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Hasil Pencarian

Ditemukan 160204 dokumen yang sesuai dengan query
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Vivin Agustin
"ABSTRAK
Tujuan penelitian ini adalah menganalisis bagaimana pengaruh perceived risk
pada kebijakan Expiration Date Based Pricing (EDBP) terhadap kepercayaan
konsumen. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam
penelitian ini adalah 100 pengunjung Giant Margo City Depok yang pernah
membeli dan mengkonsumsi produk hewani di Giant Margo City Depok minimal
6 bulan terakhir. Instrumen penelitian ini menggunakan kuesioner dan dianalisis
menggunakan linear regression. Hasil penelitian ini menunjukkan bahwa
perceived risk memeliki pengaruh sedang menuju kuat dan memiliki hubungan
terhadap kepercayaan konsumen sebesar 20.6 % dan sisanya sebesar 79.4 %
dipengaruhi faktor lainnya.

ABSTRACT
The objective of this research is to analyze the effect of perceived risk in
Expiration Date Based Pricing (EDBP) policy toward customer trust at Giant
Margo City, Depok. This research applied quantitative approach. The sample of
this research is 100 visitors of Giant Margo City that minimal last 6 months ago,
had been bought and consume meat product at Giant Margo City, Depok. This
research used questionnaire as research instrument and analyzed with linear
regression. The result of this research indicates that perceived risk have a low to
strong effect toward customer trust. Perceived risk effect customer trust equal to
20.6 % and the residue equal to 79.4% effected by some other factors."
2014
S55518
UI - Skripsi Membership  Universitas Indonesia Library
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Pakpahan, Margaretha Uly
"ABSTRAK
Pertumbuhan pengguna internet menjadi pendorong utama meningkatnya pertumbuhan e-commerce di Indonesia. Dalam menciptakan hubungan yang baik dengan pelanggan, peranan kepercayaan menjadi penting karena sifat jasa yang intangible. Untuk itu, menjadi menarik bahwa perusahaan harus mengetahui seberapa besar tingkat kepercayaan pelanggan mempengaruhi keputusan pembelian. Pada penelitian ini, hal yang menjadi pokok bahasan adalah pengaruh kepercayaan pelanggan dan efek persepsi risiko. Penelitian ini menggunakan alat bantu statistik SPSS 19.0, metode analisis yang digunakan adalah analisis regresi sederhana dan analisis regresi dengan variabel moderating. Hasil penelitian ini menemukan bahwa, kepercayaan pelanggan pada pedagang online berpengaruh signifikan terhadap kepercayaan pelanggan dalam berbelanja online, sedangkan variabel persepsi risiko pelanggan tidak memoderasi hubungan antara kepercayaan pelanggan pada pedagang online dan kepercayaan pelanggan dalam berbelanja online.

ABSTRACT
Rapid growth of internet user becomes a main driver for the increasing growth of e-commerce in Indonesia. In order to create a good relations with customers, trust becomes an important role of the intangible nature of service. Therefore, it becomes interesting for the companies to know how much customer level of trust influence the purchase decision. The subject of this study are influence of subscriber trust and consumer perceived risk. This study uses SPSS 19.0 as a statistical tools, and methods of analytical used is a simple regression analysis with moderating variables. This research found that customer trust in online merchants significantly influence the customer trust in online shopping, while the customer perceived risk does not moderate the relationship between trustworthiness in internet merchant and customer trust in online shopping."
2013
S46670
UI - Skripsi Membership  Universitas Indonesia Library
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Adeline
"Restoran menjadi salah satu sektor bisnis yang sangat terdampak oleh Pandemi COVID-19. Restoran all you can eat termasuk jenis restoran yang mengalami penurunan jumlah pengunjung yang drastis akibat pandemi. Dibutuhkannya strategi bisnis yang disesuaikan pada perilaku konsumen selama pandemi. Penelitian ini bertujuan untuk menguji pengaruh perceived safety & brand trust, fair price, perceived risk, government trust, dan solidarity with restaurant sector terhadap intention to visit restoran all you can eat. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan melakukan survei melalui penyebaran kuesioner terhadap 150 responden secara online untuk mengumpulkan data. Data diolah menggunakan SPSS versi 26.0. Hasil penelitian menunjukan perceived safety & brand trust, fair price, government trust, dan solidarity with restaurant sector secara parsial berpengaruh positif terhadap intention to visit restaurant. Selanjutnya perceived risk berpengaruh negatif terhadap intention to visit restaurant. Perceived safety & brand trust, fair price, perceived risk, government trust, dan solidarity with restaurant sector berpengaruh signifikan secara simultan terhadap intention to visit restaurant. Faktor-faktor tersebut selanjutnya harus diperhatikan oleh restoran all you can eat dalam menarik minat konsumen untuk berkunjung.

Restaurant is one of the most business sector that affected by COVID-19 pandemic. All You Can Eat is one of restaurant type that has a drastic decrease in the number of visitors due to the pandemic. Therefore, an adapted strategy is needed based on consumer’s behaviour during the pandemic. This study aims to examine the effect of perceived safety and brand trust, fair price, perceived risk, government trust, and solidarity with restaurant sector toward consumer’s intention to visit all you can eat restaurant. This study uses a quantitative approach by conducting online survey through distributing questionnaires in order to collect the data from 150 respondents. The data was processed using SPSS software version 26.0. The results showed that perceived safety and brand trust, fair price, government trust, and solidarity with restaurant sector partially had a positive effect toward consumer’s intention to visit all you can eat restaurant. Furthermore, perceived risk had a negative effect toward consumer’s intention to visit all you can eat restaurant. Perceived safety and brand trust, fair price, perceived risk, government trust, and solidarity with restaurant sector had a significant simultaneous effect toward consumer’s intention to visit all you can eat restaurant. These factors must be considered by all you can eat restaurant for attracting consumers to visit."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2022
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Arham Haryadi
"Penelitian ini bertujuan untuk menganalisis Utilitas, Resiko, Dan Kepercayaan Terhadap Komitmen Generasi Y Di Indonesia dengan studi kasus Komunitas Bisnis Tda Sebagai Representasi Generasi Y. Penelitian menunjukkan komitmen afektif dan komitmen kalkulatif memiliki pengaruh terhadap loyalitas generasi Y pada komunitas bisnis TDA. Penelitian ini juga menunjukan bahwa komitmen kalkulatif memiliki pengaruh yang lebih signifikan dibandingkan komitmen afektif yang lebih bersifat psikologis terhadap generasi Y anggota komnitas bisnis TDA.
The objective of this study is to analyze the impact of Utility, Risk, and Trust towards Commitment Generation Y in Indonesia with Case Study Business Community TDA as generation Y representative. Research shows affective commitment and calculative commitment has influence on the loyalty of Generation Y in the business community TDA. This study also shows that calculative commitment has a more significant effect than affective commitment is more psychological in nature to the generation Y members komnitas TDA business."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
S53926
UI - Skripsi Membership  Universitas Indonesia Library
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Ahmad Hidayah
"ABSTRAK
Penelitian ini meneliti pengaruh purchase involvement terhadap perceived risk, pengaruh dari perceived risk terhadap trust, pengaruh purchase involvement terhadap trust serta pengaruh trust terhadap online repurchase intention konsumen pada online merchant/online shop. Responden penelitian ini merupakan konsumen yang pernah melakukan pembelian barang yang bersifat low/high involvement secara online pada online merchant. Responden penelitian ini berdomisili di wilayah Jakarta dan sekitarnya antara lain ; Bogor, Bekasi , Tangerang, Depok. Metode yang digunakan untuk pengolahan data dalam penelitian ini adalah Multiple Regression. Hasil penelitian membuktikan secara signifikan bahwa Low high purchase involvement pada online merchant memiliki pengaruh positif terhadap perceived risk, hanya high purchase involvement dan perceived risk yang berpengaruh terhadap trust, dan trust memiliki pengaruh positif terhadap online repurchase intention.Keywords : Purchase involvement, perceived risk, trust, online repurchase intention,online merchant,Online shop

ABSTRACT
AbstractThe purpose of this research is to analyse the effect of Purchase Involvement on Perceived Risk, the effect of perceived risk on trust, the effect of purchase involvement on trust, and the effect of trist on online repurchase intention. Respondents on this study are consumers who ever buy low high involvement product through online merchant online shop. Resident is resided in Jakarta and the nearest other city as Depok, Tangerang, Bogor, Bekasi. This study uses multiple regression to process the data. The results of this research show that Low high purchase involvement in online merchant has positive effect on perceived risk, only high purchase involvement and perceived risk that has positive effect on trust, and trust has positive effect on online repurchase intention. "
2017
S66832
UI - Skripsi Membership  Universitas Indonesia Library
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Lydya Apriliasari Haryani
"Skripsi ini membahas pengaruh faktor atribut determinan service quality terhadap perceived value konsumen Starbucks yang ada di Jakarta. Penelitian ini menggunakan metode regresi linear berganda. Hasil penelitian dari setiap kelompok menunjukkan adanya hubungan yang konsisten antara Service Quality dan Perceived Value. Terdapat pengaruh antara Service Quality dan Perceived Value dengan jumlah sampel sebanyak 145 responden. Coffee Quality, Service, dan Extra Benefits memiliki pengaruh yang signifikan terhadap nilai simbolis dan fungsional. Dimana Extra Benefits hanya memiliki pengaruh yang signifikan terhadap nilai simbolis. Selanjutnya, Food Quality dan Variety of Food tidak memiliki pengaruh yang signifikan terhadap nilai simbolis maupun fungsional.

The focus of this study is researching the influence of determinant attributes factor - service quality - on perceived value of Starbucks' customers in Jakarta. This research uses multiple linear regression method. The study revealed that there is a consistent relationship between Service Quality and Perceived Value, Service Quality has a significant impact on Perceived Value (sample size: 145 respondents). The study also revealed that coffee quality, service and extra benefits has a significant influence on symbolized and functional value; where extra benefits only has a significant value on symbolized value. in the other side, food quality and variety of food don't have a significant influence on nor symbolized neither functional value of Starbucks's customers in Jakarta."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
S44245
UI - Skripsi Membership  Universitas Indonesia Library
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Intan Sri Setyowati
"ABSTRAK
Pelanggan datang ke restoran tidak hanya untuk makan, melainkan untuk mendapatkan nilai-nilai lain yang diharapkan seperti kenyamanan serta jaminan pelayanan untuk mencapai sebuah kepuasaan saat menggunakan jasa. Tujuan dari penelitian ini untuk menjelaskan pengaruh service convenience pada Mujigae Resto Margo City Depok dalam menciptakan customer satisfaction dengan perceived service guarantee strength sebagai variabel moderasi. Penelitian ini menggunakan pendekatan kuantitatif dan metode survei, dengan menyebarkan kuesioner ke 100 responden menggunakan teknik non-probability sampling. Hasil penelitian menunjukkan bahwa perceived service guarantee strength tidak memoderasi hubungan antara service convenience dan customer satisfaction pada Mujigae Resto Margo City Depok.

ABSTRACT
Customers comes to restaurant not only to eat, but to obtain other values that are expected by the customers as service convenience and service guarantee to achieve a satisfaction while using a service.The purpose of this study is to clarify the effect of service convenience at Mujigae Resto Margo City Depok in creating customer satisfaction with perceived service guarantee strength as a moderator. This study used a quantitative approach and survey to 100 respondents with non probability sampling. The results showed that perceived service guarantee strength do not have moderating effect to the relationship between service convenience and customer satisfaction at Mujigae Resto Margo City Depok."
2017
S65593
UI - Skripsi Membership  Universitas Indonesia Library
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Galih Adri Sahasika
"Industri halal merupakan salah satu industri yang berkembang paling pesat di pasar global. Hal ini didukung dengan pertumbuhan populasi muslim yang tinggi menjadikan industry halal semakin menjanjikan. Dalam industry halal, peran logo halal memainkan peran penting terutama pada sector makanan halal. Muslim secara umum diperintah untuk selalu mengkonsumsi makanan yang halal. Dengan adanya logo halal konsumen muslim bisa mengidentifikasi mana yang telah menerapkan Syariah Islam dan mana yang belum sehingga mereka bisa mengetahui produk siapa yang aman untuk di konsumsi. Pada kenyataannya konsumen dari industri halal tidak hanya orang muslim saja tetapi ada juga konsumen non muslim. Penelitian ini ingin mengidentifikasi pengaruh dari logo halal pada reputasi yang dirasakan, kepercayaan pelanggan dan loyalitas pelanggan pada restoran cepat saji. Penelitian ini juga ingin mengidentifikasi perbedaan antara kedua kelompok konsumen yaitu konsumen muslim dan non muslim dengan menggunakan metode Structural Equation Modeling (SEM).

The halal industry is one of the fastest growing industries in the global market. This is supported by the high Muslim population growth which makes the halal industry more promising. In the halal industry, the role of the halal logo plays an important role especially in the halal food sector. Muslims in general are ordered to always consume halal food. With the halal logo, Muslim consumers can identify which ones have implemented Islamic Sharia and which have not, so they can find out whose products are safe for consumption. In fact consumers of the halal industry are not only Muslims but there are also non-Muslim consumers. This study wants to identify the effect of the halal logo on perceived reputation, customer trust and customer loyalty in fast food restaurants. This study also wants to identify the differences between the two groups of consumers namely Muslim and non-Muslim consumers by using the Structural Equation Modeling (SEM) method.
"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Hutapea, Marchia Gloria
"Kegiatan belanja online lebih berisiko dibandingkan belanja tradisional. Akibatnya, konsumen mempersepsi risiko lebih tinggi pada saat belanja online. Kepercayaan adalah penentu tindakan dalam situasi di mana konsumen mempersepsi risiko dalam belanja online. Perceived risk merupakan ketidakyakinan konsumen tentang kerugian atau keuntungan dalam transaksi tertentu (Naiyi, 2004). Perceived risk terbagi menjadi tujuh faktor, yaitu financial risk, delivery risk, fraud risk, process and time loss risk, product risk, privacy risk, dan information risk. Sedangkan trust didefinisikan sebagai kesediaan menjadi rentan terhadap orang atau tindakan orang lain (Gefen, 2002). Trust terdiri dari tiga dimensi, yaitu integrity, benevolence, dan ability. Alat ukur yang digunakan dalam penelitian ini adalah Perceived Risk in Online Shopping atau PR-OS (Naiyi, 2004) yang diadaptasi dan Specific Online Consumer Trust atau SOCT (Gefen, 2002) yang diadaptasi. Responden 453 mahasiswa diperoleh secara accidental sampling. Hasil penelitian ini menunjukkan bahwa terdapat hubungan negatif yang signifikan antara perceived risk dan trust pada konsumen belanja online (r = -0.408, p = 0.000). Hasil tersebut dapat diartikan bahwa semakin tinggi persepsi risiko konsumen maka semakin rendah kepercayaan konsumen terhadap kegiatan belanja online. Dengan demikian, toko online dapat meningkatkan kepercayaan konsumen dengan cara memberikan layanan yang terbaik dengan menampilkan testimonial dari konsumen yang berhasil melakukan kegiatan belanja online sebelumnya.

Online shopping is riskier than traditional shopping. As a result, consumers perceive higher risk in online shopping. Trust is a determinant of action in situations where there is a perceived risk of negative outcomes. Perceived risk represents consumers uncertainty about loss or gain in a particular transaction (Naiyi, 2004). While Trust is a willingness to be vulnerable to the actions of another person or people (Gefen, 2002). Perceived risk consists of seven factors, such as financial risk, delivery risk, fraud risk, process and time loss risk, product risk, privacy risk, dan information risk. Trust consists of three dimensions, namely integrity, benevolence and ability. Instruments that used in this study are Perceived Risk in Online Shopping atau PR-OS (Naiyi, 2004) that has been modified and Specific Online Consumer Trust atau SOCT (Gefen, 2002) that has been modified as well. The 453 college students as respondents were chosen by an accidental sampling technique. The result of this study shows that there is a significant negative relationship between perceived risk and trust among online shopping consumer (r = -0.408, p = 0.000). This result can be intepreted as the higher consumers perceived risk, the lower consumers’ trust in online shopping. Thus, one of the efforts that online shops can do to increase consumers trust is by providing the best service and displaying testimonials from consumers who managed to do a success online shopping.
"
Depok: Fakultas Psikologi Universitas Indonesia, 2014
S54052
UI - Skripsi Membership  Universitas Indonesia Library
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Vanesa Ruth Yobelina
"Dalam rangka meningkatkan kualitas pendidikan di Indonesia, institusi perguruan tinggi, khususnya universitas, didorong oleh pemerintah untuk melakukan pencapaian akreditasi. Salah satu indikator dari penilaian akreditasi ini adalah pengelolaan sumber daya manusia yang tercermin lewat kualitas yang dimiliki oleh karyawan. Knowledge sharing behavior dapat menjadi salah satu sarana untuk meningkatkan kinerja dan kualitas karyawan non-akademik di universitas. Adanya workplace spirituality, trust, dan perceived risk menjadi faktor penting yang mempengaruhi terjadinya knowledge sharing.
Penelitian ini bertujuan untuk menganalisis pengaruh workplace spirituality dan trust yang dimediasi oleh perceived risk terhadap knowledge sharing behavior. Sampel penelitian ini adalah karyawan non-akademik pada program studi universitas swasta di Jakarta yang memiliki nilai akreditasi A dan diolah dengan menggunakan Statistical Package for the Social Science SPSS.
Hasil penelitian menunjukkan bahwa workplace spirituality memiliki pengaruh positif terhadap knowledge sharing behavior. Selain itu, trust dapat memiliki pengaruh postif terhadap knowledge sharing melalui interaksi langsung dan melalui peran mediasi variabel perceived risk.

In order to improve education quality in Indonesia, higher learning institutions, especially universities, is encouraged by the government to get accredited. One of the assessment indicators to get accredited is human resource management which reflected by the staffs rsquo quality. Knowledge sharing behavior can be one medium to increase non academic staffs rsquo performance and quality. Workplace spirituality, trust, and perceived risk are factors that can affect knowledge sharing behavior.
This study aimed to analyze the effects of workplace spirituality and trust with perceived risk as mediating factor toward knowledge sharing behavior. Data for this research were collected from non academic staff of university study program in Jakarta which has A accreditation score and then were analyzed using Statistical Package for the Social Science SPSS.
The result of this study shows that workplace spirituality has positive effect on knowledge sharing behavior. Also, trust has positive effect towards knowledge sharing behavior directly and indirectly using perceived risk as mediating variable.
"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
S66981
UI - Skripsi Membership  Universitas Indonesia Library
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