Ditemukan 3 dokumen yang sesuai dengan query
Bilal Reginald Putra Suryawan Tawakal
"Tujuan dari penelitian ini adalah untuk mengetahu pengaruh dari perceived authenticity terhadap perceived quality (food, environment, service), perceived value, dan behavioral intention pada konsumen jaringan restoran Padang. Penelitian ini menggunakan metode survei daring untuk pengumpulan data dan behasil memperoleh 270 responden. Data dianalisis menggunakan PLS-SEM pada perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa perceived authenticity signifikan mempengaruhi perceived quality, perceived value, dan behavioral intention konsumen jaringan restoran Padang. Namun, tidak ditemukan pengaruh langsung food quality dan environment quality pada behavioral intention.
The purpose of this study was to understand the influence of perceived authenticity on perceived quality (food, environment, service), perceived value, and behavioral intention among consumers of the Padang restaurant chain. This research utilized an online survey method for data collection and successfully obtained 270 respondents. The data was analyzed using PLS-SEM on the SmartPLS 4 software. The results of the study indicate that perceived authenticity significantly influences perceived quality, perceived value, and the behavioral intention of consumers of the Padang restaurant chain. However, no direct influence was found between food quality and environment quality on behavioral intention."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
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Meutia Athaya
"Penelitian ini bertujuan untuk menganalisis repurchase intention konsumen terhadap Airbnb dilihat dari perceived authenticity, eWoM dan price sensitivity. Dalam penelitian ini peneliti menggunakan metode pengambilan data melalui kuesioner yang disebar secara online dan berhasil memperoleh 150 responden. Responden tersebut merupakan mereka yang pernah melakukan pemesanan akomodasi melalui Airbnb. Dalam penelitian ini menggunakan metode analisis berupa Structural Equation Model (SEM) dengan software LISREL 8.51 untuk menguji hipotesis penelitian. Pada penelitian ini ditemukan bahwa perceived authenticity dan eWoM mempengaruhi perceived value secara positif, sedangkan perceived risk mempengaruhi perceived value secara negatif. Selain itu, dalam penelitian ini terbukti repurchase intention secara positif dipengaruhi oleh perceived value dan eWoM.
This research objective is to analyze the repurchase intention of Airbnb consumers' through perceived authenticity, eWoM and price sensitivity. In this research, researcher used online questionnaire to collect respondents' data and managed to get 150 datas. The respondents are those have booked accommodation through Airbnb. They were then analyzed using Sructural Equation Model (SEM) method. This research found that perceived authenticity and eWoM significantly influenced perceived value in positive way, while perceived risk has negative effect to perceived value. Furthermore, this research also found that repurchase intention positively influenced by perceived value and eWoM."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
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Nathanael Hotma Prasetya
"Penelitian ini menyelidiki pengaruh faktor informasional dan normatif terhadap evaluasi kredibilitas Google Review dan bagaimana kredibilitas tersebut memengaruhi keputusan adopsi konsumen di industri restoran, khususnya di wilayah Jabodetabek, Indonesia. Dengan menggunakan pendekatan kuantitatif melalui 221 respons valid dan analisis data menggunakan Structural Equation Modeling (SEM), temuan menunjukkan bahwa pengetahuan awal penerima, ketepatan waktu, relevansi, dan keberpihakan secara signifikan memengaruhi persepsi terhadap kredibilitas ulasan. Sebaliknya, kualitas ulasan, konsistensi, dan rating keseluruhan ditemukan tidak signifikan. Studi ini juga mengonfirmasi bahwa kredibilitas yang dirasakan memiliki pengaruh kuat dan positif terhadap adopsi ulasan. Temuan ini menekankan pentingnya bagi bisnis untuk secara strategis mengelola ekosistem ulasan daring mereka, dengan fokus pada kualitas dan konsistensi konten daripada sekadar angka rating. Penelitian ini menawarkan rekomendasi praktis bagi pemasar, platform Google Review, dan institusi akademik, serta menyoroti perlunya instrumen yang disesuaikan secara budaya dan analisis demografis yang lebih terarah dalam studi selanjutnya.
This study investigates the influence of informational and normative factors on the credibility evaluation of Google Reviews and how that credibility affects consumer adoption decisions in the restaurant industry, particularly in the Jabodetabek area of Indonesia. Using a quantitative approach with 221 valid responses and data analysis through Structural Equation Modeling (SEM), the findings reveal that receiver’s prior knowledge, timeliness, relevance, and sidedness significantly impact perceived review credibility. Conversely, review quality, consistency and overall rating were found to be insignificant. The study also confirms that perceived credibility has a strong and positive influence on review adoption. These findings underscore the importance for businesses to manage their online review ecosystem strategically, focusing on content quality and consistency rather than numerical ratings alone. The research offers practical recommendations for marketers, Google review platforms, and academic institutions while highlighting the need for culturally adapted instruments and more targeted demographic analysis in future studies."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
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