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"Penelitian ini bertujuan untuk mengetahui faktor-faktor apa sajakah yang mempengaruhi kepuasan pelanggan pada minuman kesehatan RTD khususnya Adem Sari Ching Ku serta perumusan rekomendasi strategi pemasaran yang dapat diimplementasikan untuk memperluas pangsa pasar Adem Sari Ching Ku. Data pada penelitian ini dikumpulkan menggunakan kuesioner untuk pengolahan data menggunakan metode covariance based-structural equation modeling (CB-SEM) dan dengan melakukan wawancara kepada ahli untuk menentukan nilai kepentingan dari setiap faktor yang akan dianalisis menggunakan importance – performance matrix. Berdasarkan hasil CB-SEM, didapatkan bahwa harga merupakan variabel yang paling berpengaruh terhadap kepuasan pelanggan. Sedangkan menurut importance – performance analysis, harga dan promosi merupakan indikator yang masuk ke dalam zona perbaikan. Oleh karena itu, dirumuskan empat rekomendasi strategi untuk meningkatkan kepuasan pelanggan Adem Sari Ching Ku, yaitu dengan kolaborasi dengan influencer, meluncurkan produk baru dengan varian rasa yang berbeda dan rendah gula, mengubah desain kemasan, dan membuat promo spesial melalui media sosial.

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This study aims to determine what factors influence customer satisfaction in RTD health drinks, especially Adem Sari Ching Ku, and formulate recommendations for marketing strategies that can be implemented to expand the market share of Adem Sari Ching Ku. Data in this study were collected using a questionnaire for data processing using the covariance based-structural equation modeling (CB-SEM) method and by conducting interviews with experts to determine the importance of each factor to be analyzed using the importance - performance matrix. Based on the results of CB-SEM, it was found that price is the variable that has the most influence on customer satisfaction. Meanwhile, according to the importance - performance analysis, price and promotion are indicators that fall into the improvement zone. Therefore, four recommended strategies were formulated to increase customer satisfaction of Adem Sari Ching Ku, namely by collaborating with influencers, launching new products with different flavors and low sugar, changing the packaging design, and creating special promos through social media. "

"Penelitian ini bertujuan untuk mengetahui faktor-faktor yang berpengaruh terhadap peningkatan kepuasan pelanggan pada perusahaan telekomunikasi. Perusahaan telekomunikasi yang dijadikan objek penelitian adalah PT Telkomsel, PT Exelcomindo Tbk., dan PT Indosat Tbk., dengan sampel diambil dari pelanggan ketiga operator tersebut yang berada di Jabodetabek dan menggunakan kartu prabayar. Variabel yang digunakan untuk mengetahui pengaruh terhadap kepuasan adalah image (citra perusahaan), customer expectation (harapan pelanggan), perceived quality (kualitas yang dirasakan pelanggan), dan perceived value (nilai yang dirasakan pelanggan). Dengan menggunakan Structural Equation Modeling (SEM), didapatkan bahwa ternyata faktor customer expectation tidak memiliki pengaruh langsung yang signifikan terhadap kepuasan pelanggan, namun tetap memiliki pengaruh tidak langsung yang signifikan melalui pengaruhnya terhadap anteseden dari kepuasan, seperti image dan perceived quality. Faktor perceived value tidak memiliki pengaruh yang signifikan terhadap variabel kepuasan. Selain itu, didapatkan pula bahwa factor image, customer expectation, perceived quality, dan customer satisfaction merupakan empat faktor utama yang memiliki pengaruh signifikan terhadap loyalitas pelanggan. Untuk itu, ketiga operator selular tersebut perlu mempertimbangkan faktor image dan perceived quality dalam meningkatkan kepuasan pelanggannya, yang pada akhirnya akan meningkatkan loyalitas pelanggan.

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This study aimed to investigate the influence of factors which influenced the increasing of customer satisfaction in the telecommunication companies. Telecommunications Company which becomes object of the research is PT Telkomsel, PT Exelcomindo Tbk., dan PT Indosat Tbk., and samples were taken from their customers who live in Jabodetabek and use their pre-paid cards. The variables which are used to analyze their effects to customer satisfaction are image, customer expectation, perceived quality, and perceived value. The using of Structural Equation Modeling (SEM) showed that customer expectation does not have any significant direct effect on customer satisfaction although still has significant indirect effect through its influence on the antecedents of satisfaction as image and perceived quality. In addition, perceived value does not have any significant effect on customer satisfaction. On the other side, image, customer expectation, perceived quality, and customer satisfaction are four factors which have significant effect on loyalty. Thus, those providers need to consider the factor image and perceived quality in improving customer satisfaction, which in turn will increase the loyalty of their customers."

"Semakin meningkatnya permintaan dalam jasa transportasi penerbangan menjadi peluang bagi perusahaan untuk mendapatkan pelanggan yang lebih. Kunci utama untuk meningkatkan dan mempertahankan hubungan dengan pelanggan yaitu dengan meningkatkan kepuasan pelanggan. Penelitian ini membahas pengaruh kualitas pelayanan terhadap kepuasan pelanggan pada perusahaan penerbangan bertarif rendah. Objek penelitian ini yaitu tiga perusahaan penerbangan bertarif rendah di Indonesia. Penelitian ini menggunakan metode structural equation modeling yang bertujuan untuk mengetahui pengaruh antar faktor dengan jumlah responden sebanyak 705. Hasil dari penelitian ini menunjukkan bahwa kualitas pelayanan tidak mempengaruhi kepuasan pelanggan. Sedangkan company image, customer expectation, dan perceived value mempengaruhi kepuasan pelanggan dan juga mempengaruhi loyalitas pelanggan.

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The higher demand of air transport service is an opportunity for companies to get more customers. The key for company in improving and maintaining customer relationship is by improving customer satisfaction. This research investigates the impact of service quality factors to customer satisfaction in low-cost airline. The object of this research are three low-cost airline in Indonesia. This research use structural equation modeling method to investigate impact between factor with 705 respondents. This research shows that service quality does not affect customer satisfaction. While the company image, customer expectation, and perceived value affect customer satisfaction and also customer loyalty.

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"Penelitian ini bertujuan untuk menganalisis faktor-faktor yang paling berpengaruh terhadap keputusan pembelian rumah oleh konsumen di wilayah Jabodetabek serta merumuskan strategi pemasaran bagi sebuah perusahaan properti di Jakarta Selatan agar dapat terus bersaing dan mempertahankan nilai penjualan. Data pada penelitian ini dikumpulkan menggunakan kuesioner untuk pengolahan data menggunakan metode partial least squares-structural equation modeling (PLS-SEM) dan dengan melakukan wawancara mendalam kepada pihak perusahaan untuk perumusan strategi pemasaran. Berdasarkan hasil penelitian ini, didapatkan faktor yang berpengaruh secara terhadap keputusan pembelian rumah, yaitu trust, environment, characteristics, attitude, dan legality, serta lima usulan alternatif strategi pemasaran yang dapat dilakukan, yaitu peningkatan nilai brand equity, perbaikan fasilitas proyek, skema promo baru, dan kerja sama dengan pihak eksternal.

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This study aims to analyze the most influential factors in the decision-making process of home purchases by consumers in the Jabodetabek area and formulate marketing strategies for a real estate company in South Jakarta to remain competitive and maintain sales value. Data for this research were collected using questionnaires for the data processed using the partial least squares-structural equation modeling (PLS-SEM) method, and in-depth interviews were conducted with company representatives to formulate a marketing strategy. Based on the findings of this study, the factors influencing house purchase decisions were identified as trust, environment, characteristics, attitude, and legality. Additionally, five alternative marketing strategy proposals were suggested, including enhancing brand equity, improving project facilities, introducing new promotional schemes, and collaborating with external parties."

"This book introduces the fundamentals of the technology satisfaction model (TSM), supporting readers in applying the Rasch model and structural equation modeling (SEM) – a multivariate technique – to higher education (HE) research. User satisfaction is traditionally measured along a single dimension. However, the TSM includes digital technologies for teaching, learning and research across three dimensions: computer efficacy, perceived ease of use and perceived usefulness. Establishing relationships among these factors is a challenge. Although commonly used in psychology to trace relationships, Rasch and SEM approaches are rarely used in educational technology or library and information science. This book, therefore, shows that combining these two analytical tools offers researchers better options for measurement and generalisation in HE research. This title presents theoretical and methodological insights of use to researchers in HE."

"Tesis ini berupaya membuat rancangan model TQM di perguruan tinggi Indonesia. Dimensi mutu yang menyusun fondasi TQM divalidasi dan dianalisis keterkaitan di dalamnya. Metode yang digunakan dalam penelitian adalah Structural Equation Modeling terhadap data yang diambil dari 251 mahasiswa tahun terakhir di FTUI.Hasil penelitian menunjukkan bahwa terdapat 6 dimensi mutu yang menyusun bangunan TQM di perguruan tinggi, yaitu dimensi Komitmen Pimpinan Dekanat, Komitmen Pimpinan Departemen, Kegiatan Perkuliahan, Fasilitas Kampus, Sikap Positif yang Diterima, dan Umpan Balik. Kemudian, model keterkaitan yang dirancangan dinyatakan valid untuk menunjukkan hubungan antar dimensi mutu dan hubungan antar dimensi mutu dengan kepuasan mahasiswa FTUI.

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This thesis tried to design TQM model in Indonesian higher education. Quality dimensions that construct TQM foundation were validated and the relationships among quality dimensions were analyzed. Structural Equation Modeling was used to investigate the data obtained from 251 last year student in Engineering Faculty.

The results showed that there six quality dimensions that construct the TQM model, i.e. Commitment of Faculty Management, Commitment of Department Management, Course Delivery, Campus Facilities, Courtesy, and Customer Feedback&Improvement. The results also revealed that the relationship model was valid to explain the relationships among quality dimensions and between quality dimension and students' satisfaction."

"Kualitas infrastruktur jalan Indonesia hanya menempati peringkat ke-64 dari 137 negara yang diteliti. Peringkat tersebut tertinggal dari Singapura yang menempati peringkat ke-2, Malaysia ke-23, Brunei Darussalam ke-33, Thailand ke-59. Kendala kurang optimalnya infrastruktur disebabkan permasalahan ketersediaan dan pemeliharaan infrastruktur jalan berdasarkan aspek berkelanjutan.Penelitian ini bertujuan untuk menganalisis indikator infrastruktur jalan di Indonesia berdasarkan aspek berkelanjutan dan mengevaluasi pengaruh masing-masing indikator terhadap variabel dari infrastruktur jalan berkelanjutan menurut persepsi antara Aparatur Sipil Negara ASN dan kontraktor terhadap indikator infrastruktur jalan baik dari segi eksisting maupun dari segi harapan.Metode yang digunakan dalam penelitian ini yaitu tinjauan pustaka untuk mendapatkan variabel dan indikator. Selanjutntya metode survei dilakukan untuk melihat persepsi ASN dan kontraktor terhadap variabel dan indikator tersebut. Analisis menggunakan Structural Equation Modeling SEM dengan pendekatan Partial Least Square dengan menggunakan software SmartPLS 3.0.Dari hasil penelitian disimpulkan bahwa ASN menyatakan bahwa untuk kondisi eksisting infrastruktur jalan, indikator penerangan jalan adalah yang paling berpengaruh dengan ditunjukkan nilai loading factor terbesar yaitu sebesar 0.904, sedangkan untuk harapan dari infrastruktur jalan, indikator proses peninjauan lingkungan adalah yang paling berpengaruh dengan ditunjukkan dengan nilai loading factor terbesar yaitu 1.000.Kontraktor menyatakan bahwa untuk kondisi eksisting infrastruktur jalan, indikator proses peninjauan lingkungan adalah yang paling berpengaruh dengan ditunjukkan dengan nilai loading factor terbesar yaitu sebesar 1.000, sedangkan untuk harapan dari infrastruktur jalan, bahwa indikator akses pejalan kaki, sepeda, dan angkutan umum adalah yang paling berpengaruh dengan ditunjukkan dengan nilai loading factor terbesar yaitu 1.000.

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The quality of Indonesia 39 s road infrastructure is ranked only 64th out of 137 countries studied. The ranking left behind of Singapore placed second, Malaysia on 23rd , Brunei Darussalam on 33rd , and Thailand on 59th. The constraints of less optimal infrastructure due to problems of availability and maintenance of road infrastructure based on sustainable aspects.

This study aims to analyze indicators of road infrastructure in Indonesia based on sustainable aspects and evaluate the correlation of each indicator to the variables of sustainable road infrastructure according to the perception between the civil servant and the contractor on the road infrastructure indicator either from the existing condition or the expectation condition.

The method used in this research is literature review to get the variables and indicators. Furthermore, the survey method is conducted to see the perceptions of civil servant and contractors on these variables and indicators. Analysis using Structural Equation Modeling SEM with Partial Least Square approach using SmartPLS 3.0 software.

From the result of the research, it is concluded that civil servant stated that for the existing condition of road infrastructure, indicator of street lighting is the most correlated with indicated by the biggest loading factor factor that is equal to 0.904, while for the expectation from road infrastructure, environmental assessment process indicator is the most correlated with indicated by the largest loading factor value is 1,000.

The contractor stated that for the existing condition of road infrastructure, the environmental review process indicator is the most correlated with the largest loading factor value of 1,000, while for the expectation from the road infrastructure that pedestrian, bicycle and public transportation access indicators are the most correlated as indicated by the largest loading factor value of 1,000."

"ABSTRAKTeknologi eSIM dibeberapa negara sudah diimplementasikan pada beberapa perangkat vendor seperti Apple dan Samsung. ITU mengatakan bahwa penyebaran secara luas eSIM dan Remote Provisioning akan menjadi enabler suatu disruption karena kelebihan yang dimiliki teknologi eSIM tersebut. Oleh karena itu Dengan adanya eSIM dikawatirkan akan meningkatkan potensi churn rate yang tinggi. Tujuan penelitian ini adalah mengetahui faktor adopsi eSIM yang akan berpotensi mempengaruhi peningkatan churn rate. Model yang dibuat dengan mengambil Faktor adopsi dari metode VAM dan penelitian sebelumnya yang menganalisa efek dari kebijakan Mobile number Portability terhadap Intensitas switching pelanggan. Setelah Model dianalisa didapatkan faktor adopsi perceived usefulness of ESIM (PUESIM), perceived fee of eSIM (PFESIM) dan perceived technically of ESIM (PTE) menjelaskan sekitar 55.6% ATTESIM, dan attitude towards ESIM (ATTESIM) dan perceived technically of ESIM (PTESIM) bersama-sama menjelaskan sekitar 55.3% ESIM-induced self-efficacy (ESIMSEF). Model yang diusulkan memprediksi nilai switching intention SINT R2 hanya 41.9% intensi switching yang meyebabkan meningkatkan potensi churn rate pelanggan seluler. Hal ini disebabkan karena beberapa faktor diantaranya adalah masih adanya switching barrier orang untuk beralih oleh yang bisa perceived switching cost yang masih tinggi tidak mampu meningkatkan itensi orang untuk beralih

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ABSTRACTESIM technology in several countries has been implemented on several device vendors such as Apple and Samsung. ITU said that the widespread deployment of eSIM and Remote Provisioning would become an enabler of a disruption due to the advantages possessed by the eSIM technology. Therefore, it is feared that with eSIM will increase the potential for high churn rates. The purpose of this study is to determine the eSIM adoption factors that will potentially affect the increase in churn rate. The model is created by taking the adoption factor from the VAM method and previous research that analyzes the effect of the Mobile number Portability policy on customer switching intensity. After the Model has been analyzed, the adoption of perceived usefulness of ESIM (PUESIM), perceived fee of eSIM (PFESIM) and perceived technic of ESIM (PTEIM) factors explain about 55.6% ATTESIM, and attitude towards ESIM (ATTESIM) and perceived technically of ESIM (PTESIM) together explain about 55.3% ESIM-induced self-efficacy (ESIMSEF). The proposed model predicts the value of SINT R2 switching intention is only 41.9% switching intentions which causes a potential increase in cellular customer churn rate. This is due to several factors including the existence of switching barriers for people to switch by those who can still feel the high switching costs that are not able to increase people's intention to switch. "

"Penelitian ini bertujuan untuk mengetahui pengaruh faktor-faktor kualitas dan harga dalam mempengaruhi kesetiaan pelanggan dengan menggunakan Structural Equation Modeling (SEM). Pengambilan data dilakukan kepada pengguna traditional airlines dan low-cost carrier sebagai responden. Faktor-faktor kualitas dan harga yang digunakan dalam penelitian ini adalah penawaran penerbangan (offer of flights and destination), pengalaman pembelian tiket (ticket purchase experience), pengalaman di bandara (airport experience), pengalaman dalam penerbangan (flight experience), kehandalan layanan (service reliability) dan harga (price). Hasil penelitian menunjukkan bahwa faktor-faktor yang terbukti mempengaruhi kesetiaan pelanggan pada pengguna traditional airlines adalah penawaran penerbangan (offer of flights and destination), pengalaman dalam penerbangan (flight experience) dan kehandalan layanan (service reliability). Sedangkan faktor-faktor yang terbukti mempengaruhi kesetiaan pelanggan pada pengguna low-cost carrier adalah pengalaman di bandara (airport experience), kehandalan layanan (service reliability) dan harga (price).

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The purpose of this research is to identify factors that influence motivation of cycling by using Structural Equation Modeling (SEM). The data is taken from traditional airlines and low-cost carrier users. Factors used in this research are offers of flight and destination, ticket purchase experience, airport experience, flight experience, service reliability, and price.

The result of the research on traditional airlines users show that offers of flight and destination, flight experience, and service reliability positively influence customer loyalty. While the low-cost carrier users show that airport experience, service reliability, and price have the positive influence to customer loyalty."

"ABSTRAKWisata medis merupakan bentuk baru kombinasi antara pariwisata dan medisyang saat ini sedang berkembang. Fenomena ini memberikan dampak positifuntuk perekonomian suatu negara dan berdampak negatif untuk negara asalwisatawan medis. Wisata medis juga berkembang di Indonesia, salah satucontohnya adalah warga Aceh yang sering melakukan perjalanan medis keMalaysia. Sehingga perlu dilakukan analisis untuk menyelidiki faktor-faktor yangberkontribusi terhadap perilaku wisata medis yang mempengaruhi loyalitasmasyarakat Aceh. Penelitian ini menggunakan Structural Equation modelling(SEM) dan sampel yang berhasil dikumpulkan sebesar 208 kuesioner melaluiteknik non probability. Dengan menggunakan software AMOS, dapatdisimpulkan bahwa loyalitas masyarakat Aceh terhadap perjalanan medis keMalaysia dipengaruhi oleh perceived quality, perceived value, kepuasan,kepercayaan, Citra Kesehatan, destination competitiveness, medical tourism inMalaysia dan medical tourism loyalty baik secara langsung maupun tidaklangsung.

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ABSTRACTMedical tourism is a new combination of tourism and medic which is nowtrending. The medical tourism phenomenon gives positive impact to thedestination country and at the same time negative impact to the country where thetourists come from. Medical tourism is also trending in Indonesia. To cope withthis situation, deep analysis is necessary to identify factors which contribute tomedical tourism behavior, which affect loyalty of Aceh citizen. StructuralEquation Modeling (SEM) is used in this research and there are 208questionnaires collected in total through the non-probability technique. After atest conducted using AMOS software. So the conclusion is, the loyalty of Acehcitizen towards medical trip to Malaysia is influenced by perceived quality,perceived value, satisfaction, trust, image, destination competitiveness, medicaltourism in Malaysia and medical tourism loyalty, directly and indirectly."