theory of planned behavior and Customer Satisfaction. Attitudes and subjective norms and perceived behavior control has insignificant influence towards the intention of customer behavior to buy LED light. Customer Satisfaction toward existing light also influence the intention of customer behavior to buy LED light. Overall the TPB and Customer Satisfaction modal can be use to predict behavior intention to buy LED lights., The focus of this study is to investigate which factor may influence intention of customer behavior to buy LED light as energy saving lamps in households, viewed from the perspective of theory of planned behavior and Customer Satisfaction. Attitudes and subjective norms and perceived behavior control has insignificant influence towards the intention of customer behavior to buy LED light. Customer Satisfaction toward existing light also influence the intention of customer behavior to buy LED light. Overall the TPB and Customer Satisfaction modal can be use to predict behavior intention to buy LED lights.]"

"ABSTRAKTujuan dari penelitian ini adalah untuk menganalisis pengaruh enjoyment, social benefits, economic benefits, sustainability, amenities, locational benefits, subjective norms, perceived behavioral control, eWOM, familiarity terhadap attitude serta behavioral intention pada penggunaan layanan akomodasi peer-to-peer Airbnb. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan data primer melalui pembagian kuesioner dan diolah dengan teknik statistik SEM dengan metode LISREL. Unit analisisnya adalah konsumen layanan akomodasi online. Hasil temuan penelitian ini menunjukkan bahwa attitude untuk menggunakan akomodasi via Airbnb secara positif dipengaruhi oleh perceived enjoyment, social benefits, economic benefits, amenities, locational benefits, serta subjective norms. Hasil temuan lainnya, subjective norms secara positif dipengaruhi oleh eWOM sedangkan perceived behavioral control secara positif dipengaruhi oleh familiarity. Temuan penting lainnya adalah niat perilaku (behavioral intention) untuk menggunakan layanan akomodasi via Airbnb dipengaruhi oleh economic benefits dan familiarity. Penelitian ini menunjukkan behavioral intention dapat dipengaruhi oleh faktor-faktor determinan serta terdapat masukan manajerial untuk pengembangan pemasaran layanan akomodasi yang meningkatkan behavioral intention konsumen dalam menggunakan layanan akmodasi peer-to-peer.

---

ABSTRACTThe purpose of this study is to analyze the influence of enjoyment, social benefits, economic benefits, sustainability, amenities, locational benefits, subjective norms, perceived behavioral control, eWOM, familiarity toward attitude and behavioral intention to use Airbnb peer-to-peer accommodation services. This study is a quantitative research, using primary data through the distribution of questionnaires and processed by SEM with LISREL method. The unit of analysis is online accommodation marketplace consumers. The findings indicate that attitude positively affected by perceived enjoyment, social benefits, economic benefits, amenities, locational benefits, and subjective norms. Other findings, subjective norms positively affected by eWOM while perceived behavioral control were positively influenced by familiarity. Another important finding is that behavioral intention to use Airbnb peer-to-peer accommodation services positively affected by economic benefits and familiarity. This indicates several determinant factors as a contributing source to behavioral intention. This study provides managerial input to develop better online accommodation services to improve consumers' behavioral intention to use peer-to-peer accommodation services."

"ABSTRAKTidak dapat dipungkiri bahwa masyarakat Indonesia memiliki tingkat aktivitas donasi uang yang tinggi dibandingkan negara lain, termaksud melalui lembaga amal atau nirlaba seperti masjid. Namun, institusi masjid masih memiliki banyak kelemahan dalam aspek manajerial dan kepercayaan dari masyarakat yang berpotensi mengurangi minat masyarakat dalam berdonasi uang ke masjid. Dengan menggunakan modifikasi pendekatan Theory of Planned Behaviour TPB, penelitian ini bertujuan untuk mencari tahu faktor-faktor yang memengaruhi minat jemaah dalam berdonasi uang ke masjid di Kota Depok. Penelitian ini juga akan mengestimasi potensi serta kontribusi donasi uang masjid di Depok. Untuk itu, penelitian ini mengumpulkan data dari 235 jemaah masjid yang tersebar di 11 kecamatan di Kota Depok. Berdasarkan analisis Structural Equation Model SEM, variabel kepercayaan agama dan kepercayaan terhadap masjid memiliki pengaruh positif terhadap sikap dalam berdonasi uang ke masjid. Selain itu, kontrol perilaku perceived behavioural control, norma subjektif, dan perilaku masa lalu juga memiliki pengaruh positif terhadap minat jemaah masjid dalam berdonasi uang. Hasil estimasi juga menunjukkan bahwa kontribusi rata-rata donasi uang setiap jemaah masjid per pekannya mencapai Rp29.241, masih mencapai 51,71 dari potensi yang ada. Oleh karena itu, penelitian ini bisa menjadi tambahan literatur terkait perilaku berdonasi jemaah masjid. Penelitin ini juga memberikan rekomendasi bagi manajemen masjid dan pemerintah untuk membangun standarisasi manajemen masjid serta peningkatan kualitas layanan.

---

ABSTRACTIt is undeniable that Indonesian people have higher level of donating activity compared to other countries either through charities or nonprofit organization, for example mosque instituion. However, the mosque institution still has many weaknesses in managerial and trust aspects from society that have potential to reduce public interest in donating money to the mosque. By using the extended Theory of Planned Behavior TPB , the research aims to find out which variables that have significant impact on the intentions of people in donating money to the mosque in Depok. This research also explains the potential and contribution of mosque based cash donation in Depok. Data was obtained for 235 people spreading in 11 districts in Depok. Based on Structural Equation Model SEM analysis, religious beliefs and institution trust have a positive effect on respondents rsquo attitude in donating money to the mosque. In addition, perceived behavioral control, subjective norms, and past behavior have also influenced positively to the intention of respondents in donating money. It is also known that the average contribution per week of mosque based cash donation in Depok reaches Rp29,241, still reaching 51.71 of the potential. Therefore, this research could be an additional literature about giving behavior of mosques congregations. The research also recommends government and mosque management to build standardized mosque management and to enhance the quality of services provided."