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"ABSTRACTA business can originate from a hobby. A trading card game is one those hobbiesthat has been generating profits for the manufacturers, retailers, and even thepeople that play the game. The company GA Corp is a virtual company that triesto do business on trading card game. The company wishes to do business in thesecondary market which involves buying and selling of single cards. Before thiscompany can go further and create a business plan, it must do some analysis. Thisanalysis is to identify the problems which they are currently facing or will face inthe future.The purpose of this study is to prepare and create a business plan that would beconvenient for the company to use. The preparation of the business plan starts bydoing internal and external analysis. The analysis is mostly done by primaryresearch but some are secondary research. From the analysis, the data would beput for processing a new strategy for the company. The strategy formation will beusing the Blue Ocean Strategy method because it is found to be effective in thissecondary market place. Finally, the new strategy will be translated into the newfour P?s of marketing."

"Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers to come to you and keep them coming back. This book/CD-ROM set provides a variety of cost-effective marketing techniques you can use to turn your business vision into reality. Includes customizable worksheets, real-life examples, step-by-step examples, and more."

"Mebel kayu merupakan salah satu komoditi ekspor utama di luar minyak dan gas bumi dan memberikan lapangan pekerjaan yang sangat besar bagi Indonesia. Para pengrajin mebel dan kerajinan kayu Jepara memiliki kemampuan yang sangat baik dalam memproduksi mebel dan kerajinan dalam berbagai model dan gaya. Namun demikian, kemampuan produksi mereka tidak diimbangi dengan kemampuan pemasaran yang baik, sehingga pemasaran lebih dikuasai oleh para buyer dari lokal Jepara, luar Jepara dan luar negeri. Penelitian ini bertujuan untuk memberikan kontribusi dalam perbaikan struktur pasar, melalui pengembangan strategi e-business untuk membangun sistem perantara yang menguntungkan para pengrajin kecil. Model proses strategi mengikuti Chaffey (2009) dengan empat langkah: (1) strategic analysis, (2) strategic objectives, (3) strategy definition dan (4) strategy implementation. Keluaran dari strategi ini adalah (a) sasaran dan inisiatif strategis yang terukur dalam bentuk scorecard, (b) delapan keputusan strategis untuk mengarahkan proses implementasi strategi. Proses strategi e-business Dave Chaffey membutuhkan strategi korporat sebagai dasar acuan untuk menilai keselarasan strategi. Untuk memenuhi kebutuhan ini, kegiatan rekonstruksi strategi dilakukan sebelum proses strategi e-business dijalankan. Hasil dari rekonstruksi strategi korporat dan strategi e-business dibahas bersama pengurus APKJ dan disetujui bahwa strategi-strategi ini telah mewakili aspirasi mereka dalam memperbaiki strategi pemasarannya.

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Wooden furniture is one of the main export commodities of non oil and gas, and provides huge employment for Indonesia. The small-scale producers of Jepara demonstrate outstanding capability in producing furniture and crafts in various types and styles. However, their production capabilities are not followed by good marketing capabilities, so that marketing activities are more dominated by buyers locally from Jepara, outside Jepara and abroad. This research aims to improve market structure by developing e-business strategy to build intermediary system that profitable for small-scale producers. The Jepara Small-Scale Furniture Producers Association (APKJ) and it’s marketing portal are the objects of the research. This e-business strategy aims the APKJ’s producers in improving the markerting at national dan international level. The strategy was developed by following strategy process model of Chaffey (2009), that includes four steps: (1) strategic analysis, (2) strategic objectives, (3) strategy definition and (4) strategy implementation. The scope of this research does not include the strategy implementation. The main outputs of the strategy are (a) measureable strategic objectives and strategic innitiatives that are represented as a scorecard. (b) eight strategic decisions for directing strategy implementation process. The Chaffey’s e-business strategy process requires a corporate strategy as the source of strategy alignment. In fulfilling this need, a coprorate strategy “reconstruction” was conducted before innitiating the e-business strategy process. The strategy process model of Mulyadi (2009) was followed in conducting the corporate strategy reconstruction."

"Tujuan dari penelitian ini adalah untuk mengetahui strategi untuk meningkatkan kesadaran merek brand awareness pada UKM XYZ Cake Bakery, sebagai Usaha Kecil dan Menengah, melalui penerapan Integrated Marketing Communication sehingga UKM dapat memaksimalkan pemasaran offline dan juga pemasaran online. Pelaksanaan Business Coaching melalui serangkaian wawancara tidak terstruktur dengan pemiliknya untuk mengetahui proses bisnis dan kegiatan pemasarannya. Observasi juga dilakukan untuk mengetahui situasi sebenarnya aktual antara pelanggan dan perusahaan. Hasil dari wawancara dan observasi tidak terstruktur dianalisis dengan menggunakan metode deskriptif kualitatif. Temuan menunjukkan bahwa penjualan offline belum maksimal. Pada proses bisnis di toko, pelanggan tidak mendapat kesan khusus karena UKM tidak melakukan promosi secara maksimal. Oleh karena itu, ini akan menjadi perhatian utama dala penelitian untuk memaksimalkan promosi toko yang bertujuan untuk meningkatkan kesadaran merek. Adapun batasan dalam penelitian ini, penelitian ini hanya dilakukan untuk promosi di dalam toko XYZ Cake and Bakery, Cakung - Jakarta Timur pada penjualan roti dan kue. Makalah ini akan menambah literatur kesadaran merek dan strategi integrated marketing communication pada Usaha Kecil-Menengah UKM dalam industri roti di Indonesia.

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Purpose ndash The purpose of this research is to know the strategy to increase brand awareness for Small Medium Enterprise SME through implementing Integrated Marketing Communication IMC so the SME can maximizing offline and also online marketing.Design methodology approach ndash Business coaching methods, through a series of unstructured interview with the owner to know their business process and marketing activities. Observation also used to know the real situation between customer and the enterprise. The results from the unstructured interviews and observation were analyzed using qualitative descriptive method to know gaps between the ideal and actual conditions of the SME or company, then the results were also used to find the IMC to be implemented in order to increasing brand awareness. Findings ndash The findings shows that offline marketing was not maximal yet. In store, customers did not get special experience because SME did not do promotion maximally. Brand awareness for current situation was still at the level of brand recognition, which is the limit of brand awareness. Hence, it is going to be a major attention to maximizing promotion to increase brand awareness.Research limitations implications ndash There are also limitation of this paper, this study was only conducted to in store promotion, for self manufactured products by SME.Originality value ndash The paper will adds to the literature of brand awareness, and integrated marketing strategy in Small Medium Enterprises SMEs rsquo s business to consumer in Indonesian bakery industries."

"ABSTRAKPenelitian ini dilakukan untuk mengetahui strategi komunikasi pemasaran yang digunakan sebuah bisnis online murni dalam merintis bisnisnya. Dengan kasus pada bisnis undangan pernikahan online kartun Vidiyan.com, sebuah rintisan bisnis online murni berskala mikro. Tujuan penelitian ini adalah untuk mengetahui strategi komunikasi pemasaran yang digunakan Vidiyan.com dalam merintis bisnisnya, beserta alasan dan evaluasi terhadap strategi tersebut. Dalam merintis bisnis, sebelum mengetahui strategi apa yang digunakan, harus ditetapkan dahulu tujuan yang akan dicapai dalam melaksanakan strategi ini. Dan tujuan tersebut dituangkan dalam segmenting, targeting dan positioning. Kemudian untuk mengggapai tujuan tersebut disusunlah strategi dalam Product, Place, Price dan Promotion yang dikenal dengan Bauran Pemasaran (Marketing Mix). Dan total bauran promosi (promotion mix) juga disebut Bauran Komunikasi Pemasaran (marketing communication mix) terdiri dari campuran spesifik periklanan, public relations, personal selling, promosi penjualan, dan alat-alat direct marketing yang digunakan perusahaan untuk mengkomunikasikan nilai pelanggan secara persuasif dan membangun hubungan dengan pelanggan. Penelitian dilakukan dengan metode kualitatif menggunakan evaluasi proses sebuah studi kasus. Penelitian menunjukkan bahwa Word of Mouth merupakan sarana komunikasi pemasaran yang efektif. Public Relation dengan sarana online menggunakan blog yang terintegrasi dengan media sosial lainnya seperti Facebook dan Twitter juga efektif. Hal ini berhubungan dengan teori New Wave Marketing yaitu Conversation dan Connect.

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ABSTRACTThe study was conducted to determine the marketing communications strategy that is used a pure online business in pioneering business. With the case on the business of wedding invitations online cartoon Vidiyan.com, a pioneering micro pure online business.The purpose of this study was to determine the marketing communication strategies used in pioneering Vidiyan.com its business, its rationale and evaluation of the strategy. In a pioneering business, before knowing what strategy to use, should be set in advance the objectives to be achieved in implementing this strategy. And objectives are set forth in segmenting, targeting and positioning. Then to achieve these objectives the strategy drafted in the Product, Place, Price and Promotion known as Marketing Mix (Marketing Mix). And the total promotional mix (promotion mix) is also called the marketing communications mix (marketing communication mix) consists of a specific mix of advertising, public relations, personal selling, sales promotion and direct marketing tools that companies use to communicate in a persuasive customer value and build relationships with customers. The study was conducted with qualitative methods using a case study evaluation process. Research shows that the Word of Mouth is an effective tools of marketing communication. Public Relations that using online tools, such as using a blog integrated into other social media like Facebook and Twitter are also effective. This is related to the theory of the New Wave Marketing, Conversation and Connect."