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"Sepeda motor merupakan salah satu jenis kendaraan yang bertumbuh pesat di Indonesia karena sepeda motor merupakan alat transportasi yang murah dan dapat mempercepat perjalanan khususnya masyarakat perkotaan. Dalam penelitian ini, saya mengusulkan efek pengalaman merek untuk membangun daya tahan yang lama terhadap merek dan pengaruh antara pelanggan dengan kepercayaan, kepuasan, dan loyalitas. Penelitian dilakukan pada 225 responden pengguna sepeda motor Honda di wilayah Jabodetabek dalam kurun waktu 3 bulan. Sebuah model peneltian dengan lima hipotesis untuk mengetahui pengaruh antara variabel independen dan variabel dependennya. Sebagai hasil dari studi ini, pengalaman merek, kepuasan, kepercayaan memiliki efek positif loyalitas merek.

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The motorcycle is a types of vehicles which rapidly grow in Indonesia because of its low-priced has made motorcycle as considerable transportation to speed up a ride for urban communities. In this research, I proposed to build a brand experience to effect durability of the brands and the relationship between customers trust, satisfaction, and loyalty. The research was conducted within 3 months by distributing a questioner to 225 respondents of whom are owner of Honda motorcycle in Jabodetabek. The research consisted of five hypothesizes to determine the relationship between the independent variables and the dependent variables. As a result of this study, brand experience, satisfaction, trust has a positive effect on brand loyalty."

"Salah satu strategi untuk mendapatkan kepuasan konsumen adalah dengan strategi brand image. Untuk menarik konsumen baru dan mempertahankan konsumen yang sudah ada pada setiap organisasi, brand image menjadi sangat penting karena konsumen selalu mencari produk atau layanan yang bermerek dalam lingkungan pasar yang kompetitif saat ini. Keberhasilan organisasi merupakan konsekuensi langsung dari brand image yang diukur sebagai fitur yang penting pada strategi pemasaran saat ini. Hal tersebut menjadi suatu fenomena yang menarik. Penelitian ini bertujuan untuk menganalisis pengaruh brand image terhadap customer satisfaction pada co-brandIng Wall rsquo;s Oreo Cookies and Cream. Pada variabel brand image terdapat tiga dimensi, yaitu attribute, benefit dan attitude. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 100 responden yang sesuai dengan kriteria responden yang telah ditentukan. Teknik penarikan sampel pada penelitian ini menggunakan non-probability sampling. Hasil penelitian ini menunjukkan bahwa brand image memiliki pengaruh yang kuat terhadap customer satisfaction pada co-branding Wall rsquo;s Oreo Cookies and Cream dengan dimensi benefit yang memiliki nilai mean tertinggi pada variabel brand image.

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One of strategies to get customer satisfaction is brand image strategy. In order to attract new customers and retain the existing customers for any organisation, the brand image is very important because of the fact that the customers always seek for branded products or services in this current competitive market environment. Organisational success is a direct consequence of brand image and which is measured as a significant feature of current marketing strategy. It becomes an interesting phenomenon. This study aimed to examine the effect of brand image on customer satisfaction on co branding Wall rsquo s Oreo Cookies and Cream. In brand image variable, there are three dimensions, namely attribute, benefit and attitude. This study used the quantitative approach with distributing questionnaire to 100 respondents that appropriate with the criteria of this study. The technique of sampling in this study used non probability sampling. The result of this study showed that brand image has a strong effect on customer satisfaction on co branding Wall rsquo s Oreo Cookies and Cream with benefit dimension that has the highest mean value in brand image variable."

"Penelitian ini menguji pengaruh aktivitas rebranding terhadap kepuasan pelanggan, dan pengaruh aktivitas rebranding ini terhadap loyalitas pelanggan terhadap persepsi konsumen Blue Bird Group. Variabel rebranding memiliki indikator pengukuran yang sesuai dengan teori yang dikemukakan oleh Muzellec et al. (2003). Selain itu, variabel kepuasan pelanggan diukur dengan indikator hasil penelitian dari Fornell et al. (1996). Selanjutnya variabel loyalitas pelanggan diukur dengan dimensi dan indikator menurut teori Dick and Basu (1994) dan Baloglu (2002). Penelitian ini menggunakan pendekatan kuantitatif dengan penyebaran kuesioner sebagai instrumen utama, dengan responden yang memenuhi kriteria, seperti mengetahui adanya kegiatan rebranding yang dilakukan oleh Blue Bird Group, dan pernah berwisata menggunakan jasa angkutan Blue Bird Gorup, sebelum dan setelah rebranding, masing-masing. masing-masing setidaknya dua kali. Tanggapan responden kemudian diolah menggunakan SPSS 24.0 melalui analisis statistik deskriptif dan analisis regresi linier sederhana. Temuan dari penelitian ini adalah rebranding berpengaruh positif terhadap kepuasan konsumen, dan rebranding berpengaruh positif terhadap loyalitas konsumen.

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This study examines the effect of rebranding activity on customer satisfaction, and the effect of this rebranding activity on customer loyalty towards consumer perceptions of Blue Bird Group. The rebranding variable has measurement indicators in accordance with the theory put forward by Muzellec et al. (2003). In addition, the customer satisfaction variable is measured by the research results indicator from Fornell et al. (1996). Furthermore, customer loyalty variables are measured by dimensions and indicators according to the theory of Dick and Basu (1994) and Baloglu (2002). This study uses a quantitative approach with distributing questionnaires as the main instrument, with respondents who meet the criteria, such as knowing the existence of rebranding activities carried out by the Blue Bird Group, and having traveled using the Blue Bird Gorup transportation service, before and after the rebranding, respectively. each at least twice. Respondents' responses were then processed using SPSS 24.0 through descriptive statistical analysis and simple linear regression analysis. The findings of this study are rebranding has a positive effect on customer satisfaction, and rebranding has a positive effect on consumer loyalty."

"Market globalization mempengaruhi pariwisata secara global. Ada penurunan ekonomi, persaingan yang semakin ketat, dan pertumbuhan teknologi baru yang menawarkan peluang dan ancaman. Pariwisata adalah suatu kegiatan dalam masyarakat yang didukung oleh berbagai macam fasilitas dan pelayanan yang tersedia baik oleh masyarakat itu sendiri, pengusaha atau investor, bahkan oleh pemerintah daerah. Di antara metode pemasaran lainnya, penerapan experiential marketing mulai berkembang. Hal ini juga relevan dalam pariwisata karena menciptakan behavioral intention, atraksi menarik untuk menarik aspek afektif, sensorik dan intelektual konsumen. Studi ini menguji dampak experiential marketing pada kepuasan konsumen sambil mengidentifikasi pentingnya dalam industri. Dengan bantuan kuesioner tertutup, dilakukan survei untuk menguji persepsi 224 wisatawan di Bromo Tengger Semeru. Analisis SEM dilakukan untuk menguji pengaruh experiential marketing terhadap behavioral intention melalui tourist satisfaction menggunakan software SPSS AMOS. Di sini experiential marketing diwakili oleh lima komponen yaitu sense, feel, think, act dan relate, sedangkan behavioral intention diwakili oleh tiga komponen yaitu word of mouth, revisit intention, willingness to pay dan tourist satisfaction. Temuan penelitian dimensi feel dan think tidak memiliki pengaruh langsung terhadap tourist satisfaction Selain itu, dimensi sense, act, relate berpengaruh signifikan terhadap tourist satisfaction dan tourist satisfaction berpengaruh signifikan terhadap behavioral intention. Terakhir, experiential marketing, yang diwakili oleh 2 hipotesis, sense dan relate memiliki pengaruh tidak langsung terhadap behavioral intention melalui tourist satisfaction.

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Market Globalization affects tourism globally. There is an economic downturn, increasingly intense competition, and the growth of new technologies that offer both opportunities and threats. Tourism is an activity in the community supported by various kinds of facilities and services available either by the community itself, entrepreneurs or investors, even by the local government. Among other marketing methods, the application of experiential marketing began to develop. It is also relevant in tourism as it creates behavioral experiences, engaging attractions to appeal to the affective, sensory and intellectual aspects of consumers. This study examines the impact of experiential marketing on consumer satisfaction while identifying its importance in the industry. With the help of a closed questionnaire, a survey was conducted to test the perceptions of 224 tourists in Bromo Tengger Semeru. SEM analysis was conducted to examine the impact of experiential marketing on consumer satisfaction using SPSS AMOS software. Herein, experiential marketing is represented by five components, namely sense, feel, think, act and relate, while behavioral intention is represented by three components, namely word of mouth, revisit intention, willingness to pay and tourism satisfaction. Research findings feel and think dimensions do not have a direct influence on tourist satisfaction. In addition, sense, act, relate dimensions have a significant effect on tourist satisfaction and tourist satisfaction has a significant effect on behavioral intention. Finally, experiential marketing, which is represented by 2 hypotheses, sense and relate has an indirect influence on behavioral intention through tourist satisfaction."

"[Membangun keterikatan destinasi adalah kunci dalam pemasaran kepariwisataan saat ini Sebuah studi menjelaskan bahwa secara teori model untuk membangun kepuasan dalam berwisata dapat didasari oleh rasa keterikatan pada destinasi yang rasa keterikatan tersebut dapat diciptakan dari kredibilitas suatu informasi dan citra destinasi itu sendiri. Hubungan keempat variabel tersebut diuji pada 187 responden yang mengunjungi Pulau Tidung Hasil olahan data dengan SEM mengindikasikan bahwa kredibilitas informasi dan citra suatu destinasi dengan melalui mediasi keterikatan destinasi dapat mempengaruhi kepuasan berwisata. Studi ini dapat memberikan implikasi manajerial terhadap praktek kepariwisataan.

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Building emotional destination attachment is a key tourism destination branding issue in todays tourism market. The current study aims to develop and test a comprehensive theoretical model for destination branding are destination source credibility destination image and destination attachment as antecedents of destination satisfaction. These relationships are examined for a sample of 187 tourists visiting Tidung Island Indonesia The SEM indicates that destination source credibility and destination image could indeed affect tourist perceptions of destination satisfaction with regard to destination attachment. The findings offer important implications for tourism management and practice., Building emotional destination attachment is a key tourism destination branding issue in today rsquo s tourism market The current study aims to develop and test a comprehensive theoretical model for destination branding are destination source credibility destination image and destination attachment as antecedents of destination satisfaction These relationships are examined for a sample of 187 tourists visiting Tidung Island Indonesia The SEM indicates that destination source credibility and destination image could indeed affect tourist perceptions of destination satisfaction with regard to destination attachment The findings offer important implications for tourism management and practice ]"

"Dalam rangka menciptakan customer engagement, praktisi Public Relations (PR) dapat melakukan berbagai cara, mulai dari meningkatkan komunikasi dua arah hingga melakukan berbagai kegiatan promosi menggunakan taktik Marketing Public Relations (MPR). Terdapat berbagai taktik MPR yang biasa digunakan oleh perusahaan untuk mempromosikan, bukan hanya produk, namun juga citra dan brand perusahaan. Untuk membantu menyebarkan informasi mengenai kegiatan-kegiatan MPR, perusahaan sering menggunakan media sosial dan akun resmi di aplikasi pesan instan. Dengan fakta tersebut, pembahasan inipun ditujukan untuk mengkaji hasil customer engagement Vanilla Hijab yang menggunakan marketing public relations melalui akun instagram @VanillaHijab dan akun resmi LINE @VanillaInfo. Selain itu dibahas juga taktik MPR yang digunakan serta sejauh mana hasil customer engagement yang dilakukan oleh Vanilla Hijab bila diukur menggunakan konsep tahapan customer engagement menurut Dave Evans. Setelah melakukan pengkajian, ditemukan bahwa Vanilla Hijab telah melaksanakan keempat tahapan customer engagement tersebut, yaitu mulai dari consumption, curation, creation, hingga collaboration.

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In order to create customer engagement, public relations (PR) practitions can do many things, starting from increasing two way communications until doing many kinds of promotional activities using Marketing Public Relations tactics. There are many kinds of MPR tactics that usually used by companies to promotes not only their products, but also their company’s reputation and their brand. To help spreading informations about their MPR activities, companies often use social media and official account in instant messaging application.

Based on that fact, this review focusing to analyze customer engagement Vanilla Hijab by their MPR activities through their instagram account @VanillaHijab and Official LINE @VanillaInfo. Another objective of this review is to finds out what kind of MPR tactics that been used by them and how far is the level of their customer engagements that they had been done measured based on Dave Evans’ customer engagement stage. After doing an analysis, researcher finds that Vanilla Hijab has done all four stages of Dave Evans’ customer engagement, starting from consumption, curation, creation, until collaboration stage."