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"Perkembangan teknologi yang semakin maju membuat terjadinya perubahan perilaku belanja konsumen yang semula offline menjadi online, salah satunya ditandai dengan pertumbuhan e-commerce yang mengalami peningkatan signifikan. Salah satu fitur yang terdapat pada online shop adalah Online Customer Review (OCR) yang dianggap merupakan salah satu faktor yang cukup penting dalam memengaruhi kepercayaan maupun minat pembelian pelanggan. Penelitian ini bertujuan untuk mengetahui hubungan antara ulasan online yang diberikan sesama pelanggan terhadap niat beli dalam konteks e-commerce shopee melalui mekanisme S-O-R dimana perceived information quality dan social presence bertindak sebagai stimulus (S), trust dan satisfaction bertindak sebagai organism (O), dan purchase intention bertindak sebagai response (R). Survei dilakukan terhadap 236 responden melalui google form, dan data dianalisis menggunakan Structural Equation Modelling (SEM). Hasil penelitian ini menunjukkan bahwa perceived information quality berpengaruh secara positif terhadap purchase intention, trust, dan satisfaction. Selanjutnya, social presence berpengaruh secara positif terhadap trust dan satisfaction. Terakhir, Trust berpengaruh secara positif terhadap satisfaction dan satisfaction berpengaruh secara positif terhadap purchase intention. Implikasi manajerial serta saran bagi penelitian selanjutnya akan dibahas lebih lanjut pada penelitian ini.......The development of increasingly advanced technology makes changes in consumer shopping behavior from offline to online, one of them is marked by the growth of e-commerce which has increased significantly. One of the features found in online shops is Online Customer Review (OCR) which is considered one of the factors that is quite important in influencing customer trust and buying interest. This study aims to determine the relationship between online reviews given by fellow customers with purchase intentions in the context of e-commerce shopee through the S-O-R mechanism where perceptions of information quality and social presence act as a stimulus (S), trust and satisfaction act as organisms (O), and intention to buy acts as a response (R). The survey was conducted on 236 respondents through a google form, and the data were analyzed using Structural Equation Modeling (SEM). The results of this study indicate that the perceived quality of information has a positive effect on purchase intention, trust, and satisfaction. Furthermore, social presence has a positive effect on trust and satisfaction. Finally, trust has a positive effect on satisfaction and satisfaction has a positive effect on purchase intention. The managerial implications and suggestions for further research will be discussed further in this study."

"ABSTRAKPenelitian ini bertujuan untuk menguji bagimanakah pengaruh perceived user interface quality, perceived information quality, perceived security, perceived privacy dan contact interactivity terhadap customer satisfaction dan customer trust, serta bagaimana pengaruh customer satisfaction dan customer trust terhadap customer loyalty pada konsumen e-commerce di Indonesia. Data yang digunakan dalam penelitian ini adalah data primer yang didapat dari kuesioner. Dari hasil analisis ditemukan bahwa variabel perceived user interface quality, perceived security dan perceived privacy secara signifikan mempengaruhi customer satisfaction dan customer trust. Sedangkan perceived information quality dan contact interactivity tidak signifikan mempengaruhi customer satisfaction dan customer trust. Selain itu ditemukan juga bahwa customer satisfaction dan customer trust mempengaruhi loyalty

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ABSTRACT This study aims to examine how the effect of perceived user interface quality, perceived information quality, perceived security, perceived privacy and contact interactivity to customer satisfaction and customer trust. Also how the effect of customer satisfaction and customer trust to customer loyalty in Indonesia e-commerce industry. The data which has been used in this study is the primary data obtained from questionnaires. From the result of analysis which has been tested in the end we obtained finding perceived user interface quality, perceived security and perceived privacy have impact to customer satisfaction and customer loyalty. Meanwhile perceived information quality dan contact interactivity have no significant impact to customer satisfaction and customer trust. Also found that customer satisfaction and customer trust have positive influence to customer loyalty in Indonesia e-commerce industry. "

"Massive Open Online Course (MOOC) merupakan kursus yang dapat digunakan semua orang (open), edukasi dilakukan 100% secara online (online), dan dapat diakses dengan skala peserta yang besar dengan biaya yang gratis (massive). Tujuan MOOC adalah untuk demokratisasi edukasi. Istilah MOOC belum lama dipopulerkan oleh EdX, Coursera, dan Udacity sejak tahun 2012. Mereka adalah MOOC asing yang sudah memiliki jutaan pengguna di seluruh dunia. Sedangkan di Indonesia hanya ada satu MOOC IndonesiaX yang berdiri sejak tahun 2015.Fokus dalam penelitian ini adalah untuk menganalisis faktor-faktor apa saja yang menjadi pertimbangan calon peserta ajar untuk mengadopsi MOOC Indonesia dengan studi kasus IndonesiaX. Penelitian dilakukan dua kali, masing-masing untuk segmen pasar pengguna MOOC asing yang belum mengadopsi MOOC Indonesia dan segmen pasar masyarakat awam yang belum menggunakan MOOC.Penelitian ini menggunakan pendekatan Technology Acceptance Model (TAM), Teori Difusi Inovasi, dan melibatkan empat variable-variabel lainnya, yaitu computer anxiety, computer self-efficacy, perceived financial cost, dan perceived information quality. Model penelitian merupakan replikasi dari penelitian Tung & Chang (2007) yang melakukan studi terhadap online course tertutup.Penelitian ini merupakan studi deskriptif, online survey, menggunakan teknik convenience sampling. Jumlah responden N=90 untuk pengguna MOOC asing dan N=244 untuk masyarakat awam. Metode pengolahan data menggunakan PLS-SEM. Pengguna MOOC asing diarahkan untuk mengunjungi website dan mencoba video ajar IndonesiaX sedangkan masyarakat awam hanya diarahkan untuk membaca informasi terkait IndonesiaX yang disertakan hyperlink.Hasil penelitian menunjukkan bahwa untuk segmen pasar masyarakat awam perceived usefulness dan perceived information quality adalah dua variabel yang berpengaruh positif sedangkan computer anxiety berpengaruh negatif terhadap minat perilaku adopsi MOOC Indonesia. Namun, untuk segmen pasar pengguna MOOC asing hanya computer anxiety dan computer self-efficacy yang berpengaruh terhadap minat perilaku adopsi MOOC Indonesia. Perbedaan hasil ini disebabkan oleh karakteristik dan perilaku konsumen kedua segmen pasar yang sangat berbeda.Sebagai MOOC lokal, IndonesiaX memiliki keunikan tersendiri yang justru bisa dinikmati oleh masyarakat awam dan perlu adanya pengembangan pada value creation dan kualitas materi ajar untuk dapat bersaing dengan MOOC asing yang sudah tumbuh lebih lama.......Massive Open Online Course is a course that can be accessed for everyone (open), conducted 100% online (online), and could be accessed for free with limitless scale of students (massive). MOOC aims for education democratization. The term of MOOC was made famous by a consortioum of EdX, Coursera, and Udacity in 2012. The three of them are global MOOC providers using foreign language that already have millions of users. Meanwhile, there is a local MOOC provider in Indonesia, IndonesiaX, which just has been established since 2015.The focus of the research is to identify the factors influencing local Indonesian MOOC (IndonesiaX) adoption. There are two different research. One is for those who already used foreign MOOC but haven’t adopted Indonesian MOOC yet, and the other one is for those who haven’t tried any MOOC at all.This research uses Technology Acceptance Model (TAM), Diffusion of Innovation Theory, and includes other four variables: computer anxiety, computer self-efficacy, perceived financial cost, and perceived information quality. This research adopts research model proposed by Tung & Chang (2007) who studied small private online course in Taiwan.This is a descriptive study using online questionnaire with convenience sampling approach. Those who are already foreign MOOC users are instructed to visit IndonesiaX website and sample one of the video course (N=90), meanwhile those who haven’t tried MOOC are only showed the brief information of IndonesiaX with hyperlink (N=244). The data is analyzed using PLS-SEM.The result shows that for those who haven’t tried MOOC, perceived usefulness and perceived information quality are the positive factors, while computer anxiety is the negative factor influencing Indonesian MOOC adoption. However, for those who already tried foreign MOOC only computer anxiety and computer self-efficacy as the significant predictors. This difference in result is caused by the different characteristics and behavior of both consumer segments.As a local MOOC, IndonesiaX has a distinctive uniqueness that could satisfy society and IndonesiaX needs more value creation and information quality improvement in order to compete with foreign MOOC that already matured longer."

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Dalam beberapa waktu terakhir financial technology atau biasa disebut fintech mengalami pertumbuhan yang amat pesat.  Salah satu kategori fintech yang sedang marak perkembangannya ialah peer to peer lending. Peer to peer lending menghubungkan akses pinjam dan meminjam dana berbasis online tanpa harus bertatap muka antara peminjam  (borrower) dan pendana (lender). Pada negara Indonesia peer to peer lending memiliki pertumbuhan jauh lebih pesat ketimbang pertumbuhan bank bila dilihat dari sisi akumulasi dana yang dipinjamkan kepada nasabah, dimana dalam dua tahun beroperasi akumulasi pinjaman yang telah disalurkan peer to peer lending mencapai 25 Triliun Rupiah. Karena terkenal dengan berbagai risiko serta kejahatan dari peer to peer lending di negara lain, banyak masyarakat masih terbilang ragu untuk berinvestasi pada peer to peer lending. Maka dari itu, para perusahaan peer to peer lending yang beroperasi di Indonesia membutuhkan strategi yang untuk meningkatkan keinginan meminjamkan dana (willingness to lend) pada masyarakat. Dalam pembuatan strategi tersebut, akan diteliti pengaruh faktor faktor yang signifikan dalam mempengaruhi keinginan meminjamkan dana (willingness to lend). Setelah didapatkan faktor tesebut, penelitian ini akan menggunakan importance-satisfacion analysis berdasarkan diskusi dengan expert dalam menentukan strategi mana yang tepat untuk dilakukan perusahaan peer to peer lending dalam meningkatkan keinginan meminjamkan dana (willingness to lend) serta meningkatkan satisfaction pada masyarakat Indonesia.

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In recent years, financial technology or commonly called fintech experienced very rapid growth. One of the categories of fintech that is booming is peer to peer lending. Peer to peer lending connects online loan access and borrowing funds without having to meet face to face between the borrower and lenders. In Indonesia, peer to peer lending has a much faster growth than bank growth when viewed from the side of accumulated funds lent to customers, where in the two years of operation accumulated loans that have been channeled reached 25 Trillions Rupiah. Because it has known for its various risks and crimes from peer to peer lending in other countries, many people are still fairly hesitant to invest in peer to peer lending. Therefore, peer to peer lending companies which operated in Indonesia need a strategy to increase willingness to lend to the community. In making this strategy, the effect of factors that are significant in influencing willingness to lend will be examined. After obtaining these factors, this study will use importance-satisfacion analysis based on discussion with expert in determining which strategy is right for the company to increasing the willingness to lend as well as increasing satisfaction in Indonesian society

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Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keinginan konsumen Indonesia untuk menggunakan layanan kesehatan mental secara daring. Ada enam faktor yang diteliti dalam penelitian ini: literasi e-Health (e-Health literacy), persepsi kompetensi (perceived competence), persepsi kredibilitas e-WOM (perceived e-WOM credibility), persepsi harga (perceived price), dan keinginan untuk membeli (willingness to purchase). Model konseptual direplikasi dari penelitian yang telah dilakukan sebelumnya untuk melakukan analisis hubungan antar variabel dan partial least square structural equation modelling (PLS-SEM) digunakan untuk menguji model konseptual. Sebanyak 295 tanggapan dari responden digunakan dalam analisis data. Penelitian kualitatif berupa wawancara dengan beberapa responden survei juga dilakukan untuk mempertajam analisis. Hasil penelitian menunjukkan bahwa persepsi kompetensi, persepsi kredibilitas e-WOM dan persepsi harga memiliki pengaruh positif terhadap kesediaan konsumen Indonesia untuk membeli layanan kesehatan mental daring.

 

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The study aims to analyse the factors that influence the Indonesian consumers’ willingness to purchase towards online mental health services. There are six factors examined in this research: e-Health literacy, perceived competence, perceived e-WOM credibility, price perception, and willingness to purchase. A conceptual model is replicated from previous research to find the correlation between each variable and partial least square structural equation modeling (PLS-SEM) was used to test the conceptual model. A total of 295 responses were used in the data analysis. Some interviews with some survey respondents were also conducted to deepen the analysis.  The result of the research shows that perceived competence, perceived e-WOM credibility and price perception have a positive influence on Indonesian consumers’ willingness to purchase online mental health services.

 

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