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Abstrak :
[Membangun keterikatan destinasi adalah kunci dalam pemasaran kepariwisataan saat ini Sebuah studi menjelaskan bahwa secara teori model untuk membangun kepuasan dalam berwisata dapat didasari oleh rasa keterikatan pada destinasi yang rasa keterikatan tersebut dapat diciptakan dari kredibilitas suatu informasi dan citra destinasi itu sendiri. Hubungan keempat variabel tersebut diuji pada 187 responden yang mengunjungi Pulau Tidung Hasil olahan data dengan SEM mengindikasikan bahwa kredibilitas informasi dan citra suatu destinasi dengan melalui mediasi keterikatan destinasi dapat mempengaruhi kepuasan berwisata. Studi ini dapat memberikan implikasi manajerial terhadap praktek kepariwisataan. ......Building emotional destination attachment is a key tourism destination branding issue in todays tourism market. The current study aims to develop and test a comprehensive theoretical model for destination branding are destination source credibility destination image and destination attachment as antecedents of destination satisfaction. These relationships are examined for a sample of 187 tourists visiting Tidung Island Indonesia The SEM indicates that destination source credibility and destination image could indeed affect tourist perceptions of destination satisfaction with regard to destination attachment. The findings offer important implications for tourism management and practice., Building emotional destination attachment is a key tourism destination branding issue in today rsquo s tourism market The current study aims to develop and test a comprehensive theoretical model for destination branding are destination source credibility destination image and destination attachment as antecedents of destination satisfaction These relationships are examined for a sample of 187 tourists visiting Tidung Island Indonesia The SEM indicates that destination source credibility and destination image could indeed affect tourist perceptions of destination satisfaction with regard to destination attachment The findings offer important implications for tourism management and practice ]

Abstrak :
ABSTRAK
Penelitian ini bertujuan untuk dapat mengetahui faktor-faktor yang berpengaruh kepada penerimaan masyarakat pengguna jasa KRL Commuter Line terhadap adanya suatu teknologi baru yaitu mesin penjual tiket CVIM di samping pelayanan loket yang sudah ada sebelumnya dengan meneliti sikap terkait teknologi technology readiness dan need for interaction , dan faktor situasional perceived crowdedness dan role clarity terhadap niat untuk menggunakan intention to use mesin penjual tiket C-VIM . Selain itu, penelitin ini juga didesain untuk melihat perbedaan karakteristik pengguna mesin penjual tiket C-VIM dengan pengguna loket. Hasil penelitian ini menunjukkan adanya pengaruh positif yang signnifikan antara sikap terkait teknologi dan faktor situasional terhadap minat untuk menggunkan mesin penjual tiket C-VIM . Sebagai tambahan, hasil penelitian menunjukkan perbedaan yang signfikan antara kelompok pengguna mesin penjual tiket C-VIM dengan kelompok pengguna pelayanan loket. Need for Interaction merupakan pembeda utama ketika seseorang memilih menggunakan mesin penjual tiket C-VIM atau menggunakan pelayanan loket sedangkan Perceived Crowdedness tidak menunjukan hasil sebagai pembeda antara kelompok pengguna mesin penjual tiket C-VIM dengan kelompok pengguna pelayanan loket.

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ABSTRACT
This research aims to find out the factors affected the commuters rsquo acceptance of KRL Commuter Line to its new service technology, called CVIM or Commuter Vending Machine. It rsquo s placed beside the manual ticket counters that have been used previously, by studying the Technology Related Attitudes technology readiness and need for interaction , and Situational Factors perceived crowdedness and role clarity to the intentions to use the ticket selling machine or CVIM. Besides, this research is designed to observe the characteristic differences between CVIM rsquo s users and the manual tickets counters rsquo users. The result of this research shows the significant effect between Technology Related Attitudes and Situational Factors toward intention to use Commuter Vending Machine. In addition, the result of this research also shows the significant difference between CVIM users and manual ticket counters users. Need for interaction is the main difference when a user chooses to use C VIM or manual ticket counters, meanwhile perceived crowdedness has shown that it can rsquo t be identified as the difference between CVIM and manual ticket counters.

Abstrak :
Studi ini membahas tentang pengaruh aktifitas pemasaran media sosial dan aktifitas pemasaran tradisional terhadap loyalitas konsumen didalam industry e-commerce , studi ini melibatkan 125 sampel dengan kriteria responden adalah pengguna melakukan belanja online menggunakan (Tokopedia/Shopee/Lazada/Bukalapak) setidaknya dalam 6 bulan terakhir, studi ini merupakan studi kuantitatif dan menggunakan metode structural equation modeling. Hasil penelitian menunjukkan bahwa aktifitas pemasaran media sosial dan aktifitas pemasaran tradisional memiliki pengaruh positif terhadap loyalitas merek.

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This study discusses the interaction of social media activities and traditional marketing activities towards brand loyalty in the e-commerce industry, this study involved 125 samples with the criteria of respondents using (Tokopedia/Shopee/Lazada/Bukalapak) at least in the past 6 months. The results showed that social media marketing activities and traditional marketing activities had a positive influence on brand loyalty.

Abstrak :
Dengan semakin berubahnya pandangan dan trend yang berkembang di masyarakat mengenai gaya hidup sehat turut serta mempengaruhi tingkat penjualan pakaian olahraga.  Pakaian olahraga khususnya sepatu olahraga, pada saat ini  tidak hanya dinilai pada aspek fungsionalnya saja, namun konsumen lebih mencari pengalaman yang didapatkan ketika memilih merek sepatu olahraga. Dengan pentingnya pengalaman merek bagi konsumen sehingga dapat mempengaruhi kesediaan konsumen dalam membayar. Maka dari itu pada penelitian ini penulis tertarik untuk mengukur seberapa berhasil pengalaman merek yang diciptakan oleh perusahaan dapat mempengaruhi kesediaan konsumen Indonesia untuk membayar dengan harga premium. Hasil penelitian ini dapat menjadi informasi bagi perusahaan dalam menentukan strategi harga. ...... Changes in views and trends in the community regarding healthy lifestyles also influence the level of sales of sportswear. Especially sports shoes, not only about the functional aspects, but also consumers are looking for more experience when choosing a brand of sports shoes. With the importance of brand experience for consumers so that it can affect consumers willingness to pay. In this study the authors are interested in measuring how successful brand experience created by companies can influence the willingness of Indonesian consumers to pay at a premium price. The results of this study can be information for companies in determining pricing strategies.

Abstrak :
Tujuan utama dari skripsi ini adalah untuk mengetahui pengaruh komunikasi akun media sosial, khusunya Instagram terhadap brand loyalty dengan pengaruh mediasi dari brand trust dan brand equity. Komunikasi akun media sosial Instagram yang dimaksud adalah komunikasi yang dihasilkan oleh akun produk kosmetik MAKE OVER (makeoverid) atau firm-created social media communication (FCSMC) dan akun pengguna Instagram lainnya atau bisa disebut user-generated social media communication (UGSMC). Data dari penelitian ini dikumpulkan dari kuesioner yang disebarkan kepada follower Instagram makeoverid dan diolah dengan software IBM SPSS 24 Statistics untuk pretest, serta LISREL 8.51 untuk main test. Penemuan dari penelitian ini menunjukkan bahwa FCSMC dan UGSMC tidak berpengaruh secara signifikan terhadap brand loyalty, dan tidak berpengaruh terhadap brand equity, namun FCMSC dan UGSMC berpengaruh terhadap brand trust. Untuk efek mediasinya, brand equity dapat memediasi hubungan antara FCSMC dan UGSMC dengan brand loyalty, serta hubungan antara brand trust dengan brand loyalty, namun brand trust tidak dapat memediasi hubungan antara FCSMC dan UGSMC dengan brand loyalty.

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The main objective of this paper is to determine the influence of communication made on social media account, especially Instagram on brand loyalty with the mediating influence of brand trust and brand equity. The communication itself is the communication produced by MAKE OVERs Instagram account (makeoverid) or firm-created social media communication (FCSMC) and other Instagram users accounts or called user-generated social media communication (UGSMC). Data from this study was collected from a questionnaire distributed to Makeoverids Instagram followers and processed with IBM SPSS 24 Statistics software for the pretest, and LISREL 8.51 for main test. The findings of this study indicate that FCSMC and UGSMC do not significantly influence brand loyalty, and do not affect brand equity, but FCMSC and UGSMC significantly influence brand trust. For its mediating effect, brand equity can mediate the influence between FCSMC and UGSMC with brand loyalty, and the influence between brand trust and brand loyalty, but brand trust cannot mediate the influence between FCSMC and UGSMC with brand loyalty.

Abstrak :
Penelitian ini bertujuan untuk meneliti pengaruh persepsi risiko COVID-19 dan kepatuhan intervensi nonfarmasi individu terhadap travel desire dan travel intention dalam melakukan perjalanan wisata di Indonesia. Riset diselenggarakan menggunakan kuesioner daring dengan 400 responden yang merupakan warga negara Indonesia (WNI) yang belum pernah melakukan perjalanan wisata domestik selama pandemi COVID-19 dan berencana untuk melakukan perjalanan di tahun 2021. Data kemudian diolah menggunakan metode statistik Partial Least Square – Structural Equation Modelling (PLS-SEM) dengan menggunakan software SmartPLS 3. Hasil penelitian menunjukkan bahwa persepsi risiko COVID-19 mempengaruhi kepatuhan individu dalam menerapkan intervensi nonfarmasi secara positif dan travel intention secara negatif. Selain itu, kepatuhan individu dalam menerapkan intervensi nonfarmasi dan travel desire mempengaruhi travel intention secara positif. Tidak ditemukan bukti yang cukup bahwa persepsi COVID-19 mempengaruhi travel desire secara negatif. Hal ini disebabkan oleh pembatasan pergerakan sosial dan intervensi nonfarmasi yang berkepanjangan sehingga individu mempersepsikan risiko COVID-19 lebih rendah dibandingkan saat awal pandemi. Selain itu, pandemi yang berkepanjangan juga menyebabkan efek pandemic fatigue pada individu yang belum pernah melakukan perjalanan wisata, bahkan di lingkup domestik, selama setahun terakhir. ......This study aimed to examine the effects of COVID-19 risk perception and individual nonpharmaceutical intervention compliance on touristics travel desire and intention in Indonesia. Research was conducted using an online questionnaire with a total of 400 respondents of Indonesians who haven’t done any touristic travel in Indonesia for the past year and intended to do so in 2021. Obtained data were further processed using Partial Least Square – Structural Equation Modelling (PLS-SEM) technique with SmartPLS 3 software. Results showed that COVID-19 risk perception affects individual nonpharmaceutical intervention compliance positively and touristic travel intention negatively. Subsequently, individual nonpharmaceutical intervention compliance and touristic travel desire affect travel intention positively. There’s no sufficient evidence that COVID-19 risk perception affects touristic travel desire negatively. This is affected by extended lockdown and nonpharmaceutical intervention effect which have individuals to perceived lower risk of COVID-19, compared to the beginning of the pandemic. Furthermore, prolonged pandemic also caused pandemic fatigue among individuals who haven’t travelled, even domestically, for the past year.

Abstrak :
Penelitian ini bertujuan untuk melihat peran perceived value multidimensi, diantaranya service value (SV), process value (PV), dan relationship value (RV), sebagai faktor pendorong tingkat satisfaction (S) konsumen dan dampaknya pada attitudinal loyalty (AL) dan behavioral loyalty (BL) pada konsumen GoFood. Sampel terdiri dari individu berusia 17-55 tahun, menggunakan layanan GoFood setidaknya dalam tiga bulan terakhir, dan menjadikan GoFood sebagai aplikasi utama untuk pesan-antar makanan. Teknik sampling yang digunakan adalah judgemental sampling yang disebar melalui Google Form dan terkumpul sebanyak 362 responden. Analisis data dilakukan dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan software SmartPLS 4. Hasil penelitian membuktikan service value, process value, dan relationship value memiliki pengaruh signifikan terhadap satisfaction dan attitudinal loyalty, kecuali process value yang tidak ditemukan signifikansinya terhadap attitudinal loyalty. Satisfaction dan attitudinal loyalty masing-masing memiliki hubungan yang signifikan kepada behavioral loyalty dan keduanya (S, AL) memediasi seluruh variabel perceived value multidimensi (SV, PV, RV) dengan behavioral loyalty. ......This study aimed to investigate the role of multidimensional perceived value, encompassing service value (SV), process value (PV), and relationship value (RV), as driving factors of satisfaction (S) and its impact on attitudinal loyalty (AL) and behavioral loyalty (BL) among GoFood users. The sample consisted of individuals aged 17-55 years, used GoFood services at least in the last three months and primarily used GoFood for food delivery. Judgemental sampling was employed with data collected through Google Forms, successfully collected 362 respondents. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 4. The findings revealed that service value, process value, and relationship value significantly influenced satisfaction and attitudinal loyalty, except for process value, which did not exhibit a significant relationship with attitudinal loyalty. Satisfaction and attitudinal loyalty, respectively, demonstrated significant associations with behavioral loyalty. Additionally, both satisfaction (S) and attitudinal loyalty (AL) mediated the entire relationship between multidimensional perceived value variables (SV, PV, RV) and behavioral loyalty.

Abstrak :
[ABSTRAKbr Skripsi ini membahas tentang pengaruh citra perusahaan induk, citra perusahaan cabang di negara lain, dan perceived consumer image dari majalah Cosmopolitan terhadap pemilihan produk yang dilakukan oleh konsumen. Di dalam variabel citra perusahaan induk, citra perusahaan cabang di negara lain, dan perceived consumer image terdapat indikator-indikator yang berujung pada pemilihan produk majalah Cosmopolitan oleh konsumen. Penelitian ini menghasilkan kesimpulan bahwa citra perusahaan induk dan citra perusahaan cabang di negara lain tidak berpengaruh secara langsung dalam pemilihan produk yang dilakukan oleh konsumen, namun perceived consumer image merupakan faktor yang berpengaruh secara signifikan pada pemilihan produk oleh konsumen. Pada penelitian ini juga terdapat implikasi manajerial serta saran bagi penelitian selanjutnya.;This study discusses the influence of firm?s home business unit image, firm?s foreign business unit image, and perceived consumer image of Cosmopolitan magazine for consumer?s product choices. In the firm?s home business unit image, firm?s foreign business unit image, and perceived consumer image variables, there are indicators that led to the consumer?s product choices on Cosmopolitan magazine. This research resulted in the conclusion that the firm?s home business unit image and firm?s foreign business unit image have no direct influence in the consumer?s product choices, but perceived consumer image is a factor which significantly influence the consumer?s product choices. In this study, there are also managerial implications and suggestions for further research.;This study discusses the influence of firm?s home business unit image, firm?s foreign business unit image, and perceived consumer image of Cosmopolitan magazine for consumer?s product choices. In the firm?s home business unit image, firm?s foreign business unit image, and perceived consumer image variables, there are indicators that led to the consumer?s product choices on Cosmopolitan magazine. This research resulted in the conclusion that the firm?s home business unit image and firm?s foreign business unit image have no direct influence in the consumer?s product choices, but perceived consumer image is a factor which significantly influence the consumer?s product choices. In this study, there are also managerial implications and suggestions for further research., This study discusses the influence of firm’s home business unit image, firm’s foreign business unit image, and perceived consumer image of Cosmopolitan magazine for consumer’s product choices. In the firm’s home business unit image, firm’s foreign business unit image, and perceived consumer image variables, there are indicators that led to the consumer’s product choices on Cosmopolitan magazine. This research resulted in the conclusion that the firm’s home business unit image and firm’s foreign business unit image have no direct influence in the consumer’s product choices, but perceived consumer image is a factor which significantly influence the consumer’s product choices. In this study, there are also managerial implications and suggestions for further research.]

Abstrak :
Penelitian ini bertujuan untuk mengetahui pengaruh cosmopolitanism terhadap consumer ethnocentrism, domestic product quality, domestic purchase intentions dan foreign product purchase behavior pada jenis produk fashion di Indonesia. Desain penelitian yang digunakan dalam penelitian ini adalah desain riset konklusif, dengan metode kuantitatif yang akan dilakukan satu kali dalam satu periode (single crosssection). Penelitian ini disebar dengan konteks sampel yakni 187 responden yang merupakan responden yang telah memiliki pendapatan sendiri dalam memenuhi kebutuhan sehari-hari. menggunakan Structural Equation Modeling (SEM) dengan menggunakan software Lisrel 8.51 dalam mengolah dan menganalisis data yang didapatkan dari kuesioner. Hasil penelitian ini membuktikan bahwa tidak terdapat pengaruh signifikan pada variabel cosmopolitanism terhadap consumer ethnocentrism, domestic product quality, dan foreign product purchase behavior. Namun terdapat pengaruh signifikan positif pada variabel consumer ethnocentrism terhadap domestic product quality dan domestic purchase intentions. Selain itu terdapat pengaruh signifikan negatif pada variabel domestic purchase intentions dengan foreign product purchase behavior. ......This study determine the effect on consumer ethnocentrism cosmopolitanism, domestic product quality, purchase intentions and foreign domestic product purchase behavior on the kind of fashion products in Indonesia. Design research used in this study is conclusive research design, quantitative method to be performed one time in one period (single crosssection). This research is disseminated in the context of 187 sample respondents who are respondents who have had their own income to supply their daily needs. Structural Equation Modeling (SEM) using software lisrel 8.51 in processing and analyzing the data obtained from the questionnaire. Results of this study prove that there was no significant effect on the variable cosmopolitanism against consumer ethnocentrism, quality domestic product and foreign product purchase behavior. However there is a significant positive effect on the variable consumer ethnocentrism against domestic domestic product quality and purchase intentions. In addition there is a significant negative effect on the variable purchase intentions with the foreign domestic product purchase behavior.

Abstrak :
[This research topic is about the membership of Garuda Indonesia into SkyTeam airlines alliance This study is aimed to examine the influence of strategic airline alliance on the brand loyalty of Garuda Indonesia rsquo s passengers in Indonesia This research will indicate the relationship between strategic airline alliance brand equity brand preference and brand loyalty with a moderation effect of involvement on the relationship between strategic airline alliance and brand equity and the relationship between brand preferences and brand loyalty In particular for both low and high involvement passengers the effect of global airline alliances on brand equity and brand preference on brand loyalty will be also examined by using structural equation model and multi group method analysis Data for this research were collected from Garuda Indonesia consumers specifically those who have flown with Garuda Indonesia They were then analyzed using Structural Equation Modeling and multi group analysis method The result on total sample of this research showed that all independent variables have significant effect to all dependent variables However in multi group analysis for both low and high involved passengers brand equity did not affect brand loyalty Meanwhile in other multi group analyses all groups showed an effect on the relationship , This research topic is about the membership of Garuda Indonesia into SkyTeam airlines alliance This study is aimed to examine the influence of strategic airline alliance on the brand loyalty of Garuda Indonesia rsquo s passengers in Indonesia This research will indicate the relationship between strategic airline alliance brand equity brand preference and brand loyalty with a moderation effect of involvement on the relationship between strategic airline alliance and brand equity and the relationship between brand preferences and brand loyalty In particular for both low and high involvement passengers the effect of global airline alliances on brand equity and brand preference on brand loyalty will be also examined by using structural equation model and multi group method analysis Data for this research were collected from Garuda Indonesia consumers specifically those who have flown with Garuda Indonesia They were then analyzed using Structural Equation Modeling and multi group analysis method The result on total sample of this research showed that all independent variables have significant effect to all dependent variables However in multi group analysis for both low and high involved passengers brand equity did not affect brand loyalty Meanwhile in other multi group analyses all groups showed an effect on the relationship ]