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"Tesis ini membahas pengaruh country of origin dan country of manufacture / assembly terhadapat persepsi konsumen pada atribut kualitas dan harga. Perkembangan dan persaingan Global mengakibatkan banyak perusahaan yang memindahkan basis produksinya ataupun assemblinya ke cina untuk dapat menghasilkan produk yang lebih kompetitif dari segi harga namun kadang kualitas yang dirasa menjadi menurun. Hal ini dapat dilihat bahwa alat ukur dimensi produksi Jepang, Jerman dan Amerika yang pada prinsipnya memilik kualitas yang relatif tinggi dibenak konsumen, menjadi rendah kualitasnya dalam persepsi konsumen setelah diproduksi di Cina. Namun begitu, praktek di lapangan, efek country of origin nya cukup kuat sehinnga kadang menutupi efek country of manufacture nya karena tiap manufacturer (khususnya yang memilki basis produksi dan assembly di Cina) berusaha lebih menonjolkan kesan country of origin nya. Oleh karena itu, untuk produk industri seperti alat ukur dimensi, suatu keuntungan yang bisa ditonjolkan jika basis diproduksi atau diasembli di negara yang sama dengan country of origin-nya. Mereka dapat mencantumkan ?manufacture / assembly in Japan/Jerman/Amerika? sebagai salah satu cara untuk memposisikan produk mereka di benak konsumen.

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The focus of this study to learn and analyze the effect of country of origin and country of manufacture / assembly in consumer (industry) perception which concentrate more on quality and price perception. Global condition with high competition among the player in industry make many international company shift their production or assembly facility to China in order to produce more competitive products but however customers has perception that declining of quality as trade off for this decision. We can learn from this study that measuring equipment from Japan, German, America that well-known as country that produce high and reputable quality, become low quality in customer perception after they manufacturing or assembly in China. But in practical, effect of country of origin is quite strong to cover the effect of country of manufacture / assembly which somehow customer can?t realize due to manufacturer that have basis in China try to manipulate their mind set by emphasis more on their original country of origin. So, for the manufacturer that still produce in their original country of origin, they have benefit to emphasis more on this country of origin and they can use as their positioning in customer mind set."

"ABSTRAK

Produk “Made in China masih menjad kontroversi dalam hal kepercayaan konsumen. Persepsi masyarakat akan china diyakini mempengaruhi persepsi konsumen terhadap produk China itu sendiri. Tujuan dari skripsi ini adalah untuk melihat pengaruh perubahan China dalam bidang politik, ekonomi, dan teknologi dalam 10 tahun teraki, dan hubungannya dengan niat konsumen untuk membeli notebook “Made In China”. Ada enam hipotesis yang dapat diturunkan dari tiga kondisi yang kemudian hipotesis diuji menggunakan analisis regresi. Hasil penelitian empiris menunjukan penurunan pelanggaran terhadap hak-hak buruh, stereotip produk biaya rendah, peningkatan kualitas produk,dan peningkatan kemajuan teknologi memang memiliki dampak yang signifikan terhadap niat beli untuk notebook “Made in China”.

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ABSTRACT

The “Made in China” products are still being a controversy in terms of consumer’s trust for buying the products. The China’s images as a country are believed influencing the consumer’s perception toward Chinese products. The purpose of this paper is to see the influence of China’s changes in political, economic, and technological conditions in the past 10 years to purchasing intention for notebooks “made in china”. There are six hypotheses that can be derived from those three conditions, which then the hypotheses are tested by using regression analysis. The results of the empirical research show a decrease of violation toward labor rights, the stereotype of low cost product, the improvement of product quality, and the increase of technological advancement do have significant impact on purchase intention for notebook “made in China”.

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"This paper aims at reviewing empirical literature on the perfomance and issues associated with commercialisation of microfinance institutions (MFIs). The popular approach believes that commercial-based operation can lead to financial self-sustainability without reducing the role to assist the poor. Although the growth in financial intermediation is evident, many commercialised MFIs remain dependence on subsidy and fail to achieve a greater outreach. hence, this approach highly undermines the social mission of microfinance to reach the poorest of the poor."

"Tesis ini membahas mengenai pengaruh Country of Origin terhadap persepsi konsumen pada kualitas mobil dengan tiga tipe yang berbeda yaitu sedan, jeep, dan SUV, dimana negara asal mobil adalah Jerman, Amerika, dan Jepang. Penelitian ini bersifat kuantitatif dimana analisa dilakukan secara deskriptif. Adapun hasil penelitian ini secara keseluruhan adalah secara deskriptif mobil sedan dengan country of origin Jepang dipersepsikan memiliki kualitas yang lebih tinggi di bandingkan mobil sedan dengan country of origin Jerman dan Amerika, mobil jeep dengan country of origin Jerman dipersepsikan memiliki kualitas yang lebih tinggi di bandingkan mobil jeep dengan country of origin Jepang dan Amerika, dan untuk mobil SUV origin Jepang dipersepsikan memiliki kualitas yang lebih tinggi di bandingkan mobil SUV dengan country of origin Jerman dan Amerika.Hasil penelitian ini menyarankan untuk mobil sedan Jerman agar terus meningkatkan kualitas agar tidak kalah bersaing dengan mobil sedan Jepang, untuk mobil jeep Amerika agar dapat melakukan promosi terkait dengan kualitas mobilnya.

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This thesis will discuss the effect of Country of Origin towards Consumer's Perception regarding the quality of three types of automobile; Sedan, Jeep and SUV from Germany, USA and Japan. This study will focus on the quantitative side. The findings of this study demonstrate that based on descriptive analysis Sedans with Japan as the Country of Origin are viewed to have a better quality compared to the other sedans with Germany and USA as the Country of Origins. Moreover, Jeeps with Germany as the Country of Origin are viewed to have a better quality compared to the other jeeps with Japan and USA as the Country of Origins. And furthermore, SUVs with Japan as the Country of Origin are viewed to have a better quality compared to the other sedans with Germany and USA as the Country of Origins. This analysis suggests that German sedans should improve their automobile quality thus will be able to match the quality of Japanese sedans, while American Jeeps should continue their promotion towards better quality products."

"Skripsi ini bertujuan untuk menguji pengaruh dan signifikasi indeks saham regional Asia Tenggara, risiko spesifik negara, dan risiko idiosinkratik terhadap expected return saham. Negara yang diuji adalah ASEAN-5, mencakup Indonesia, Malaysia, Filipina, Singapura, dan Thailand. ASEAN Community yang akan dilaksanakan tahun depan menjadi dasar bertolaknya pengujian ini. Hasil regresi menyimpulkan bahwa risiko spesifik negara dan risiko indeks pasar saham regional Asia Tenggara berpengaruh signifikan terhadap expected return semua negara. Namun untuk risiko idiosinkratik, hanya signifikan terhadap tiga negara, yaitu Indonesia, Malaysia, dan Thailand, sedangkan untuk Filipina dan Singapura tidak ditemukan signifikansi.

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This undergraduate thesis tests the significance of South East Asia's region index, country specfic risk, and idiosyncratic risk towards expected return. Tested in this thesis are the ASEAN-5, including Indonesia, Malaysia, Philippines, Singapore, and Thailand. The ASEAN Community set to be held next year became the base of why the test is conducted. The regression results indicate significance for both the country-specific risk and the regional index risk towards all five countries. As for the idiosyncratic risk, it is only significant for three countries, Indonesia, Malaysia and Thailand, where no significance was found for Singapore and Philippines."