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"Contents :Do not walk home -- Simplicity -- Time -- Accountability -- Resources -- Tracking -- Melioration -- Emotion -- Conclusion"

"By now, many leaders have realized that when it comes to business, nice guys often finish first. Old-fashioned images of corporate callousness and greed have been replaced by a gentler, more human conception of great leadership. But how does one define "kindness" in the context of business? And what is the best way to "use" this deceptively complex notion as a guiding principle to lead an orga nization successfully into the future?Far from presenting a naive idea of kindness, this eye-opening book identifies the surprising attributes successful "kind" leaders share. Readers will learn how they can use kindness to:motivate employees, committee members, and others * recognize unique talents while nurturing all employees * establish a supportive environment * spur continuous organizational growth * adapt to change * stimulate calculated "stretch" and risk-taking * prepare the next generation of leadersThis realistic book shows leaders how they can use sincerity, honesty, and respect for the good of their organizations."

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ABSTRACTIn this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. This is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. It contains actionable advice on integrating marketing and corporate social initiatives into broader business goals. It makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses, and explains how to balance social and business goals. "

""Just as you can lead a horse to water, but it won't necessarily drink, so you can give an employee training, but he may not actually learn...unless, of course, the trainer uses this insightful new book. Turning Training into Learning provides a specific, tested method for making sure training equals real learning. Written for anyone who must train others, this step-by-step guide shows exactly how to create a program that engages trainees and ensures that they remember and use what they've learned when they get back to work. Readers learn how to: * Analyze exactly what a particular trainee needs * Establish a safe environment where questions are welcomed * Demonstrate to learners why the training is relevant to them * Understand the process by which adults learn * Place real learning within the context of the traditional training cycle: assessment, design, delivery, and evaluation.""

"Summary: With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your toolsùFacebook, Twitter, YouTube, and other sitesùare free!"