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"Based on unprecedented research, "The New Elite" took a behind-the-scenes look at America's most powerful and influential class what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and, Louis Vuitton, "Selling to the New Elite" reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns. Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers and become rich themselves."

"The biggest mistake you're making in your sales career right now is equating a faster pitch with a faster close. Believe it or not, you will actually experience greater success if you slow down. Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you're already halfway home. Featuring a simple yet power ful eightstep process and practical, repeatable techniques, Slow Down, Sell Faster! is packed with examples from the author's extensive experience, plus research on customer buying processes rather than traditional selling processes. This buyer-focused approach to selling extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet a customer's needs at each stage of the buying process. There are two sides to every sale. In today's extra challenging business climate, understanding the buying process is where professional selling should start."

""Becoming truly successful in sales involves a journey. Along the way, sales professionals must confront challenges involving attitudes, perceptions, and mental barriers as they learn how to work with clients and manage their own careers."

"Simply knowing the right questions to ask can make the difference between finalizing a sale or losing it. Most salespeople have extensive knowledge of their products, but many fail to ask the questions that will help them uncover the real needs of their customers."

"It's a fact: more and more organizations are scaling back on their in-the-field sales operations. Today's sales pros have to build relationships and close deals over the phone in less time than ever before. This fully updated second edition of Selling to Anyone Over the Phone is the salesperson's ready-reference guide for generating the kind of product excitement that will ensure callbacks, partnering with gatekeepers and decision makers using personality-matching techniques, and generally boosting success rates. Including new chapters on using advanced technology (e.g., webinars and teleconferencing) and selling to customers from other cultures and countries, this revised edition features trust-building tips, an invaluable appendix on handling customer com plaints, new sample call dialogs, and all the specific, tactical techniques readers need to develop truly exceptional phone skills that will win over even the most reluctant customers."

"ABSTRACTPenelitian ini mengkaji bisnis di Indonesia yang bergerak di bidang fashion wanita khususnya tas. Salah satunya adalah produk tas Elizabeth. Elizabeth merupakan salah satu brand lokal Indonesia yang menguasai salah satu pasar tas wanita, yang populer dikalangan wanita dewasa maupun remaja. Tujuan penelitian ini yaitu untuk mengetahui pengaruh dari variabel atribut produk (X) terhadap Keputusan Pembelian (Y) pada mahasiswi Administrasi Bisnis angkatan 2013 Telkom University. Penelitian ini merupakan penelitian populasi yang merupakan keseluruhan populasi dijadikan sebagai responden. Populasi penelitian ini adalah Mahasiswi Administrasi Bisnis angkatan 2013 Telkom University yang pernah membeli tas Elizabeth sebanyak 70 orang. Teknik pengumpulan data berupa penyebaran kuesioner kepada 70 responden yang merupakan keseluruhan dari populasi. Jenis penelitian ini adalah deskriptif kuantitatif. Analisis data yang digunakan adalah analisis regresi linier sederhana. Hasil penelitian menjelaskan bahwa terdapat hubungan antara variabel atribut produk (X) dengan keputusan pembelian (Y) pada konsumen khususnya mahasiswi Administrasi Bisnis angkatan 2013 Telkom University. Berdasarkan perhitungan koefisien determinasi (R2) menunjukkan bahwa besarnya pengaruh variabel Atribut Produk (X) terhadap variabel Keputusan Pembelian (Y) adalah sebesar 65,6% sedangkan sisanya sebesar 34,4% dipengaruhi oleh faktor lain yang tidak diteliti di dalam penelitian ini."

"Let?s face it, dealing with customers isn?t easy. They aren?t always right?or even pleasant?but knowing the right words to use can make all the difference. Powerful Phrases for Effective Customer Service shares over 700 phrases and scripts that have been proven time and again to defuse even the most difficult interactions. Covering 30 challenging customer behaviors and 20 tough employee-caused situations, this indispensible reference makes it easy for readers to assess the circumstances, find the appropriate response, and confidently deliver satisfaction to every customer. In addition, readers will learn how to incorporate language into their daily routine that communicates welcome, courtesy, rapport, enthusiasm, assurance, regret, empathy, and appreciation. Every chapter includes helpful Do This! sample scenarios that bring the phrases to life as well as Why This Works sections that provide detailed explanations.Practical and insightful, Powerful Phrases for Effective Customer Service ensures that employees will never again be at a loss for words when dealing with customers."

"Introduces sales professionals to the collaborative conversation skills they need to capture the buyer's attention and secure business. This book shows readers how to: prepare for an effective sales call ; identify sales opportunities and the factors that drive buyers to act ; and more."