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Muhammad Raffey Satrio Bimo
"Semakin berkembangnya pangsa pasar industri halal, pentingnya pelaksanaan halal dalam kehidupan umat muslim semakin menjadi perhatian pemerintah Indonesia selaku negara dengan penduduk muslim terbesar di dunia. Terdapat fenomena dimana banyak restoran makanan asing di Indonesia yang tidak memiliki logo halal resmi, namun menunjukkan bahwa kesan restorannya halal dengan memasang tulisan ‘No Pork’ atau ‘No Lard’ yang disebut sebagai tacit halal cues (THC). Dengan adanya fenomena ini dan juga peraturan wajib halal dari pemerintah Indonesia, penelitian ini akan menganalisis bagaimana pengaruh fenomena tersebut terhadap intensi patronase konsumen muslim yang pernah makan di restoran makanan asing yang tidak berlogo halal terhadap restoran halal. Penelitian ini dilakukan dengan metode Partial Least Squares Structural Equation Model (PLS-SEM). Hasil Penelitian menunjukkan bahwa Religios Obligation, Halal Knowledge dan Attitude Towards Halal dapat mempengaruhi Patronage Intention. Ditemukan juga bahwa Institutional Pressure, Religious obligation, dan Halal Knowledge dapat mempengaruhi Attitude Towards Halal.

The increasing market share of halal industry, increases the importance of halal implementation in the life of Muslims and is becoming the attention of the Indonesian government as the country with the largest Muslim population in the world. There is a phenomenon where many foreign food restaurants in Indonesia do not have an official halal logo, but show that the effect of the restaurant is halal by placing the inscription “No Pork” or “No Lard” called tacit halal cues. (THC). With the presence of this phenomenon and also mandatory halal regulations of the Indonesian government, this study will analyze how the effect of such phenomena on the intention of Muslim consumer patronage on foreign food restaurants that do not have a halal logo. The study was conducted using the Partial Least Squares Structural Equation Model. (PLS-SEM). The results of the research show that religious obligations, halal knowledge and attitudes towards halal can affect patronage intention. It was also found that Institutional Pressure, Religious Obligation, and Halal Knowledge can influence Attitudes Toward Halal.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Hilman Fadli Supriadi
"Penelitian ini bertujuan untuk mengetahui faktor apa saja yang mempengaruhi intensi untuk mengunjungi restoran asing jepang dan korea bersertifikat halal di Indonesia yang diukur melalui Therory of Planned Behavior (TPB) seperti attitude, subjective norms, dan perceived behavioral control dan juga dengan adanya moderasi religiusitas untuk setiap variabel. Data yang diolah, diperoleh dari penyebaran kuesioner kepada 246 responden masyarakat Indonesia yang beragama Islam, berusia diatas 17 tahun, dan pernah mengunjungi restoran asing Jepang dan Korea yang bersertifikat halal. Analisis data dilakukan menggunakan analisis deskriptif dan Structural Equation Modeling (SEM) menggunakan LISREL.Hasil penelitian menunjukkan bahwa subjective norms dan perceived behavioral control berpengaruh positif terhadap intensi, sedangkan religiusitas memoderasi faktor perceived behavioral control secara positif terhadap intensi.

The study aims to determine the factors that affect Indonesian peoples intention to patronage halal restaurant from Japan and Korea by using Theory of Planned Behavior TPB like attitude, subjective norms, perceived behavioral control and moderated by religiosity. Data obtained from 246 respondents aged 17th and above, is Muslim, and have visit foreign halal restaurant from Japan and Korea. Data was performed by descriptive analysis and Structural Equation Modeling (SEM) with LISREL software. The result indicate that subjective norms and perceived behavioral control are significantly affecting Indonesian peoples Intention to visit halal restaurant, and that religiosity significantly and positively moderate perceived behavioral control towards Intention to patronage."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
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UI - Skripsi Membership  Universitas Indonesia Library
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Anisa Maerani Syaroh
"Saat ini sertifikasi halal dan pelabelan halal semakin gencar dilakukan diberbagai belahan dunia, termasuk di Indonesia. Namun sayangnya, masih banyak restoran di Indonesia yang belum mengantongi sertifikat halal untuk produk makanan yang mereka sediakan. Oleh karena itu penelitian ini bertujuan untuk mengetahui bagaimana theory of planned behavior, food quality, price fairness, dan servicescape mempengaruhi revisit intention konsumen restoran yang belum memiliki sertifikasi halal. Data dari penelitian ini diuji dengan menggunakan metode Partial Least Square Structural Equations Modeling (PLS-SEM). Pengambilan data dilakukan dengan menyebar kuesioner online dan diisi secara individu oleh responden. Berdasarkan 386 sampel konsumen muslim yang mengonsumsi makanan pada restoran yang belum memiliki sertifikasi halal, theory of planned behavior yang terdiri dari attitude, subjective norm, dan perceived behavioral control memengaruhi revisit intention. Food quality, substantive stage of servicescape, dan communicative stage of servicescape tidak memiliki pengaruh yang signifikan terhadap revisit intention. Price fairness dan food quality berpengaruh signifikan terhadap attitude. Attitude memediasi hubungan antara price fairness terhadap revisit intention dan food quality terhadap revisit intention. Trust tidak memberikan efek moderasi dalam pengaruh attitude, subjective norm, dan perceived behavioral control terhadap revisit intention. Berdasarkan hasil wawancara terhadap 5 narasumber konsumen muslim di Indonesia terhadap restoran yang sudah memiliki sertifikasi halal. Faktor attitude, subjective norm, dan perceived behavioral control memengaruhi revisit intention. Price fairness dan food quality berpengaruh signifikan terhadap attitude.

Nowadays, halal certification and halal labeling are increasingly being done in various parts of the world, including Indonesia. In the other hand, there are still many restaurants in Indonesia that have not obtained halal certification for the food they make and provide to the masses. Therefore, this study aims to determine how theory of planned behavior, food quality, price fairness, and servicescape affect the revisit intention of consumers for restaurants that do not have any halal certification. The data from this study were tested using the method known as Partial Least Square Structural Equations Modeling (PLS-SEM). Data collection is carried out by distributing online questionnaires that are filled out individually by respondents. Based on 386 samples of Muslim who consume food at restaurants that do not have halal certification, the theory of planned behavior consisting of attitude, subjective norm, and perceived behavioral control affects revisit intention. Food quality, substantive stage of servicescape, and communicative stage of servicescape have no significant effect on revisit intention. Price fairness and food quality have a significant effect on attitude. Attitude mediates the relationship between price fairness on revisit intention and food quality on revisit intention. Trust does not provide a moderating effect in the relationship between attitude, subjective norm, and perceived behavioral control on revisit intention. Based on the results of interviews with 5 Muslim consumer in Indonesia to restaurants that already have halal certification. Theory of planned behavior consisting of attitude, subjective norm, and perceived behavioral control affects revisit intention. Price fairness and food quality have a significant effect on attitude."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
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UI - Skripsi Membership  Universitas Indonesia Library
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Rangga Herjuno
"Penelitian ini bertujuan untuk mengetahui faktor apa saja yang mempengaruhi revisit intention konsumen muslim Indonesia terhadap restoran tanpa logo halal dengan menggunakan dasar TPB yang diperluas kembali. Data yang digunakan berasal dari 356 responden yang dikumpulkan melalui kuesioner daring dengan metode convenience sampling. Data dianalisis dengan pendekatan PLS-SEM menggunakan aplikasi SmartPLS. Hasil penelitian ini membuktikan bahwa attitude dan subjective norm memiliki pengaruh terhadap revisit intention konsumen muslim. Kemudian, price fairness, store atmosphere, dan halal awareness ditemukan berpengaruh terhadap pembentukan attitude konsumen muslim. Sementara itu, moderasi trust ditemukan tidak mempengaruhi semua hubungan variabel TPB dengan revisit intention.

This study aims to find out what factors influence the revisit intention of Indonesian muslim consumers towards restaurants without halal logo using expanded TPB. The data used came from 356 respondents collected through online questionnaires using the convenience sampling method. Data were analyzed using PLS-SEM approach using SmartPLS application. The results of this study prove that attitude and subjective norms have influence on revisit intention of muslim consumers. Then, price fairness, store atmosphere, and halal awareness were found influence the muslim consumer attitudes. Meanwhile, trust as moderation was found not affecting all the relationships between TPB variables and revisit intention."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Kania Febiani
"Penelitian ini bertujuan untuk memahami bagaimana produk halal memengaruhi keputusan repurchase intention konsumen di restoran halal. Produk halal, yang diproduksi sesuai dengan prinsip syariah Islam, memainkan peran penting dalam preferensi konsumen, terutama bagi mereka yang mengutamakan keyakinan agama dalam pengambilan keputusan pembelian. Penelitian ini fokus pada pengaruh faktor-faktor halal aspek terhadap halal repurchase intention di restoran halal dengan mengambil studi pada restoran Gyu-Kaku. Penelitan ini mengumpulkan data melalu metode survey yang disebar melalui google form kepada 239 responden dengan kriteria berdomisili di Jabodetabek, berusia diatas 15 tahun, beragama Islam, mengetahui tentang aturan syariah Islam terkait halal dan haram, sudah pernah membeli produk direstoran Gyu-Kaku, mempunyai pengetahuan yang cukup tentang prosedur kehalalan Gyu-Kaku, mengetahui tentang sertifikasi halal restoran Gyu-Kaku. Penelitian ini dianalisis dengan menggunakan metode kuantitatif dan Partial Least Square (PLS) melalui aplikasi SMART PLS4, Hasil penelitian menunjukkan adanya pengaruh positif antara Halal Credence, Halal awareness, Halal certification, need for cognition, effort, dan health consciousness, terhadap satifaction toward halal food. Penelitian ini juga menemukan bahwa religiosity memiliki pengaruh positif terhadap halal repurchase intention, serta religiosity juga berperan sebagai variabel moderasi yang signifikan antara satisfaction toward halal food dan halal repurchase intention.

This study aimed to understand how halal products influenced consumers' repurchase intention decisions in halal restaurants. Halal products, which were produced in accordance with Islamic sharia principles, played an important role in consumer preferences, especially for those who prioritized religious beliefs in making purchasing decisions. This study focused on the influence of halal aspects on halal repurchase intention in halal restaurants, taking a case study at the Gyu-Kaku restaurant. The data for this study were collected through a survey method distributed via Google forms to 239 respondents who met specific criteria: living in Jabodetabek, being over 15 years old, Muslim, knowledgeable about Islamic sharia rules regarding halal and haram, having purchased products at the Gyu-Kaku restaurant, having sufficient knowledge about Gyu- Kaku's halal procedures, and being aware of Gyu-Kaku's Halal certification. The data were analyzed using quantitative methods and Partial Least Square (PLS) through the SMART PLS4 application. The results showed a positive influence of Halal Credence, Halal awareness, Halal certification, need for cognition, effort, and health consciousness on satisfaction toward halal food. Additionally, the study found that religiosity had a positive influence on halal repurchase intention and acted as a significant moderating variable between satisfaction toward halal food and halal repurchase intention."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
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UI - Skripsi Membership  Universitas Indonesia Library
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Widyarini Sekar Adhiningrum
"Saat ini industri halal atau syariah sedang berkembang pesat di seluruh dunia, seperti pada sektor makanan, keuangan, fesyen, farmasi, kosmetik, media dan rekreasi, serta pariwisata. Makanan menjadi salah satu sektor yang paling menarik lantaran istilah makanan halal identik dengan budaya Muslim. Meski demikian, makanan halal telah memiliki tempatnya tersendiri bagi kalangan masyarakat non-Muslim, termasuk di Indonesia yang mayoritas penduduknya beragama Islam. Makanan halal dinilai sejalan dengan jaminan kesehatan konvensional. Oleh karena itu, penelitian ini bertujuan untuk meneliti faktor yang memengaruhi konsumen non-Muslim di Indonesia dalam melakukan pembelian kembali makanan dari restoran halal berbahan daging. Responden dalam penelitian ini adalah masyarakat non-Muslim yang berusia lebih dari 17 tahun dan pernah melakukan pembelian setidaknya dua kali dalam setahun terakhir pada makanan berbahan daging dari restoran halal. Penelitian ini menggunakan software SmartPLS 3 untuk melihat pengaruh halal food knowledge, attitude, subjective norm, dan perceived behavioral control terhadap repurchase intention makanan restoran halal. Hasil penelitian menunjukkan bahwa halal food knowledge tidak berpengaruh secara langsung terhadap repurchase intention. Sedangkan attitude, subjective norm, dan perceived behavioral control berpengaruh langsung terhadap repurchase intention. Ketiganya juga memediasi hubungan halal food knowledge dengan repurchase intention.

Nowadays, the halal or sharia industries are developing rapidly throughout the world, such as in food, finance, fashion, pharmaceuticals, cosmetics, media and recreation, and tourism sector. Food is one of the most attractive sectors because the term halal food is related to Muslim culture. However, halal food has its place for non-Muslims, including in Indonesia where the majority of the population are Muslims. Halal food is in accordance with conventional health insurance. Therefore, the objective of this study is to determine the factors that influence repurchase intention of non-Muslim consumers in Indonesia for meat-based food from halal restaurants. Respondents in this study are non- Muslims whose age more than 17 years who had purchased meat-based food from halal restaurants at least twice in the past year. This study used SmartPLS 3 software to see the effect of halal food knowledge, attitude, subjective norm, and perceived behavioral control on repurchase intention of food from halal restaurants. The results showed that halal food knowledge has no direct effect on repurchase intention. Meanwhile, attitude, subjective norm, and perceived behavioral control have direct relationship with repurchase intention. The three also mediate the relationship between halal food knowledge and repurchase intention.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
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UI - Skripsi Membership  Universitas Indonesia Library
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Farkhan Abdul Ghofier
"Meningkatnya jumlah masyarakat beragama Islam di dunia diiringi dengan meningkatnya masyarakat dengan penghasilan menengah keatas membuat konsumsi akan produk atau jasa yang memenuhi kebutuhan gaya hidup juga meningkat. Salah satu kebutuhan gaya hidup adalah wisata ke luar negeri. Hal ini ditandai dengan gencarnya pihak maskapai yang mengadakan travel fair, khususnya di Indonesia. Saat melakukan travelling, selain mengunjungi tempat wisata, wisatawan juga akan melakukan wisata kuliner ke restoran maupun tempat makan di negara yang akan dikunjungi. Bagi wisatawan muslim, tidak semua makanan dapat dikonsumsi, karena adanya batasan halal dan haram.
Penelitian ini ditujukan untuk melihat dari beberapa faktor sikap terhadap logo halal, religiusitas, pemasaran halal, dan persepsi pribadi dan sosial terhadap intensi pembelian halal konsumen. Penelitian ini juga mengembangkan model penelitian melalui integrasi antara konsep Theory of Reason Action TRA dengan model penelitian sebelumnya. Model yang dikembangkan kemudian divalidasi menggunakan Structural Equation Modelling SEM berdasarkan data yang diperoleh melalui survei kepada muslim yang berdomisili di Jabodetabek dengan kisaran usia antara 18 hingga 65 tahun.
Hasil penelitian ini mengonfirmasi bahwa sikap terhadap logo halal dan persepsi pribadi dan sosial merupakan faktor-faktor mampu memengaruhi intensi pembelian halal konsumen. Implikasi manajerial serta saran bagi penelitian selanjutnya juga dibahas pada penelitian ini.

The increasing number of Islamic religious communities in the world and accompanied by Upper middle class community will provide the consumption of products or services that improve their lifestyle. One of the lifestyle needs is to travel abroad. This is marked by the many of airline companies held travel fair, especially in Indonesia. When traveling, in addition to visiting tourist attractions, tourists will also do culinary tours to restaurants or places to eat in the country to be visited. For Muslim tourists, not all food could be eaten, because of the limitations of halal and haram.
This study aims to see from several factors attitudes toward halal logo, religiosity, halal marketing, and personal societal perception to the halal purchase intention. This research also develops research model through integration between Theory of Reason Action TRA concept with previous research model. The developed model was then validated using Structural Equation Modeling SEM based on data obtained from the survey to Muslims domiciled in Jabodetabek at a price between 18 and 65 years.
The results of this study confirm that attitudes toward halal logos and personal and social perceptions are factors that can affect halal purchase intention. Managerial implications of suggestions for further research on this research.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
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UI - Skripsi Membership  Universitas Indonesia Library
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Galih Adri Sahasika
"Industri halal merupakan salah satu industri yang berkembang paling pesat di pasar global. Hal ini didukung dengan pertumbuhan populasi muslim yang tinggi menjadikan industry halal semakin menjanjikan. Dalam industry halal, peran logo halal memainkan peran penting terutama pada sector makanan halal. Muslim secara umum diperintah untuk selalu mengkonsumsi makanan yang halal. Dengan adanya logo halal konsumen muslim bisa mengidentifikasi mana yang telah menerapkan Syariah Islam dan mana yang belum sehingga mereka bisa mengetahui produk siapa yang aman untuk di konsumsi. Pada kenyataannya konsumen dari industri halal tidak hanya orang muslim saja tetapi ada juga konsumen non muslim. Penelitian ini ingin mengidentifikasi pengaruh dari logo halal pada reputasi yang dirasakan, kepercayaan pelanggan dan loyalitas pelanggan pada restoran cepat saji. Penelitian ini juga ingin mengidentifikasi perbedaan antara kedua kelompok konsumen yaitu konsumen muslim dan non muslim dengan menggunakan metode Structural Equation Modeling (SEM).

The halal industry is one of the fastest growing industries in the global market. This is supported by the high Muslim population growth which makes the halal industry more promising. In the halal industry, the role of the halal logo plays an important role especially in the halal food sector. Muslims in general are ordered to always consume halal food. With the halal logo, Muslim consumers can identify which ones have implemented Islamic Sharia and which have not, so they can find out whose products are safe for consumption. In fact consumers of the halal industry are not only Muslims but there are also non-Muslim consumers. This study wants to identify the effect of the halal logo on perceived reputation, customer trust and customer loyalty in fast food restaurants. This study also wants to identify the differences between the two groups of consumers namely Muslim and non-Muslim consumers by using the Structural Equation Modeling (SEM) method.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Renno Vebrian Vito
"Penelitian ini membahas secara sistematis bagaimana praktik pemungutan pajak restoran, hal-hal apa saja yang menjadi hambatan optimalisasi pajak retoran, ditinjau baik dari sisi sistem pemungutan maupun dari praktik lapangan pemungutan, dan bagaimana cara mengatasinya. Data diperoleh dari rangkaian observasi dan wawancara di Dinas Pendapatan Daerah Kabupaten Tangerang dan Wajib Pajak. Data yang diperoleh dianalisa secara kualitatif atau disebut dengan analisis data kualitatif normatif. Hasil penelitian ini menunjukkan adanya hambatan yang cukup signifikan pada prinsip penyelarasan strategis instansi dan pelaksanaan fungsi pemeriksaan.

This research explain systematically the practice of restaurant tax collection, the things that hinder maximization process in restaurant tax collection, either from the tax collection system or from tax collection practice in the field, and solution to overcome the obstacles. Research data was obtained by conducting observation and interview at Dinas Pendapatan Daerah Kabupaten Tangerang and Taxpayers. The data then was analyzed qualitatively. The result showed that there are significant problems in organization strategic alignment and in auditing implementation.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
S46138
UI - Skripsi Membership  Universitas Indonesia Library
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Deasy Venty Christin
"Penelitian ini membahas mengenai atribut servicescape yang mempengaruhi pleasure-feeling dan perceived service quality terhadap perilaku konsumen untuk datang kembali (revisit intention). Penelitian ini menggunakan program SPSS seri 18.0 dengan analisis simple regression untuk mengetahui hubungan antara servicescape dan pleasure-feeling, servicescape dan perceived service quality, perceived service quality dan pleasure-feeling, serta servicescape dan revisit intention. Selanjutnya, multiple regression dilakukan untuk menguji apakah pleasure-feeling dan perceived service quality dapat menentukan revisit intention pelanggan yang berkunjung dan juga menguji apakah pleasure-feeling dan perceived service quality memediasi hubungan antara servicescape dan revisit intention.
Penelitian ini menunjukan bahwa servicescape dapat mempengaruhi pleasure-feeling pada responden Nanny's Pavillon dan perceived service quality pada responden Solaria. Selanjutnya perceived service quality memiliki hubungan yang positif terhadap pleasure-feeling kedua responden restoran. Begitu pula dengan hubungan antara perceived service quality dan pleasure-feeling yang memiliki hubungan positif dengan revisit intention.

This research investigates servicescape attribute of influencing pleasur-feeling and perceived service quality in revisit customer behaviour (revisit intention). This research implemented SPSS series 18.0 through simple regression to investigate relation between servicescape and pleasure-feeling, servicescape and perceived service quality, perceived service quality and pleasure-feeling, aslo servicescape and revisit intention. Furthermore, multiple regression was applied to test whether pleasure-feeling and perceived service quality may determine revisit intention of visiting customer and also mediating relation between servicescape and revisit intention.
This research suggest that servicescape may influence pleasure-feeling on Nanny's Pavillon respondence and perceived service quality on Solaria respondence. Additionaly, perceived service quality may have positive relation on pleasure-feeling on both of respondence group. Also the relation of perceived service quality and pleasure-feeling which is affirmativley related with revisit intention.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
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UI - Skripsi Open  Universitas Indonesia Library
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