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"Penelitian ini bertujuan untuk menguji pengaruh perceived usefulness, perceived ease of use, perceived risk, dan self-efficacy terhadap reusage intention. Variabel perceived usefulness dan perceived ease of use diukur dengan indikator-indikator dari Davis, variabel perceived risk diukur dengan indikator-indikator dari Featherman dan Pavlou, variabel self-efficacy diukur dengan indikator-indikator dari Compeau dan Higgins, serta variabel reusage intention diukur dengan indikator-indikator dari Davis et al. Penelitian ini menggunakan pendekatan kuantitatif melalui teknik survei, dengan jumlah responden sebanyak 200 pengguna uang elektronik Go-Pay. Analisis data dilakukan dengan analisis deskriptif dan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa terdapat dua variabel yang berpengaruh secara positif dan signifikan terhadap reusage intention yaitu perceived usefulness dan self-efficacy. Variabel perceived ease of use tidak memiliki pengaruh terhadap reusage intention dan variabel perceived risk memiliki pengaruh negatif terhadap reusage intention. Selanjutnya, ditemukan bahwa perceived usefulness, perceived ease of use, perceived risk, dan self-efficacy berpengaruh secara simultan terhadap reusage intention.

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This research aims to examine the effect of perceived usefulness, perceived ease of use, perceived risk, and self-efficacy on reusage intention. Perceieved usefulness and perceived ease of use variable was measured by several indicators from Davis, perceived risk variable was measured by several indicators from Featherman and Pavlou, self-efficacy was measured by several indicators from Compeau and Higgins, and lastly reusage intention variable was measured by several indicators from Davis et al. This research used quantitative approach through survey technique, with total respondents of 200 collected. Data analysis was done by descriptive analysis and multiple regression analysis. This research showed that there are two variables that have positive and significant effect on reusage intention that are perceived usefulness and self-efficacy. Meanwhile perceived ease of use showed no influence on reusage intention and reusage intention is negatively influenced by perceived risk. Furthermore, this research also found that perceived usefulness, perceived ease of use, perceived risk, and self-efficacy simultaneously affect reusage intention."

"ABSTRAKBerkembangnya tekonologi membuat munculnya banyak mobile application salah satunya aplikasi kesehatan XYZ. Aplikasi XYZ memediasi konsultasi kesehatan dan pembelian obat sehingga dapat dilakukan secara online. Penelitian ini membahas tentang intension to use aplikasi kesehatan XYZ dengan mengadopsi Integreated Theori Trust-TAM. Penelitian ini menggunakan metode kuantitatif dengan objek penelitian Komunitas X. Dari hasil penelitian terbukti bahwa aplikasi XYZ mampu untuk membentuk kepercayaan antara dokter dan pasien tanpa harus bertemu tatap muka dalam menjalinkomunikasi digital dan terdapat hubungan pengaruh antara perceived usefulness, perceived ease of use dan trust terhadap intention to use aplikasi kesehatan berbasis online XYZ. Trust menjadi faktor utama dalam penentuan intention to use.

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ABSTRACTThe development of technology makes the emergence of many mobile applications, one of which is XYZ health applications. The XYZ application mediates health consultations and drugs purchases so that it can be done online. This study discusses the intention to use XYZ health applications by adopting an Integrated Theory Trust-TAM. This study uses quantitative methods with the object of research is Community X. From the results of the research, it is proven that XYZ application is able to form trust between doctors and patients without having to meet face to face in establishing digital communication and there is a relationship of influence between Perceived Usefulness, Perceived Ease of Use and Trust has an influence on intention to use XYZ online based health applications. Trust is a major factor in determining intention to use."

"Seiring dengan pertumbuhan e-commerce yang berkembang secara cepat, tercipta persaingan bisnis yang kompetitif terutama dalam pembelian tiket pesawat melalui sebuah aplikasi. Tujuan penelitian ini adalah untuk menganalisis pengaruh perceived usefulness, perceived ease of use, dan online trust terhadap online repurchase intention pada aplikasi Traveloka. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 120 responden mahasiswa dan pegawai dengan rentang usia 18 ? 35 tahun yang pernah membeli tiket pesawat melalui aplikasi Traveloka dan bertempat tinggal di DKI Jakarta. Pengambilan sampel menggunakan metode purposive sampling. Model penelitian ini di uji dengan menggunakan SPSS 21 dan multiple regression. Hasil penelitian ini menunjukan bahwa perceived usefulness dan online trust berpengaruh secara signifikan terhadap online repurchase intention. Sedangkan, perceived ease of use tidak berpengaruh secara signifikan terhadap online repurchase intention.

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Following the growth of e-commerce rapidly, has created a competitive business particulary in buying airline ticket through application. The objective of this research is to analyze the effect of perceived usefulness, perceived ease of use, and online trust toward online repurchase intention on Traveloka application. This research applied quantitative approach.

The sample of this research is using 120 respondents, such as students and workers in the age range of 18 ? 35 years old who had bought airline ticket by using Traveloka application and currently living in DKI Jakarta. This research used purposive sampling method. The research model was tested by using SPSS 21 and multiple regression.

The result of this research indicates that perceived usefulness and online trust have a significantly positive impact toward online repurchase intention. On the other hand, perceived ease of use has a negative impact toward online repurchase intention."

"Mobile commerce atau biasa disebut m-commerce merupakan cabang dari ecommerce yang memungkinkan konsumen untuk melakukan kegiatan e-commerce dengan lebih fleksibel, dimanapun dan kapanpun, didukung dengan perkembangan teknologi terkini seperti smartphone, tablet, dan mobile gadget lainnya. Berbagai jenis online shop yang ada di Indonesia memanfaatkan kesempatan ini untuk membuat aplikasi dan mobile version dari online shop mereka. Penelitian ini dilakukan untuk menganalisis pengaruh dimensi Technology Acceptance Model (TAM) oleh Davis (1989) yang terdiri dari perceived usefulness, perceived enjoyment, dan perceived ease of use terhadap satisfaction serta intention to use (purchase intentions) konsumen terhadap aplikasi mobile purchasing dengan menggunakan studi kasus Lazada yang merupakan jenis e-commerce B2C. Responden dari penelitian ini adalah orang-orang yang sudah pernah menggunakan situs Lazada Indonesia dalam kurun waktu satu tahun terakhir. Metode pengolahan data yang digunakan adalah Structural Equation Modelling (SEM). Hasil dari penelitian menunjukkan bahwa perceived usefulness, dan perceived enjoyment memiliki pengaruh positif langsung terhadap intention to use. Sedangkan perceived ease of use berpengaruh positif terhadap intention to use secara tidak langsung dengan mediasi satisfaction, perceived usefulness, dan perceived enjoyment. Selain itu, perceived usefulness, dan perceived enjoyment memiliki pengaruh positif langsung terhadap saticfaction.

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Mobile commerce or m-commerce is commonly called is a branch of e-commerce that allows consumers to conduct e-commerce with more flexible, wherever and whenever, supported by the latest technological developments such as smartphones, tablets, and other mobile gadgets. Different types of online shop in Indonesia take advantage of this opportunity to make an application and a mobile version of their online shop. This study was conducted to analyze the effect of the dimensions of the Technology Acceptance Model (TAM) by Davis (1989), which consists of perceived usefulness, perceived enjoyment and perceived ease of use to the satisfaction and the intention to use (purchase intentions) of consumers to mobile app purchasing by using study Lazada case which is a type of e-commerce B2C. The respondents of this research are people who have been using the site Lazada Indonesia within the past year. Data processing method used is Structural Equation Modelling (SEM). Results from the study showed that perceived usefulness and perceived enjoyment has a direct positive influence on the intention to use. While the perceived ease of use positively affects intention to use indirectly by mediation satisfaction, perceived usefulness and perceived enjoyment. In addition, perceived usefulness and perceived enjoyment has a direct positive influence on saticfaction."

"ABSTRAKPerkembangan teknologi informasi saat ini berdampak ke segala aspek kehidupan, temasuk salah satunya dalaminstrumen pembayaran. Sehingga saat ini bermunculan berbagai produk uang elektroni k emoney yang dapatdigunakan masyarakat. Salah satu produk uang elektronik tersebut adalah UNIK yang telah hadir sejak Juli2015 namun perkembangan uang elektronik ini bersifat stagnan dikarenakan total transaksi dan total penggunahanya mencapai setengah dari yang ditargetkan. Untuk meningkatkan pengguna UNIK maka penelitiandilakukan untuk mengetahui faktor - faktor yang mempengaruhi penggunaan uang elektronik oleh masyarakat.Penelitian menggunakan model TAM, dengan tambahan variabel yaitu trust, perceived security, dan socialinfluence. Metode pengumpulan data dengan survei, metode pengolahan dan pengumpulan data dengan analisisSEM PLS, dan alat bantu SmartPls. Hasil penelitian menunjukkan bahwa faktor - faktor yang mempengaruhipenggunaan uang elektronik berbasis server adalah trust, social influence, perceived ease of use, serta perceivedusefulness

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ABSTRACTDevelopments in information technology today has affected all aspects of life. Including payment instruments,so in the mean time there are various electronic money money products popping up which can be used bythe people. One example is UNIK, an server based electronic money that has been present since July 2015 butthe development of this server based electronic money is to be stagnant because of total transactions and totalusers only achieve the desired half from the targeted for increasing the total users and total transactions soresearch conducted to determine the factors that influence the use of server based electronic money The researchmodel that will be used is TAM, with survey data collection methods, data processing and conclusion method isSEM with AMOS21 as the tools. The result of this researches show that the factors that influence the use ofserver based electronic money such as, trust, social influence, perceived ease of use, and perceived usefulness"

"Studi ini membahas mengenai bagaimana karakteristik e-WOM dapat mempengaruhi repurchase intention pada pengguna Sociolla.com. Penelitian ini menggunakan metode conclusive descriptive cross-sectional dan kuesioner disebar kepada 187 pengguna website Sociolla yang pernah membaca review pelanggan yang tertera di Sociolla.com. Dengan analisis menggunakan structural equation modelling (SEM), penelitian ini menemukan bahwa karakteristik e-WOM (quantity, credibility, dan quality) dapat mempengaruhi niat konsumen untuk membeli kembali di website Sociolla tersebut dengan variabel mediasi trust dan perceived usefulness. Karakteristik e-WOM (quantity, credibility, dan quality) ditemukan tidak berpengaruh secara langsung terhadap repurchase intention. Nilai e-WOM quantity dan quality secara positif dapat mempengaruhi kepercayaan pelanggan terhadap website. Nilai e-WOM quantity dan quality juga ditemukan dapat secara positif mempengaruhi perceived usefulness sementara nilai e-WOM credibility tidak memiliki pengaruh terhadap trust dan perceived usefulness.

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This study discusses how the characteristics of e-WOM can affect the repurchase intention of Sociolla.com users. This study used a cross-sectional descriptive method and a questionnaire was distributed to 187 Sociolla website users who had read customer reviews listed on Sociolla.com. With analysis using structural equation modeling (SEM), this study found the fact that e-WOM characteristics (quantity, credibility, and quality) can influence consumers to repurchase on the website. The characteristics of e-WOM (quantity, credibility, and quality) were found to be incompatible with the intention to repurchase. The characteristics of e-WOM can influence the intention to repurchase by mediating perceived trust and perceived usefulness. The value of e-WOM quantity and quality is positively related to customer trust in the website. The e-WOM value of quantity and quality is also found to be able to positively influence perceived usefulness while the value of e-WOM credibility has no influence on perceived trust and usefulness."

"Penelitian ini bertujuan untuk mengetahui hal yang menpengaruhi minat pembelian konsumen terhadap perangkat Apple Watch di Indonesia, berdasarkan faktor - faktor yang terbentuk, seperti: Perceived Usefulness, Perceived Ease of Use, Brand Image, dan Attitude towards Using Apple Watch. Data diperoleh dari penyebaran kuesioner kepada 250 responden, pria dan wanita berkewarganegaraan asli Republik Indonesia, dengan usia berkisar antara 17-30 tahun yang merupakan pengguna iPhone khususnya di wilayah Jabodetabek. Analisis data dilakukan menggunakan software Lisrel 8.80, dengan metode Structural Equation Modeling atau SEM. Hasil penelitian ini menunjukan bahwa terdapat pengaruh secara langsung pada perceived usefulness terhadap attitude towards using Apple Watch, brand image terhadap attitude towards using Apple Watch, attitude towards using Apple Watch terhadap purchase intention, dan perceived ease of use terhadap perceived usefulness. Selain itu juga terdapat beberapa variabel yang tidak memiliki pengaruh satu sama lain, yakni perceived ease of use terhadap attitude towards using Apple Watch, perceived usefulness terhadap purchase intention, dan brand image terhadap purchase intention. Kata kunci: Perceived Usefulness, Perceived Ease of Use, Brand Image, Attitude Towards Using Apple Watch, Purchase Intention.

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This study aims to analyze factors which influence consumers 39 purchase intention to use Apple Watch, based on factors performed, such as Perceived Usefulness, Perceived Ease of Use, Brand Image, and Attitude towards Using Apple Watch. Data were collected using questionnaire which distributed to 250 respondents, aiming for man and woman from 17 to 30 years old who are using iPhone as their smartphones in Indonesia especially in Jabodetabek. Lisrel 8.80 is used to analyze the data, with Structural Equation Modeling SEM method. The result of this research shows that perceived usefulness has a direct impact on attitude towards using Apple Watch, brand image has a direct impact on attitude towards using Apple Watch, attitude towards using Apple Watch has a direct impact on purchase intention, and perceived ease of use has a direct impact on perceived usefulness. Futhermore, the result of this research also finds that perceived ease of use does not have a direct impact on attitude towards using Apple Watch, perceived usefulness does not have a direct impact on purchase intention, and brand image does not have a direct impact on purchase intention. Keywords Perceived Usefulness, Perceived Ease of Use, Brand Image, Attitude towards Using Apple Watch, Purchase Intention."

"Saat ini, keberadaan teknologi mempunyai peran yang krusial di masyarakat. Hal tersebut ditandai dengan adanya pertumbuhan smartphone secara pesat di Indonesia dengan menciptakan berbagai layanan. Salah satu layanan yang ditawarkan kepada para pengguna yaitu teknologi online music streaming Spotify, sebuah layanan musik digital yang memberikan beragam akses ke jutaan lagu dan konten dari kreator di seluruh dunia. Studi ini menggunakan dua konstruk besar yaitu TAM (technology acceptance model dan UGT (uses and gratification theory) untuk mengidentifikasi berbagai faktor dalam penerimaan teknologi dan motivasi individu dalam menggunakan teknologi. Tujuan penelitian ini adalah untuk memahami bagaimana pengaruh perceived ease of use, perceived usefulness, ritualized use, dan instrumental use terhadap intention to use pada penggunaan aplikasi. Selain itu, penelitian ini bertujuan untuk memahami pengaruh variabel perceived usefulness dalam memediasi pengaruh perceived ease of use terhadap intention to use pada Aplikasi online music streaming Spotify. Desain penelitian ini menggunakan konklusif deskriptif dengan metode kuantitatif dan menyebarkan self-administered questionnaire. Terdapat 250 responden berusia 18-40 tahun di indonesia yang merupakan pengguna aplikasi online streaming music Spotify dalam tiga bulan terakhir yang berpartisipasi dalam penelitian. Data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dan diolah dengan software SPSS serta SmartPLS. Hasil penelitian menunjukkan bahwa perceived ease of use, perceived usefulness, dan ritualized use memiliki pengaruh terhadap intention to use. Selain itu, perceived usefulness berpengaruh positif dan signifikan dalam memediasi pengaruh perceived ease of use terhadap intention to use pada Aplikasi online music streaming Spotify.

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Currently, the existence of technology has a crucial role in society. This is marked by the rapid growth of smartphones in Indonesia within creating various services. One of the services offered to users is Spotify's online music streaming technology, a digital music service that provides various access to millions of songs and content from creators around the world. This study builds on the TAM (technology acceptance model) & UGT (uses and gratification theory) to identify various factors in the technological acceptance and individual`s motivation to use technology. This purpose of the study is to understand the influence of perceived ease of use, perceived usefulness, ritualized use, and instrumental use towards intention to use the application. Also, this study aims to understand the effect of the perceived usefulness variable in mediating the relationship between perceived ease of use and intention to use on Spotify online music streaming. The design of this study used a descriptive conclusion with quantitative methods and distributed a self-administered questionnaire. There were 250 respondents aged 18-40 years in Indonesia who are users of the online music streaming application Spotify in the last three months who participated in the study. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and processed with SPSS and SmartPLS software. The results showed that perceived ease of use, perceived usefulness, and ritualized use had an influence on intention to use."

"Diprediksi dalam waktu yang tidak lama lagi, transaksi di pasar modal akan didominasi oleh perangkat mobile dengan pengguna dari generasi millennial. Terdapat 3 fenomena yang mendasari prediksi ini yakni, 1 meningkatnnya ketertarikan dan jumlah pemodal dari masyarakat muda Hasan, 2017 , 2 kehidupan sehari-hari generasi millennial yang dekat dengan teknologi Allameh Jafari 2010; Hameed et al. 2010; APJII, 2016 , dan 3 penggunaan smartphone yang sudah sangat luas e-marketer, 2014; APJII, 2016 . Untuk melihat lebih dalam fenomena tersebut maka, dilakukan penelitian yang bertujuan untuk menganalisis pengaruh financial risk tolerance, performance expectancy, effort expectancy, social influence, dan perceived risk security risk, economic risk, dan functional risk terhadap behavioral intention to use mobile trading. Penelitian ini melibatkan 166 pemodal yang belum pernah menggunakan mobile trading, berumur lebih dari 17-39 tahun. Data diolah menggunakan Lisrel dengan metode Struktural Equation Modelling. Hasil penelitian menunjukkan bahwa performance expectancy dan social influence memiliki pengaruh positif signifikan terhadap behavioral intention to use mobile trading. Sedangkan, financial risk tolerance, effort expectancy, security risk, economic risk, dan functional risk tidak berpengaruh signifikan terhadap behavioral intention to use mobile trading.

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In the near future, transaction activity in stock market will be dominated by mobile device mostly used by millennial generation. There are 3 phenomenons regarding this predictions, those are 1 younger generation rsquo s interest and amount in stock market is increasing Hasan, 2017 , 2 the generation rsquo s strong relation with technology Allameh Jafari 2010 Hameed et al. 2010 APJII, 2016 , and 3 smartphone user rapid growth e marketer, 2014 APJII, 2016 . So, to give more explanation about these phenomenon, this study conducted to analize the effect of financial risk tolerance, performance expectancy, effort expectancy, social influence, and perceived risk security risk, economic risk, dan functional risk to behavioral intention to use mobile trading. There are 166 investors that has never been use mobile trading, at the age of 17 ndash 39 years old participate in this study. Data processed using Lisrel with Struktural Equation Modelling method. The results, showing that performance expectancy and social influence is positive significantly influence behavioral intention to use mobile trading. However, financial risk tolerance, effort expectancy, security risk, economic risk, and functional risk have no significant influence to behavioral intention to use mobile trading."

"Dalam beberapa tahun terakhir, industri teknologi finansial telah mengalami pertumbuhan yang terlihat dari jumlah perusahaan yang bermunculan sehingga mengakibatkan persaingan pasar. Persaingan pasar membuat perusahaan dompet digital untuk memanfaatkan media sosial sebagai aktivitas pemasaran untuk membangun pengalaman yang positif serta membangun perilaku kreasi bersama dengan konsumen sehingga menghasilkan ekuitas merek yang positif. Tujuan penelitian adalah untuk menganalisis pengaruh perceived social media marketing activities terhadap brand equity melalui brand experience dengan co creation behavior pada pengguna dompet digital OVO. Penelitian menggunakan pendekatan kuantitatif melalui metode survei berdasarkan purposive sampling terhadap populasi. Penelitian memiliki responden sebanyak 166 orang yang didapatkan melalui online questionnaire. Data didapatkan & diolah melalui bantuan software SPSS 25.0.0 dan SmartPLS 3.3.2 untuk analisis statistik deskriptif dan SEM-PLS. Hasil penelitian menunjukkan hubungan antara perceived social media marketing activities terhadap brand equity melalui brand experience adalah positif signifikan, sedangkan co creation behavior tidak memiliki pengaruh moderasi.

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In the last few years, the financial technology industry has experienced a growth that is seen from the number of companies that have sprung up resulting in market competition. Market competition have make the digital wallet company to utilize social media as marketing activities, to build a positive experience, and to build a co creation behavior with customers thus resulting in positive brand equity. The purpose of this study is to analyze the effect of perceived social media marketing activites on brand equity through brand experience and co creation behavior on the customers of OVO digital wallet. The study uses a quantitative approach through survey methods based on purposive sampling of the population. The number of respondents in this study were 166 people obtained through an online questionnaire. The data obtained were processed using SPSS 25.0.0 and SmartPLS 3.3.2 software through descriptive statistical analysis and SEM-PLS. The results indicate that the relationships between perceived social media marketing activities on brand equity through brand experience are significant and mutually influential, however co creation behavior has no moderation effect."