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"Persaingan dari maskapai penerbangan semakin tinggi dengan adanya konsep penerbangan murah atau lebih dikenal sebagai low cost carrier. Penerbangan domestik antara Jakarta-Surabaya merupakan salah satu rute penerbangan dengan jumlah perjalanan terbanyak dalam satu hari. Tesis ini membahas bagaimana Company Reputation memberikan pengaruh terhadap Purchase Intention. Selain itu penelitian dilakukan dengan melihat pengaruh Company Reputation terhadap Customer Identification, Customer Trust, dan Customer Commitment untuk menentukan Purchase Intention dan Willingness-to-pay. Penelitian dilakukan dengan menggunakan metode Structural Equation Modelling SEM.

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Competition from airlines are more higher with the concept of low cost or better known as a low cost carrier. Domestic flights between Jakarta Surabaya is one of the most number of trips in a single day. This thesis describes how the Company Reputation influence on Purchase Intention. In addition, research conducted by the influence of the Company Reputation toward Customer Identification, Customer Trust and Customer Commitment to determine the Purchase Intention and Willingness to pay. The study was conducted using Structural Equation Modeling SEM."

"Dunia penerbangan mengalami kenaikan jumlah konsumen sejak kehadiran penerbangan berbiaya murah. Banyak perusahaan yang menyediakan jasa dengan konsep penerbangan murah. Persaingan yang begitu ketat membuat perusahaan berlomba untuk mendapatkan pelanggan. Disamping itu permasalahan juga masih terjadi pada industri penerbangan nasional. Keterlambatan jam penerbangan, keselamatan penerbangan, dan sikap tidak professional dari maskapai yang beroperasi di Indonesia menjadi permasalahan yang harus diselesaikan. Dalam penelitian ini, peneliti akan menguji Brand Credibility, Affective Commitment, dan Decision Convenience terhadap Purchase Intention. Olah data penelitian ini menggunakan metode PLS-SEM. Hasilnya, Brand Credibility memiliki pengaruh positif terhadap Affective Commitment, Decision Convenience, dan Purchase Intention pada brand Air Asia dan Citilink. Pada brand Lion Air, Brand Credibility memiliki pengaruh positif terhadap Affective Commitment dan Decision Convenience. Selain itu Affective Commitment dan Decision Convenience memiliki pengaruh positif terhadap Purchase Intention pada brand Lion Air. Pada brand Air Asia dan Citilink, Decision Convenience memiliki pengaruh positif terhadap Purchase Intention.

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The aviation world has experienced an increase in the number of consumers since the presence of low cost airlines. Many companies provide services with low cost carrier concept. Competition is so fierce that companies need to struggle harder to get customers. Besides, the problems also still occur in the national aviation industry. The flight delays, flight safety and unprofessional attitudes of airlines operating in Indonesia are a matter to be solved. In this study, researcher will testify about Brand Credibility, Affective Commitment, and Decision Convenience to Purchase Intention. This research is using PLS SEM as its method. As a result, Brand Credibility has a positive influence on Affective Commitment, Decision Convenience, and Purchase Intention on Air Asia and Citilink brand. In the Lion Air brand, Brand Credibility has a positive influence on Affective Commitment and Decision Convenience. In addition, Affective Commitment and Decision Convenience have a positive influence on Purchase Intention on Lion Air brand. In Air Asia and Citilink brand, Decision Convenience has a positive influence on Purchase Intention."

"Layanan Low cost carrier telah membentuk kembali lingkungan industri penerbangan yang kompetitif dalam liberalisasi pasar persaingan dan telah membuat dampak yang signifikan di dalam pasar penumpang, yang sebelumnya telah sebagian besar dikuasai oleh layanan Full Service. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh citra merek terhadap minat beli konsumen yang dikaitkan dengan layanan LCC. Penelitian menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 100 masyarakat umum dengan analisa eksplanatif dan regresi linier sederhana. Hasil penelitian menunjukkan bahwa citra merek memiliki pengaruh positif yang signifikan terhadap minat beli konsumen. Citra merek mempengaruhi minat beli konsumen sebesar 33.1% dan sisanya sebesar 66.9% dipengaruhi oleh faktor lain.

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Low cost carriers have reshaped the airline industry competitive environment within liberalised markets and have made significant impacts in the world?s domestic passenger markets, which had previously been largely controlled by full service network carriers. LCC services in this study would be associated with the brand image that affects purchase intention. This study uses a quantitative approach by distributing questionnaires to 100 general society with explanative analysis and simple linear regression. The results showed that brand image has a significant positive effect toward purchase intention. Brand image effect purchase intention equal to 33.1% and the residue equal to 66.9% influenced by other factors."

"Penerbangan menjadi salah satu media transportasi yang paling penting dalam era globalisasi. Terdapat beberapa perusahaan penerbangan yang menerapkan pola penerbangan berbiaya murah yang disebut dengan low cost carrier. Namun dalam beberapa bulan terakhir, jumlah penumpang transportasi udara mengalami penurunan. Hal ini diakibatkan kebijakan tarif penerbangan domestik di Indonesia mengalami kenaikan yang cukup tinggi. Konsumen yang selama ini mendapatkan insentif melalui perang tarif yang diterapkan oleh maskapai, kini perlu beradaptasi dengan tarif baru yang lebih tinggi. Pemerintah dalam hal ini diwakili oleh Kementerian Perhubungan Republik Indonesia mengundangkan 2 (dua) peraturan baru terkait tarif tiket pesawat yaitu Peraturan Menteri Perhubungan Republik Indonesia Nomor PM 20 Tahun 2019 dan Keputusan Menteri Perhubungan Republik Indonesia Nomor KM 106 Tahun 2019. Peraturan ini dibuat untuk melindungi kepentingan masyarakat/penumpang angkutan udara dan untuk menjamin kelangsungan hidup perusahaan angkutan udara niaga berjadwal. Penelitian ini membahas mengenai pengaturan tarif penerbangan di Indonesia khususnya pada pelayanan low cost carrier (LCC) yang mengalami kenaikan tarif yang tinggi. Dan juga membahas mengenai praktik low cost carrier (LCC) di Indonesia. Penelitian ini merupakan penelitian yuridis normatif dengan menggunakan metode pendekatan perundang-undangan.

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Flight has become one of the most important transportation media in the era of globalization. There are several airlines that implement low-cost flight patterns called low cost carriers. But in recent months, the number of air transportation passengers has decreased. This is due to the policy of domestic flight tariffs in Indonesia which experienced a fairly high increase. Consumers who have been getting incentives through the tariff war implemented by the airlines, now need to adapt to the new higher tariffs. The government, in this case represented by the Ministry of Transportation of the Republic of Indonesia, enacted 2 (two) new regulations relating to airline ticket tariffs, namely the Minister of Transportation Regulation of the Republic of Indonesia Number PM 20 of 2019 and Decree of the Minister of Transportation of the Republic of Indonesia Number KM 106 of 2019. This regulation is designed to protect interests air transport community/passengers and to ensure the survival of scheduled commercial air transport companies. The focus of this thesis includes: first, about regulation of flight tariffs in Indonesia, especially in low cost carrier (LCC) service which experience high tariff increase. And also the practice of low cost carrier (LCC) implementation in Indonesia. This research is a normative legal research and using the statue approach method."

"Penelitian ini bertujuan menilai adakah pengaruh tarif rendah penerbangan terhadap jumlah penumpang angkutan bus, menilai adakah pengaruh tingkat pendapatan, musim bepergian, dan alasan perjalanan terhadap pemilihan moda transportasi, dan menilai adakah pengaruh tarif rendah penerbangan terhadap pendapatan penjualan perusahaan bus. Obyek penelitian adalah perusahaan bus antar kota antar propinsi PT. Antar Lintas Sumatera (ALS) untuk rute Medan-Jakarta, Medan-Bandung, dan Medan-Surabaya. Pendekatan kuantitatif dipergunakan dalam penelitian ini dengan sampel penumpang bus ALS yang dipilih secara purposive. Data yang dikumpulkan berupa data primer dengan instrumen penelitian kuesioner dan data sekunder berupa tarif penerbangan, perkembangan jumlah penumpang, dan pendapatan penjualan kurun waktu 2007-2011. Analisis data menggunakan analisis deskriptif dengan cross-tabulation. Hasil penelitian menunjukkan bahwa untuk semua rute bus (Medan-Jakarta, Medan-Bandung, dan Medan-Surabaya) terdapat pengaruh tarif rendah penerbangan terhadap jumlah penumpang bus ALS. Terdapat pengaruh tarif rendah penerbangan terhadap pendapatan penjualan bus ALS. Terdapat pengaruh yang signifikan variabel tingkat pendapatan, musim bepergian dan alasan perjalanan terhadap pemilihan moda transportasi untuk semua tujuan (Jakarta, Bandung dan Surabaya).

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The study aims to understand the effect of low cost carrier to number of bus passenger, to understand the effect of level of income, travel seasons, and traveling reason toward transportation mode alternative decisions, and to understand the effect of low cost carrier to bus company income. The object of the study is an inter-city inter-province bus company Antar Lintas Sumatera (ALS) route Medan-Jakarta, Medan-Bandung and Medan-Surabaya.

Quantitative approach, purposive random sampling was held to ALS bus passenger. Primary data collected using questioner with Lickert scale and secondary data of low cost carrier tariff, number of passenger, and income of ALS collected from year 2007 up to year 2011. Data was analyzed using descriptive analysis with cross-tabulation.

The study result shows for all route (Medan-Jakarta, Medan-Bandung, and Medan-Surabaya) there is influence of low cost carrier tariff toward number of ALS bus passenger. There is influence of low cost carrier tariff toward sales income of ALS. There are significant influence of level of income, travel seasons, and traveling reason toward transportation mode alternative decisions."

"Tujuan Penelitian ini adalah untuk mengidentifikasi faktor-faktor yang signifikan mempengaruhi penurunan profitabilitas PT XY selama tahun 2016-2017 dan memberikan rekomendasi untuk membantu perusahaan dapat memperbaiki dan mengoptimalkan kinerja keuangannya di tengah ketatnya persaingan industri penerbangan. Penelitian ini dilakukan dengan menggunakan metode studi kasus pada salah satu perusahaan penerbangan berbiaya rendah (LCC) di Indonesia. Data yang digunakan dalam penelitian ini berasal dari data internal perusahaan berupa laporan kinerja keuangan dan kinerja operasional perusahaan, selain itu juga menggunakan data-data operasional industri yang diperoleh dari Departemen Perhubungan RI dan Badan Pusat Statistik. Berdasarkan hasil penelitian, penuruanan profitabilitas perusahaan pada tahun 2016-2017 terutama dipengaruhi oleh pertumbuhan output yang rendah, perubahan harga input yang meningkat, tingkat keterisian pesawat yang belum optimal, serta faktor-faktor eksternal lainnya yang sangat mempengaruhi penurunan profitabilitas maskapai. Penelitian ini juga memberikan beberapa rekomendasi kepada perusahaan dalam upaya untuk meningkatkan pendapatan usahanya dan upaya terhadap efisiensi biaya perusahaan.

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The objective of this research are to identify significant factors that affect company profitability for the year 2016 sd. 2017 and to give recommendations to support company performance in order to optimization and improvement in the middle of tight competition in airline industry. This research conducted using case study in one of Indonesian Low cost carrier airlines. The data obtained is from internal company data, particularly financial and operation performance report, besides there are also operational performance data obtained from Ministry of Transportations and Central Bureau of Statistic.

The result of this research indicate that decrement company profitability for the year 2016-2017 mainly affected by low output growth, increment of input price, load factor that has not reached optimal yet, and other external factors that significantly affect airline profitability. This research also gives recommendations for company in attempt to increase their operating revenues and cost efficiency program. "

"[ABTRAKRebranding adalah sebuah strategi marketing yang lumrah dilakukan olehbanyak perusahaan, terutama saat ada situasi dimana sebuah perusahaan diakuisisioleh perusahaan lainya. Dalam situasi tersebut strategi rebranding menjadi sangatpenting untuk diterapkan demi mendapatkan kepercayaan konsumen untuk terusmenggunakan produk atau jasa yang ditawarkan. Dalam penelitian ini, dapatdilihat faktor-faktor yang dapat mempengaruhi tingkat kepercayaan konsumendengan keinginan pembelian. Faktor yang mempengaruhi tingkat kepercayaanpada proses rebranding terlihat dari sikap skeptis dan resistensi terhadapperubahan yang membentuk brand attitude seseorang. Dalam penelitian ini,hubungan yang ditimbulkan antara sikap skeptis dan resistensi dapat dibuktikandan bersifat positif. Rasa keingintahuan menjadi faktor penting untukmempengaruhi tingkat resistensi. Pada penelitian ini terlihat hubungan yangsignifikan dan bersifat negatif antara rasa keingintahuan seseorang denganresistensi yang dimiliki. Pada akhirnya, resistensi akan mempengaruhi sikap yangdimiliki oleh seorang konsumen pada saat rebranding terjadi. Dari sikap yangdimiliki oleh seseorang tersebut, terbentuk tingkat keinginan pembelian yangtinggi pada sebuah merek.

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ABSTRACTRebranding is a common marketing strategy undertaken by manycompanies, especially when there is a situation where a company acquired byother companies such as merger and acquisition. In such a situation, it becomesvery important for a rebranding strategy to be applied correctly in order to obtainthe trust of consumers to continue to use the product or service being offered anddevelop a favorable attitude towards brand. In this study, there are factors that willaffect the level of consumer trust and purchase intention. Factors that influencethe level of trust will be shown and driven by skepticism and resistance to changethat will shape a customers's brand attitude. In this study, the relationship arisingbetween skepticism and resistance can be proven positive. Curiosity becomes animportant factor to influence the level of resistance. The study shows, there is asignificant relationship between curiosity and resistance and the relationship isnegative. It means the more curiosity shown by the customer, the less resistancehe or she will have toward a brand that undergoes changes. In the end, resistancewill affect the attitude towards brand when undergoes rebranding process. Thisattitude will proved center reason why a customer use the service in the websiteand generates transaction in the future.;Rebranding is a common marketing strategy undertaken by manycompanies, especially when there is a situation where a company acquired byother companies such as merger and acquisition. In such a situation, it becomesvery important for a rebranding strategy to be applied correctly in order to obtainthe trust of consumers to continue to use the product or service being offered anddevelop a favorable attitude towards brand. In this study, there are factors that willaffect the level of consumer trust and purchase intention. Factors that influencethe level of trust will be shown and driven by skepticism and resistance to changethat will shape a customers's brand attitude. In this study, the relationship arisingbetween skepticism and resistance can be proven positive. Curiosity becomes animportant factor to influence the level of resistance. The study shows, there is asignificant relationship between curiosity and resistance and the relationship isnegative. It means the more curiosity shown by the customer, the less resistancehe or she will have toward a brand that undergoes changes. In the end, resistancewill affect the attitude towards brand when undergoes rebranding process. Thisattitude will proved center reason why a customer use the service in the websiteand generates transaction in the future., Rebranding is a common marketing strategy undertaken by manycompanies, especially when there is a situation where a company acquired byother companies such as merger and acquisition. In such a situation, it becomesvery important for a rebranding strategy to be applied correctly in order to obtainthe trust of consumers to continue to use the product or service being offered anddevelop a favorable attitude towards brand. In this study, there are factors that willaffect the level of consumer trust and purchase intention. Factors that influencethe level of trust will be shown and driven by skepticism and resistance to changethat will shape a customers's brand attitude. In this study, the relationship arisingbetween skepticism and resistance can be proven positive. Curiosity becomes animportant factor to influence the level of resistance. The study shows, there is asignificant relationship between curiosity and resistance and the relationship isnegative. It means the more curiosity shown by the customer, the less resistancehe or she will have toward a brand that undergoes changes. In the end, resistancewill affect the attitude towards brand when undergoes rebranding process. Thisattitude will proved center reason why a customer use the service in the websiteand generates transaction in the future.]"

"ABSTRAKMaskapai penerbangan berbiaya murah atau Low Cost Carriers (LCC) saat ini tengah menjadi primadona ditambah di dengan penetrasi internet dan e-commerce yang terus mengalami perkembangan signifikan, konsumen digital Indonesia pun sangat menikmati belanja online terutama jika menyangkut tentang berpergian travelling. Penelitian ini dilakukan untuk menganalisis sekaliguas membandingkan faktor-faktor apa saja yang memengaruhi intensi penggunaan Website Low Cost Carrier dalam pembelian tiket secara online dengan mengaplikasikan the unified theory of acceptance and use of technology (UTAUT 2) yang menggunakan variabel dasar seperti performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, habit, consumers? innovativeness, trust (information qualiy, perceived security, perceived privacy), dan price value. Penelitian ini menggunakan dua studi kasus yakni Air Asia dan Lion Air Indonesia. Responden merupakan orang-orang yang pernah melakukan pembelian secara online melalui kedua website tersebut dalam kurun waktu 6 (enam) bulan terakhir. Metode pengolahan data menggunakan Structural Equation Modelling (SEM). Hasil dari penelitian menunjukkan bahwa kedua website sama-sama memiliki pengaruh yang signifikan pada variabel performance expectancy, trust (information quality dan perceived security) serta habit untuk website Air Asia dan price saving untuk website Lion Air.

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ABSTRACTLow budget airlines or low cost carriers (LCC) has now become a new sensation plus the significant development of internet penetration & e-commerce, digital consumers in Indonesia are really enjoying to purchase online espescially to purchase travelling things. The aim of this research is to analyzing and also comparing factors which affect the use intention of low cost carrier website on online ticket purchasing by applying the unified theory of acceptance and use of technology (UTAUT 2) which use primary variables such as performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, habit, consumers? innovativeness, trust (information qualiy, perceived security, perceived privacy), and price value.This research use two study cases, Air Asia and Lion Air Indonesia. The respondents are people who had been using Air Asia or/and Lion Air website for purcahsing ticket during the last six months. Structural Equation Modelling (SEM) is used to process the data. The results of this research shows that both Air Asia and Lion Air website has positive effects on performance expectancy, trust (information quality dan perceived security) also habit for Air Asia website only and price saving for Lion Air website only;"

"Produk sepatu edisi terbatas (limited edition shoes) sebagai variabel independen pada penelitian ini, yang mempengaruhi variabel perceived value, brand trust, dan purchase intention. Variabel LES memiliki dimensi berupa uniqueness, investment, dan self-expression. Sedangkan variabel mediator PV memiliki dimensinya sendiri yaitu emotional, social, dan economical. Desain penelitian yang digunakan untuk penelitian ini adalah descriptive-conclusive dengan metode single cross-sectional. Pengumpulan sampel menggunakan non-probability sampling, dengan 218 responden yang mana berumur 14-35 tahun, berdomisili di Pulau Jawa, dan memiliki sepatu edisi terbatas (limited edition shoes). Pengumpulan survei dilakukan dengan cara via online, menggunakan platform google form, dan metode self-administered questionnaire. Data dari yang sudah terkumpul, akan diolah menggunakan software AMOS 23 IBM SPSS. Hasil penelitian ini menunjukkan bahwa, characteristic limited edition shoes mempengaruhi perceived value, perceived value mempengaruhi brand trust, perceived value mempengaruhi purchase intention, dan brand trust mempengaruhi purchase intention. Terakhir, variabel moderasi scarcity of message meningkatkan frekuensi pengaruh di tiap variabel yang ada.

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Limited edition shoe product (limited edition shoes) as an independent variable in this study, which affects the variable perceived value, brand trust, and purchase intention. The LES variable has dimensions in the form of uniqueness, investment, and self-expression. While the Perceived Value as a mediator variable has its dimensions namely emotional, social, and economical. The research design used for this study was descriptive-conclusive with a single cross-sectional method. The sample collection uses non-probability sampling, with 218 respondents who are 14-35 years old, live in Java and have limited edition shoes. The survey was collected online, using the Google form platform, and the self-administered questionnaire method. Data which has been collected, will be processed using IBM SPSS 23 AMOS software. The results of this study indicate that characteristic limited edition shoes affect perceived value, perceived value affects brand trust, perceived value affects purchase intention, and brand trust affects purchase intention. Finally, the scarcity of the message moderation variable increases the frequency of influence on each variable."

"Tujuan dari penelitian ini adalah menganalisis bagaimana pengaruh implementasi ecustomer relationship management terhadap e-satisfaction dan e-loyalty pada pelanggan maskapai berbiaya rendah AirAsia. Penelitian ini menggunakan pendekatan kuantitatif, dimana data dan informasi dikumpulkan melalui survei dengan alat bantu kuesioner dan juga studi kepustakaan. Sampel dalam penelitian ini adalah 100 penumpang AirAsia yang berusia 18 tahun keatas, tinggal di wilayah Jabodetabek, dan pernah melakukan pembelian tiket AirAsia secara online melalui situs web AirAsia, yang diambil dengan menggunakan teknik non-probability purposive sampling. Analisis data yang digunakan dalam penelitian ini adalah analisis multivariat dengan menggunakan analisis jalur dan Sobel Test pada SPSS.Hasil penelitian menunjukkan bahwa implementasi e-customer relationship management memiliki pengaruh yang kuat dan dan positif terhadap loyalitas (eloyalty) melalui variabel kepuasan pelanggan (e-satisfaction).

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The objective of this research is to analyze how the effect of e-customer relationship management implementation toward e-satisfaction and e-loyalty in context of low cost carrier customers. This research uses a quantitative approach, in which data and information were collected through surveys with the tools of questionnaire and bibliographical studies. The sample of this research is 100 AirAsia?s customers who aged 18 and above, live in Jabodetabek area, and have bought AirAsia ticket by online through AirAsia?s official website more than once. Analysis technique of the data used in this study is multivariate analysis, using path analysis and Sobel Test on SPSS.

The results showed that e-customer relationship management has a significant and strong effect toward e-loyalty through e-satisfaction as a mediating variable."