Hasil Pencarian  ::  Simpan CSV :: Kembali

"[ABSTRAKSkripsi ini membahas tentang peran brand exposure dan brand experience merekWardah terhadap brand recall. Lebih lanjut lagi, skripsi ini membahas pengaruhterhadap brand recall yang ditimbulkan oleh perceived brand image, self-imagecongruence dan brand trust. Penelitian ini menggunakan desain penelitiandeskriptif konklusif dan single-cross sectional. Kuesioner disebar kepadaresponden yang pernah membeli dan menggunakan Wardah di Indonesia sejumlah260 responden yang diambil menggunakan metode convenience sampling.Penelitian ini menghasilkan kesimpulan bahwa brand exposure dan brandexperience berpengaruh secara signifikan pada perceived brand image, self-imagecongruence dan brand trust, dan brand recall dipengaruhi secara signifikan olehself-image congruence dan brand trust, namun tidak dipengaruhi secara signifikanoleh perceived brand image. Pada penelitian ini juga terdapat implikasi manajerialserta saran untuk penelitian selanjutnya.

---

ABSTRACTThis study discusses the role of brand exposure and brand experience of Wardahbrand to brand recall. Furthermore, this study discusses the influence on brandrecall posed by the perceived brand image, self -image congruence and brandtrust. This research uses descriptive conclusive research design with single - crosssectional method. Questionnaires were distributed to 240 respondents who boughtand used Wardah in Indonesia using a convenience sampling method. Thisresearch resulted in the conclusion that brand exposure and brand experience hassignificant influence on perceived brand image, self -image congruence andbrand trust, and brand recall is significantly influenced by the self -imagecongruence and brand trust, but not significantly influenced by the perceivedbrand image. In this study, there is also a managerial implications andsuggestions for further research.;This study discusses the role of brand exposure and brand experience of Wardahbrand to brand recall. Furthermore, this study discusses the influence on brandrecall posed by the perceived brand image, self -image congruence and brandtrust. This research uses descriptive conclusive research design with single - crosssectional method. Questionnaires were distributed to 240 respondents who boughtand used Wardah in Indonesia using a convenience sampling method. Thisresearch resulted in the conclusion that brand exposure and brand experience hassignificant influence on perceived brand image, self -image congruence andbrand trust, and brand recall is significantly influenced by the self -imagecongruence and brand trust, but not significantly influenced by the perceivedbrand image. In this study, there is also a managerial implications andsuggestions for further research., This study discusses the role of brand exposure and brand experience of Wardahbrand to brand recall. Furthermore, this study discusses the influence on brandrecall posed by the perceived brand image, self -image congruence and brandtrust. This research uses descriptive conclusive research design with single - crosssectional method. Questionnaires were distributed to 240 respondents who boughtand used Wardah in Indonesia using a convenience sampling method. Thisresearch resulted in the conclusion that brand exposure and brand experience hassignificant influence on perceived brand image, self -image congruence andbrand trust, and brand recall is significantly influenced by the self -imagecongruence and brand trust, but not significantly influenced by the perceivedbrand image. In this study, there is also a managerial implications andsuggestions for further research.]"

"Penelitian ini bertujuan melihat pengaruh brand love, brand sacredness, dan brand fidelity terhadap word of mouth Pepsodent Siwak, dengan mengadopsi model penelitian terdahulu yang meksplorasi peran jangka panjang dari brand love, brand sacredness, dan brand fidelity terhadap word of mouth Pepsodent Siwak. Pengambilan data menerapkan metode judgemental sampling dengan jumlah responden 339 individu dari seluruh Indonesia yang kemudian dianalisis dengan Partial Least Squares - Structural Equation Model (PLS-SEM). Hasil Penelitian terhadap 339 responden menunjukan bahwa brand love, brand sacredness, dan brand fidelity secara positif dan signifikan mempengaruhi word of mouth Pepsodent Siwak.

---

The purpose of this research is to see the influence of brand love, brand sacredness, brand fidelity toward word of mouth Pepsodent Siwak, by adopting previous research models that explore the long-term role from brand love, brand sacredness, brand fidelity toward word of mouth Pepsodent Siwak. Data collection applied judgmental sampling method with 339 individual respondents from all over Indonesia which were then analyzed using Partial Least Squares - Structural Equation Model (PLS-SEM). The results of the study on 339 respondents showed that brand love, brand sacredness, and brand fidelity positively and significantly influence word of mouth Pepsodent Siwak."

"Merek Go Travel + Logo dengan Nomor Agenda: DID2019013608 diajukan oleh Pemohon merek beritikad baik yang hendak mendaftarkan mereknya namun telah ada merek lain yang mendaftarkan Merek Go Travel + Logo lebih dulu. Sehingga melalui Ketetapan Direktur Merek Nomor KI/4/010/2018 dan Keputusan Komisi Banding Merek Nomor 233/KBM/ HKI/ 2021, permohonan Merek Go Travel + Logo dengan Nomor Agenda: DID2019013608 dinyatakan ditolak dengan alasan persamaan pada pokoknya. Unsur-unsur yang ada pada kedua merek tersebut dapat dikatakan berbeda, terlebih Pemohon Merek Go Travel + Logo dengan Nomor Agenda: DID2019013608 merupakan Pemohon beritikad baik. Dengan metode yuridis-normatif, peneliti akan menganalisis mengenai penerapan prinsip persamaan pada pokoknya di dalam Merek Go Travel + Logo sebagai alasan atau dasar penolakan yang digunakan oleh Pemeriksa Merek dan Komisi Banding Merek dalam Ketetapan Direktur Merek Nomor KI/4/010/2018 dan Keputusan Komisi Banding Merek Nomor 233/KBM/ HKI/ 2021.

---

The Go Travel Mark + Logo with Agenda Number: DID2019013608 is submitted by a good faith trademark applicant who wants to register his mark but there is already other trademark that have registered the Go Travel + Logo Mark first. Thus, through the Decree of the Director of Mark Number KI/4/010/2018 and the Decision of the Mark Appeal Commission Number 233/KBM/HKI/2021, the application for the Go Travel + Logo Mark with Agenda Number: DID2019013608 is declared rejected due to the similarities on the substantive principles. Some of the elements contained in the two brands can be said to be different, especially the Applicant for the Go Travel Mark + Logo with Agenda Number: DID2019013608 is an Applicant with good faith. With the juridical-normative method, the researcher will analyze the existence of the principle of Similarity in the Go Travel + Logo Mark as the reason or basis used by the Mark Appeal Commission in the Decree of the Director of Mark Number KI/4/010/2018 and the Decision of the Mark Appeal Commission Number 233/KBM/HKI/2021."

"Skripsi ini membahas mengenai perlindungan yang diberikan hak cipta atas sebuah karya seni dua dimensi yang dipergunakan sebagai merek. Diawali dengan pembahasan mengenai karya seni dan pengklasifikasiannya kemudian dibahas mengenai perlindungan Hak Cipta atas karya seni tersebut. Dikarenakan sebuah karya seni telah dapat mendapatkan perlindungan Hak Cipta atasnya maka ketentuan mengenai Hak Cipta akan berlaku atasnya. Terkait dengan penggunaannya sebagai Merek maka perlu dilakukan pengalihan Hak Cipta terlebih dahulu dari Pencipta kepada pihak yang akan mempergunakan karya tersebut. Terkait dengan perlindungannya skripsi ini akan membahas teori yang dipaparkan yang nantinya akan dikaitkan dengan kasus Alm. Henk Ngantung. Alm. Henk Ngantung merupakan seorang seniman, pembuat sketsa patung selamat datang di bundaran Hotel Indonesia. Gambar sketsa Alm. dipergunakan sebagai Merek tanpa izin oleh salah satu pusat perbelanjaan ternama di Jakarta yang terletak di bundaran Hotel Indonesia.

---

This mini-thesis discusses about protection of two dimensional works of art which is used as a Trademark which is granted by Copyright. The discussion starts from artworks, classification and continues with the protection that granted by Copyright. Due to protection which is granted by Copyright to artworks, all provision on Copyright Law will apply on it. Related with the use of artworks as trademarks, before using it, the party who want to use it needs to transfer of Copyright from Creator. Regarding the protection of artworks, this mini-thesis will discuss theory which is provided in it and attributed to the Alm. Henk Ngantung case. Alm. Henk Ngantung, the Artist who is Sketcher of Patung Selamat Datang at Bundaran Hotel Indonesia. His sketch was used as a trademark by one of the leading shopping centers in Jakarta which is located at Bundaran Hotel Indonesia without any permission."

"Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi online brand experience dan online brand relationship pada bisnis e-commerce dengan model Marketplace Customer-to-Customer (C2C) di Indonesia. Data pada penelitian ini didapat dari penyebaran kuisioner kepada pengguna Tokopedia, Bukalapak dan Elevenia yang melakukan pembelanjaan online minimal 2 (dua) kali dalam 6 (enam) bulan terakir. Data ini diolah dengan menggunakan metode Structural Equation Modelling (SEM). Hasil penelitian ini menunjukan bahwa reputasi merek (brand reputation) sebagai faktor penting yang memengaruhi kepercayaan (trust) dan persepsi akan kemudahan dalam menggunakan (perceived ease of used). Pengalaman dengan merek online (online brand experience) dipengaruhi secara positif oleh persepsi akan manfaat atau kegunaan (perceived usefulness) dan kepercayaan (trust). Pengalaman dengan merek online yang positif akan menghasilkan kepuasan (satisfaction) dan intensi perilaku (behavioral intentions) dimana intensi perilaku (behavioral intentions) akan membentuk hubungan konsumen dengan merek (online brand relationship).

---

This study aims to know factors that affect online brand experience and online brand relationship in Customer-to-Customer (C2C) Marketplace Model of E-commerce in Indonesia. Data for this research were collected from Tokopedia, Bukalapak, and Elevenia consumers, specifically those who made purchasing minimum 2 (two) times in the last 6 (six) months. They were analyzed using Structural Equation Modeling (SEM) method. The result of this shows that brand reputation as an important antecedent of trust and perceived ease of use. Trust and perceived usefulness positively effect online brand experience. Positive experience result in satisfaction and behavioral intentions where behavioral intentions itself lead to the formation of online brand relationship."

"Penelitian ini dilatarbelakangi sengketa yang melibatkan penggunaan merek terkenal dengan unsur "persamaan pada pokoknya". Jenis penelitian ini adalah yuridis normatif, bersifat deskriptif, dan pendekatan perundang-undangan. Teknik pengumpulan data dilakukan melalui studi pustaka atas bahan-bahan hukum, baik primer, sekunder, maupun tersier. Hasil penelitian menunjukkan: 1) Undang-undang No. 15 Tahun 2001 tentang  Merek tidak mengatur dengan jelas mengenai istilah "persamaan pada pokoknya". Istilah "persamaan pada pokoknya" justru muncul terkait dengan merek yang harus ditolak pendaftarannya oleh Direktorat Jenderal HKI; 2) Terhadap pelanggaran merek yang berujung sengketa, maka pemilik merek dapat melakukan upaya-upaya hukum yaitu mengajukan gugatan secara perdata melalui Pengadilan Niaga, atau melaporkan adanya pelanggaran tindak pidana pelanggaran merek kepada aparat kepolisian; 3) Terjadinya perbedaan dalam putusan No. 557 K/Pdt.Sus-HKI/2016 dengan No. 591 K/Pdt.Sus-HKI/2016, disebabkan oleh fakta bahwa seorang hakim dalam memeriksa dan memutus perkara tidak selamanya terpaku pada satu asas saja.

---

This Research is motivated by disputes involving the use of well known brands with the element "principle of similarity". Type of research is normative juridical, descriptive, and statute approach. Data collection techniques are carried out through literature studies on legal materials, both primary, secondary and tertiary. The results show: 1) Law No. 15 of 2001 concerning Trademarks does not clearly regulate the term "principle of similarity". The term "principle of similarity" actually appears related to the brand that must be refused registration by the Directorate General of Intellectual Property Rights; 2) With regard to brand violations that lead to disputes, the brand owner may make legal remedies, namely filing a lawsuit through the Commercial Court, or reporting violations of criminal offenses of brand violations to the police; 3) The difference in decision No. 557 K/Pdt.Sus-HKI/2016 with No. 591 K/Pdt.Sus-HKI/2016, caused by the fact that a judge in examining and deciding cases is not always fixed on one principle."

"Undang-Undang Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis mengandung ketentuan mengenai merek yang tidak dapat didaftar dimana disebutkan bahwa salah satu alasan merek tidak dapat didaftar adalah apabila merupakan nama umum. Penjelasan dari ketentuan ini belum memberikan kejelasan mengenai bagaimana kriteria suatu merek dianggap merupakan nama umum. Hal ini menyebabkan ketidakjelasan dalam penerimaan pendaftaran merek oleh Direktorat Jenderal Kekayaan Intelektual, salah satunya adalah penerimaan pendaftaran merek “Bibit” milik PT. Bibit Tumbuh Bersama. Dalam skripsi ini, Penulis akan menggunakan metode penelitian hukum normatif yang akan memiliki fokus kepada data pustaka. Penulis mencoba untuk mengeksplorasi terkait yang dimaksud dengan merek yang menggunakan nama umum, berdasarkan ketentuan Undang-Undang, yurisprudensi di Indonesia, perjanjian serta pandangan organisasi internasional, dan doktrin ahli hukum. Penulis juga membahas mengenai akibat dari diterimanya pendaftaran merek yang merupakan nama umum. Hasil dari penelitian ini menunjukkan bahwa kriteria merek hingga dikatakan merupakan nama umum belum diatur secara jelas dalam UU Merek dan Indikasi Geografis, sehingga bisa dibuat aturan mengenai hal ini dengan mengacu kepada yurisprudensi, perjanjian internasional, serta doktrin ahli hukum, hal ini penting agar Direktorat Jenderal Kekayaan Intelektual mempunyai keseragaman pemahaman sehingga mencegah permasalahan hukum serta perdebatan yang timbul di kemudian hari.

---

Law Number 20 of 2016 concerning Trademarks and Geographical Indications contains regulation regarding unregistered trademarks where it is stated that one of the reasons a trademarks cannot be registered is if it is a generic name. The explanation of this regulation does not provide clarity on how the criteria for trademarks are considered as a generic name. This causes obscurity in the acceptance of trademarks registration by the Directorate General of Intellectual Property, one of which is the acceptance of the “Bibit” trademarks owned by PT. Bibit Tumbuh Bersama. In this thesis, the author will use a juridicial-normative method that will obtained data from the literature through document study. The author tries to explore what is meant by a trademark that using a generic name, based on the regulation of the law, jurisprudence in Indonesia, agreements and opinion of international organizations, and the doctrine of legal experts. This thesis also explains the consequences of acceptances trademarks that use a generic name. The results of this thesis indicate that the criteria for a trademarks to be considered as a generic name have not been clearly regulated in the Law of Trademarks and Geographical Indications, so that regulations can be made regarding this matter by referring to jurisprudence, international agreements, and the doctrine of legal experts, this is important so that the Directorate General of Intellectual Property has a same understanding so as to prevent legal problems and debates in the future."

"Merek merupakan salah satu faktor penting dalam kegiatan ekonomi, yaitu sebagai identitas dari barang dan/atau jasa yang diperdagangkan. Undang-Undang Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis telah mengalami perluasan definisi merek, yaitu dengan ditambahkannya merek-merek nonkonvensional secara eksplisit seperti merek tiga dimensi, hologram dan suara. Selain ketiga jenis merek nonkonvensional tersebut, masih ada jenis-jenis merek nonkonvensional lainnya, salah satunya adalah merek gerak. Namun, merek gerak tidak secara eksplisit disebutkan dalam definisi merek pada Undang-Undang Merek. Skripsi ini membahas mengenai merek gerak, apakah merek gerak dapat didaftarkan di Amerika Serikat, Uni Eropa, Hong Kong dan Jepang, syarat-syarat pendaftaran merek gerak di negara-negara tersebut, apakah merek gerak dapat didaftarkan di Indonesia, syarat-syarat pendaftaran merek gerak di Indonesia, serta kendala pendaftaran merek gerak di Indonesia. Skripsi ini merupakan penelitian yuridis normatif yang meneliti rumusan masalah menggunakan peraturan-peraturan yang berlaku. Dari penelitian ini, ditemukan kesimpulan bahwa meskipun belum diatur dalam Undang-Undang Merek, tidak tertutup kemungkinan merek gerak untuk dapat didaftarkan di Indonesia. Direktorat Jenderal Hak atas Kekayaan Intelektual dapat melihat ketentuan mengenai pendaftaran merek gerak dalam Singapore Treaty maupun ketentuan pendaftaran merek gerak di berbagai negara sebagai pedoman dalam memeriksa pendaftaran merek gerak di Indonesia.

---

Trademark is one of the important factors in economic activity, which is as an identity of goods and or services traded. Trademark definition in Law Number 20 of the Year 2016 concerning Trademark and Geographical Indications has been through an expansion with the addition of non conventional trademarks explicitly such as three dimensional trademark, holograms and sound. Besides those 3 non conventional trademarks, there are still more non conventional trademarks one of them is motion trademark. However, motion trademark is not mentioned explicitly in trademark definition in Law Number 20 of the Year 2016. This undergraduate thesis discussed about motion trademark, whether motion trademark can be registered in the United States of America, European Union, Hong Kong and Japan, requirements to register motion trademark in those countries, whether motion trademark can be registered in Indonesia, requirements to register motion trademark in Indonesia, also the obstacles faced to register motion trademark in Indonesia. The writer uses a normative legal writing method, analyzing problems using applicable regulations. From this research, it can be concluded that even though it is not yet to be regulated in Trademark Law in Indonesia, it is possible to register motion trademark in Indonesia. The Indonesia Intellectual Property Office can use regulations related to registration of motion trademark in the Singapore Treaty or in Trademark Law from certain countries as guidelines to examine motion trademark registration in Indonesia."

"Penelitian ini bertujuan untuk menganalisis pengaruh brand equity terhadap repurchase intention dan word-of-mouth, dengan country of origin dan product type sebagai variabel moderasi pada pengguna Merek Nike yang berada di Jabodetabek. Penelitian ini menggunakan metode kuantitatif dimana penelitian dilakukan dengan menyebarkan kuesioner. 160 Responden telah menjawab kuesioner. KMO dan cronbach’s alpha telah digunakan untuk uji validitas dan reliabilitas. Analisis akhir dilakukan dengan program SPSS, dengan menggunakan metode regresi linier berganda. Temuan penelitian ini menyimpulkan bahwa brand equity berpengaruh signifikan terhadap repurchase intention dan word of mouth. Product type secara signifikan memoderasi pengaruh brand equity terhadap repurchase intention dan word-of-mouth. Namun, country of origin tidak memoderasi pengaruh brand equity terhadap repurchase intention dan word-of-mouth.

---

This study aims to analyze the effects of brand equity on repurchase intentions and word-of-mouth, with country of origin and product type as moderation variables on users of the Nike Brand residing in Jabodetabek. This study uses a quantitative method in which the research is conducted by spreading questionnaires. 160 Respondents have submitted the questionnaires. KMO and cronbach’s alpha has been used for validity and reliability tests. The final analysis is done with the SPSS program, using the multiple linear regression method. The findings of this study concluded that brand equity significantly affects repurchase intention and word of mouth. Product type also significantly moderates the effects of brand equity to repurchase intention and word-of-mouth. However, country of origin does not moderate the effects of brand equity to repurchase intention and word-of-mouth."