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"Penelitian ini bertujuan untuk menganalisis pengaruh social media interaction terhadap emotional attachment brand relationship quality dan word of mouth Sampel penelitian ini adalah 215 orang pengunjung festival musik yang diteliti dalam penelitian antara lain We The Fest 2014 Sounds Fair 2014 Jakarta Blues Festival 2014 Jazz Goes to Campus 2014 Djakarta Warehouse Project 2014 Hammersonic 2015 Music Gallery 2015 dan Java Jazz Festival 2015 dan dikumpulkan menggunakan metode non probability sampling dengan teknik convenience dan snowball sampling Data diolah dengan menggunakan metode Structural Equation Modelling Hasil penelitian menunjukkan bahwa social media interaction memberikan pengaruh positif terhadap emotional attachment Namun social media interaction tidak memberikan pengaruh langsung terhadap brand relationship quality melainkan melalui emotional attachment Kemudian emotional attachment juga tidak memberikan pengaruh langsung terhadap word of mouth melainkan melalui brand relationship quality

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This study aims to analyze the effect of social media interaction to emotional attachment brand relationship quality and word of mouth The sample are visitors of the music festivals examined in the study such as We The Fest 2014 Sounds Fair 2014 Jakarta Blues Festival 2014 Jazz Goes to Campus 2014 Djakarta Warehouse Project 2014 Hammersonic 2015 the Music Gallery in 2015 and the Java Jazz Festival 2015 and gathered through non probability sampling method using convenience and snowball sampling technique The data was processed using Structural Equation Modeling The results show that social media interaction has a positive effect on emotional attachment However social media interaction doesn't have a direct effect on brand relationship quality instead it influences brand relationship quality through emotional attachment The results also show the emotional attachment does not provide a direct effect on word of mouth and it does through brand relationship quality instead."

"Banyaknya acara pameran serta festival musik berskala internasional merupakan salah satu indikator pertumbuhan sektor jasa-jasa yang berkaitan erat dengan pariwisata. Di sisi lain, tekhnologi dan internet telah mengubah cara dunia berinteraksi dan berkomunikasi. Word of mouth, dimana salah satu penyebarannya adalah melalui media sosial, dirasa cukup penting bagi promosi festival musik. Penelitian ini bertujuan untuk menganalisis pengaruh interaksi media sosial terhadap emotions, brand relationship quality dan word of mouth. Salah satu festival musik terbesar di Indonesia yang rutin diselenggarakan setiap tahunnya yakni Java Jazz Festival yang akan menjadi studi kasus dalam penelitan ini. Sampel penelitian ini adalah 187 orang pengunjung festival musik Java Jazz 2017. Data dioleh dengan menggunakan metode Structural Equation Model. Hasil penelitian menunjukkan bahwa interaksi media sosial memberikan pengaruh positif terhadap emotional attachment. Namun interkasi media sosial tidak memberikan pengaruh langsung terhadap brand relationship quality, melainkan melalui emotional attachment. Kemudian emotional attachment memberikan pengaruh langsung ke brand relationship quality.

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The large number of international exhibitions and music festivals is one indicator of the growth of the services sector which is closely related to tourism. On the other hand, technology and the internet have changed the way the world is interactive and communicating. Furthermore, Word of mouth, which one of its spread is through social media, it is considered quite important for the promotion of music festivals.

This study aims to analyze the influence of social media on emotions, the quality of brand relationships and word of mouth. One of the biggest music festivals in Indonesia is regularly held every year Java Jazz Festival which will be the case study of this research. The sample of this research is 187 people of Java Jazz music festival 2017. The data is obtained by using Structural Equation Model method.

The results showed that the interaction of social media has a positive effect on emotional attachment. However, social media interaction does not directly influence the quality of brand relationships, auctions through emotional attachment. Then the emotional attachment gives a direct influence on the quality of the brand relationship."

"Pertumbuhan penggunaan internet yang begitu cepat telah mengubah cara berinteraksi dan berkomunikasi. Salah satunya adalah dengan penggunaan media sosial. Media sosial adalah suatu media elektronik dimana para partisipannya dapat membuat, mempublikasi, mengontrol, mengkritik, menilai, dan berinteraksi dalam konten online yang memungkinkan terbentuknya berbagai interaksi seperti mengikuti following, mengirim atau membagikan post sharing, menyukai liking, dan lain sebagainya. Penelitian ini bertujuan untuk menganalisis pengaruh interaksi di media sosial social media interaction terhadap keterikatan emosi emotional attachment, kualitas hubungan dengan brand brand relationship quality, serta word of mouth terhadap Jogja-NETPAC Asian Film Festival. Sampel penelitian ini adalah 170 orang pengunjung Jogja-NETPAC Asian Film Festival dalam tiga tahun terakhir. Sampel dikumpulkan dengan menggunakan metode non-probability sampling dengan teknik convenience dan snowball sampling. Pengolahan data menggunakan metode Structural Equation Modeling SEM. Hasil penelitian ini menunjukkan bahwa interaksi di media sosial berpengaruh langsung terhadap emotional attachment. Namun, social media interaction tidak berpengaruh langsung terhadap brand relationship quality. Kemudian emotional attachment berpengaruh langsung terhadap brand relationship quality dan word of mouth, penelitian ini juga menemukan bahwa brand relationship quality berpengarug langsung pada word of mouth.

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The rapid growth of Internet usage has changed the way we interact and communicate. One of them is with the use of social media. Social media is an electronic medium where participants can create, publish, control, criticize, rate, and interact in online content that allows for the formation of various interactions such as following, sending or sharing post, liking, and etc.

This study aims to analyze the effect of social media interaction to emotional attachment, brand relationship quality, and word of mouth to Jogja NETPAC Asian Film Festival. The sample of this research is 170 visitors Jogja NETPAC Asian Film Festival in the last three years. Samples were collected using non probability sampling method using convenience and snowball sampling technique. The data was processed using Structural Equation Modeling SEM method.

The results of this study indicate that social media interaction has a direct effect on emotional attachment. However, social media interaction doesnt have a direct effect on brand relationship quality. Then emotional attachment has a direc effect on brand relationship quality and word of mouth. The results also show that brand relationship quality directly on the word of mouth."

"Kabupaten Sukabumi menjadi salah satu pemasok terbesar buah manggis di Indonesia baik impor maupun ekspor. Namun, belum maksimalnya cara penanganan dan perawatan buah manggis dengan cara yang benar masih menjadi permasalahan. Metode yang digunakan adalah mencari kesesuaian berdasarkan kriteria atau syarat tumbuh tanaman manggis berdasarkan Balai Pengkajian Teknologi Pertanian BPTP Riau, peta wilayah kesesuaian yang terlihat setelah penggabungan beberapa variabel fisik kemudian di overlay dengan menggunakan penggunaan tanah yang tidak mungkin ditanami tanaman manggis. Menghasilkan peta wilayah potensi tanaman manggis. Dari titik-titik perkebunan yang ada dilapangan, terdapat perbedaan produktivitas antara perkebunan di wilayah yang sesuai dan kurang sesuai, wilayah Kecamatan Cicantayan menjadi wilayah yang sesuai sementara Cikembar kurang sesuai. Hasil rata-rata manggis/ha di Cicantayan adalah 40ton sementara di Cikembar hanya 10ton/Ha, faktor ketinggian dan juga jumlah serta jenis pupuk menjadi pembeda dalam produktivitas buah manggis.

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Sukabumi Regency become one of the main largest supplier of mangosteen fruit in Indonesia either import or export. However, not yet maximal way of handling and care of mangosteen plants with the right way is stil a problem. The method used is to find a suitability area based on criteria and requirments for growing mangosteen based on Balai Pengkajian Teknologi Pertanian BPTP Riau, a map of the conformity region seen after the merger of several physical variables, then overlaid using land use variables that are not likely to be planted with mangosteen. produce maps of potential areas of mangosteen. From existing plantation points in the field, there is a difference in productivity between the plantations in the appropriate and less appropriate areas, Cicantayan District becomes an appropriate area while Cikembar is less suitable. The average yield of mangosteen ha in Cicantayan is 40ton while in Cikembar only 10ton Ha, altitude factors and also the number and type of fertilizer to differentiate in the productivity of the mangosteen fruit. "

"Pertumbuhan penggunaan internet yang begitu cepat telah mendorong lahirnya berbagai gaya hidup baru dalam kehidupan masyarakat dunia. Salah satunya adalah penggunaan media sosial. Media sosial adalah suatu media elektronik dimana para partisipannya dapat membuat, mempublikasi, mengontrol, mengkritik, menilai, dan berinteraksi dalam konten online yang memungkinkan terbentuknya berbagai interaksi seperti mengikuti (following), mengirim atau membagikan post (sharing), menyukai (liking), dan lain sebagainya. Penelitian ini dilakukan untuk menganalisis pengaruh interaksi di media sosial terhadap keterikatan emosi (emotional attachment), kualitas hubungan dengan brand (brand relationship quality), serta word of mouth (WOM) dengan studi kasus pada Musisi Indie dalam negeri Indonesia, yaitu musisi berjalur independen atau non-labeled yang secara mandiri menggunakan sumber daya pribadi mulai dari produksi hingga distribusi dan pemasaran musiknya, serta memanfaatkan media sosial sebagai branding tools mereka. Desain penelitian ini merupakan penelitian konklusif-deskriptif. Responden dari penelitian ini adalah orang-orang yang menyukai karya-karya musik Musisi Indie dalam negeri, mengunjungi official account Musisi Indie favorit mereka minimal satu kali dalam waktu sebulan terakhir. Dengan menggunakan metode judgemental sampling dan snowball sampling, sebanyak 205 responden berhasil didapatkan melalui penyebaran kuesioner secara online, dengan metode pengolahan data dilakukan menggunakan Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa interaksi di media sosial di official account Musisi Indie dalam negeri mempengaruhi emotional attachment, emotional attachment mempengaruhi brand relationship quality, emotional attachment mempengaruhi word of mouth, serta brand relationship quality mempengaruhi word of mouth. Sedangkan, interaksi di media sosial tersebut tidak mempengaruhi brand relationship quality.

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The reapid growth of internet creates many new trends and lifestyle changes in worldwide society. One of them is social media usage. Social media is an electronic where participants can produce, publish, control, critique, rank, and interact with online content which allow the creation of any interaction such as following, sharing, liking, and so on.

This study was conducted to analyze the effect of social media interaction on emotional attachment, brand relationship quality, and word of mouth with case study of Local Indie musicians in Indonesia, who are independent or nonlabeled musician, using their own resources of fund and tools since the process of music production until distribution and marketing of their music, and also using social media as their branding tools.

Design of this research is a conclusivedescriptive research. The respondents are the fans of Local Indie musicians and visit the official account of their favorite Local Indie musicians at least once in the last one month. The researcher used judgemental and snowball as sampling method and got 205 respondents from online questionnaire, by using Structural Equation Modeling (SEM) for processing the data.

The result shows that social media interaction on official accounts of Local Indie musicians has effect on emotional attachment, emotional attachment has effect on brand relationship quality, emotional attachment has effect on word of mouth, and brand relationship quality has effect on word of mouth. But, social media interaction has no effect on brand relationship quality."

"Tesis ini membahas hubungan electronic word-of-mouth di social media dan brand image terhadap keputusan pembelian, studi dalam memilih preschool Highscope. Penelitian ini adalah penelitian kuantitatif dengan desain eksplanatori, responden adalah orang tua yang diwakili oleh ibu dari murid yang terdaftar di preschool Highscope, berjumlah 97 orang. Metode analisa data dilakukan dengan analisa statistik deskriptif dan analisa jalur untuk membuktikan hipotesis dalam penelitian ini. Hasil penelitian menunjukkan bahwa electronic word-of-mouth (e-WOM) di social media dan brand image memiliki pengaruh signifikan baik secara terpisah maupun secara bersama-sama terhadap keputusan pembelian.

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This thesis discusses about the relationship electronic word-of-mouth in social media and brand image on purchase decisions, in choosing a preschool Highscope study. This research is a quantitative study with explanatory design; respondents are parents who are represented by the mother of a student enrolled in preschool Highscope, totaling 97 people. Data analysis method are descriptive statistical analysis and path analysis to prove this research hypothesis. The results showed that the electronic word-of-mouth (e-WOM) in social media and brand image has a significant effect, either separately or jointly to the purchasing decision."

"Bersamaan dengan pertumbuhan internet, Electronic Word-of-Mouth (eWOM), telah menjadi suatu fenomena yang menarik dalam proses pemasaran. Objektif daripada penelitian ini adalah untuk meneliti Faktor yang mempengaruhi eWOM, dan bagaimana eWOM mempengaruhi Purchase Intention & Brand Image terhadap suatu produk. Pendekatan penelitian pada penelitian tentang eWOM, Brand Image, dan Purchase Intention, ini adalah penelitian kuantitatif. Sample penelitian ini adalah 212 responden yang pernah terekspos oleh informasi akan smartphone merek Oppo melalui eWOM pada grup sosial media Facebook. Data sampel dikoleksi dengan Convenience Sampling & Purposive Sampling. Penelitian ini menggunakan kuesioner sebagai instrumen penelitian dan kemudian dianalisa menggunakan Structural Equation Modeling (SEM). Hasil daripada riset ini menunjukkan ada 2 faktor yang mempengaruhi eWOM, serta eWOM mempengaruhi Purchase Intention & Brand Image.

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With the growth of internet, Electronic Word-of-Mouth (eWOM), has become an interesting phenomenon in the marketing process. The objective of this research is to understand the factors affecting eWOM, and how eWOM affects Puchase Intention & Brand Image of a product. This research uses a quantitative approach. The sample for this research is 212 respondents who are exposed to information regarding Oppo smartphone through eWOM, in Facebook groups. Sample data is collected through Convenience Sampling & Purposive Sampling. This research uses questionaire as its instruments, which are then analyzed using Structural Equation Modeling (SEM). The results of this research show 2 factors affecting eWOM as well as eWOM have effects on Purchase Intention & Brand Image."

"Brand personality merupakan strategi yang dapat mendorong konsumen untuk melakukan word of mouth. Saat ini, word of mouth menjadi penting karena word of mouth merupakan salah satu alternatif lain bagi konsumen untuk mencari informasi tentang suatu produk dan lebih dipercaya oleh konsumen dibandingkan iklan konvesional. Selain itu dengan adanya brand loyalty konsumen akan lebih merasakan word of mouth dibandingkan tidak melalui brand loyalty. Tujuan utama dari penelitian ini adalah untuk mengetahui bagaimana pengaruh brand personality terhadap word of mouth melalui brand loyalty. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengambilan purposive sampling dan snowball sampling. Pada penelitian ini sampel yang digunakan sebanyak 200 responden pengguna iPhone di Jakarta dan Depok. Instrumen penelitian ini menggunakan kuesioner dan dianalisis menggunakan Structural Equation Modeling SEM . Hasil penelitian menunjukan bahwa brand personality memiliki pengaruh yang signifikan terhadap word of mouth melalui brand loyalty.

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Brand personality is strategy to encourage consumers to do word of mouth. Word of mouth is important because word of mouth is one of alternative for those seeking information about a product and more trusted by consumers than conventional advertising. In addition with brand loyalty customers would more feel word of mouth than not through brand loyalty. The objective of this study is to determine how the influence of brand personality on word of mouth through brand loyalty. This study uses a quantitative approach with purposive sampling and snowball sampling technique was applied in this research. This research use 200 respondents consumer iPhone in Jakarta and Depok. The instruement of this research is using questionnaires and it is analyzed by using Structural Equation Modeling SEM . The results of this research showed that brand personality had a significant effect on word of mouth through brand loyalty."

"It is important for consumer to have brand awareness before choosing a new product, it divides into three dimensions; brand recognition, brand knowledge and brand opinion. The excessive used of social media Path™ among emerging well-off youth made electronic word-of-mouth an effective marketing strategy to increasing a popularity of a certain brand. This study aimed to understand the effect of e-WOM towards dimension of brand awareness on 'new' restaurant consumer. This was a field experimental research (e-WOM vs without e-WOM) done with an emerging well-off youth consumer as participants. Participants in Experiment Group (KE) (n=30) was given manipulation for five days while the Control Group (KK) (n=34) was not given any and after that their brand awareness was measured using a questionnaire. The results shows that eWOM has a significant towards the dimension of brand recognition (39.451; p < 0.05; ɸ = 0.785), brand knowledge (20.747; p < 0.05; ɸ = 0.569), and brand opinion (16.981; p < 0.05; ɸ = 0.515). We can conclude that eWOM can make consumer aware of a certain brand, shape their knowledge, and also their opinion. Therefore, 'new' restaurant owner can use e-WOM as a media to introduce their ‘new' restaurant to potential consumers.

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Penting bagi konsumen untuk memiliki kesadaran merek sebelum memilih produk baru. Kesadaran merek ‘baru’ dibagi dalam 3 dimensi yaitu: brand recognition, , brand knowledge, dan brand opinion. Maraknya penggunaan media sosial Path™ oleh konsumen emerging well-off youth membuat electronic word-of-mouth sebagai salah satu strategi pemasaran yang efektif untuk meningkatkan popularitas merek. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh e-WOM terhadap dimensi kesadaran merek pada konsumen restoran ‘baru’. Penelitian ini menggunakan metode field experiment (eWOM vs tanpa eWOM) dengan karakteristik partisipan konsumen emerging well-off youth. Partisipan kelompok eksperimen (KE) (n = 30) diberikan manipulasi berupa pemberian eWOM selama 5 hari, sementara partisipan kelompok kontrol (KK) (n = 34) tidak diberikan manipulasi apapun. Kemudian seluruh partisipan KE dan KK diukur kesadaran merek menggunakan kuesioner. Hasil penelitian menunjukkan bahwa e-WOM berpengaruh secara signifikan pada dimensi brand recognition (39.451; p < 0.05; ɸ = 0.785), brand knowledge (20.747; p < 0.05; ɸ = 0.569), dan brand opinion (16.981; p < 0.05; ɸ = 0.515). Oleh karena itu dapat disimpulkan bahwa e-WOM dapat membuat konsumen mengenali suatu merek, membentuk pengetahuan, dan membentuk pendapat tentang merek suatu restoran baru. Dengan demikian e-WOM dapat digunakan sebagai cara untuk memperkenalkan merek restoran baru kepada calon konsumen."

"Tesis ini membahas Hubungan Electronic Word of Mouth, Product Attributes,Service Quality dan Price terhadap Brand loyalty, Studi pada HolycowSteakhouse by Chef Afit. Penelitian ini adalah penelitian kuantitatif eksplanatif.Responden adalah pelanggan Holycow Steakhouse yang bekerja di daerah JakartaSelatan yang berjumlah 175 orang. Metode analisa data dilakukan dengan statistikanalisa deskriptif dan Korelasi Spearman untuk membuktikan hipotesis dalampenelitian ini. Hasil penelitian menunjukkan bahwa terdapat hubungan yangpositif, kuat dan signifikan antara Electronic Word of Mouth dengan BrandLoyalty, Product Attributes dengan Brand Loyalty, Service Quality dengan BrandLoyalty serta Price dengan Brand Loyalty

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ABSTRACTThis Study conducted to found the Relationship between Electronic Word ofMouth, Product Attributes, Service Quality and Price to Brand loyalty. Thisstudy used a quantitative explanative method with a questionnaire survey througha 175 loyal customers of Holycow Steakhouse which works at South JakartaArea. The Analysis method presents a descriptive statistical analysis andSpearman’s Correlation to prove the research hypothesis. The result showed thatthere is a positive, strong and significant Relationship between Electronic Word ofMouth and Brand Loyalty, Product Attributes and Brand Loyalty, Service Qualityand Brand Loyalty, Price and Brand Loyalty;"