Hasil Pencarian  ::  Simpan CSV :: Kembali

"Skripsi ini membahas faktor-faktor perilaku konsumen apa sajakah yang mempengaruhi perilaku pembelian dan keputusan pembelian BBM Non Subsidi SPBU Lokal dan Asing (Produk: Pertamax, Pertamax Plus, Pertamina Dex, Shell Super, Shell Super Extra, Shell Diesel, Total Performance 92, Total Performance 95, Total Diesel) untuk konsumen di wilayah Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi). Penelitian ini adalah Exploratory Research yang dilanjutkan dengan Conclusive Research. Hasil penelitian menunjukkan temuan bahwa faktor sosial (kelompok acuan, peran dan status), faktor pribadi (aspek personal dan pekerjaan), juga faktor psikologi (motivasi, persepsi dan pembelajaran) secara bersama-sama berpengaruh secara signifikan terhadap pembelian konsumen untuk produk BBM Non Subsidi di Jabodetabek. Selain itu, penelitian ini menghasilkan bahwa faktor psikologi berupa Motivasi Aktualisasi Diri dan proses Persepsi dan Pembelajaran konsumen memiliki kontribusi yang penting juga memberikan pengaruh yang positif dan signifikan, berbanding terbalik dengan Kelompok Acuan dan Keluarga yang memberikan pengaruh yang negatif dan signifikan terhadap pembelian BBM Non Subsidi di Jabodetabek.

---

The focus of this study is knowing Factors that influence Consumer Behavior and its influence to Buying Behavior and Purchase Decision on Non Subsidized Fuels (Products: Pertamax, Pertamax Plus, Pertamina Dex, Shell Super, Shell Super Extra, Shell Diesel, Total Performance 92, Total Performance 95, Total Diesel) among Customers on Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi). This research is an Exploratory Research that followed by Conclusive Research. The study revealed that Social Factors (Reference Group, social roles and status), Personal factors (lifestyle, economic conditions, occupations), and pschylogical factors (motivation, perseptions, learning) together have a significant impact on Purchasing behavior of Non Subsidized Fuel Consumer on Jabodetabek. The study also revealed that psychological factor; Self Actualization Motive, Persepsion and Learning process, have an important contribution alos a significantly positive impact to Purchasing behavior and decision, inversely with Reference Group and Family which gives a significantly negative impact to Non Subsidized Fuel Purchasing behavior and decision."

"Permintaan terhadap mobil listrik telah meningkat secara signifikan dalam beberapa tahun terakhir, namun masih mewakili sebagian kecil dari total kendaraan baru yang terjual secara global. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi niat pembelian konsumen terhadap mobil listrik di wilayah Jabodetabek. Dengan menggunakan metode survei, data dikumpulkan dari individu-individu yang dinilai mampu membeli mobil listrik, baik melalui skema cicilan maupun pembayaran tunai, dan dianalisis menggunakan model persamaan struktural partial least squares (PLS-SEM) untuk menguji hipotesis penelitian. Hasil penelitian menunjukkan bahwa insentif pemerintah, kemudahan akses infrastruktur pengisian daya, persepsi nilai jual kembali, diversifikasi produk, pengaruh sosial, kepedulian lingkungan, dan sikap konsumen secara signifikan dan positif mempengaruhi niat pembelian terhadap mobil listrik. Namun, persepsi terhadap harga pembelian tidak menunjukkan pengaruh yang signifikan. Temuan ini menunjukkan bahwa inisiatif strategis dari pembuat kebijakan dan produsen, seperti insentif pemerintah yang berkelanjutan, perluasan infrastruktur pengisian daya, dan strategi pemasaran yang efektif dengan memanfaatkan pengaruh sosial dan manfaat lingkungan, sangat penting untuk mempromosikan adopsi mobil listrik di Jabodetabek. Penelitian ini memberikan wawasan berharga untuk memahami perilaku konsumen terhadap mobil listrik di pasar berkembang dan menawarkan informasi berguna untuk meningkatkan penetrasi pasar.

---

The demand for electric cars has significantly increased in recent years, but it represents only a small fraction of the total new vehicles sold globally. This study aims to analyze the factors influencing consumer purchase intentions towards electric cars in the Greater Jakarta area (Jabodetabek). Using a survey method, data were collected from individuals who are considered capable of purchasing electric cars, either through installment plans or cash payments, and analyzed using partial least squares structural equation modeling (PLS-SEM) to test the research hypotheses. The results indicate that government incentives, ease of access to charging infrastructure, perception of resale value, product diversification, social influence, environmental concern, and consumer attitudes significantly and positively influence purchase intentions towards electric cars. However, the perception of purchase price did not show a significant effect. The findings suggest that strategic initiatives by policymakers and manufacturers, such as continuous government incentives, expansion of charging infrastructure, and effective marketing strategies leveraging social influence and environmental benefits, are crucial for promoting electric car adoption in Jabodetabek. This study provides valuable insights for understanding consumer behavior towards electric cars in emerging markets and offers useful information for enhancing market penetration."

"Latar belakang: Stasiun pengisian bahan bakar umum SPBU semakin banyak didirikan untuk memenuhi kebutuhan bensin kendaraan bermotor yang semakin meningkat. Petugas SPBU merupakan profesi yang memiliki risiko tinggi terpajan oleh polutan berbahaya yang berasal dari emisi gas buang kendaraan bermotor dan uap bensin terutama saat melakukan pengisian bensin. Kombinasi pajanan gas buang kendaraan dan uap bensin ini diduga berperan terhadap penurunan faal paru. Metode: Penelitian ini merupakan penelitian potong lintang yang dilakukan di SPBU wilayah Jakarta Pusat dan Utara pada bulan Agustus 2017-Februari 2018. Sebanyak 97 petugas SPBU diambil pada penelitian ini menggunakan teknik consecutive sampling. Subjek penelitian tersebut mengikuti wawancara dengan kuisioner, pemeriksaan spirometri dan foto toraks. Pengukuran kadar sulfur dioksida SO2 , nitrogen dioksida NO2 , karbonmonoksida CO , ozon O3 , particulate matter 2,5 PM 2,5 dan uap bensin benzene dilakukan di lokasi penelitian. Hasil: Pada penelitian ini didapatkan hasil spirometri normal pada 56,7 subjek, kelainan berupa restriksi sebanyak 42,3 subjek, obstruksi pada 1 subjek dan tidak ada yang mengalami kelainan campuran restriksi dan obstruksi. Sebagian besar subjek 84,6 tidak mengalami keluhan respirasi, sebanyak 10,3 subjek mengalami batuk kering dan 5,1 subjek mengeluh batuk berdahak. Terdapat hubungan yang bermakna secara statistik antara arus puncak ekspirasi APE dengan masa kerja dengan nilai p 0,011 namun tidak didapatkan hubungan yang bermakna dengan parameter kapasitas vital paksa KVP , KVP, volume ekspirasi paksa pada detik pertama VEP1 , VEP1 dan rasio VEP1/KVP. Kesimpulan: Prevalens kelainan faal paru petugas SPBU pada penelitian ini sebesar 43,3 dan keluhan respirasi pada 15,4 subjek. Diperlukan penelitian lebih lanjut secara kohort mengenai faktor-faktor yang mempengaruhi faal paru pada petugas SPBU.

---

Background: To satisfy growing needs of petrol consumption in big city many new petrol stations has been built. Petrol station attendant is considered to have high risk exposure to dangerous pollutant from motor vehicle emission and petrol fumes, especially while filling up petrol tanks. Combination of those exhaust and petrol fumes is suspected to cause the reduction of lung function.

Methods: This research is a cross sectional study done in petrol station in Central Jakarta and North Jakarta region between August 2017 and February 2018. A total of 97 petrol station attendants were taken in this research using consecutive sampling technique. The subjects were interviewed with questionnaires, spirometry and chest radiograph. Measurements of sulfur dioxide SO2 , nitrogen dioxide NO2 , carbon monoxide CO , ozone O3 , particulate matter 2,5 PM 2,5 and steam gasoline benzene concentrations were performed at the study sites.

Results: In this study, normal spirometry results in 56.7 of subjects, abnormalities in the form of restriction in 42.3 of subjects, obstruction in 1 of subjects and none of which experienced mixed disorders of restriction and obstruction. Most subjects 84.6 did not experience respiratory complaints, as many as 10.3 of subjects had a dry cough and 5.1 of subjects complained of cough with phlegm. There was a statistically significant association between peak expiratory flow and duration of work with a p value of 0.011 but no significant association with other parameters such as forced vital capacity FVC , FVC, forced expiratory volume in the first second FEV1 , FEV1 and the ratio of FEV1/FVC.

Conclusion: Prevalence of lung function abnormalities of petrol station attendant in this research is 43,3 and respiratory symptoms at 15,4 subject. Further cohort studies are needed on factors affecting lung function in gas station personnel."

"Penelitian ini bertujuan untuk mengetahui pengaruh kualitas merek, prestise sosial, etnosentrisme, dan materialisme terhadap sikap konsumen terhadap merek lipstik lokal dan global serta menganalisis pengaruh sikap konsumen terhadap pembelian ulang niat terhadap merek lipstik lokal dan global. Penelitian ini menggunakan desain penelitian konklusif yang ditargetkan pada sampel representatif yang besar dan data yang diperoleh melalui analisis kuantitatif. Penelitian ini melibatkan responden berjenis kelamin perempuan dan berstatus WNI, berdomisili di pulau Jawa dan berusia di atas 17 tahun, memiliki dan menggunakan kosmetik lipstik dengan merek lokal atau global. Hasilnya menunjukkan pengaruh merek kualitas, prestise sosial, dan etnosentrisme terhadap sikap konsumen merek lipstik lipstick lokal dan pengaruh kualitas merek, prestise sosial, dan materialisme pada sikap konsumen merek lipstik global. Sementara etnosentrisme tidak pengaruh pada sikap konsumen merek lipstik global dan materialisme tidak pengaruhnya terhadap sikap konsumen merek lipstik lokal. Pada tahap akhir, penelitian membuktikan bahwa ada pengaruh positif sikap konsumen consumer pada niat beli ulang konsumen merek lipstik lokal dan global.

---

This study aims to determine the effect of brand quality, social prestige, ethnocentrism, and materialism on consumer attitudes towards local and global lipstick brands and to analyze the effect of consumer attitudes on repurchase intentions towards local and global lipstick brands. This study uses a conclusive research design that is targeted at a large and representative sample

data obtained through quantitative analysis. This research involves respondents are female and are Indonesian citizens, domiciled on the island of Java and are over 17 years old, own and use lipstick cosmetics with local or global brands. The results show the influence of brand quality, social prestige, and ethnocentrism on consumer attitudes of local lipstick brands and the influence of brand quality, social prestige, and materialism on consumer attitudes of global lipstick brands. Meanwhile, ethnocentrism has no effect on consumer attitudes of global lipstick brands and materialism has no effect on consumer attitudes of local lipstick brands. In the final stage, the research proves that there is a positive influence of consumer attitudes on consumers' repurchase intentions of local and global lipstick brands."

"Tujuan penelitian ini adalah untuk menganalisis tingkat pengungkapan serta pengaruh corporate governance, tingkat likuiditas, tingkat profitabilitas, ukuran perusahaan, tingkat leverage dan PBV terhadap tingkat pengungkapan sukarela dalam laporan tahunan 209 perusahaan yang tercatat di Bursa Efek Indonesia tahun 2007-2008. Penelitian ini juga menguji apakah tingkat pengungkapan sukarela mempunyai value relevance bagi investor.Dengan menggunakan indeks GRI (global reporting Initiative) untuk mengukur tingkat pengungkapan, penelitian ini menjelaskan bahwa corporate governance memiliki pengaruh positif signifikan terhadap tingkat pengungkapan dalam laporan tahunan, sedangkan untuk tingkat likuiditas, profitabilitas, serta PBV memiliki pengaruh signifikan negatif. Pengujian ini juga menunjukkan bahwa ukuran perusahaan dan tingkat leverage tidak memiliki pengaruh yang signifikan terhadap tingkat pengungkapan.Untuk selanjutnya, penelitian ini menemukan bahwa tingkat pengungkapan (DISC) belum mempunyai value relevance bagi investor. Tetapi pengungkapan di bidang strategi (DISC_ST) dan pengungkapan di bidang sosial (DISC_S) mempunyai value relevance bagi investor. Semakin tinggi tingkat pengungkapan DISC_ST dan DISC_S suatu perusahaan akan semakin kuat mempengaruhi hubungan antara earning dan return (yang diukur dengan earning response coefficient). DISC_ST dan DISC_S mempunyai pengaruh positif terhadap hubungan laba dengan harga saham, ini berarti informasi tersebut digunakan oleh investor untuk menilai persistensi laba perusahaan dalam keputusan investasinya, atau bersifat komplementer.

---

The aim of this study is to examine the level of voluntary disclosure and the impact of corporate governance, liquidity level, profitability level, the size of company, leverage level and PBV on the level of company?s voluntary disclosure in the year 2007 and 2008 annual report of listed companies in the Indonesian Stock Exchange. This study uses 209 samples of non financial services companies. This research also study about the level of disclosure that effect to the value relevance valuation.

Using Global Reporting Initiative (GRI) to measure voluntary disclosure level, this research finds that corporate governance has positive significant impact on the voluntary disclosure level in annual report whereas liquidity level, profitability level and PBV have significant negative effect on voluntary disclosure level. The size of company and leverage level have no significant impact on the voluntary disclosure level.

Moreover, the result also shows that voluntary disclosure level has no value relevance for investor. But we found that the decomposition of DISC to DISC_ST (strategy) and DISC_S (social) have value relevance for the investor. The higher the disclosure of DISC_ST and DISC_S, the stronger the effect on the earnings return relationship (measured by earning response coefficient). DISC_ST and DISC_S have positive impact on the earning-return relationship, which means that investors will use such information to measure and to predict earning persistency as part of their investment decision. In the other words, the DISC_ST and DISC_S disclosure is complementary in nature.

;The aim of this study is to examine the level of voluntary disclosure and the impact of corporate governance, liquidity level, profitability level, the size of company, leverage level and PBV on the level of company?s voluntary disclosure in the year 2007 and 2008 annual report of listed companies in the Indonesian Stock Exchange. This study uses 209 samples of non financial services companies. This research also study about the level of disclosure that effect to the value relevance valuation.

Using Global Reporting Initiative (GRI) to measure voluntary disclosure level, this research finds that corporate governance has positive significant impact on the voluntary disclosure level in annual report whereas liquidity level, profitability level and PBV have significant negative effect on voluntary disclosure level. The size of company and leverage level have no significant impact on the voluntary disclosure level.

Moreover, the result also shows that voluntary disclosure level has no value relevance for investor. But we found that the decomposition of DISC to DISC_ST (strategy) and DISC_S (social) have value relevance for the investor. The higher the disclosure of DISC_ST and DISC_S, the stronger the effect on the earnings return relationship (measured by earning response coefficient). DISC_ST and DISC_S have positive impact on the earning-return relationship, which means that investors will use such information to measure and to predict earning persistency as part of their investment decision. In the other words, the DISC_ST and DISC_S disclosure is complementary in nature."

"Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi impulsive buying behavior pada konsumen yang menonton live streaming shopping melalui platform Shopee dan TikTok di Indonesia. Untuk menemukan penjelasan atas hal tersebut, penelitian mengadopsi kerangka Stimulus-Organism-Response yang menjelaskan bagaimana lingkungan eksternal melalui kondisi kogntif dan psikologis memengaruhi tindakan individu. Pengumpulan data dilakukan kepada 400 responden di Indonesia yang pernah melakukan pembelian produk saat menonton live streaming shopping pada platform Shopee dan TikTok, yang terbagi atas 200 responden pengguna Shopee dan 200 responden pengguna TikTok. Data terkumpul dianalisis menggunakan metode PLS-SEM dengan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa terdapat perbedaan pengaruh faktor impulsive buying behavior antara konsumen yang menonton live streaming shopping pada platform Shopee dan TikTok. Anchor characteristics, promotion incentive information, dan promotion time-limit memiliki pengaruh positif dan signifikan terhadap perceived trust dan perceived value konsumen yang menonton live streaming shopping pada platform Shopee dan TikTok. Sementara itu, online comments tidak memengaruhi perceived trust dan perceived value di Shopee dan logistics service quality tidak memengaruhi perceived trust dan perceived value di TikTok. Selanjutnya, peneliti menemukan bahwa perceived trust dan perceived value berpengaruh positif dan signifikan terhadap impulsive buying behavior konsumen yang menonton live streaming shopping pada platform Shopee dan TikTok.

---

This study aims to determine the factors influencing impulse buying behavior in consumers who watch live streaming shopping through Shopee and TikTok in Indonesia. The study adopted the Stimulus-Organism-Response framework that explains how the external environment through cognitive and psychological conditions influences individual actions. Data collection was carried out on 400 respondents in Indonesia who had made product purchases while watching live streaming shopping on Shopee and TikTok, which were divided into 200 respondents of Shopee users and 200 respondents of TikTok users. The collected data was analyzed using the PLS-SEM method with SmartPLS 3.0 software.The findings indicate differences in the impact of factors influencing impulsive buying behavior between consumers who engage in live streaming shopping on Shopee and TikTok. Anchor characteristics, promotional incentive information, and promotion time-limit positively and significantly affect both perceived trust and perceived value among viewers on these platforms. In contrast, online comments do not influence perceived trust and value on Shopee, while logistics services quality has no impact on these perceptions on TikTok. Additionally, the research demonstrated that perceived trust and perceived value significantly and positively influence the impulsive buying behavior of consumers who participate in live streaming shopping on both Shopee and TikTok."

"Tujuan penelitian ini adalah untuk menguji faktor-faktor yang mempengaruhi perilaku pembelian ramah lingkungan pada Konsumen di Jakarta dan Kota sekitarnya serta mengamati apakah terdapat hubungan antara perilaku pembelian ramah lingkungan dengan profil demografis konsumen. Responden dalam penelitian ini adalah konsumen dari berbagai kelompok umur, tingkat pendidikan, Ras atau Suku, jenis pekerjaan, tingkat pendapatan dan Domisili secara Geografis.Kesimpulan penelitian ini menunjukkan bahwa prediktor terbaik untuk perilaku pembelian hijau adalah lingkungan social, kemudian secara berurutan adalah sikap terhadap lingkungan, urgensi atau keseriusan masalah lingkungan yang dirasakan, efektivitas akan perilaku berorientasi lingkungan yang dirasakan, tanggung jawab terhadap lingkungan yang dirasakan, dan kepedulian terhadap citra-diri pada perlindungan lingkungan.Hasil penelitian ini dapat berfungsi sebagai pedoman bagi perusahaan untuk menyusun strategi pemasaran mereka pendekatan yang menyebabkan perilaku pembelian sementara menganalisis karakteristik demografis akan memberi perusahaan pengetahuan yang lebih baik terhadap Segmentasi atau menargetkan kelompok-kelompok konsumen.

---

The purpose of this study is to examine the factors that influence green purchasing behaviors of Jakarta and surrounding city consumers and observes if the green purchasing behavior related by demographic profile. Respondents in this study were consumers from various age groups, education level, ethnic group, type of occupation, income level and Geographic Domiciles.

The results shows that the best predictor for green purchasing behavior is social influence, then the sequence is environmental attitude, perceived seriousness of environmental problem, perceived effectiveness of environmental behavior, perceived environmental responsibility, and concern for self-image in environmental protection.

The result of the research can serve as a guideline for firms to strategize their marketing approaches that caused buying behavior while analyzing the demographic characteristics would give firms better knowledge towards Segmenting or targeting these groups of consumer."

"Tujuan penelitian ini adalah untuk menganalisis faktor-faktor determinasi environmental attitude, peran moderasi skepticism, dan pengaruhnya terhadap green repurchasing behavior dalam studi kasus konsumen muda produk Love Beauty & Planet. Environmental attitude memiliki tiga anteseden, yaitu interpersonal influence, green perceived value, dan environmental knowledge. Penelitian ini bersifat deskriptif konklusif. Metode pengumpulan data menggunakan survei, yang didistribusikan melalui internet menggunakan Google Form melalui sosial media. Jumlah sampel yang diambil menggunakan metode purposive sampling terdiri dari 118 orang yang dianggap valid, yaitu pernah membeli produk Love Beauty & Planet, tergabung dalam komunitas pemerhati lingkungan, serta berwawasan keberlanjutan. Covariance based Structural Equation Modeling (CB-SEM) digunakan untuk menganalisis data dengan LISREL 10.2.  Hasil studi menunjukkan bahwa variabel interpersonal influence, green perceived value, dan environmental knowledge berpengaruh signifikan terhadap environmental attitude. Kemudian, variabel moderasi skepticism signifikan secara negatif mempengaruhi hubungan antara environmental attitude dengan green repurchasing behavior.

---

The aim of this research is to analyze the determining factors of environmental attitude, the moderating role of skepticism, and the influences on green repurchasing behavior in a case study of young consumers of Love Beauty & Planet products. Environmental attitude has three antecedents, namely interpersonal influence, green perceived value, and environmental knowledge. This research is conclusive descriptive in nature. The data collection method uses surveys, which are distributed via the internet using Google Forms via social media. The number of samples taken using the purposive sampling method consisted of 118 people who were considered valid, who had purchased Love Beauty & Planet products, were members of an environmental observer community, and had a sustainability perspective. Covariance based Structural Equation Modeling (CB-SEM) was used to analyze data with LISREL 10.2. The study results show that the variables interpersonal influence, green perceived value, and environmental knowledge have a significant effect on environmental attitude. Then, the moderating variable skepticism significantly negatively influences the relationship between environmental attitude and green repurchasing behavior."