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"Sejak tahun 1980 an isu lingkungan telah mendominasi dunia yang ditandai dengan peningkatan yang progresif akan kesadaran konsumen ramah lingkungan. Tujuan utama skripsi ini adalah untuk mengetahui pengaruh dari nilai dan sikap konsumen individual consequences environtmental consequense self trancendence conservations dan self enhancement terhadap minat beli konsumen terhadap air mineral dalam kemasan AdeS sebagai produk ramah lingkungan. Penelitian ini dilakukan dengan metode Structural Equation Modeling mengambil sampel sebanyak 240 orang dengan unit analisis mahasiswa Universitas Indonesia. Hasil dari penelitian ini menyimpulkan bahwa konsumen telah sadar akan pentingnya untuk memiliki sikap menjaga kelestarian lingkungan mereka bersedia mengajak kerabat mereka untuk turut melakukan hal yang sama konsumen telah menyadari repositioning AdeS untuk menjadi produk ramah lingkungan namun konsumen belum memiliki keinginan untuk berkomitmen mengkonsumsi AdeS. Maka dibutuhkan komunikasi pemasaran yang lebih terintegrasi dari AdeS.

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Since the 1980s environmental issues have dominated the world characterized by the progressive increase in awareness of green consumer. The main purpose of this paper is to investigate the influence of the values and attitudes of consumers individual consequences environtmental consequense self trancendence conservations and self enhancement of the consumers to buy the Ades bottled mineral water as an environmentally friendly product. The research was conducted by the method of Structural Equation Modeling take a sample of 240 people with college students of Universitas Indonesia as the unit of analysis.

The results of this study concluded that consumers have been aware of the importance to have an attitude of environmental preservation they are willing to invite their relatives to join do the same thing consumers have realized repositioning Ades to be eco friendly products but consumers do not have the desire to commit to taking Ades Then it takes a more integrated marketing communications from Ades."

"Skripsi ini membahas faktor-faktor yang mempengaruhi minat pembelian (purchase intention) konsumen terhadap produk PT. Pembangunan Jaya Ancol dengan melakukan studi kasus pada website PT. Pembangunan Jaya Ancol (www.ancol.com). Salah satu faktor yang memberikan pengaruh terhadap purchase intention adalah belief construct yang terdiri dari perceived price, perceived service, informational interpersonal belief, perceived self-efficacy, dan perceived resource facilitation. Kemudian, variabel-variabel pembentuk belief ini memberikan pengaruh terhadap sikap attitudinal construct, yakni attitude toward purchase, subjective norm, dan perceived behavioral control sehingga dapat memberikan pengaruh terhadap purchase intention. Analisis data menggunakan Structural Equation Modeling (SEM). Data penelitian diambil dari 185 responden yang tersebar di wilayah Jabodetabek. Hasil dari penelitian ini menunjukan bahwa adanya pengaruh yang signifikan dari variabel informational interpersonal belief terhadap variabel subjective norm. Namun, variabel subjective norm tidak memberikan pengaruh yang signifikan terhadap purchase intention. Selain itu, terdapat juga variabel perceived resource facilititation yang tidak memberikan pengaruh terhadap variabel perceived behavioral control.

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This thesis discusses about factors that influence consumers? purchase intention toward PT Pembangunan Jaya Ancol?s products, using PT Pembangunan Jaya Ancol website (www.ancol.com) as case study. Factors that influence purchase intention are consist of perceived price, perceived service, informational interpersonal belief, perceived self-efficacy, and perceived resource facilitation. Variables of belief that influence attitudinal construct consist of attitude toward purchase, subjective norm, and perceived behavioral control, which influence purchase intention. Data was analyzed by Structural Equation Modeling (SEM). The Data was taken from 185 respondents from Jabodetabek areas.

Result of this research shows that there are significant influence from informational interpersonal belief variable and subjective norm variable. Subjective norm variable does not give significant influence to purchase intention. There is also perceived resource facilititation variable which doesn't give significant influence to perceived behavioral control variable."

"Tujuan penelitian ini adalah untuk menganalisis bagaimana pengaruh nilai tambah terhadap minat beli konsumen di Online Shop Zalora. Penelitian ini menggunakan pendekatan kuantitatif. Sampel penelitian ini adalah 130 warga masyarakat baik dari kalangan pelajar/mahasiswa maupun pekerja di wilayah Jakarta yang menyukai online shopping serta pernah mengunjungi website zalora dalam kurun waktu 3 bulan namun belum pernah berbelanja di Zalora dengan menggunakan metode non-probability sampling serta teknik snowball. Hasil analisis penelitian ini menunjukkan bahwa nilai tambah memiliki pengaruh yang kuat terhadap minat beli. Nilai tambah memiliki hubungan terhadap minat beli sebesar 40.8% dan sisanya sebesar 59.2% dipengaruhi oleh faktor lain.

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The objective of this research is to analyze how th effect of added value toward consumer purchase intention in the Online Shop Zalora. This research applied quantitative approach. Study sample was 130 community members in Jakarta whom had fulfilled certain criteria. The criteria were has interest in online shopping, had visit Zalora website within 3 months but never shopping in Zalora website, collected using non-probability sampling and snowball technique. The result of this research indicate that added value have a strong effect toward purchase intention. Added value effect purchase intention equal to 40.8%, and the residue equal to 59.2% effected by some other factor."

"Penelitian ini bertujuan untuk menganalisis pengaruh citra merek terhadap minat beli konsumen. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 100 warga Depok yang mengetahui mi instan Healtimie dengan metode non-probability sampling dan teknik purposive. Pengujian ini dilakukan menggunakan metode regresi linear sederhana, dimana variabel dependen adalah minat beli dan citra merek sebagai variabel independen serta kuesioner sebagai instrumen penelitannya. Hasil penelitian menunjukkan bahwa citra merek memiliki pengaruh terhadap minat beli, namun masih dalam kategori kecil. Hubungan antar variabel dalam penelitian ini menunjukan adanya korelasi dalam kategori sedang menuju kuat.

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The aim of this study is to analyze the effect of brand image on purchase intention. This research applied quantitative approach. The sample of this research is 100 residents in Depok who know Healtimie instant noodle. The data were collected using non-probability sampling and purposive technique. This research used questionnaire as the instrument and analyzed with simple linear regression methods. The result shows that brand image has a little impact toward purchase intention. The Relationship between these variables showed the correlation is moderate to strong category."

"Program Studi Kajian Administrasi Rumah SakitProgram Pasca SarjanaFakultas Kesehatan MasyarakatUniversitas IndonesiaJudul Tesis Analisis Kepuasan Terhadap Mutu Pelayanan denganMinat Beli Ulang Pasien Rawat Jalan Umum di RSK Dr Rivai Abdullah Palembang Tahun 2015Pengukuran mutu pelayanan dan kepuasan pasien merupakan hal yang samapentingnya bagi penyedia layanan kesehatan karena hal tersebut konsep yangterintegrasi. Tujuan dari penelitian ini adalah untuk mengetahui tingkat kepuasanterhadap mutu pelayanan dengan minat beli ulang pasien rawat jalan umum RSKDr Rivai Abdullah Palembang. Penelitian ini merupakan penelitian kuantitatifdengan pendekatan cross sectional Analisis yang digunakan meliputi univariat bivariat dan IPA Importance Performance Analysis dengan diagram kartesius. Hasil penelitian diperoleh tingkat kepuasan cenderung tidak puas dari tiapdimensi maupun kepuasan secara keseluruhan Hasil uji bivariat menunjukkanadanya hubungan yang signifikan antara kepuasan dengan minat beli ulang pvalue 0 014 Dari diagram kartesius diperoleh gambaran yang menjadiprioritas utama yang harus diperbaiki yaitu dimensi tangibles yaitu yang berkaitandengan kebersihan WC dan ketersedian obat serta dimensi reliability yaitu yangberkaitan dengan dokter datang sesuai jadwal dan tepat waktu dalam memulailayanan. Implikasi dalam penelitian ini agar rumah sakit dapat meningkatkanmutu pelayanan rawat jalan umum RSK Dr Rivai Abdullah Palembang Kata kunci kepuasan minat beli ulang.

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Study Program Study of Hospital AdministrationGraduate ProgramFaculty of Public HealthUniversity Of IndonesiaThesis title Analysis of the Satisfaction of Service Quality withPurchase Intention General Outpatient hospital leprosyDr Rivai Abdullah Palembang 2015Measurement of quality of service and patient satisfaction is equally important forhealth care providers because it is an integrated concept.

The purpose of this studywas to determine the level of satisfaction with the quality of service with purchaseintention outpatient hospital leprosy Dr Rivai Abdullah Palembang.

This research is a quantitative research with cross sectional approach. The analysis includes theunivariate bivariate and IPA Importance Performance Analysis with the Cartesian diagram.

The results were obtained satisfaction levels tend to besatisfied of each dimension and overall satisfaction Bivariate test results showeda significant relationship between satisfaction with the purchase intention pvalue 0 014 Cartesian diagram obtained a description of the main prioritiesthat must be improved namely tangibles dimension is related to the cleanliness ofthe toilets and the availability of drugs as well as the dimensions of reliability thatis associated with the doctor arrives on schedule and on time in starting theservice.

The implications of this research so that hospitals can improve the qualityof service of general outpatient hospital leprosy Dr Rivai Abdullah Palembang Key word satisfaction purchase intentionix."

"During decades, man tried to sells and buy goods to fullfill their needs. Promotion, campaign, direct marketing, has been used to attract a potential buyers to persue costumer by provoking their purchase intention. But nowadays, promotion has become much and much expensive, people get bored to direct selling program. Theese days, people has become more and more careful to choose a product. Word of Mouth, is a potential power to seducing other people?s purchase intention that has not yet been realized by the producers.

This study try to describe the effect of Positive Word of Mouth received on buyers purchase intention. simPATI as a product of Telkomsel is a market leader in Indonesian pre ? paid GSM UIM card, was used as the focus of the study, the effect of buyers purchase intention antecedents was investigated trough a survey, on a sample of 100 FISIP UI non - consumers which are a potential users of simPATI Telkomsel cards.

The research method that researcher used is the descriptive method. It means that the research is described accurately using facts, spoken or written words, actions and visual images. The approach used in this research is quantitative approach. The goal is to try to find an understanding about the effect of positive word of mouth received on buyers purchase intention. The data collection technique used on this research is by reading the literature which focus on the research, observation, and interview if necessary.

The findings of this study contribute to the previous research on the effect of word of mouth received on purchase intention and provide further insight into understanding consumer behavior. Examining the success of simPATI Telkomsel as a market leader in Indonesia points out that consumers purchase intention can be triggered out by using a Word of Mouth Marketing where at this point, the information of satisfaction, opinion leadership, and the information of incentive given by Telkomsel to its consumers are three dimensions which is needed to be considered."