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"The general objective of this study is to determine the influence of TV foods/drinks/vitamin-mineral supplement advertisements on the food consumption pattern of male and female adolescents. This research used cross sectional study design. Eighty adolescents of both sexes, between 15-17 years old and living in East Jakarta were randomly selected from a public high school. A preliminary study was conducted to observe food/drink/vitamin-mineral supplement advertisements on TV during several weeks and different daytimes as well as the relative price of advertised foods at different outlets and nearby the school. The information obtained helped to decide which of the advertised products should be included in the research.The main study consisted of in-depth interviews of the adolescents and the TV advertisement managers. There was found an association between duration of watching TV and advertised foods consumption. Attitude towards advertisement indicated _a positive trend towards advertised foods/drinks/vitamin-mineral supplements consumption. The higher nutrition knowledge score they got, they drank Vitamin/Mineral more frequently and ate candy (Relaxa) less frequently. In general amount of pocket money had positive trend towards consumption of advertised foods. Males consumed more low nutritious food/drink such .85 Silver Queen and Teh Botol than females while females tend to consume more nutritious -advertised products than males (vitamin/mineral supplements and milk). Males watched TV more than females. Females got more pocket money than males but more females saved part of their pocket money instead of spending most of it for foods. Females were more knowledgeable on nutrition than males. Duration of spending time with the peer group was significantly associated with the consumption of advertised foods/drinks/vitamin-mineral supplements. The more adolescents spent time in hours with their friends, the more they consumed advertised food/drink/vitamin-mineral supplements. "

"To face the pressure of competition, more and more companies perform accelerated product development by shortening the product development time so that the product will arrive at the market at the shortest time. Food industry has also performed accelerated product development. Using evolution theory, contingency theory, market-based view, and resource-based view a research model has been built. Results of the research?s initial identification show that food industry in Indonesia is in growth level towards maturity level. Meanwhile, competition in the food industry is in moderate level towards hypercompetition level. Tactics of accelerated product development often carried out is by simplifying the product development steps to eliminating the product development steps. The innovation type used is incremental innovation since it is fast and easy. Results of the research give information that intuition and capabilities are the main motivating factors for big-medium scaled food companies in Indonesia to accelerate product development."

"Latar Belakang: Efektivitas Human Platelet Lysate (HPL) tanpa penambahan faktor pertumbuhan (GF) sebagai suplemen dalam medium HUVEC belum diketahui. Tujuan: Menilai pengaruh HPL tanpa penambahan GF dalam medium kultur HUVEC terhadap viabilitas sel dan konsentrasi protein total. Metode: HUVEC dikultur dengan HPL dengan dan tanpa GF dan FBS serta diuji dengan MTT dan Bradford. Hasil: Viabilitas sel dan konsentrasi protein kelompok HPL tanpa GF lebih tinggi daripada kelompok FBS. Viabilitas sel kelompok HPL 2% tanpa GF lebih rendah daripada kelompok HPL 2% dengan GF. Konsentrasi protein total kelompok HPL 5% tanpa GF lebih tinggi daripada kelompok HPL 2% tanpa GF. Simpulan: HPL tanpa penambahan GF dapat menggantikan suplemen medium standar pada kultur HUVEC.

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Background: Effectiveness of Human Platelet Lysate (HPL) without additional growth factors (GF) as supplement for HUVEC culture medium was unknown.

Objective: To evaluate the effect of HPL without additional GF on cell viability and total protein of HUVEC.

Method: HUVEC cultured in medium supplemented with HPL with or without GF and FBS were examined by MTT and Bradford assay.

Results: Cell viability and total protein of HUVEC cultured in HPL without GF was higher than in FBS supplemented. Cell viability of HUVEC cultured in HPL 2% without GF was lower than HPL with GF supplemented. Total protein of HUVEC cultured in HPL 5% without GF was higher than HPL without GF supplemented.

Conclusion: HPL without GF can be used as a supplement substitute in HUVEC culture medium."

"Skripsi ini membahas hubungan antara konsumsi suplemen vitamin dan mineral, serta minuman energi dengan kebugaran jasmani pada atlet cabang olahraga akuatik. Penelitian ini adalah penelitian kuantitatif dengan menggunkaan desain penelitian cross sectional. Instrumen yang digunakan dalam penelitian ini adalah kuesioner, lembar catatan, stopwatch, dan kolam renang. Sampel dalam penelitian ini adalah orang yang berumur minimal 13 tahun, pernah mengikuti kejuaraan, dan terdaftar sebagai anggota salah satu klub renang, loncat indah, renang indah, atau polo air yang berlatih di Stadion Renang Gelora Bung Karno Senayan. Hasil penelitian menyarankan agar atlet tidak mengonsumsi suplemen vitamin dan mineral, serta minuman energi karena tidak dapat meningkatkan kebugaran jasmani atlet tersebut. Pelatih juga diharapkan tidak menganjurkan konsumsi suplemen dan minuman energi , kecuali jika atlet tersebut mengalami defisiensi vitamin dan mineral."

"Suplemen makanan adalah produk yang berfungsi untuk melengkapi nutrisi yang didapat dari makanan. Multivitamin adalah produk yang memiliki formula mencakup vitamin tunggal, beberapa, bahkan kombinasi dengan mineral. Soft selling adalah metode promosi secara halus yaitu tidak langsung mengarahkan konsumen untuk membeli produk sehingga konsumen tidak merasa terpaksa untuk membeli produk. Metode yang digunakan pada penelitian ini adalah metode wawancara dan deskriptif melalui platform media sosial berupa instagram. Pengamatan dilakukan dengan melakukan riset terhadap produk suplemen dan multivitamin, pembuatan konsep, melakukan promosi, mengumpulkan data pembeli, dan melakukan analisis. Hasil penelitian ini didapatkan profil pembeli yang melakukan pembelian melalui soft selling berdasarkan jenis kelamin, perempuan sebanyak 57% dan laki-laki sebanyak 42%. Berdasarkan usia, 71,5% pembeli berusia 17-24 tahun dan 28,5% berusia 25-45 tahun. Berdasarkan status pekerjaan, 72,5% pekerja dan 28,5% pelajar/mahasiswa. Berdasarkan alasan membeli produk, 71,44% membeli karena konten menarik dan edukatif, 14,28% membeli karena promo produk, dan 14,28% membeli karena testimoni produk. Hasil penjualan pada tanggal 20-27 Oktober 2022 sebanyak 7 transaksi dengan omset Rp 1.268.500 dengan presentasi pengikut instagram yang tertarik untuk membeli sebanyak 0,61% sehingga dapat disimpulkan bahwa penerapan metode soft selling dapat digunakan untuk meningkatkan penjualan suplemen dan multivitamin.

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Food supplements are products designed to complement the nutrients obtained from food. Multivitamins are products formulated with single vitamins, various combinations, and even minerals. Soft selling is a subtle promotional method that does not directly instructing consumers to purchase a product, ensuring that they do not feel pressured to buy. The method used in this research are interviews and a descriptive via the social media platform Instagram. Observations were made by conducting research on supplement and multivitamin products, developing concepts, executing promotions, collecting buyer data, and conducting analysis. The results of this research showed that the profile of buyers who made purchases through soft selling was based on gender, 57% female and 42% male. Based on age, 71.5% of buyers are 17-24 years old and 28.5% are 25-45 years old. Based on employment status, 72.5% are workers and 28.5% are students. Based on reasons for buying products, 71.44% bought because of interesting and educational content, 14.28% bought because of product promotions, and 14.28% bought because of product testimonials. The sales outcomes for October 20–27, 2022, included 7 transactions generate a turnover of IDR 1,268,500 with a percentage of Instagram followers who were interested in buying as much as 0.61%, so it can be concluded that the application of the soft selling method can be used to increase sales of supplements and multivitamins."

"Suplemen makanan adalah produk yang berfungsi untuk melengkapi nutrisi yang didapat dari makanan. Multivitamin adalah produk yang memiliki formula mencakup vitamin tunggal, beberapa, bahkan kombinasi dengan mineral. Soft selling adalah metode promosi secara halus yaitu tidak langsung mengarahkan konsumen untuk membeli produk sehingga konsumen tidak merasa terpaksa untuk membeli produk. Metode yang digunakan pada penelitian ini adalah metode wawancara dan deskriptif melalui platform media sosial berupa instagram. Pengamatan dilakukan dengan melakukan riset terhadap produk suplemen dan multivitamin, pembuatan konsep, melakukan promosi, mengumpulkan data pembeli, dan melakukan analisis. Hasil penelitian ini didapatkan profil pembeli yang melakukan pembelian melalui soft selling berdasarkan jenis kelamin, perempuan sebanyak 57% dan laki-laki sebanyak 42%. Berdasarkan usia, 71,5% pembeli berusia 17-24 tahun dan 28,5% berusia 25-45 tahun. Berdasarkan status pekerjaan, 72,5% pekerja dan 28,5% pelajar/mahasiswa. Berdasarkan alasan membeli produk, 71,44% membeli karena konten menarik dan edukatif, 14,28% membeli karena promo produk, dan 14,28% membeli karena testimoni produk. Hasil penjualan pada tanggal 20-27 Oktober 2022 sebanyak 7 transaksi dengan omset Rp 1.268.500 dengan presentasi pengikut instagram yang tertarik untuk membeli sebanyak 0,61% sehingga dapat disimpulkan bahwa penerapan metode soft selling dapat digunakan untuk meningkatkan penjualan suplemen dan multivitamin.

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Food supplements are products designed to complement the nutrients obtained from food. Multivitamins are products formulated with single vitamins, various combinations, and even minerals. Soft selling is a subtle promotional method that does not directly instructing consumers to purchase a product, ensuring that they do not feel pressured to buy. The method used in this research are interviews and a descriptive via the social media platform Instagram. Observations were made by conducting research on supplement and multivitamin products, developing concepts, executing promotions, collecting buyer data, and conducting analysis. The results of this research showed that the profile of buyers who made purchases through soft selling was based on gender, 57% female and 42% male. Based on age, 71.5% of buyers are 17-24 years old and 28.5% are 25-45 years old. Based on employment status, 72.5% are workers and 28.5% are students. Based on reasons for buying products, 71.44% bought because of interesting and educational content, 14.28% bought because of product promotions, and 14.28% bought because of product testimonials. The sales outcomes for October 20–27, 2022, included 7 transactions generate a turnover of IDR 1,268,500 with a percentage of Instagram followers who were interested in buying as much as 0.61%, so it can be concluded that the application of the soft selling method can be used to increase sales of supplements and multivitamins."

"PT. Indofarma Tbk sebagai salah satu industri produsen produk obat di Indonesia pada hal ini mengembangkan ide dan gagasannya dengan membuat sediaan produk suplemen zat besi untuk anak-anak dalam bentuk sediaan drop. Pada pengembangan formula sediaan yang dibuat ditemukan masih adanya kendala pada kelarutan zat aktif sediaan yang digunakan yaitu Sodium Feredetate. Hal ini mendorong adanya studi literatur lebih jauh serta pengembangan formula yang dilakukan untuk mencapai hasil formula sediaan drop suplemen zat besi yang stabil dan memenuhi standar spesifikasi. Metode penelitian dibagi 3 tahap yaitu studi literatur, pembuatan dan trial formula skala laboratorium, evaluasi sediaan berupa pengamatan stabilitas fisik sediaan setelah 24 jam. Hasil percobaan menunjukkan kelarutan zat aktif Sodium Feredetate dalam formula sediaan drop suplemen zat besi masih belum dapat diatasi dimana dengan penambahan konsentrasi asam sitrat dalam rancangan formula belum mampu mengatasi masalah kelarutan dalam rancangan formula sediaan. Asam askorbat berpengaruh membantu zat aktif sodium feredetate dalam formula sediaan terlarut, namun kestabilan fisiknya tidak terpenuhi. Tween 80 sebagai surfaktan dalan formula uji tidak berpengaruh signifikan terhadap hasil sediaan yang didapat. Modifikasi prosedur pengerjaan berupa pemanasan suhu 50-60°C mampu membantu zat aktif larut, namun stabilitas fisiknya tidak terjaga saat penyimpanan ± 24 jam. Pada rentang suhu 70-80°C sediaan mengental dan menimbulkan endapan baru.

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PT. Indofarma Tbk, as one of the industrial drug product manufacturers in Indonesia, is developing its ideas and thoughts by making iron supplement products for children in drop form. In the development of the formulation of the preparation made, it was found that there were still problems with the solubility of the active substance of the preparation used, namely Sodium Feredetate. This prompted further literature studies and formula development to achieve stable iron supplement drop formulas that met specification standards. The research method was divided into 3 stages: literature study, preparation & trial of a laboratory scale formula and evaluation of the preparation in the form of observing the physical stability of the preparation after 24 hours. The experimental results showed that the solubility of the active substance Sodium Feredetate in the iron supplement drop preparation formula still could not be resolved, whereas adding the concentration of citric acid in the formula design was not able to overcome the solubility problem in the preparation formula design. Ascorbic acid has a helpful effect on the active substance sodium feredetate in the soluble preparation formula, but its physical stability is not met. Tween 80 as a surfactant in the test formula did not have a significant effect on the results obtained. Modification of the working procedure in the form of heating to a temperature of 50-60°C can help the active substance dissolve, but its physical stability is not maintained when stored for ± 24 hours. In the temperature range of 70-80°C the preparation thickens and creates new sediment."

"Apotek sebagai sarana pelayanan kefarmasian, menjamin ketersediaan Sediaan Farmasi, Alat Kesehatan dan Bahan Medis Habis Pakai yang aman, bermutu, bermanfaat dan terjangkau. Sebagai seorang apoteker dituntut untuk dapat mengelola sediaan farmasi yang tersedia, termasuk suplemen kesehatan. Pemasaran melalui media sosial atau social media marketing. Hal tersebut, memberikan peluang bagi para pemasar untuk dapat melakukan komunikasi pemasaran tanpa dibatasi jarak dan waktu. Pelaksanaan promosi yang hanya dilakukan di apotek melalui mulut ke mulut dirasakan belum begitu efektif meskipun sudah berjalan dengan baik, begitu pula yang dirasakan Apotek Kimia Farma 143 Margonda, sehingga diperlukan pemasaran alternatif yang dapat memberikan hasil yang efektif dalam waktu yang sempit. Tugas khusus ini bertujuan untuk mengetahui hasil strategi pemasaran serta faktor-faktor yang mempengaruhi penjualan suplemen kesehatan melalui laman sosial media (social media marketing). Tugas khusus ini diawali dengan mempelajari Produk Suplemen Kesehatan lalu menyiapkan bahan untuk promosi dan melakukan pemasaran melalui laman sosial media, seperti Whatsapp dan Instagram yang selanjutnya, dilakukan pengolahan data hasil penjualan. Berdasarkan hasil yang didapatkan, dalam jangka waktu yang sempit, berhasil terjual sebanyak tiga buah dengan omset yang didapat sebesar Rp1.461.600,-. Pemanfaatan media sosial yang dilakukan sebagai pemasaran alternatif, lebih fleksibel dan tidak terbatas oleh jarak, tempat dan waktu. Pemasaran alternatif ini dapat dilaksanakan sebagai promosi utama bersama dengan promosi langsung kepada pasien yang dilaksanakan di apotek.

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As a means of pharmaceutical services, pharmacy guarantees the availability of Pharmaceutical Preparations, Medical Devices, and Medical Consumables that are safe, quality, useful, and affordable. As a pharmacist, you are required to be able to manage available pharmaceutical preparations, including health supplements. Marketing through social media or social media marketing. This provides opportunities for marketers to carry out marketing communications without being limited by distance and time. The implementation of promotions that are only carried out in pharmacies through word of mouth is felt to have not been very effective even though it has gone well, as well as Apotek Kimia Farma 143 Margonda, so alternative marketing is needed that can provide effective results in a narrow time. This special task aims to determine the results of marketing strategies and factors that affect the sale of health supplements through social media pages (social media marketing). This special task begins with studying Health Supplement Products and then preparing materials for promotion and marketing through social media pages, such as Whatsapp and Instagram, which process sales data. Based on the results obtained, three pieces were sold in a narrow period of time with a turnover of Rp1,461,600,-. The use of social media is carried out as alternative marketing, more flexible, and not limited by distance, place, and time. This alternative marketing can be implemented as the main and direct promotion to patients carried out in pharmacies."

"Penilaian kepuasan pelanggan diperlukan untuk menentukan apakah strategi yang digunakan telah memberikan kebermanfaatan bagi pasien atau konsumen (patient-oriented) dan menilai keefektifan strategi pemasaran bagi apotek (Tietze, 2011). Kepuasan pelanggan termasuk salah satu kunci untuk keberlangsungan apotek komunitas yang efisien dalam jangka panjang, keberhasilan bisnis dan pada saat yang sama memainkan peran penting untuk memperluas nilai pasar. Kelangsungan hidup dan profitabilitas yang konsisten adalah tujuan bisnis utama untuk apotek. Apotek harus memberikan kualitas produk yang menarik pelanggan dan kualitas pelayanan yang baik untuk mempertahankan loyalitas pelanggan dalam jangka panjang (Chaganti, 2019). Berdasarkan uraian diatas, apoteker berperan penting dalam strategi pemasaran produk apotek yang tak hanya berpusat pada keuntungan (benefits- oriented) namun juga berpusat pada pasien (patient-oriented). Oleh karena itu, tugas khusus ini dilakukan untuk mengetahui kepuasan pelanggan terhadap pemasaran produk suplemen berbasis saluran digital (digital marketing channels) di Apotek Kimia Farma 143 Margonda. Tujuan tugas khusus ini antara lain, mengetahui penjualan suplemen berdasarkan pemasaran berbasis saluran digital (digital marketing channels) dan mengetahui kepuasan pelanggan terhadap produk suplemen di Apotek Kimia Farma 143 Margonda periode 21-25 November 2022.

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The assessment of customer satisfaction is necessary to determine whether the strategies employed have been beneficial to patients or consumers (patient-oriented) and to evaluate the effectiveness of marketing strategies for the pharmacy (Tietze, 2011). Customer satisfaction is one of the keys to the long-term efficiency of a community pharmacy, business success, and simultaneously plays a significant role in expanding market value. Sustained survival and consistent profitability are the primary business objectives for a pharmacy. Pharmacies must offer quality products that attract customers and provide good service quality to maintain long-term customer loyalty (Chaganti, 2019). Based on the above description, pharmacists play a crucial role in the marketing strategy of pharmacy products that are not only profit-oriented but also patient-oriented. Therefore, this specific task is carried out to determine customer satisfaction with the marketing of supplement products through digital marketing channels at Kimia Farma 143 Margonda Pharmacy. The objectives of this specific task include understanding supplement sales based on digital marketing channels and understanding customer satisfaction with supplement products at Kimia Farma 143 Margonda Pharmacy during the period of November 21-25, 2022."

"This study analyzed online purchasing behavior in the hotel industry through an integrative framework, utilizing sets of variables rarely used in previous studies. The analysis was focused on the influence of online purchase intention, perceived risk, and trust upon actual purchase, with the idea of further determining which construct has the strongest impact. It also analyzed two new measurement items for website quality. The sample consisted of travelers who have recently made hotel reservations online. The model was tested with Structural Equation Modeling. Perceived risk was found to have the strongest impact on actual purchase followed by trust and online purchase intention. The weak influence of online purchase intention is quite interesting since it stands in contrast to previous research findings. Perceived risk also perfectly mediates the relationship between website quality and eWOM towards online purchase intention. Being descriptive in nature, this study did not manipulate the antecedents in the manner of an experimental study."