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"Perkembangan teknologi yang pesat telah meningkatkan minat pada industri fashion. Namun, industri ini menerima banyak kritik atas dampak negatif terhadap lingkungan, ekonomi, dan sosial. Hal ini memulai tren sustainable fashion yang mengedepankan nilai-nilai dari lingkungan dan kemanusiaan, dan dapat meminimalisir kerugian. Salah satu produk sustainable fashion yang sedang merasakan peningkatan permintaan adalah sepatu. Namun, pendapat masyarakat terhadap produk sepatu sustainable fashion dianggap sebuah "gimmick" karena memiliki fungsi yang sama dengan harga yang lebih mahal. Oleh karena itu, penelitian ini menganalisis faktor-faktor yang memengaruhi niat beli konsumen terhadap sepatu sustainable fashion dari merek Pijakbumi di Indonesia. Penelitian ini menggunakan kerangka Theory of Planned Behaviour (TPB) dan metode Covariance-Based Structural Equation Modeling (CB-SEM), dengan mengumpulkan data melalui kuesioner yang disebar kepada 310 konsumen Pijakbumi di Indonesia. Hasil analisis model menunjukkan utilitarian environmental benefits, warm-glow benefits, normative belief, moral obligation, attitude, subjective norm, dan perceived behavioral control mempengaruhi purchase intention. Namun, eco-literacy tidak memoderasi hubungan antara attitude dan purchase intention. Perancangan strategi menggunakan Ansoff Matrix, sedangkan Strategy to Mission Matrix digunakan untuk memvalidasi strategi. Berdasarkan perancangan strategi, diajukan 14 rekomendasi strategi, dengan hanya 3 strategi yang diprioritaskan berdasarkan penggunaan Strategy to Mission Matrix.

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The rapid advancement of technology has transformed and increased interest in the fashion industry. However, this industry has received criticism for its negative impact on the environment, economy, and society. This has led the emergence of the sustainable fashion trend, which emphasizes environmental and humanitarian values and aims to minimize losses. One sustainable fashion product that is experiencing increasing demand is shoes. However, public opinion regarding sustainable fashion shoes is often seen as a gimmick due to their higher prices without significant functional differences. Therefore, this study analyses the factors that influence consumers' purchase intention toward sustainable fashion shoes from the brand Pijakbumi in Indonesia. The study employs the Theory of Planned Behaviour (TPB) framework and Covariance-Based Structural Equation Modeling (CB-SEM) method, collecting data through questionnaires distributed to 310 Pijakbumi consumers in Indonesia.

The analysis results indicate that utilitarian environmental benefits, warm-glow benefits, normative beliefs, moral obligations, attitudes, subjective norms, and perceived behavioural control influence purchase intention. However, eco-literacy does not moderate the relationship between attitudes and purchase intentions. Strategy design utilizes the Ansoff matrix, while the strategy-to-mission matrix validates strategies. There are a total of 14 strategy recommendations are proposed, with 3 prioritized using the strategy-to-mission matrix."

"Adanya pandemi memaksa masyarakat untuk beradaptasi dengan banyak hal, salah satunya jual beli online. Produk fashion menjadi salah satu produk yang paling banyak dibeli secara online di Indonesia selama masa COVID-19. Namun, membeli produk secara online membutuhkan banyak pertimbangan karena konsumen tidak bisa menilai secara langsung produk yang akan dibeli. Penelitian ini bertujuan untuk menguji pengaruh information adoption, perceived e-WOM credibility, gender, online brand experience, website design and layout, dan online brand familiarity terhadap online purchase behavior konsumen merek pakaian fashion lokal di Indonesia. Selain itu, penelitian ini juga ingin mengetahui pengaruh central route dan peripheral route terhadap information adoption. Sebanyak 283 responden yang pernah membeli produk pakaian fashion merek lokal melalui website selama masa COVID-19 berhasil dikumpulkan dan kemudian dianalisis menggunakan Smart Partial Least Square (SmartPLS). Hasil penelitian ini memvalidasi Elaboration Likelihood Model yang menunjukkan bahwa central route dan peripheral route memiliki hubungan positif dengan information adoption. Selain itu, information adoption mempengaruhi perilaku pembelian online dan dapat dimediasi oleh perceived e-WOM credibility. Selanjutnya, online brand experience memiliki pengaruh yang signifikan terhadap online purchase behavior dan dapat dimediasi oleh online brand familiarity. Terakhir, gender dan website design and layout tidak memiliki pengaruh yang signifikan sebagai variabel moderasi antara perceived e-WOM credibility dan online purchase behavior, dan antara online brand experience dan online purchase behavior.

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The existence of a pandemic forces people to adapt to many things, one of which is buying and selling online. Fashion products are one of the most purchased products online in Indonesia during the COVID-19 period. However, buying products online requires a lot of consideration since consumers cannot directly judge the products to be purchased. This study aims to examine the influence of information adoption, perceived e-WOM credibility, gender, online brand experience, website design and layout, and online brand familiarity on consumer online purchase behavior of local fashion clothing brands in Indonesia. In addition, this study also intends to determine the influence of central route and peripheral route on information adoption. A total of 283 respondents who have experienced of purchasing local fashion clothing brand products through websites during COVID-19 period were successfully collected and then analyzed using the Smart Partial Least Square (SmartPLS). The results of this study validate Elaboration Likelihood Model, which show that central route and peripheral route have positive relationship with information adoption. In addition, information adoption influences online purchase behavior and can be mediated by perceived e-WOM credibility. Furthermore, online brand experience has a significant influence on online purchase behavior and can be mediated by online brand familiarity. Lastly, gender and website design and layout do not have any significant influence as moderating variables between perceived e-WOM credibility and online purchase behavior, and between online brand experience and online purchase behavior."

"Konsep sustainable fashion, yakni pembuatan dan penggunaan produk fesyen yang mengutamakan keberlanjutan produk dan aspek lingkungan, penting untuk diterapkan karena permasalahan lingkungan yang secara signifikan diakibatkan oleh perkembangan industri fesyen. Di Indonesia, penerapan konsep ini mulai populer di sisi penjualannya, tetapi tidak di sisi pembeliannya. Sehingga diperlukan dorongan dan dukungan lebih agar masyarakat Indonesia dapat mengadopsi konsep ini dalam perilaku konsumsi produk fesyen. Di era transformasi pasar Indonesia, platform e-commerce memiliki peluang besar dalam mendorong perilaku pembelian produk sustainable fashion. Tujuan penelitian ini adalah untuk membuat model teoretis terkait faktor-faktor yang memengaruhi niat seseorang dalam membeli produk sustainable fashion melalui aplikasi e-commerce serta untuk membuat rancangan antarmuka aplikasi yang dapat mendukung perilaku tersebut. Penelitian ini dilakukan dengan pendekatan design science research yang terdiri dari: (1) pengidentifikasian masalah secara kuantitatif dan kualitatif dengan melibatkan teori NAM, TAM, dan TRA; (2) perumusan solusi dari hasil analisis data; (3) perancangan high-fidelity prototype aplikasi; (4) pendemonstrasian skenario penggunaan aplikasi; (5) evaluasi rancangan aplikasi dengan UT dan SUS; serta (6) penarikan kesimpulan dan saran penelitian. Secara singkat, penelitian ini menunjukkan bahwa perceived enjoyment, attitude, awareness of consequences, ascription of responsibility, personal norm, dan subjective norm memengaruhi intention to purchase yang mana akan memengaruhi actual purchase. Akan tetapi, perceived usefulness, perceived ease of use, dan perceived risk tidak memiliki pengaruh terhadap intention to purchase. Dari temuan dan implikasi penelitian ini, diharapkan adanya perluasan wawasan terkait perilaku pembelian produk sustainable fashion masyarakat Indonesia serta dapat merekomendasikan rancangan aplikasi e-commerce yang dapat dijadikan acuan untuk mendukung perilaku tersebut.

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The concept of sustainable fashion, namely the manufacture and use of the fashion products that prioritise product sustainability and environmental aspects, is important to implement because of the significant environmental problems caused by the development of the fashion industry. In Indonesia, the application of this concept is starting to become popular on the sales side, but not on the purchasing side. So more encouragement and support are needed so that Indonesians can adopt this concept in their fashion product consumption behaviour. In the era of Indonesian market transformation, e-commerce platforms have a great opportunity to encourage purchasing behavior for sustainable fashion products. The aim of this research is to create a theoretical model related to the factors that influence a person's intention to purchase sustainable fashion products through e-commerce applications and to create an application interface design that can support this behaviour. This research was carried out using a design science research approach consisting of: (1) identifying problems quantitatively and qualitatively involving NAM, TAM, and TRA theories; (2) formulating solutions from the results of data analysis; (3) designing high-fidelity application prototypes; (4) demonstrating the application usage scenarios; (5) evaluation of application design with UT and SUS; and (6) drawing conclusions and research suggestions. In short, this research shows that perceived enjoyment, attitude, awareness of consequences, ascription of responsibility, personal norms, and subjective norms influence intention to purchase which will influence actual purchase. However, perceived usefulness, perceived ease of use, and perceived risk have no influence on intention to purchase. From the findings and implication of this research, it is hoped that there will be an expansion of insight regarding the purchasing behaviour of sustainable fashion products among Indonesians and can recommend an e-commerce application design that can be used as a reference to support this behaviour."

"This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue."

"Studi mengenai intensi pembelian produk-produk beretika termasuk sustainable fashion telah banyak berkembang dalam literatur ilmiah. Namun demikian, sangat sedikit studi yang dikembangkan memasukkan unsur religiusitas dalam penelitiannya. Aspek ini krusial di negara-negara berkembang yang menggunakan unsur agama dalam pedoman kehidupannya termasuk di Indonesia. Penelitian ini bertujuan untuk meneliti pengaruh aspek religiusitas masyarakat Indonesia dalam intensi pembelian sustainable fashion yang dimediasi oleh faktor materialisme dan guilt (perasaan bersalah) yang dikembangkan oleh Adil (2022). Penelitian dilakukan dengan mengirimkan survei yang diisi oleh 701 responden penduduk Indonesia yang beragama Islam dan berusia minimal 17 tahun. Dengan menggunakan metode pengolahan PLS-SEM, ditemukan bahwa religiusitas memiliki pengaruh positif dan signifikan terhadap intensi pembelian sustainable fashion serta terdapat peran mediasi signifikan oleh faktor guilt, namun tidak oleh faktor materialisme. Implikasi dan keterbatasan penelitian dicantumkan dalam tulisan ini.

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Studies on purchase intention of ethical products including sustainable fashion have been conducted in various literatures. However, little did incorporate religiosity aspect into their studies. This aspect is crucial in emerging market economies which consider religiosity as a factor in their life including in Indonesia. The purpose of this study is to determine the effect of religiosity aspect upon Indonesians on purchase intention of sustainable fashion while also being mediated by materialism and guilt factor that is developed by Adil (2022). The study is conducted by sending survey filled by 701 Indonesian muslim respondents that are at least 17 years old. Using PLS-SEM method, the study found that religiosity has indeed positive and significance effect on purchase intention of sustainable fashion while also being mediated by guilt factor, but not by materialism factor. The implications and limitations of this study is discussed within."

"Media sosial merupakan salah satu wadah besar dan potensial bagi pemasar untuk memasarkan sebuah produk atau layanan kepada khalayak luas. Media sosial menawarkan begitu banyak cara bagi para pemasar untuk memasarkan produk atau brand mereka, salah satunya adalah dengan bekerja sama dengan para influencers. Perusahaan-perusahaan menyadari adanya kekuatan persuasif yang dimiliki oleh para influencers atas para pengikutnya, dengan mengajak kerjasama para influencers agar mempromosikan produk mereka. Demikian penelitian ini akan melihat kontribusi influencers terhadap purchase intention konsumen terhadap brand fashion wanita lokal yang ada pada media sosial TikTok. TikTok merupakan salah satu media sosial incaran para pemasar, dimana video TikTok bergerak sesuai dengan tren yang ada. Tren dapat berupa gerakan, suara, hingga produk yang diunggah sebagai konten video oleh para pengguna. Pada masa kini, brand pakaian lokal Indonesia cukup diminati, tentu dengan adanya bantuan media sosial dan influencer sebagai media pemasaran. Penelitian ini juga akan difokuskan pada produk pakaian wanita, untuk melihat hasil penelitian yang lebih spesifik, dan berbeda dengan penelitian sebelumnya yang lebih general. Maka itu, penelitian ini akan difokuskan untuk brand fashion wanita yang berbasis di Indonesia, untuk memberikan gambaran yang berbeda dengan penelitian sebelumnya. Penelitian ini bertujuan untuk melihat faktor TikTok fashion influencer terhadap purchase intention brand local Wanita. Penelitian ini menggunakan pendekatan kuantitatif, melalui penyebaran kuesioner secara online kepada minimal 180 responden, menggunakan pendekatan purposive sampling. Data diolah menggunakan metode analisis Structural Equation Modeling (SEM). Hasil menunjukan bahwa terdapat hubungan secara positif antara perceived credibility, trust, perceived behavioral control, perceived expertise, perceived congruence dengan attitude toward the influence. Kemudian adanya hubungan secara positif antara attitude toward the influence dengan brand attitude dan purchase intention, serta brand attitude dengan purchase intention. Namun, tidak terdapat hubungan antara subjective norms dengan attitude toward the influencer.

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Social media is one of the big and potential forums for marketers to market a product or service to a wide audience. Social media offers so many ways for marketers to market their products or brands, one of which is by working with influencers. Companies recognize the persuasive power that influencers have over their followers, by inviting influencers to collaborate to promote their products. Thus, this study will look at the contribution of influencers to consumer purchase intentions towards local women's fashion brands on TikTok social media. TikTok is one of the social media targeted by marketers, where TikTok videos move according to existing trends. Trends can be in the form of movement, sound, to products uploaded as video content by users. Nowadays, local Indonesian clothing brands have very high demand, of course with the help of social media and influencers as marketing media. This research will also focus on women's clothing products, to see the results of research that are more specific, and different from previous research that is more general. Therefore, this research will focus on women's fashion brands based in Indonesia, to provide a different picture from previous research. This study aims to look at the TikTok fashion influencer factor on the purchase intention of local women's brands. This study uses a quantitative approach, by distributing online questionnaires to a minimum of 180 respondents, using a purposive sampling approach. The data was processed using the Structural Equation Modeling (SEM) analysis method. The results show that there is a positive relationship between perceived credibility, trust, perceived behavioral control, perceived expertise, perceived congruence and attitude toward the influence. Then there is a positive relationship between attitude toward the influence with brand attitude and purchase intention, and brand attitude and purchase intention. However, there is no relationship between subjective norms and attitude toward the influencer."

"This book is the ultimate guide to who's who in the world of fashion design. Fully illustrated, it presents 125 of the key design practitioners from the beginning of the 20th century to the present day, the people and companies who have shaped the world of fashion and those who define the modern perception of style. It features established designers such as Valentino, charts the evolution of long-standing couture houses such as Chanel, and signals the success of rising stars including Christopher Kane and Rodarte."